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Facebook for Business 101: Cost Effective Marketing Using Facebook
 

Facebook for Business 101: Cost Effective Marketing Using Facebook

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Facebook is here to stay and it is growing rapidly as a legitimate and cost effective platform that your business should be represented on and from which you can market your products and services. ...

Facebook is here to stay and it is growing rapidly as a legitimate and cost effective platform that your business should be represented on and from which you can market your products and services. These are slides from a seminar we presented on Facebook for Business.

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    Facebook for Business 101: Cost Effective Marketing Using Facebook Facebook for Business 101: Cost Effective Marketing Using Facebook Presentation Transcript

    • Facebook for Business Cost Effective Marketing Using . . Digital Hill is a Web Design and Internet Marketing firm offering web development Search development, Engine Optimization, and Internet Marketing including Social Media Marketing integration. Digital Hill Multimedia, Inc. www.DigitalHill.com
    • Agenda g  What is Facebook & Why is it Important?  How to Get Started  How to Create Your Business Page  10 Ways to Market Your Business with Facebook  What to Measure & H Wh t t M How Digital Hill Multimedia, Inc. www.DigitalHill.com
    • What is Facebook? Digital Hill Multimedia, Inc. www.DigitalHill.com
    • Why You Should Care? y  Over 350 million active users (more than the pop. of the United States!  600,000 new users every day  Just moved into the #2 slot of most trafficked website; only Google Search has more visits per month  More than half of all users are beyond college age  Fastest growing demographic is those 35 years or older  Segment with the greatest percentage of growth is women age 55-60, up 175% in September Digital Hill Multimedia, Inc. www.DigitalHill.com
    • Why You Should Care? y  Average user has 130 friends  Average user is spending 55 minutes per day on Facebook  Average user becomes a fan of 2 Business Pages each month  More than 65 million users access Facebook through their mobile phone  125,000 125 000 users within a 50 mile radius of G h ithi il di f Goshen who are ages 25-65; 207,000 if you include South Bend and Fort Wayne Digital Hill Multimedia, Inc. www.DigitalHill.com
    • Social Media = Networking Event + Tradeshow + Lunch with a Friend  It’s networking, showcasing your business, and connecting on a less formal level  Without constraints of time or space  More public – easier for other people to listen in Digital Hill Multimedia, Inc. www.DigitalHill.com
    • Advice…  Meet people & businesses, and start conversations  Add value – Be helpful add your 2 cents answer helpful, cents, questions, express your likes  Ask questions, listen to others’ advice questions others Digital Hill Multimedia, Inc. www.DigitalHill.com
    • Business Goals for Using Facebook Get Found Increase Internet Visibility C Connect t and E g g d Engage Create a Community y Promote Brand Digital Hill Multimedia, Inc. www.DigitalHill.com
    • Agenda g  What is Facebook & Why is it Important?  How to Get Started  How to Create Your Fan Page  10 Ways to Market Your Business with Facebook  What to Measure & H Wh t t M How Digital Hill Multimedia, Inc. www.DigitalHill.com
    • Personal Profile vs. Business Page g  Setup a Personal Profile first and then create a Business Page that you will administer P Personal Profiles h l P fil have friends ( f i d (mutual l acceptance) and Business Pages have fans (one- way opt-in) y p ) Digital Hill Multimedia, Inc. www.DigitalHill.com
    • Don’t Use Personal Accounts for Business! Digital Hill Multimedia, Inc. www.DigitalHill.com
    • Privacy y Control which information is visible and searchable Digital Hill Multimedia, Inc. www.DigitalHill.com
    • Agenda g  What is Facebook & Why is it Important?  How to Get Started  How to Create Your Fan Page  10 Ways to Market Your Business with Facebook  What to Measure & How Digital Hill Multimedia, Inc. www.DigitalHill.com
    • Create a Business Fan Page http://www.facebook.com/pages/create.php Note: You must be logged in to create a Page Digital Hill Multimedia, Inc. www.DigitalHill.com
    • Create a Business Fan Page Digital Hill Multimedia, Inc. www.DigitalHill.com
    • Publish Your Fan Page Digital Hill Multimedia, Inc. www.DigitalHill.com
    • Become a “Fan” Digital Hill Multimedia, Inc. www.DigitalHill.com
    • Agenda g  What is Facebook & Why is it Important?  How to Get Started  How to Create Your Fan Page  10 Ways to Market Your Business with Facebook  What to Measure & How Digital Hill Multimedia, Inc. www.DigitalHill.com
    • Tip #1 Go Viral: Leverage Wall Feed  Wall Feeds show updates on your Wall and your fans Home Tab  First thing your fans see when they log in  Your updates show on your profile Wall  Allows fans to engage with you – each activity is shared with their network Digital Hill Multimedia, Inc. www.DigitalHill.com
    • Tip #2 Connect Your Blog p g Digital Hill Multimedia, Inc. www.DigitalHill.com
    • Tip #3 Offer Unique Value p q Digital Hill Multimedia, Inc. www.DigitalHill.com
    • Tip #4 Promote Your Brand and p Company Digital Hill Multimedia, Inc. www.DigitalHill.com
    • Honda Brand Promotion Digital Hill Multimedia, Inc. www.DigitalHill.com
    • Tip #5 Create Custom Tabs p Digital Hill Multimedia, Inc. www.DigitalHill.com
    • Digital Hill Multimedia, Inc. www.DigitalHill.com
    • Tip #5 Create Custom Tabs p Digital Hill Multimedia, Inc. www.DigitalHill.com
    • Tip #6 Create and Join Networks p Create a company network for your employees to join http://www.facebook.com/help/contact.php?show_form=add_work Digital Hill Multimedia, Inc. www.DigitalHill.com
    • Tip #7: Leverage Existing Network p g g  No worrying about Spam filters blocking your Facebook communication Digital Hill Multimedia, Inc. www.DigitalHill.com
    • Tip #8: Optimize for Search p p  Facebook Search  Google Search  Based on # Fans  Search Engine Optimization ( g p (SEO) ) Digital Hill Multimedia, Inc. www.DigitalHill.com
    • Tip #9: Get Your Vanity URL p y  Acquire 100 fans and get a personalized Facebook URL  http://www.facebook.com/YourBusinessNameHere p  Great for Search Engine Optimization Digital Hill Multimedia, Inc. www.DigitalHill.com
    • Tip #10: Advertise on Facebook p http://www.facebook.com/advertising Note: You must be logged in to create an ad Digital Hill Multimedia, Inc. www.DigitalHill.com
    • What Do You Want to Advertise  Advertise a website or something on Facebook (Page, Group or Event) Digital Hill Multimedia, Inc. www.DigitalHill.com
    • Create Your Ad Digital Hill Multimedia, Inc. www.DigitalHill.com
    • Target Your Audience g  Target By Location, Gender, Age, Keywords, etc. Digital Hill Multimedia, Inc. www.DigitalHill.com
    • Set Your Budget  Choose Pay Per Click or Pay Per View  Recommend PPC Digital Hill Multimedia, Inc. www.DigitalHill.com
    • Your Ad Goes Live Digital Hill Multimedia, Inc. www.DigitalHill.com
    • Agenda g  What is Facebook & Why is it Important?  How to Get Started  How to Create Your Business Page  10 Ways to Market Your Business with Facebook  What t M Wh t to Measure & H How Digital Hill Multimedia, Inc. www.DigitalHill.com
    • Friends, Fans, Activity , , y Digital Hill Multimedia, Inc. www.DigitalHill.com
    • Traffic, Leads, Customers , , Digital Hill Multimedia, Inc. www.DigitalHill.com
    • What to do? Create a Fan Page: http://www.facebook.com/pages/create.php Become a Facebook Fan: http://facebook.com/DigitalHill Follow Digital Hill on Twitter http://twitter.com/DigitalHill h l ll Get Today’s Slides here: y http://www.digitalhill.com/page/60/Social-Media Digital Hill Multimedia, Inc. www.DigitalHill.com
    • The End! Contact us to set a meeting on reviewing your business & what social media might work best We offer Social Media Marketing integration on varying levels f from start-up/customization f y to run, to f y managed p for you , fully g social media services. We’d be glad to talk further. THANKS FOR YOUR TIME. 1-888-537-0703 Digital Hill Multimedia, Inc. www.DigitalHill.com