Webinar: July 27, 2011
Webinar

Mike Gingerich
TabSite Co-founder

Slidedeck from presentation available at: bit.ly/Summit...
Webinar: July 27, 2011
Webinar
Webinar

Today’s Agenda:
• The Facebook Opportunity and Challenge
• Lead Capture on a Faceb...
Webinar: July 27, 2011
Webinar
Webinar

Today’s Agenda:
Old Marketing

Close but still not
“with” the animals
Webinar: July 27, 2011
Webinar
Webinar

Today’s Agenda: New Marketing!
The

On Facebook
Businesses
swim with
users!
Webinar: July 27, 2011
Webinar
Webinar

• Users spend OVER 7 hrs per month. 2x > #2
• 71% access Facebook via Mobile devic...
Webinar: July 27, 2011
Webinar
Webinar

Where do Facebook users spend time?
Majority of user
time is spent in the

the New...
Webinar: July 27, 2011
Webinar
Webinar

The Challenge

To market on Facebook is to
swim with the fish that are there!
It i...
Webinar: July 27, 2011
Webinar
Webinar

Competition to
be seen..
is FIERCE!

Twitter Hashtag: #TabSite

Facebook.com/TabSi...
Webinar: July 27, 2011
Webinar
Webinar

-The News Feed
is the Battlefield
Let’s dive into a
Strategy to win.

Twitter Hash...
Webinar: July 27, 2011
Webinar
Webinar

3 Types of Content
• Top

- Engage

• Middle - Capture
• Bottom - Close
Full Infog...
Webinar: July 27, 2011
Webinar
Webinar

TOP of
Funnel
Material on
Facebook

Twitter Hashtag: #TabSite

Infographic: bit.ly...
Webinar: July 27, 2011
Webinar
Webinar

How to “Swim with the Fish”

1. Capture attention
2. Be Social
3. Be Helpful
Hasht...
Webinar: July 27, 2011
Webinar
Webinar

How to “Swim with the Fish” (top of funnel)

Facebook.com/TabSite

www.TabSite.com
Webinar: July 27, 2011
Webinar
Webinar

How to “Swim with the Fish”

80 – 20 Principle
Inspire, engage, attract, inform, e...
Webinar: July 27, 2011
Webinar
Webinar

Mid-Funnel focus is moving
Fan to Lead

Twitter Hashtag: #TabSite

Facebook.com/Ta...
Webinar: July 27, 2011
Webinar
Webinar

In Posts…
1. Capture
Attention
2. Be Social
3. Be Helpful
Hashtag: # FBcontests

F...
Webinar: July 27, 2011
Webinar
Webinar

Drive…
4. To the Tab

5. Form Sign-up
Example leads to
Email sign-up via
Free eBoo...
Webinar: July 27, 2011
Webinar
Webinar

Remember: ‘Swim with’

Facebook.com/TabSite

www.TabSite.com
Webinar: July 27, 2011
Webinar
Webinar

Capturing
Leads on Tabs
• Offer something
to incentivize
• Keep it simple
• Captur...
Webinar: July 27, 2011
Webinar
Webinar

Mid-Funnel: Contests on a Tab
• Engagement

INCREASES!

•Likes,
•Shares
•Comments
...
Webinar: July 27, 2011
Webinar
Webinar

Lead Capture Tab with Contests
Webinar: July 27, 2011
Webinar
Webinar

Lead Capture Tab with Contests
Webinar: July 27, 2011
Webinar
Webinar

Case Study
• Photo contest
• Used a Like Gate
• Vote 1x per day
• RESULT: Reach
• ...
Webinar: July 27, 2011
Webinar
Webinar

Bottom Funnel focus
Remove Final Barriers. Get Sale.

Twitter Hashtag: #TabSite

F...
Webinar: July 27, 2011
Webinar
Webinar

Bottom Funnel focus
Remove Final Barriers. Get Sale.
• This is the 20% portion of ...
Webinar: July 27, 2011
Webinar
Webinar

BRING IT ALL
TOGETHER….Remember:
Majority of user
time is spent in the
the News Fe...
Webinar: July 27, 2011
Webinar
Webinar

Facebook Benefits:
Increase…
• Exposure / Reach
• Increase Traffic to website
• In...
Webinar: July 27, 2011
Webinar
Webinar

POST TYPE:

• IMAGES Work!
• BE SOCIAL
• BE HELPFUL
More Details: bit.ly/FBBestPra...
Webinar: July 27, 2011
Webinar
Webinar

HELP Scores

But being
Too “salesy”
will kill
loyalty.

Hashtag: # FBcontests

Fac...
Webinar: July 27, 2011
Webinar
Webinar

HELP Scores

The opposite
of pushy,
“salesy”, 1
way is to
Offer value
Hashtag: # F...
Webinar: July 27, 2011
Webinar
Webinar

HELP Scores

• General Rule for Brands
80% useful, 20% promotional
Add Value. Be a...
Webinar: July 27, 2011
Webinar
Webinar

Posting and Apps
• Build Engagement,
• Grow Fan Base,
• Increase Leads &
• Convert...
Webinar: July 27, 2011
Webinar
Webinar

KEY 1: “Swim with the Fish”

1. Capture attention
2. Be Social
3. Be Helpful
Hasht...
Webinar: July 27, 2011
Webinar
Webinar

KEY 2:
Capture
Leads on Tabs
• Offer something
to incentivize
• Keep it simple
• C...
Webinar: July 27, 2011
Webinar
Webinar

KEY 3: Closure Content
Direct offers and posts
That help viewer
Determine ROI

Has...
Webinar: July 27, 2011

Question and
Answer time
Special Offer…Try TabSite at 33% off:

Use code: SummitUP at checkout on ...
Webinar: July 27, 2011

Thanks for joining me!
About
• Easily run Contests
• Offer Deals and Coupons (and more)
• Helps Pa...
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Facebook Marketing - Growing Fans, Capturing Leads...A Facebook Sales Funnel Strategy

1,034

Published on

Covers the Facebook challenge and opportunity and lays out a path with specific guide to create a Facebook Sales Funnel. Includes Facebook Marketing tips, Facebook posting tips, and ways to convert fans to leads and then to customers.

Published in: Business, Technology

Facebook Marketing - Growing Fans, Capturing Leads...A Facebook Sales Funnel Strategy

  1. 1. Webinar: July 27, 2011 Webinar Mike Gingerich TabSite Co-founder Slidedeck from presentation available at: bit.ly/SummitUp Facebook.com/TabSite www.TabSite.com
  2. 2. Webinar: July 27, 2011 Webinar Webinar Today’s Agenda: • The Facebook Opportunity and Challenge • Lead Capture on a Facebook Tab • Contests and Promotions to Grow Fans & Leads • Success Tips for Posting your Tab • Question & Answer
  3. 3. Webinar: July 27, 2011 Webinar Webinar Today’s Agenda: Old Marketing Close but still not “with” the animals
  4. 4. Webinar: July 27, 2011 Webinar Webinar Today’s Agenda: New Marketing! The On Facebook Businesses swim with users!
  5. 5. Webinar: July 27, 2011 Webinar Webinar • Users spend OVER 7 hrs per month. 2x > #2 • 71% access Facebook via Mobile device • 77% of b2c companies acquired a customer through Facebook, as have 41% of all b2b’s (2012) Facebook.com/TabSite www.TabSite.com
  6. 6. Webinar: July 27, 2011 Webinar Webinar Where do Facebook users spend time? Majority of user time is spent in the the News Feed SO POSTING Is VITAL. This is how you “get seen” Facebook.com/TabSite www.TabSite.com
  7. 7. Webinar: July 27, 2011 Webinar Webinar The Challenge To market on Facebook is to swim with the fish that are there! It is a social network! Facebook.com/TabSite www.TabSite.com
  8. 8. Webinar: July 27, 2011 Webinar Webinar Competition to be seen.. is FIERCE! Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  9. 9. Webinar: July 27, 2011 Webinar Webinar -The News Feed is the Battlefield Let’s dive into a Strategy to win. Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  10. 10. Webinar: July 27, 2011 Webinar Webinar 3 Types of Content • Top - Engage • Middle - Capture • Bottom - Close Full Infographic at: bit.ly/FBSalesFunnel Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  11. 11. Webinar: July 27, 2011 Webinar Webinar TOP of Funnel Material on Facebook Twitter Hashtag: #TabSite Infographic: bit.ly/FBSalesFunnel Facebook.com/TabSite www.TabSite.com
  12. 12. Webinar: July 27, 2011 Webinar Webinar How to “Swim with the Fish” 1. Capture attention 2. Be Social 3. Be Helpful Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
  13. 13. Webinar: July 27, 2011 Webinar Webinar How to “Swim with the Fish” (top of funnel) Facebook.com/TabSite www.TabSite.com
  14. 14. Webinar: July 27, 2011 Webinar Webinar How to “Swim with the Fish” 80 – 20 Principle Inspire, engage, attract, inform, educate, entertain. Content so good, people engage. 80 Mid-Funnel is where Lead Capture occurs Only 20% that is direct selly sell, direct pitch material. Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com 20
  15. 15. Webinar: July 27, 2011 Webinar Webinar Mid-Funnel focus is moving Fan to Lead Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  16. 16. Webinar: July 27, 2011 Webinar Webinar In Posts… 1. Capture Attention 2. Be Social 3. Be Helpful Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
  17. 17. Webinar: July 27, 2011 Webinar Webinar Drive… 4. To the Tab 5. Form Sign-up Example leads to Email sign-up via Free eBook offer Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
  18. 18. Webinar: July 27, 2011 Webinar Webinar Remember: ‘Swim with’ Facebook.com/TabSite www.TabSite.com
  19. 19. Webinar: July 27, 2011 Webinar Webinar Capturing Leads on Tabs • Offer something to incentivize • Keep it simple • Capture Email Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
  20. 20. Webinar: July 27, 2011 Webinar Webinar Mid-Funnel: Contests on a Tab • Engagement INCREASES! •Likes, •Shares •Comments •Leads via entries Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  21. 21. Webinar: July 27, 2011 Webinar Webinar Lead Capture Tab with Contests
  22. 22. Webinar: July 27, 2011 Webinar Webinar Lead Capture Tab with Contests
  23. 23. Webinar: July 27, 2011 Webinar Webinar Case Study • Photo contest • Used a Like Gate • Vote 1x per day • RESULT: Reach • Likes 800 to 1100+ • New Business Booked bit.ly/FBphotocase Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  24. 24. Webinar: July 27, 2011 Webinar Webinar Bottom Funnel focus Remove Final Barriers. Get Sale. Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  25. 25. Webinar: July 27, 2011 Webinar Webinar Bottom Funnel focus Remove Final Barriers. Get Sale. • This is the 20% portion of your content mix on Facebook • Special Time Specific offers • Content that leads to posts where value to buyer is outlined • Posts that help outline ROI Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  26. 26. Webinar: July 27, 2011 Webinar Webinar BRING IT ALL TOGETHER….Remember: Majority of user time is spent in the the News Feed SO POSTING Is VITAL. to drive fans to the Tab! Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
  27. 27. Webinar: July 27, 2011 Webinar Webinar Facebook Benefits: Increase… • Exposure / Reach • Increase Traffic to website • Increase Email Marketing List • Increase Leads and Lead Nurturing
  28. 28. Webinar: July 27, 2011 Webinar Webinar POST TYPE: • IMAGES Work! • BE SOCIAL • BE HELPFUL More Details: bit.ly/FBBestPractice Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
  29. 29. Webinar: July 27, 2011 Webinar Webinar HELP Scores But being Too “salesy” will kill loyalty. Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
  30. 30. Webinar: July 27, 2011 Webinar Webinar HELP Scores The opposite of pushy, “salesy”, 1 way is to Offer value Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
  31. 31. Webinar: July 27, 2011 Webinar Webinar HELP Scores • General Rule for Brands 80% useful, 20% promotional Add Value. Be a Resource. Companies on Facebook need to be social, be like the people Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
  32. 32. Webinar: July 27, 2011 Webinar Webinar Posting and Apps • Build Engagement, • Grow Fan Base, • Increase Leads & • Convert Sales Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
  33. 33. Webinar: July 27, 2011 Webinar Webinar KEY 1: “Swim with the Fish” 1. Capture attention 2. Be Social 3. Be Helpful Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
  34. 34. Webinar: July 27, 2011 Webinar Webinar KEY 2: Capture Leads on Tabs • Offer something to incentivize • Keep it simple • Capture Email Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
  35. 35. Webinar: July 27, 2011 Webinar Webinar KEY 3: Closure Content Direct offers and posts That help viewer Determine ROI Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
  36. 36. Webinar: July 27, 2011 Question and Answer time Special Offer…Try TabSite at 33% off: Use code: SummitUP at checkout on tabsite.com Slidedeck from presentation available at: bit.ly/SummitUp
  37. 37. Webinar: July 27, 2011 Thanks for joining me! About • Easily run Contests • Offer Deals and Coupons (and more) • Helps Pages GROW fans / CAPTURE leads • Facebook.com/tabsite and www.TabSite.com Slidedeck available at: bit.ly/SummitUp
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