Facebook Marketing - Growing Fans, Capturing Leads...A Facebook Sales Funnel Strategy

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Covers the Facebook challenge and opportunity and lays out a path with specific guide to create a Facebook Sales Funnel. Includes Facebook Marketing tips, Facebook posting tips, and ways to convert fans to leads and then to customers.

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Facebook Marketing - Growing Fans, Capturing Leads...A Facebook Sales Funnel Strategy

  1. 1. Webinar: July 27, 2011 Webinar Mike Gingerich TabSite Co-founder Slidedeck from presentation available at: bit.ly/SummitUp Facebook.com/TabSite www.TabSite.com
  2. 2. Webinar: July 27, 2011 Webinar Webinar Today’s Agenda: • The Facebook Opportunity and Challenge • Lead Capture on a Facebook Tab • Contests and Promotions to Grow Fans & Leads • Success Tips for Posting your Tab • Question & Answer
  3. 3. Webinar: July 27, 2011 Webinar Webinar Today’s Agenda: Old Marketing Close but still not “with” the animals
  4. 4. Webinar: July 27, 2011 Webinar Webinar Today’s Agenda: New Marketing! The On Facebook Businesses swim with users!
  5. 5. Webinar: July 27, 2011 Webinar Webinar • Users spend OVER 7 hrs per month. 2x > #2 • 71% access Facebook via Mobile device • 77% of b2c companies acquired a customer through Facebook, as have 41% of all b2b’s (2012) Facebook.com/TabSite www.TabSite.com
  6. 6. Webinar: July 27, 2011 Webinar Webinar Where do Facebook users spend time? Majority of user time is spent in the the News Feed SO POSTING Is VITAL. This is how you “get seen” Facebook.com/TabSite www.TabSite.com
  7. 7. Webinar: July 27, 2011 Webinar Webinar The Challenge To market on Facebook is to swim with the fish that are there! It is a social network! Facebook.com/TabSite www.TabSite.com
  8. 8. Webinar: July 27, 2011 Webinar Webinar Competition to be seen.. is FIERCE! Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  9. 9. Webinar: July 27, 2011 Webinar Webinar -The News Feed is the Battlefield Let’s dive into a Strategy to win. Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  10. 10. Webinar: July 27, 2011 Webinar Webinar 3 Types of Content • Top - Engage • Middle - Capture • Bottom - Close Full Infographic at: bit.ly/FBSalesFunnel Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  11. 11. Webinar: July 27, 2011 Webinar Webinar TOP of Funnel Material on Facebook Twitter Hashtag: #TabSite Infographic: bit.ly/FBSalesFunnel Facebook.com/TabSite www.TabSite.com
  12. 12. Webinar: July 27, 2011 Webinar Webinar How to “Swim with the Fish” 1. Capture attention 2. Be Social 3. Be Helpful Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
  13. 13. Webinar: July 27, 2011 Webinar Webinar How to “Swim with the Fish” (top of funnel) Facebook.com/TabSite www.TabSite.com
  14. 14. Webinar: July 27, 2011 Webinar Webinar How to “Swim with the Fish” 80 – 20 Principle Inspire, engage, attract, inform, educate, entertain. Content so good, people engage. 80 Mid-Funnel is where Lead Capture occurs Only 20% that is direct selly sell, direct pitch material. Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com 20
  15. 15. Webinar: July 27, 2011 Webinar Webinar Mid-Funnel focus is moving Fan to Lead Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  16. 16. Webinar: July 27, 2011 Webinar Webinar In Posts… 1. Capture Attention 2. Be Social 3. Be Helpful Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
  17. 17. Webinar: July 27, 2011 Webinar Webinar Drive… 4. To the Tab 5. Form Sign-up Example leads to Email sign-up via Free eBook offer Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
  18. 18. Webinar: July 27, 2011 Webinar Webinar Remember: ‘Swim with’ Facebook.com/TabSite www.TabSite.com
  19. 19. Webinar: July 27, 2011 Webinar Webinar Capturing Leads on Tabs • Offer something to incentivize • Keep it simple • Capture Email Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
  20. 20. Webinar: July 27, 2011 Webinar Webinar Mid-Funnel: Contests on a Tab • Engagement INCREASES! •Likes, •Shares •Comments •Leads via entries Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  21. 21. Webinar: July 27, 2011 Webinar Webinar Lead Capture Tab with Contests
  22. 22. Webinar: July 27, 2011 Webinar Webinar Lead Capture Tab with Contests
  23. 23. Webinar: July 27, 2011 Webinar Webinar Case Study • Photo contest • Used a Like Gate • Vote 1x per day • RESULT: Reach • Likes 800 to 1100+ • New Business Booked bit.ly/FBphotocase Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  24. 24. Webinar: July 27, 2011 Webinar Webinar Bottom Funnel focus Remove Final Barriers. Get Sale. Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  25. 25. Webinar: July 27, 2011 Webinar Webinar Bottom Funnel focus Remove Final Barriers. Get Sale. • This is the 20% portion of your content mix on Facebook • Special Time Specific offers • Content that leads to posts where value to buyer is outlined • Posts that help outline ROI Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  26. 26. Webinar: July 27, 2011 Webinar Webinar BRING IT ALL TOGETHER….Remember: Majority of user time is spent in the the News Feed SO POSTING Is VITAL. to drive fans to the Tab! Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
  27. 27. Webinar: July 27, 2011 Webinar Webinar Facebook Benefits: Increase… • Exposure / Reach • Increase Traffic to website • Increase Email Marketing List • Increase Leads and Lead Nurturing
  28. 28. Webinar: July 27, 2011 Webinar Webinar POST TYPE: • IMAGES Work! • BE SOCIAL • BE HELPFUL More Details: bit.ly/FBBestPractice Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
  29. 29. Webinar: July 27, 2011 Webinar Webinar HELP Scores But being Too “salesy” will kill loyalty. Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
  30. 30. Webinar: July 27, 2011 Webinar Webinar HELP Scores The opposite of pushy, “salesy”, 1 way is to Offer value Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
  31. 31. Webinar: July 27, 2011 Webinar Webinar HELP Scores • General Rule for Brands 80% useful, 20% promotional Add Value. Be a Resource. Companies on Facebook need to be social, be like the people Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
  32. 32. Webinar: July 27, 2011 Webinar Webinar Posting and Apps • Build Engagement, • Grow Fan Base, • Increase Leads & • Convert Sales Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
  33. 33. Webinar: July 27, 2011 Webinar Webinar KEY 1: “Swim with the Fish” 1. Capture attention 2. Be Social 3. Be Helpful Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
  34. 34. Webinar: July 27, 2011 Webinar Webinar KEY 2: Capture Leads on Tabs • Offer something to incentivize • Keep it simple • Capture Email Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
  35. 35. Webinar: July 27, 2011 Webinar Webinar KEY 3: Closure Content Direct offers and posts That help viewer Determine ROI Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
  36. 36. Webinar: July 27, 2011 Question and Answer time Special Offer…Try TabSite at 33% off: Use code: SummitUP at checkout on tabsite.com Slidedeck from presentation available at: bit.ly/SummitUp
  37. 37. Webinar: July 27, 2011 Thanks for joining me! About • Easily run Contests • Offer Deals and Coupons (and more) • Helps Pages GROW fans / CAPTURE leads • Facebook.com/tabsite and www.TabSite.com Slidedeck available at: bit.ly/SummitUp

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