Facebook Marketing Power Tips for Page Admins
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Facebook Marketing Power Tips for Page Admins

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Facebook Marketing Power Tips for Page Admins Facebook Marketing Power Tips for Page Admins Presentation Transcript

  • Webinar: July 27, 2011 WebinarTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar Agenda:• Facebook Current Trends• Power Tips for Marketers• Advanced Page Strategies• Question & Answer / Winner of TabSiteTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar WebinarCurrent Trends …. Majority of Time spent on Facebook is in the News Feed. Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar Without the you appear in a users News Feed like this:Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar Current Trends ….300 million +photos areuploaded eachday!Facebook is themost popularphoto uploadingservice on theweb. Period. Source: Facebook NewsroomTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar WebinarTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar Current Trends Summary ….The News Feed, Mobile, and Photosare all important elements we will beReviewing for Marketing on Facebook.Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar Revolve aroundTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar KEY ITEMS FOR FB PAGES: • Visibility • Engaging users –comments, shares, likes • Viral tools- Make sharing easy, integrated Let’s break these down into key tips…Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar Without the you appear in a users News Feed like this:Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar Step #1 To be seen, you must first get the… So that you appear in the News Feed!Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar #2 STRATEGIES for “Like”Like Gate (fan-gating)Technique to invite Liking the PageTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar STRATEGIES Part 2 LINK TO SPECIFIC TABS ON YOUR FAN PAGE Not simply your Facebook Page U From the web.Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar Facebook Tab URL used in posting: IMPORTANT! Use Smart Mobile Friendly URLTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar WebinarALWAYS Post in your Page Timelinewith the Smart Mobile Friendly URL Shown below in TabSite Engagement App’s setup areaTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar#3 ENGAGEMENT Your Timeline Posts Determine your Page visibility & activityTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar 84% of your fans DO NOT get your CONTENT in their News Feed!Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar You must WIN the News Feed!Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar WINNING the News Feed = Getting “Likes”, Shares, CommentsTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar WebinarWinning News Feed Keys:- Ask Questions-Ask for “Like” example “Click ‘Like’ if…”- Invite Sharing “Share this pic..”Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar WebinarINCREASEDENGAGEMENT MEANSINCREASED VISIBILITY =INCREASED SALESPOTENTIALTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar #4 Picturesthe Videos! Photos Get & Most Engagement! Source: DanZarrella.com Source: DanZarrella.comTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar#5 When to Post is Critical to Success Brands posting outside of business hours had 20% higher engagement rates Source: Buddy Media: Strategies for Effective Facebook Wall Posts However, note the next report…..Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar WebinarWhen to Post is Critical to Success Links posted from 1pm to 4pm result in the highest clicks Peak time of the week is….. Wednesday at 3pm Source Bitly, May 2012 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar#6 Boost Engagement with Promos Draw in and Build Engagement With Contests, Giveaways, and Promos Image Credit to Amy PorterfieldTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar Social Sharing features are IMPORTANT 11 7 22 Fan Sharing is vital!Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar WebinarUse Contest Sharing FeaturesCONTESTS can: 11 7 22•Draw Entrants•Encourage voting•Boost engagementTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar New promo Engagement Apps Share Deal Coupon Gallery Group Deal PinterestTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar If we get visitors to… Like Share Comment Enter Vote We boost their connection with your Page!Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar WebinarREMEMBER THE CYCLE! Revolve aroundTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar WebinarSUMMARYFAST FACTS:•Boost Engagementvia • Strategic Posting • Promo Tabs todrive traffic to yourPage • Post for MobileuseHashtag: #TabSiteTwitter Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Question and Answer time TabSite Winner is… Read about new tools:tabsite.com/engagementappsTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com