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Link popularity has been a major concept in search engine marketing since Google's...
Link popularity has been a major concept in search engine marketing since Google's
PageRank made headlines back in 2000. Since then, Google has become a search giant
- undoubtedly, the most important search engine for online marketing.
Link popularity has grown in importance at the same time. After all, Google uses the
quantity and quality of links each site has as one of its main ranking factors.
To rank well on Google, sites need numerous high-quality links.