Webinar: July 27, 2011
Facebook.com/TabSite www.TabSite.com
Webinar
Mike Gingerich
TabSite Co-founder
How to Run a Success...
About:
• 10+ years in Internet Marketing
• Co-founder in 2010 of Facebook App TabSite
• SocialMediaExaminer.com blog contr...
About
• Launched in 2010
• 80,000+ Users in 160+ countries
• Easily run Contests
• Offer Deals and Coupons (and more)
• He...
Agenda:
Webinar: July 27, 2011Webinar
Webinar
YES! Webinar replay video and links
to slides will be emailed after event.
Today’s Agenda:
• The Facebook Opportunity and Challenge
• Lead Capture on a Facebook Tab
• Contests and Promotions to Gro...
Today’s Agenda:
Webinar: July 27, 2011Webinar
Webinar
Old Marketing
Close but still not
“with” the animals
Today’s Agenda:
Webinar: July 27, 2011Webinar
Webinar
The New Marketing!
On Facebook
Businesses
swim with
users!
• Users spend OVER 7 hrs per month. 2x > #2
• 71% access Facebook via Mobile device
• 77% of b2c companies acquired a cust...
Webinar: July 27, 2011
Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
Where do Facebook users spend time?
Majority o...
Webinar: July 27, 2011Webinar
Webinar
The Challenge
Facebook.com/TabSite www.TabSite.com
To market on Facebook is to
swim ...
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
Competition to
be se...
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
This is
TOP of
Funne...
Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
How to “Swim with the Fi...
Webinar: July 27, 2011
Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
How to “Swim with the Fish” (top of funnel)
Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
How to “Swim with the Fi...
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
Mid-Funnel focus is ...
Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
In Posts…
1. Capture
Att...
Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
Drive…
4. To the Tab
5. ...
Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
Capturing
Leads on Tabs
...
Webinar: July 27, 2011
Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
Let’s Create a Lead Capture Tab
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
Why a Contest?
• Eng...
Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
Lead Capture Tab with Co...
Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
Easy Contest Setup
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
Case Study
• Photo c...
Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
REMEMBER!
Majority of us...
Webinar: July 27, 2011Webinar
Webinar
Webinar
Smart URL that is Mobile Friendly
Promotional Tools area
Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
POST TYPE:
• IMAGES Work...
Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
HELP Scores
But being
To...
Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
HELP Scores
• General Ru...
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
Bottom Funnel focus ...
Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
Posting and Apps
• Build...
Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
KEY 1: “Swim with the Fi...
Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
KEY 2:
Capture
Leads on ...
Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
Since Majority of user
t...
Facebook Benefits:
Increase…
• Exposure / Reach
• Increase Traffic to website
• Increase Email Marketing List
• Increase L...
Question and
Answer time
Webinar: July 27, 2011
Webinar: July 27, 2011
Thanks for
joining today!
www.Facebook.com/TabSite
www.TabSite.com
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
4 Primary Types of
F...
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Facebook marketing sales funnel - Capturing Leads, Being Social, Growing Sales

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Yes, you can capture leads and grow sales with your Facebook page!
Learn how in this practical, no-nonsense tip filled webinar TabSite is hosting a new series called “Get a Grip” that helps Page Admins take control and action to truly drive value from their Facebook efforts. These are the webinar slides with a look at ways to grow your fan base, your email list, and also reach new people on Facebook. I’ll teach you how and guide you through the Facebook Sales Funnel overivew

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  • “Boost Your Facebook Marketing” with social apps from www.TabSite.comApps for contests, deals, drawings, and more.
  • Television, Newspapers, Magazines, flyers, brochures, billboards, all one way push message marketing.
  • Social marketing is not push, it is swim with and among. It is social. It is 2 way. It is interactive.
  • Primary source: http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2013.pdfhttp://www.insidefacebook.com/2013/07/24/facebook-posts-best-fiscal-quarter-now-has-819m-mobile-mau/http://newsroom.fb.com/Key-Factshttp://blog.hubspot.com/blog/tabid/6307/bid/23778/42-Tweetable-Facts-to-Squash-Marketing-Fantasies.aspx (41% stat 2011)http://blog.hubspot.com/blog/tabid/6307/bid/31550/20-Fresh-Stats-About-the-State-of-Inbound-Marketing-in-2012.aspx (77% of b2c stat)http://webbiquity.com/wp-content/uploads/2013/07/brandpoint-content-marketing-792.png
  • Majority of user time is spent in the news feed!
  • Companies need to become more human, more social, more interactive.
  • 1500 posts per day. Users see 15-20% of the roughly. Story Bump may help.
  • 1500 posts per day. Users see 15-20% of the roughly. Story Bump may help.
  • Excellent resource, “Youtility” by Jay Baer. Offer Help not hype. You can’t be amazing every moment, you can be helpful to your community.
  • It’s social. It’s fun. It’s not salesy. Even the “happy dance” is a light sell of Pumpkin spice latte.
  • 80% General content that is social, helpful, and grabs attention. 20% that is more specifically selly sell in nature.
  • From unknown to lead that can be nurtured. Email helps so much in this area.
  • Images posts catch the eye. Keep text short and simple, include your CTA link to the tab. People pictures are most helpful. Note that cats and bacon are popular as well for some reason!!
  • Images posts catch the eye. Keep text short and simple, include your CTA link to the tab. People pictures are most helpful. Note that cats and bacon are popular as well for some reason!!
  • Recommend the Sweepstakes Tab. This offers a “helpful” item in exchange for the email sign-up.
  • Recommend the Sweepstakes Tab. This offers a “helpful” item in exchange for the email sign-up.Sweepstakes App Email Capture form Submit links to Incentive Show Demo of Lead Capture setup in TabSite Manager
  • People engage with promotions by Liking, Sharing, and commenting. This is engagement. It offers your page a connecting point with your community.
  • Contests create buzz and viral sharing when done rightEntries can offer great lead capture Showing setup of TabSite Contest App live demo (view webinar video at www.tabsite.com/webinars)
  • Contests create buzz and viral sharing when done rightEntries can offer great lead capture Showing setup of TabSite Contest App live demo (view webinar video at www.tabsite.com/webinars)
  • Pros of using a contest:More opportunity for engagement—Entrants are one segment of those participating, while those coming to view entries and vote are another participating group. Together, this can add more overall reach, exposure and interaction to the Page.Entrants are motivated to share with friends—Entrants want votes, so they extend the reach of the contest to their network of friends asking for their vote. This social sharing by entrants to their friends increases the overall reach of the contest. In addition, this friend-to-friend introduction of a Page by an entrant can be a positive referral mechanism. It can add trust and credibility to the Page and its products and services via the friend’s invitation to vote.
  • Majority of user time is spent in the news feed!
  • TabSite Smart URL should be used in posting. It enables ANY user (mobile, tablet, desktop) to access the tab. Get the URL and use in all marketing and social sharing posts about your promotion. See: http://tabsite.com/blog/mobile-solution-for-facebook-page-tabs/
  • Majority of user time is spent in the news feed!
  • It’s tough to be amazing all the time but being helpful is an opportunity.
  • It’s tough to be amazing all the time but being helpful is an opportunity.
  • Reservations Tab, Product Demos, Product ordering on tab or website, or in store.
  • It’s tough to be amazing all the time but being helpful is an opportunity.
  • Capturing attention is most often visual, images and/or video. Can be statements as well.
  • Recommend the Sweepstakes Tab. This offers a “helpful” item in exchange for the email sign-up.
  • Majority of user time is spent in the news feed!
  • Facebook marketing sales funnel - Capturing Leads, Being Social, Growing Sales

    1. 1. Webinar: July 27, 2011 Facebook.com/TabSite www.TabSite.com Webinar Mike Gingerich TabSite Co-founder How to Run a Successful Photo Contest on Facebook YES! Webinar replay video and links to slides will be emailed after event.
    2. 2. About: • 10+ years in Internet Marketing • Co-founder in 2010 of Facebook App TabSite • SocialMediaExaminer.com blog contributor • MikeGingerich.com & Fb.com/MikeGdigital • Podcast on SM for Biz www.HalftimeMike.com Webinar: July 27, 2011Webinar Webinar
    3. 3. About • Launched in 2010 • 80,000+ Users in 160+ countries • Easily run Contests • Offer Deals and Coupons (and more) • Helps Pages GROW fans / CAPTURE leads • Facebook.com/tabsite and www.TabSite.com Webinar: July 27, 2011Webinar Webinar
    4. 4. Agenda: Webinar: July 27, 2011Webinar Webinar YES! Webinar replay video and links to slides will be emailed after event.
    5. 5. Today’s Agenda: • The Facebook Opportunity and Challenge • Lead Capture on a Facebook Tab • Contests and Promotions to Grow Fans & Leads • Success Tips for Posting your Tab • Question & Answer / Winner of TabSite Webinar: July 27, 2011Webinar Webinar
    6. 6. Today’s Agenda: Webinar: July 27, 2011Webinar Webinar Old Marketing Close but still not “with” the animals
    7. 7. Today’s Agenda: Webinar: July 27, 2011Webinar Webinar The New Marketing! On Facebook Businesses swim with users!
    8. 8. • Users spend OVER 7 hrs per month. 2x > #2 • 71% access Facebook via Mobile device • 77% of b2c companies acquired a customer through Facebook, as have 41% of all b2b’s (2012) Webinar: July 27, 2011Webinar Webinar Facebook.com/TabSite www.TabSite.com
    9. 9. Webinar: July 27, 2011 Facebook.com/TabSite www.TabSite.com Webinar Webinar Where do Facebook users spend time? Majority of user time is spent in the the News Feed SO POSTING Is VITAL. This is how you “get seen”
    10. 10. Webinar: July 27, 2011Webinar Webinar The Challenge Facebook.com/TabSite www.TabSite.com To market on Facebook is to swim with the fish that are there! It is a social network!
    11. 11. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Competition to be seen.. is FIERCE!
    12. 12. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar This is TOP of Funnel Material on Facebook
    13. 13. Webinar: July 27, 2011 Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com Webinar Webinar How to “Swim with the Fish” 1. Capture attention 2. Be Social 3. Be Helpful
    14. 14. Webinar: July 27, 2011 Facebook.com/TabSite www.TabSite.com Webinar Webinar How to “Swim with the Fish” (top of funnel)
    15. 15. Webinar: July 27, 2011 Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com Webinar Webinar How to “Swim with the Fish” 80 – 20 Principle
    16. 16. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Mid-Funnel focus is moving Fan to Lead
    17. 17. Webinar: July 27, 2011 Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com Webinar Webinar In Posts… 1. Capture Attention 2. Be Social 3. Be Helpful
    18. 18. Webinar: July 27, 2011 Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com Webinar Webinar Drive… 4. To the Tab 5. Form Sign-up Example uses Website ReSizer App
    19. 19. Webinar: July 27, 2011 Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com Webinar Webinar Capturing Leads on Tabs • Offer something to incentivize • Keep it simple • Capture Email
    20. 20. Webinar: July 27, 2011 Facebook.com/TabSite www.TabSite.com Webinar Webinar Let’s Create a Lead Capture Tab
    21. 21. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Why a Contest? • Engagement INCREASES! •Likes, •Shares •Comments •Leads via entries
    22. 22. Webinar: July 27, 2011 Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com Webinar Webinar Lead Capture Tab with Contests
    23. 23. Webinar: July 27, 2011 Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com Webinar Webinar Easy Contest Setup
    24. 24. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Case Study • Photo contest • Used a Like Gate • Vote 1x per day • RESULT: Reach • Likes 800 to 1100+ • New Business Booked bit.ly/FBphotocase
    25. 25. Webinar: July 27, 2011 Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com Webinar Webinar REMEMBER! Majority of user time is spent in the the News Feed SO POSTING Is VITAL. to drive fans to the Tab!
    26. 26. Webinar: July 27, 2011Webinar Webinar Webinar Smart URL that is Mobile Friendly Promotional Tools area
    27. 27. Webinar: July 27, 2011 Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com Webinar Webinar POST TYPE: • IMAGES Work! • BE SOCIAL • BE HELPFUL More Details: bit.ly/FBBestPractice
    28. 28. Webinar: July 27, 2011 Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com Webinar Webinar HELP Scores But being Too “salesy” will kill loyalty.
    29. 29. Webinar: July 27, 2011 Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com Webinar Webinar HELP Scores • General Rule for Brands 80% useful, 20% promotional Add Value. Be a Resource. Companies on Facebook need to be social, be like the people
    30. 30. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Bottom Funnel focus is nurturing Lead to Customer
    31. 31. Webinar: July 27, 2011 Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com Webinar Webinar Posting and Apps • Build Engagement, • Grow Fan Base, • Increase Leads & • Convert Sales
    32. 32. Webinar: July 27, 2011 Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com Webinar Webinar KEY 1: “Swim with the Fish” 1. Capture attention 2. Be Social 3. Be Helpful
    33. 33. Webinar: July 27, 2011 Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com Webinar Webinar KEY 2: Capture Leads on Tabs • Offer something to incentivize • Keep it simple • Capture Email
    34. 34. Webinar: July 27, 2011 Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com Webinar Webinar Since Majority of user time is spent in the the News Feed KEY 3: POSTING to drive fans to the Tab is Critical!
    35. 35. Facebook Benefits: Increase… • Exposure / Reach • Increase Traffic to website • Increase Email Marketing List • Increase Leads and Lead Nurturing Webinar: July 27, 2011Webinar Webinar
    36. 36. Question and Answer time Webinar: July 27, 2011
    37. 37. Webinar: July 27, 2011 Thanks for joining today! www.Facebook.com/TabSite www.TabSite.com
    38. 38. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar 4 Primary Types of Facebook Promotions 1. Sweepstakes 2. Deals and Offers 3. CONTESTS 4. Multi-Social Network Learn more: bit.ly/4fbpromos

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