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Facebook for Business 101: Cost Effective Marketing Using Facebook
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Facebook for Business 101: Cost Effective Marketing Using Facebook

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Facebook is here to stay and it is growing rapidly as a legitimate and cost effective platform that your business should be represented on and from which you can market your products and services. …

Facebook is here to stay and it is growing rapidly as a legitimate and cost effective platform that your business should be represented on and from which you can market your products and services. These are slides from a seminar we presented on Facebook for Business.

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  • 1. Facebook for Business Cost Effective Marketing Using . . Digital Hill is a Web Design and Internet Marketing firm offering web development Search development, Engine Optimization, and Internet Marketing including Social Media Marketing integration. Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 2. Agenda g  What is Facebook & Why is it Important?  How to Get Started  How to Create Your Business Page  10 Ways to Market Your Business with Facebook  What to Measure & H Wh t t M How Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 3. What is Facebook? Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 4. Why You Should Care? y  Over 350 million active users (more than the pop. of the United States!  600,000 new users every day  Just moved into the #2 slot of most trafficked website; only Google Search has more visits per month  More than half of all users are beyond college age  Fastest growing demographic is those 35 years or older  Segment with the greatest percentage of growth is women age 55-60, up 175% in September Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 5. Why You Should Care? y  Average user has 130 friends  Average user is spending 55 minutes per day on Facebook  Average user becomes a fan of 2 Business Pages each month  More than 65 million users access Facebook through their mobile phone  125,000 125 000 users within a 50 mile radius of G h ithi il di f Goshen who are ages 25-65; 207,000 if you include South Bend and Fort Wayne Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 6. Social Media = Networking Event + Tradeshow + Lunch with a Friend  It’s networking, showcasing your business, and connecting on a less formal level  Without constraints of time or space  More public – easier for other people to listen in Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 7. Advice…  Meet people & businesses, and start conversations  Add value – Be helpful add your 2 cents answer helpful, cents, questions, express your likes  Ask questions, listen to others’ advice questions others Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 8. Business Goals for Using Facebook Get Found Increase Internet Visibility C Connect t and E g g d Engage Create a Community y Promote Brand Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 9. Agenda g  What is Facebook & Why is it Important?  How to Get Started  How to Create Your Fan Page  10 Ways to Market Your Business with Facebook  What to Measure & H Wh t t M How Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 10. Personal Profile vs. Business Page g  Setup a Personal Profile first and then create a Business Page that you will administer P Personal Profiles h l P fil have friends ( f i d (mutual l acceptance) and Business Pages have fans (one- way opt-in) y p ) Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 11. Don’t Use Personal Accounts for Business! Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 12. Privacy y Control which information is visible and searchable Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 13. Agenda g  What is Facebook & Why is it Important?  How to Get Started  How to Create Your Fan Page  10 Ways to Market Your Business with Facebook  What to Measure & How Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 14. Create a Business Fan Page http://www.facebook.com/pages/create.php Note: You must be logged in to create a Page Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 15. Create a Business Fan Page Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 16. Publish Your Fan Page Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 17. Become a “Fan” Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 18. Agenda g  What is Facebook & Why is it Important?  How to Get Started  How to Create Your Fan Page  10 Ways to Market Your Business with Facebook  What to Measure & How Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 19. Tip #1 Go Viral: Leverage Wall Feed  Wall Feeds show updates on your Wall and your fans Home Tab  First thing your fans see when they log in  Your updates show on your profile Wall  Allows fans to engage with you – each activity is shared with their network Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 20. Tip #2 Connect Your Blog p g Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 21. Tip #3 Offer Unique Value p q Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 22. Tip #4 Promote Your Brand and p Company Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 23. Honda Brand Promotion Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 24. Tip #5 Create Custom Tabs p Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 25. Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 26. Tip #5 Create Custom Tabs p Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 27. Tip #6 Create and Join Networks p Create a company network for your employees to join http://www.facebook.com/help/contact.php?show_form=add_work Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 28. Tip #7: Leverage Existing Network p g g  No worrying about Spam filters blocking your Facebook communication Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 29. Tip #8: Optimize for Search p p  Facebook Search  Google Search  Based on # Fans  Search Engine Optimization ( g p (SEO) ) Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 30. Tip #9: Get Your Vanity URL p y  Acquire 100 fans and get a personalized Facebook URL  http://www.facebook.com/YourBusinessNameHere p  Great for Search Engine Optimization Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 31. Tip #10: Advertise on Facebook p http://www.facebook.com/advertising Note: You must be logged in to create an ad Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 32. What Do You Want to Advertise  Advertise a website or something on Facebook (Page, Group or Event) Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 33. Create Your Ad Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 34. Target Your Audience g  Target By Location, Gender, Age, Keywords, etc. Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 35. Set Your Budget  Choose Pay Per Click or Pay Per View  Recommend PPC Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 36. Your Ad Goes Live Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 37. Agenda g  What is Facebook & Why is it Important?  How to Get Started  How to Create Your Business Page  10 Ways to Market Your Business with Facebook  What t M Wh t to Measure & H How Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 38. Friends, Fans, Activity , , y Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 39. Traffic, Leads, Customers , , Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 40. What to do? Create a Fan Page: http://www.facebook.com/pages/create.php Become a Facebook Fan: http://facebook.com/DigitalHill Follow Digital Hill on Twitter http://twitter.com/DigitalHill h l ll Get Today’s Slides here: y http://www.digitalhill.com/page/60/Social-Media Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 41. The End! Contact us to set a meeting on reviewing your business & what social media might work best We offer Social Media Marketing integration on varying levels f from start-up/customization f y to run, to f y managed p for you , fully g social media services. We’d be glad to talk further. THANKS FOR YOUR TIME. 1-888-537-0703 Digital Hill Multimedia, Inc. www.DigitalHill.com