Facebook Marking Seminar - Fort Wayne - by TabSite
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Facebook Marking Seminar - Fort Wayne - by TabSite

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Facebook Marking Seminar - Fort Wayne - by TabSite Facebook Marking Seminar - Fort Wayne - by TabSite Presentation Transcript

  • Facebook for Business Tools & Tips for Maximizing Marketing on Facebook With Troy Rumfelt, Scott Engbrecht And Mike GingerichFacebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Facebook for Business Agenda: • Who we are •Why Facebook? • Fan Page Socialization • TabSite fan page platform • Strategies for EngagementFacebook.com/DigitalHillTwitter Hashtag: #TabSite www.DigitalHill.com Facebook.com/TabSite Facebook.com/TabSite www.TabSite.com www.TabSite.com
  • Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Facebook for Business 120 Minutes from Now you will: • Know how to Optimize Your Fan Page • Have a Plan for Posting • Understand TabSite • Be Pumped to try new Tools! REMINDER: 1 Attendee will be drawn to win a Free for Life TabSite Gold Plan!Facebook.com/DigitalHillTwitter Hashtag: #TabSite www.DigitalHill.com Facebook.com/TabSite Facebook.com/TabSite www.TabSite.com www.TabSite.com
  • Facebook for Business Webinar: July 27, 2011 Troy Rumfelt, President Digital Hill Multimedia & TabSite Fan Page Optimization: How to Optimize & Socialize your Fan PageFacebook.com/DigitalHillTwitter Hashtag: #TabSite www.DigitalHill.com Facebook.com/TabSite Facebook.com/TabSite www.TabSite.com www.TabSite.com
  • Facebook for Business Webinar: July 27, 2011 Mike Gingerich, Community Manager of TabSite & Web Consultant of Digital Hill Multimedia Fan Page Optimization: How to Optimize & Socialize your Fan PageFacebook.com/DigitalHillTwitter Hashtag: #TabSite www.DigitalHill.com Facebook.com/TabSite Facebook.com/TabSite www.TabSite.com www.TabSite.com
  • Facebook for Business Webinar: July 27, 2011 Scott Engbrecht, Web Consultant Digital Hill Multimedia Fan Page Optimization: How to Optimize & Socialize your Fan PageFacebook.com/DigitalHillTwitter Hashtag: #TabSite www.DigitalHill.com Facebook.com/TabSite Facebook.com/TabSite www.TabSite.com www.TabSite.com
  • Facebook for Business Webinar: July 27, 2011 Mark Zuckerberg, Facebook founder Fan Page Optimization: How to Optimize & Socialize your Fan PageFacebook.com/DigitalHillTwitter Hashtag: #TabSite www.DigitalHill.com Facebook.com/TabSite Facebook.com/TabSite www.TabSite.com www.TabSite.com
  • Facebook for Business Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Our Story…  Web Development for over 15 years  E-Commerce, Content Management  Internet Marketing and SEO  Social Media & Application DevelopmentFacebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
  • Facebook for Business Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan PageOur Story with Facebook…  Web Developers w/ specialty in CMS sites  Saw Facebook launch Fan Pages, saw the coding barrier, saw a solution  Launched TabSite in March 2010  28,000 users in first yearFacebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
  • Facebook for Business Credit: James HuttoTwitter Hashtag: #TabSitewww.DigitalHill.com Facebook.com/DigitalHill Facebook.com/TabSite www.TabSite.com
  • Facebook for BusinessFacebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite Credit: James Hutto www.TabSite.com
  • Facebook for Business Cost to create a basic Fan Page on Facebook: $0Twitter Hashtag: #TabSitewww.DigitalHill.com Facebook.com/DigitalHill Facebook.com/TabSite Credit: James Hutto www.TabSite.com
  • Facebook for BusinessFacebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com Credit: James Hutto
  • Facebook for BusinessFacebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com Credit: James Hutto
  • Facebook for Business Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page No other platform on the Web connects brands to users and brands to users friends so easily!Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
  • Facebook for Business Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page 760+ Million people are on Facebook Only China and India have larger populationsFacebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
  • Facebook for Business Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Source: http://www.onlineschools.org/blog/facebook-obsession/Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
  • Facebook for Business Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page According to Hitwise, 1 fan = 20 extra visits to a website Their data suggests that a single Facebook fan can be worth 20 additional visits to your website over the course of a year.Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
  • Facebook for Business Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page So potentially, if you have 1,000 Facebook fans, it means an extra 20,000 visits to your website.Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
  • Facebook for Business Webinar: July 27, 2011 Getting Started: www.Facebook.com/Pages 1. Choose the best name for your Facebook Page Good: Your Name <Ex. CK Products, LLC>Facebook.com/DigitalHillTwitter Hashtag: #TabSite www.DigitalHill.com Facebook.com/TabSite Facebook.com/TabSite www.TabSite.com www.TabSite.com
  • Facebook for Business Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page1. Getting Started: Bad page name ideas: Stuffing Keywords…. Don’t name your Fan Page: <CK Products – Makers of Pans, Cake Tools, Custom Molds, Wedding Cake, Fondant> Why? Hurts ability to be searched on FacebookFacebook.com/DigitalHillTwitter Hashtag: #TabSite www.DigitalHill.com Facebook.com/TabSite Facebook.com/TabSite www.TabSite.com www.TabSite.com
  • Facebook for Business Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Vanity URL:Important! This is a area of SEO Value! - Can’t be changed! - Must have 25 fans in order to get your name - Must authentically represent your brand - Can include a keyword www.Facebook.com/usernameFacebook.com/DigitalHillTwitter Hashtag: #TabSite www.DigitalHill.com Facebook.com/TabSite Facebook.com/TabSite www.TabSite.com www.TabSite.com
  • Facebook for Business Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page 2. Info TabKey! Use it well!This is the place towrite a crisp,Keyword-richdescription.Facebook.com/DigitalHillTwitter Hashtag: #TabSite www.DigitalHill.com Facebook.com/TabSite Facebook.com/TabSite www.TabSite.com www.TabSite.com
  • Facebook for Business Webinar: July 27, 20113. Add Custom Tabswith TabSite-Google sees each custom tab as a unique url.- Text and links can get indexed.**Note that all content is visible andShared within a Facebook iFrame sothe potential SEO value can bemitigated to some degree as compared to aStandard web page.Facebook.com/DigitalHillTwitter Hashtag: #TabSite www.DigitalHill.com Facebook.com/TabSite Facebook.com/TabSite www.TabSite.com www.TabSite.com
  • Facebook for Business Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page 4. Add Links to your Website / Blog Use Text Links and use images such as the “Find Us on Facebook” badge on your siteFacebook.com/DigitalHillTwitter Hashtag: #TabSite www.DigitalHill.com Facebook.com/TabSite Facebook.com/TabSite www.TabSite.com www.TabSite.com
  • Facebook for Business Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Facebook Social Plugins added to your website/blog add inbound linksFacebook.com/DigitalHillTwitter Hashtag: #TabSite www.DigitalHill.com Facebook.com/TabSite Facebook.com/TabSite www.TabSite.com www.TabSite.com
  • Facebook for Business Webinar: July 27, 2011 5. More Fans = More intra-Facebook inbound Links Facebook places links to Facebook Pages on users profiles (privacy settings can impact this), so the more fans you get, the more links you’ll have to your Page within Facebook. <Public profiles are indexed by Search Engines!>Facebook.com/DigitalHillTwitter Hashtag: #TabSite www.DigitalHill.com Facebook.com/TabSite Facebook.com/TabSite www.TabSite.com www.TabSite.com
  • Facebook for Business Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Add Custom App Tabs to: - Expand Content - Extend Engagement options - Bring Brand Identity to Facebook - Give visitors what you got while they are right there on FacebookFacebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
  • Facebook for Business Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page So potentially, if you have 1,000 Facebook fans, it means an extra 20,000 visits to your website.Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
  • Facebook for Business Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Part 1 – Q & AFacebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
  • Facebook for Business Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page So potentially, if you have 1,000 Facebook fans, it means an extra 20,000 visits to your website.Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
  • Facebook for Business Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page What is TabSite?- Fan Page Platform for small &medium sized businesses- allows you to easily create & customizeTabs on your Fan Page. www.TabSite.comFacebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
  • Facebook for Business Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page What is TabSite? -No coding knowledge needed! - Easy Drag N Build Style - 50,000+ users - 80 million+ fans reachedFacebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
  • Facebook for Business Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan PageFacebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan PageTabSite Manager AreaFacebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan PageTabSiteWidgetsFacebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Fan Page Socialization TabSite enables you to display and utilize multiple social network and social sharing tools easily on your fan page.Facebook.com/DigitalHillTwitter Hashtag: #TabSite www.DigitalHill.com Facebook.com/TabSite Facebook.com/TabSite www.TabSite.com www.TabSite.com
  • Using TabSite to Content Widget Remind people to “Check-in” on via Facebook at your service locale. andTwitter Hashtag: #TabSitewww.DigitalHill.com Facebook.com/DigitalHill Facebook.com/TabSite www.TabSite.com
  • Essenhaus Inn & Restaurant Uses: and PhotoShowTwitter Hashtag: #TabSitewww.DigitalHill.com Facebook.com/DigitalHill Facebook.com/TabSite www.TabSite.com
  • Uses: -Contact Form -Multiple Tabs and -Multiple Sub-pages per tabTwitter Hashtag: #TabSitewww.DigitalHill.com Facebook.com/DigitalHill Facebook.com/TabSite www.TabSite.com
  • Uses: -Code Widget for Reservations -Multiple Tabs -Multiple Sub-pages per tab and -RSS Widget for FlickrFace -Twitter Widget - Fan-Gate reveal tab Facebook.com/HamptonChicagoTwitter Hashtag: #TabSitewww.DigitalHill.com Facebook.com/DigitalHill Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Facebook for Business Strategy Tips for your Fan Page MarketingFacebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Basic Engagement Image credit to MoonToastFacebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Moderate Engagement Image credit to MoonToastFacebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Facebook for BusinessFacebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
  • Travel and Hospitality: The highest engagement occurs on Thursday and Friday, when the week is winding Wall Posting Tips down and people are looking to escape from the office. - Ideal Posting times depend on the Entertainment – Friday, Saturday, day of the week per industry! and Sunday were most important post times Media: Weekends had strong engagement while Monday was the weakest. Automotive: Auto related companies saw the most engagement on Sunday’sTwitter Hashtag: #TabSitewww.DigitalHill.com Facebook.com/DigitalHill Facebook.com/TabSite www.TabSite.com Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A Statistical Review
  • Wall Posting Tips Accept you won’t work only 9-5! Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A Statistical ReviewTwitter Hashtag: #TabSitewww.DigitalHill.com Facebook.com/DigitalHill Facebook.com/TabSite www.TabSite.com
  • Wall Posting Tips - Pictures & Videos in the Wall Feed get the most Likes & Comments - Avoid link shorteners, Engagement rates are 3x higher with full URL’s. [Source: BuddyMedia.com]Twitter Hashtag: #TabSitewww.DigitalHill.com Facebook.com/DigitalHill Facebook.com/TabSite www.TabSite.com
  • Facebook for Business Webinar: July 27, 2011Add Engagement Tools - Facebook Like - Facebook Share - Facebook CommentsFacebook.com/DigitalHillTwitter Hashtag: #TabSite www.DigitalHill.com Facebook.com/TabSite Facebook.com/TabSite www.TabSite.com www.TabSite.com
  • Facebook for Business Webinar: July 27, 2011Add Engagement Tools - “Like –Gate” Non-Fan Content Where you show Different content to Non-fans with goal Of getting them To “Like” the PageFacebook.com/DigitalHillTwitter Hashtag: #TabSite www.DigitalHill.com Facebook.com/TabSite Facebook.com/TabSite www.TabSite.com www.TabSite.com
  • Facebook for Business Webinar: July 27, 2011Add Sharing Tools - YouTube Videos - Demo of VideoShow Widget with FB Share integrated.Facebook.com/DigitalHillTwitter Hashtag: #TabSite www.DigitalHill.com Facebook.com/TabSite Facebook.com/TabSite www.TabSite.com www.TabSite.com
  • Facebook for Business Webinar: July 27, 2011Special Feature of Tabsite – Double your Exposure by publishing your Tabsite tabsto the web! TabSite allows you to create a MicroSite of your tabs. A MicroSite of your Fan Page Tabs! • Get Tab Content and Sub-Pages indexed (no iframe, content is on the web) • Gives another web location to “Like” your page • Integrates all your Tab Content • Available to ALL TabSite users! • Rolling out in Beta this week!Facebook.com/DigitalHillTwitter Hashtag: #TabSite www.DigitalHill.com Facebook.com/TabSite Facebook.com/TabSite www.TabSite.com www.TabSite.com
  • Facebook for Business Webinar: July 27, 2011Facebook.com/DigitalHillTwitter Hashtag: #TabSite www.DigitalHill.com Facebook.com/TabSite Facebook.com/TabSite www.TabSite.com www.TabSite.com
  • Facebook for Business Webinar: July 27, 20115 Summary Tips For Facebook Marketing Success:1. Use Photos & Videos – Use pictures and videos as much as possible.When you write a post, by attaching a relevant picture along it is more likely that youwill catch the attention of your fans2. Be Original – It’s important to be authentic on social media because if yourposts are a constant sales pitch, people will ignore you, or worse “unlike” you. Add asmuch personality and creative spice to your Facebook Page as possible.3. Recognize and Reach Out to Loyal Fans – Create incentives thatreward loyal fans and encourage users to be active on your page. Boston Pizza usedan extremely effective campaign that required customers to take a picture ofthemselves at the restaurant & post the picture on the Facebook Page to win prizes.Facebook.com/DigitalHillTwitter Hashtag: #TabSite www.DigitalHill.com Facebook.com/TabSite Facebook.com/TabSite www.TabSite.com www.TabSite.com
  • Facebook for Business Webinar: July 27, 2011 5 Summary Tips For Facebook Marketing Success: 4. Create a Custom Landing Page – Entice users to like your profile with some sort of incentive that is feasible for your company but attractive enough to easily garner a “like” from them. 5. Be Active – Comment on other people’s pages, “like” other’s posts and pictures. It is also important to respond to everyone’s replies and comments on your wall…are you starting to get the picture? A community can’t be a community unless everyone participates, including you.Facebook.com/DigitalHillTwitter Hashtag: #TabSite www.DigitalHill.com Facebook.com/TabSite Facebook.com/TabSite www.TabSite.com www.TabSite.com
  • Facebook for Business Webinar: July 27, 2011 TabSite Gold Winner to be Announced ShortlyFacebook.com/DigitalHillTwitter Hashtag: #TabSite www.DigitalHill.com Facebook.com/TabSite Facebook.com/TabSite www.TabSite.com www.TabSite.com
  • Facebook for Business Webinar: July 27, 2011 Slides Available for review/download www.Facebook.com/DigitalHill www.Facebook.com/TabSiteFacebook.com/DigitalHillTwitter Hashtag: #TabSite www.DigitalHill.com Facebook.com/TabSite Facebook.com/TabSite www.TabSite.com www.TabSite.com
  • Facebook for Business Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Part 1 – Q & AFacebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
  • Facebook for Business Webinar: July 27, 2011 Question and Answer timeFacebook.com/DigitalHillTwitter Hashtag: #TabSite www.DigitalHill.com Facebook.com/TabSite Facebook.com/TabSite www.TabSite.com www.TabSite.com
  • Facebook for Business Webinar: July 27, 2011 Upcoming Webinar: Oct. 4 New & Advanced Tabsite Features for Facebook Marketing Details: www.TabSite.com/WebinarFacebook.com/DigitalHillTwitter Hashtag: #TabSite www.DigitalHill.com Facebook.com/TabSite Facebook.com/TabSite www.TabSite.com www.TabSite.com
  • Facebook for Business Webinar: July 27, 2011 Final Point!Forbes reports that Facebook Fans are:- 41% more likely to recommend abrand & 28% more likely to continueusing them.- Fans spend an average $71.84 morethan non-fans.Facebook.com/DigitalHillTwitter Hashtag: #TabSite www.DigitalHill.com Facebook.com/TabSite Facebook.com/TabSite www.TabSite.com www.TabSite.com
  • Facebook for Business Webinar: July 27, 2011 Thanks for attending! www.DigitalHill.com www.TabSite.comFacebook.com/DigitalHillTwitter Hashtag: #TabSite www.DigitalHill.com Facebook.com/TabSite Facebook.com/TabSite www.TabSite.com www.TabSite.com