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Digital Hill Multimedia 14 years of experience – 500+ active clients Web Design, Internet Marketing, Social Media, Applica...
Web Marketing Overview   What we’ll cover today… <ul><li>Web Trends </li></ul><ul><li>Search on the Web </li></ul><ul><li>...
Why Use the Web?   Reason 1 <ul><li>80% of Americans  are using the web to check out a business before visiting their phys...
Why Use the Web?   Reason 2 <ul><li>Over 14  Billion  Searches on Search Engines per month in the U.S. alone. </li></ul><u...
Search Trends on the Web <ul><li>March 2010 Search Engine Marketshare </li></ul><ul><li>(Source: Hitwise) </li></ul><ul><l...
Search Tips for Google <ul><li>Use “OR” to broaden the search.  </li></ul><ul><li>This can be useful if you’re looking at ...
“ OR” search results… Digital Hill Multimedia, Inc.  www.DigitalHill.com
Search Tips for Google <ul><li>Exclude specific terms with the “–”   </li></ul><ul><li>You can narrow your searches using ...
Google is not your only concern today! craigslist
<ul><li>Today you must focus on multiple dimensions: </li></ul><ul><li>Page Rank </li></ul><ul><li>Lead Capture </li></ul>...
Manager Area Tool Bar
 
 
Page Editor View
Search Engine Optimization <ul><li>Easily customize Title Tags and review Meta Data </li></ul>SEO Friendly URL’s - http://...
Search Engine Optimization
Keyword Blogging - Share tips, your expertise, how to
 
Internet Marketing involves keyword marketing to establish a large footprint for you company online. 4 out of the 10 possi...
Lead Generation – Design is Key
Lead Capture  Opt-in Forms
Mobile Sites exponential growth
 
 
 
Social Media Not a fad, but a platform for engagement, cultivation, and lead capture
Why use Social Media? <ul><li>Because 3 out of 4 Americans use some form of Social Media; & people now spend more time on ...
 
 
 
<ul><li>Summary: </li></ul><ul><li>Where are the people? Where are you? </li></ul><ul><ul><li>Web, Mobile, Social Media </...
<ul><li>Update your site! </li></ul><ul><li>Consider a blog </li></ul><ul><li>Get your site optimized </li></ul><ul><li>Vi...
<ul><li>QUESTIONS ? </li></ul>
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Borkholder Buildings Dealer Mtg - Importance & Tips for Web Marketing

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Valuable tips and tools for increasing the strength of your presence online.

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  • What are customers saying about my brand? How can I build communication with my customers and potential customers Listen…engage…build relationships
  • What are customers saying about my brand? How can I build communication with my customers and potential customers Listen…engage…build relationships
  • What are customers saying about my brand? How can I build communication with my customers and potential customers Listen…engage…build relationships
  • What are customers saying about my brand? How can I build communication with my customers and potential customers Listen…engage…build relationships
  • What are customers saying about my brand? How can I build communication with my customers and potential customers Listen…engage…build relationships
  • What are customers saying about my brand? How can I build communication with my customers and potential customers Listen…engage…build relationships
  • What are customers saying about my brand? How can I build communication with my customers and potential customers Listen…engage…build relationships
  • What are customers saying about my brand? How can I build communication with my customers and potential customers Listen…engage…build relationships
  • Transcript of "Borkholder Buildings Dealer Mtg - Importance & Tips for Web Marketing"

    1. 1. Digital Hill Multimedia 14 years of experience – 500+ active clients Web Design, Internet Marketing, Social Media, Application Development www.DigitalHill.com 229 S. Main Street Goshen, IN 46526 888.537.0703
    2. 2. Web Marketing Overview What we’ll cover today… <ul><li>Web Trends </li></ul><ul><li>Search on the Web </li></ul><ul><li>Website Keys </li></ul><ul><li>Tips & Ideas </li></ul>Digital Hill Multimedia, Inc. www.DigitalHill.com
    3. 3. Why Use the Web? Reason 1 <ul><li>80% of Americans are using the web to check out a business before visiting their physical location! </li></ul><ul><ul><li>Your Website is often a “First Impression” of your business. </li></ul></ul><ul><ul><ul><li>Is content current? </li></ul></ul></ul><ul><ul><ul><li>Is it easy to use? </li></ul></ul></ul><ul><ul><ul><li>Is there consistently new content to make me want to come back? </li></ul></ul></ul>Digital Hill Multimedia, Inc. www.DigitalHill.com
    4. 4. Why Use the Web? Reason 2 <ul><li>Over 14 Billion Searches on Search Engines per month in the U.S. alone. </li></ul><ul><li>Roughly 470 million searches per day </li></ul><ul><li>People use search engines to find products and retailers!! </li></ul>Digital Hill Multimedia, Inc. www.DigitalHill.com
    5. 5. Search Trends on the Web <ul><li>March 2010 Search Engine Marketshare </li></ul><ul><li>(Source: Hitwise) </li></ul><ul><li>Google: 65% </li></ul><ul><li>Yahoo: 15% </li></ul><ul><li>Bing: 14% </li></ul><ul><li>Ask: 3.5% </li></ul>Digital Hill Multimedia, Inc. www.DigitalHill.com
    6. 6. Search Tips for Google <ul><li>Use “OR” to broaden the search.  </li></ul><ul><li>This can be useful if you’re looking at researching a topic but you’re not sure which keywords will return the information you need. It can be particularly handy in conjunction with the “site:” operator. For example, you could try this search:  GTD OR “getting things done” site:webworkerdaily.com </li></ul>Digital Hill Multimedia, Inc. www.DigitalHill.com
    7. 7. “ OR” search results… Digital Hill Multimedia, Inc. www.DigitalHill.com
    8. 8. Search Tips for Google <ul><li>Exclude specific terms with the “–” </li></ul><ul><li>You can narrow your searches using this function. For example, if you’re looking for information about American Idol but don’t want anything about Simon Cowell, you could try searching Google for: </li></ul><ul><li>  “american idol” -cowell </li></ul>Digital Hill Multimedia, Inc. www.DigitalHill.com
    9. 9. Google is not your only concern today! craigslist
    10. 10. <ul><li>Today you must focus on multiple dimensions: </li></ul><ul><li>Page Rank </li></ul><ul><li>Lead Capture </li></ul><ul><li>Multiple “Platforms” – web, mobile, social </li></ul><ul><li>Reputation Monitoring </li></ul>
    11. 11. Manager Area Tool Bar
    12. 14. Page Editor View
    13. 15. Search Engine Optimization <ul><li>Easily customize Title Tags and review Meta Data </li></ul>SEO Friendly URL’s - http://www.goevergreenrv.com/page/61/Green
    14. 16. Search Engine Optimization
    15. 17. Keyword Blogging - Share tips, your expertise, how to
    16. 19. Internet Marketing involves keyword marketing to establish a large footprint for you company online. 4 out of the 10 possible page #1 results including spots 1, 2, 5, & 6. “ Web Footprint Building” significantly increases your ability to garner leads! Large footprint = less competitors on page 1 1 2 3 4
    17. 20. Lead Generation – Design is Key
    18. 21. Lead Capture Opt-in Forms
    19. 22. Mobile Sites exponential growth
    20. 26. Social Media Not a fad, but a platform for engagement, cultivation, and lead capture
    21. 27. Why use Social Media? <ul><li>Because 3 out of 4 Americans use some form of Social Media; & people now spend more time on social sites than with personal e-mail. </li></ul><ul><li>Reach further with your message </li></ul><ul><ul><li>Advertise / Expand Awareness of your Brand </li></ul></ul><ul><ul><li>Go to where your customer’s are (55 minutes a day) </li></ul></ul><ul><ul><li>Low cost of implementation compared to other marketing </li></ul></ul><ul><li>Another Channel to Generate Sales Leads </li></ul><ul><ul><li>Build Relationships / Rapport </li></ul></ul><ul><li>Gauge Customer Satisfaction </li></ul><ul><ul><li>Get Customer feedback </li></ul></ul><ul><ul><li>Provide customer service </li></ul></ul>Digital Hill Multimedia, Inc. www.DigitalHill.com
    22. 31. <ul><li>Summary: </li></ul><ul><li>Where are the people? Where are you? </li></ul><ul><ul><li>Web, Mobile, Social Media </li></ul></ul><ul><li>Page rank is important, but multiple showings on Page 1 is even better; </li></ul><ul><li>Being accessed easily anywhere via mobile is growing rapidly; </li></ul><ul><li>Facebook is critical as fans become your conduit and message bearers </li></ul>
    23. 32. <ul><li>Update your site! </li></ul><ul><li>Consider a blog </li></ul><ul><li>Get your site optimized </li></ul><ul><li>View and Download the Slides </li></ul><ul><li>Create a monthly new content plan, stick to it! </li></ul><ul><li>I will post the slides online. To find out the url, go to: </li></ul><ul><li>www.Facebook.com/DigitalHill and it will announced there. </li></ul>Digital Hill Multimedia, Inc. www.DigitalHill.com What to do? Twitter.com/DigitalHill Facebook.com/DigitalHill
    24. 33. <ul><li>QUESTIONS ? </li></ul>
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