Borkholder Buildings Dealer Mtg - Importance & Tips for Web Marketing
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Valuable tips and tools for increasing the strength of your presence online.

Valuable tips and tools for increasing the strength of your presence online.

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  • What are customers saying about my brand? How can I build communication with my customers and potential customers Listen…engage…build relationships
  • What are customers saying about my brand? How can I build communication with my customers and potential customers Listen…engage…build relationships
  • What are customers saying about my brand? How can I build communication with my customers and potential customers Listen…engage…build relationships
  • What are customers saying about my brand? How can I build communication with my customers and potential customers Listen…engage…build relationships
  • What are customers saying about my brand? How can I build communication with my customers and potential customers Listen…engage…build relationships
  • What are customers saying about my brand? How can I build communication with my customers and potential customers Listen…engage…build relationships
  • What are customers saying about my brand? How can I build communication with my customers and potential customers Listen…engage…build relationships
  • What are customers saying about my brand? How can I build communication with my customers and potential customers Listen…engage…build relationships

Borkholder Buildings Dealer Mtg - Importance & Tips for Web Marketing Presentation Transcript

  • 1. Digital Hill Multimedia 14 years of experience – 500+ active clients Web Design, Internet Marketing, Social Media, Application Development www.DigitalHill.com 229 S. Main Street Goshen, IN 46526 888.537.0703
  • 2. Web Marketing Overview What we’ll cover today…
    • Web Trends
    • Search on the Web
    • Website Keys
    • Tips & Ideas
    Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 3. Why Use the Web? Reason 1
    • 80% of Americans are using the web to check out a business before visiting their physical location!
      • Your Website is often a “First Impression” of your business.
        • Is content current?
        • Is it easy to use?
        • Is there consistently new content to make me want to come back?
    Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 4. Why Use the Web? Reason 2
    • Over 14 Billion Searches on Search Engines per month in the U.S. alone.
    • Roughly 470 million searches per day
    • People use search engines to find products and retailers!!
    Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 5. Search Trends on the Web
    • March 2010 Search Engine Marketshare
    • (Source: Hitwise)
    • Google: 65%
    • Yahoo: 15%
    • Bing: 14%
    • Ask: 3.5%
    Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 6. Search Tips for Google
    • Use “OR” to broaden the search. 
    • This can be useful if you’re looking at researching a topic but you’re not sure which keywords will return the information you need. It can be particularly handy in conjunction with the “site:” operator. For example, you could try this search:  GTD OR “getting things done” site:webworkerdaily.com
    Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 7. “ OR” search results… Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 8. Search Tips for Google
    • Exclude specific terms with the “–”
    • You can narrow your searches using this function. For example, if you’re looking for information about American Idol but don’t want anything about Simon Cowell, you could try searching Google for:
    •   “american idol” -cowell
    Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 9. Google is not your only concern today! craigslist
  • 10.
    • Today you must focus on multiple dimensions:
    • Page Rank
    • Lead Capture
    • Multiple “Platforms” – web, mobile, social
    • Reputation Monitoring
  • 11. Manager Area Tool Bar
  • 12.  
  • 13.  
  • 14. Page Editor View
  • 15. Search Engine Optimization
    • Easily customize Title Tags and review Meta Data
    SEO Friendly URL’s - http://www.goevergreenrv.com/page/61/Green
  • 16. Search Engine Optimization
  • 17. Keyword Blogging - Share tips, your expertise, how to
  • 18.  
  • 19. Internet Marketing involves keyword marketing to establish a large footprint for you company online. 4 out of the 10 possible page #1 results including spots 1, 2, 5, & 6. “ Web Footprint Building” significantly increases your ability to garner leads! Large footprint = less competitors on page 1 1 2 3 4
  • 20. Lead Generation – Design is Key
  • 21. Lead Capture Opt-in Forms
  • 22. Mobile Sites exponential growth
  • 23.  
  • 24.  
  • 25.  
  • 26. Social Media Not a fad, but a platform for engagement, cultivation, and lead capture
  • 27. Why use Social Media?
    • Because 3 out of 4 Americans use some form of Social Media; & people now spend more time on social sites than with personal e-mail.
    • Reach further with your message
      • Advertise / Expand Awareness of your Brand
      • Go to where your customer’s are (55 minutes a day)
      • Low cost of implementation compared to other marketing
    • Another Channel to Generate Sales Leads
      • Build Relationships / Rapport
    • Gauge Customer Satisfaction
      • Get Customer feedback
      • Provide customer service
    Digital Hill Multimedia, Inc. www.DigitalHill.com
  • 28.  
  • 29.  
  • 30.  
  • 31.
    • Summary:
    • Where are the people? Where are you?
      • Web, Mobile, Social Media
    • Page rank is important, but multiple showings on Page 1 is even better;
    • Being accessed easily anywhere via mobile is growing rapidly;
    • Facebook is critical as fans become your conduit and message bearers
  • 32.
    • Update your site!
    • Consider a blog
    • Get your site optimized
    • View and Download the Slides
    • Create a monthly new content plan, stick to it!
    • I will post the slides online. To find out the url, go to:
    • www.Facebook.com/DigitalHill and it will announced there.
    Digital Hill Multimedia, Inc. www.DigitalHill.com What to do? Twitter.com/DigitalHill Facebook.com/DigitalHill
  • 33.
    • QUESTIONS ?