Facebook Marketing Webinar by TabSite
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Facebook Marketing Webinar by TabSite

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TabSite hosted an informative Facebook webinar that empowered Facebook Page Admins to maximize their organization's Facebook marketing. ...

TabSite hosted an informative Facebook webinar that empowered Facebook Page Admins to maximize their organization's Facebook marketing.

Included in the webinar were action points for:

-Types of Facebook Promotions companies can run on their Facebook Page
-How a Promotion can build activity and engagement on a Page
-Tools and research-based tips for Posting on Facebook
-Methods to give mobile users access to your promotions
-Best Practices for your Page and Promo

Promotion types and overviews included: Sweepstakes, Photo Contests, Pin Deal Pinterest apps for Facebook, Instagram Contests, Deals, Friend Share Deal Download, Coupons and more.

View webinar video replay at www.tabsite.com/webinars.

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  • “Boost Your Facebook Marketing”
  • Pros of using a sweepstakes:Low barrier to entry (simple form completion)Can work for a wide variety of industriesSweepstakes can gather key user information, such as email or location, important for future marketingCons:Because little is required for entry, there may be more entries that are outside of the target customer profileUsers can potentially enter more than once by using different email addressesThere is often limited additional engagement tied to the promotion once a visitor has entered
  • Cons:Because little is required for entry, there may be more entries that are outside of the target customer profileUsers can potentially enter more than once by using different email addressesThere is often limited additional engagement tied to the promotion once a visitor has entered
  • Cons:Because little is required for entry, there may be more entries that are outside of the target customer profileUsers can potentially enter more than once by using different email addressesThere is often limited additional engagement tied to the promotion once a visitor has entered
  • Pros of using a deal:Low barrier to entry (simple task completion)Expands reach to additional social networks—This can help the Page reach a wider audience or another type of audience than currently reachedCan work for a wide variety of industriesPages get something of value in return, such as further exposure, a like or an email address
  • Cons:Again, low barrier to entry means those accessing may or may not be your target clientUsers can potentially enter more than once by using different email addressesThere is often limited additional engagement tied to the promotion once a visitor has entered
  • Pros of using a contest:More opportunity for engagement—Entrants are one segment of those participating, while those coming to view entries and vote are another participating group. Together, this can add more overall reach, exposure and interaction to the Page.Entrants are motivated to share with friends—Entrants want votes, so they extend the reach of the contest to their network of friends asking for their vote. This social sharing by entrants to their friends increases the overall reach of the contest. In addition, this friend-to-friend introduction of a Page by an entrant can be a positive referral mechanism. It can add trust and credibility to the Page and its products and services via the friend’s invitation to vote.
  • Access to user-generated content—If the promotional rules outline that the entries can be used by the company holding the contest, this can be an excellent method to gather user-generated content relevant to your brand that can be used in future social marketing.
  • Fan voting does not mean the best entry necessarily wins—An entrant may barely meet the requirements for submission but may be phenomenal at getting the word out and drumming up voters for their entry. This can have a negative impact on the overall promotion and may cause negative comments, exactly opposite of the type of engagement you hope for!
  • Tips:Be very clear about what the entrant needs to submit to meet your entry criteria.The prize value should be in line with the time commitment the entrant will invest in order to develop the entry. (A $30 gift certificate won’t cut it for being required to create a 30-second video trailer that involves actors and editing!)Keep the contest moving! Do not run a month-long contest. The attention span of a Facebook user is not geared toward keeping track of an entry and voting once a day for 30 days. A better span is 5-7 days, or perhaps 10 days if it’s a two-stage contest (initial and final rounds).Set voting to once per day. This encourages entrants to get voters to come back each day, a perfect situation for your Page!
  • Tips:Be very clear about what the entrant needs to submit to meet your entry criteria.The prize value should be in line with the time commitment the entrant will invest in order to develop the entry. (A $30 gift certificate won’t cut it for being required to create a 30-second video trailer that involves actors and editing!)Keep the contest moving! Do not run a month-long contest. The attention span of a Facebook user is not geared toward keeping track of an entry and voting once a day for 30 days. A better span is 5-7 days, or perhaps 10 days if it’s a two-stage contest (initial and final rounds).Set voting to once per day. This encourages entrants to get voters to come back each day, a perfect situation for your Page!
  • Tips:Know your target audience—Is your target audience using Pinterest or Instagram already? If so, a multi-network social promotion could work well.Ensure the process is seamless—To ensure the highest completion rates, make sure the promotion is doing the work for the user and providing the best possible experience. Apps integrating OAuth for login or other integrated means to access the second service within the process (no ”open in new browser window” issues) are critical. Users must come, understand and be able to complete in short order.Be active on the second social network! Make sure your company has a solid presence on the second social network. It is of less value if you want users to tweet or pin if your brand isn’t also there to follow!
  • Pros of using a multi-network social promo:Extend the brand to more social locations—This type of promotion can work well for a company whose audience is active on more than one social network or for a company seeking to continue gaining Facebook traction along with expanding and enlarging visibility on Pinterest, for example.Image-driven—Images are powerful in social media and a multi-network social promo using images can capture the attention of viewers and invite engagement such as sharing and comments, all of which can serve to boost visibility and drive referral traffic.Suitable for a wide variety of businesses—A multi-network social promotion can work for apparel firms to credit unions, venues to radio stations and more.
  • Pros of using a multi-network social promo:Extend the brand to more social locations—This type of promotion can work well for a company whose audience is active on more than one social network or for a company seeking to continue gaining Facebook traction along with expanding and enlarging visibility on Pinterest, for example.Image-driven—Images are powerful in social media and a multi-network social promo using images can capture the attention of viewers and invite engagement such as sharing and comments, all of which can serve to boost visibility and drive referral traffic.Suitable for a wide variety of businesses—A multi-network social promotion can work for apparel firms to credit unions, venues to radio stations and more.
  • Pros of using a multi-network social promo:Extend the brand to more social locations—This type of promotion can work well for a company whose audience is active on more than one social network or for a company seeking to continue gaining Facebook traction along with expanding and enlarging visibility on Pinterest, for example.Image-driven—Images are powerful in social media and a multi-network social promo using images can capture the attention of viewers and invite engagement such as sharing and comments, all of which can serve to boost visibility and drive referral traffic.Suitable for a wide variety of businesses—A multi-network social promotion can work for apparel firms to credit unions, venues to radio stations and more.
  • The prize should be relevant to the task of entering.The prize should somehow connect to your company / products.If the prize is too general, you’ll get too many entries from persons not interested in your product.

Facebook Marketing Webinar by TabSite Facebook Marketing Webinar by TabSite Presentation Transcript

  • Webinar: July 27, 2011Facebook.com/TabSite www.TabSite.comWEBINARWebinarMike GingerichTabSite Co-founderTroy RumfeltPresident
  • WebinarFacebook.com/TabSite www.TabSite.comQuestionsduring the Webinar?Post onFacebook.com/TabSiteOr Post inGoToMeeting Questions
  • Webinar: July 27, 2011TabSite Gold Winnerto be Announcedat the end TODAY!
  • Video ReplayAvailablein 8-12 hoursWebinar: July 27, 2011
  • Today’s Agenda:• Types of Promotions for Pages• How to Select Best Promo Type for Use• Tools & Tips for Posting on Facebook• Best Practices / Mobile Users• Question & Answer / Winner of TabSiteWebinar: July 27, 2011WebinarWebinarWebinar
  • Webinar: July 27, 2011Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.comWebinarWebinarWebinarWhy Promotions?• Promotions lend themselves to Like’s,Comments, and Shares. ENGAGEMENT+• Promotions are social. Promotions are fun.
  • Webinar: July 27, 2011Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.comWebinarWebinarWebinarWhy Promotionsfor Facebook Pages?• 79% of Facebook fans are more likely topurchase from a brand they have Liked• Promotions and Game tools draw people into a page. It’s a reason to come.
  • Webinar: July 27, 2011Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.comWebinarWebinarWebinarThe 4 PrimaryTypesofFacebook Promotions1. Sweepstakes2. DealsandOffers3. Contests4. Multi-Social NetworkPromos
  • Webinar: July 27, 2011Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.comWebinarWebinarWebinarSweepstakes•Chance-Based•Random winner•Simple Entry Process•Great Lead Capture• Can work for manyIndustries
  • Webinar: July 27, 2011Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.comWebinarWebinarWebinarSweepstakes
  • Webinar: July 27, 2011Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.comWebinarWebinarWebinarSweepstakes• Share first• ThenenterFriendShareDeal Reveal
  • Webinar: July 27, 2011Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.comWebinarWebinarWebinarComingSoon…SweepstakesPLUS• Addsviral sharing& tracking• Fanenters, thengets1 additionalentryfor sharing, & 1 if the friendclicksthe linkandcomesback.•Tracksall sharingper entrant.
  • Webinar: July 27, 2011Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.comWebinarWebinarWebinarDeal / Offer•Like to Access•Simple Process•Can be Lead Capture•Can work for manyIndustries
  • Webinar: July 27, 2011Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.comWebinarWebinarWebinarDeal / Offer• Share to Get Access• Simple Process• Everyone Wins• Limit Number• Set Date Range• Track Shares perperson
  • Webinar: July 27, 2011Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.comWebinarWebinarWebinarContests•Photo, Video•Essay, Tagline• More Engagement• Better QualifyingOf Entrants• Fan or Judge Vote
  • Webinar: July 27, 2011Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.comWebinarWebinarWebinarContests•Entrants Share• VotersShare• = More Action• Better QualifyingOf Entrants
  • Webinar: July 27, 2011Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.comWebinarWebinarWebinarContests• 2 Stage option(Round1 & Finals)• Adminonlyoption• Get FanContent
  • Webinar: July 27, 2011Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.comWebinarWebinarWebinarVideoContests• More involved forEntrants• Make prize worthThe effort• May need longerrunway to enter• Set voting to 1x / dayTo get returnees!
  • Webinar: July 27, 2011Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.comWebinarWebinarWebinarMulti-Social NetworkPromos•Means: Facebook + Another Social Networksuch as• Can increase community / traffic of both• A way to build presence on 2nd Network• Powerful synergy can take place!
  • Webinar: July 27, 2011Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.comWebinarWebinarWebinarMulti-Social NetworkPromosPinDeal AppintegratesSharingwithYour FanPage
  • Webinar: July 27, 2011Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.comWebinarWebinarWebinarMulti-Social NetworkPromosContest forFacebook• LoadpictoInstagramwith#Hashtag
  • Webinar: July 27, 2011Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.comWebinarWebinarWebinarTabSite Engagement Appswww.tabsite.com/engagementapps
  • Webinar: July 27, 2011Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.comWebinarWebinarWebinarTabSite ManagerSee all features at TabSite.com/compare
  • Webinar: July 27, 2011WebinarWebinarWebinarHow to Select•What is your Goal?•Capture Email address info?- Use Deals, Sweepstakes•Get fan image content with your product?- Use Photo Contest•Build following on other social network?- Use Pin Deal or Instagram Contestthe Right Promo
  • Webinar: July 27, 2011WebinarWebinarWebinarHow to SelectASK yourself..• Is my audience capable of video?• Is my audience using Pinterest?• Does my prize make sense?IDENTIFY YOUR TARGET AUDIENCE!the Right Promo
  • Webinar: July 27, 2011WebinarWebinarWebinarTIP for Contests:• Allow voting 1x per day to keep themcoming back to vote!• Time length must not be too long / short•Setup so that repeat visits occur!
  • Webinar: July 27, 2011WebinarWebinarWebinarKeysfor Multi-Social:•Make crossing-over seamless•The other networkmust be usedbya criticalmassof your fansalready•Largelyimage based. Not for videosor essaysfor sure.•Are your fansonthat Network?
  • Webinar: July 27, 2011WebinarWebinarWebinarBest PracticesForPROMOTING
  • Webinar: July 27, 2011Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.comWebinarWebinarWebinarMajority of Time spenton Facebookis spent in theNews Feed.SO POSTING Is VITAL.This is how you “get seen”
  • Webinar: July 27, 2011WebinarWebinarWebinarBest Practice Pinthe Post
  • Webinar: July 27, 2011WebinarWebinarWebinarSmart URL that is Mobile Friendlyhttps://www.facebook.com/SchwarzkopfProfessionalUSA/app_317355118338012
  • Webinar: July 27, 2011WebinarWebinarWebinarSmart URL that is Mobile FriendlyPromotional Tools area
  • Webinar: July 27, 2011WebinarWebinarWebinarSchedule Posts for Prime TimesUse Facebook’s Page Scheduler orTools within TabSite
  • Webinar: July 27, 2011WebinarWebinarWebinarSchedule Posts for Prime TimesPromotional Tools areaUse Facebook’s Page Scheduler orTools within TabSiteBuffer, Sendible, HootSuite, PlanYourPost
  • Webinar: July 27, 2011WebinarWebinarWebinarBEST PRACTICES:• Announce Upcoming Promotionvia Facebook, Twitter, Blog, G+, etc.• Announce Launch of Promo• Repeat Launch Announcement• Daily Reminder Posts• Update on Status Post• Nearing End Posts• Announce Winners Posts
  • Webinar: July 27, 2011WebinarWebinarWebinarBrandspostingoutside of businesshourshad20% higherengagement ratesWhentoPost isCritical toSuccess
  • Webinar: July 27, 2011WebinarWebinarWebinarWhentoPost isCritical toSuccessLinks posted from 1pm to 4pmresult in the highest clicksPeak time of the week is…..Wednesday at 3pmSource Bitly, May 2012
  • Webinar: July 27, 2011WebinarWebinarWebinarUse the AppSocial Sharingfeatures!ToPromoteOnFacebookTwitterG+Pinterest
  • But First….WE WANT YOUR INPUTwww.Facebook.com/TabSitePost 1 Takeawaythat was important to youWebinar: July 27, 2011
  • Thanks forjoining today!www.Facebook.com/TabSitewww.TabSite.comWebinar: July 27, 2011