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Webinar: July 27, 2011                  Thanks for                  Th k f               joining us today!               j...
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7 Steps to Facebook Timeline Page Success

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Slides from the TabSite.com webinar on May 23 outlining Facebook Marketing keys for brands using Facebook Timeline Pages.

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7 Steps to Facebook Timeline Page Success

  1. 1. Webinar: July 27, 2011 Webinar p “7 Steps to Success with Facebook Timeline for Pages” Troy Rumfelt Co-founders Mike GingerichTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  2. 2. Webinar Q Questions during the Webinar? g Post on Facebook.com/TabSite F b k /T bSi Or Tweet: #TabSite #T bSit REMINDER: 1 Attendee will be drawn to win a Free for Life TabSite Gold Plan!Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  3. 3. Webinar: July 27, 2011 TabSite Gold Winner to be  Announced at the  End TODAY! E d TODAY! PLUS, special  PLUS special Discount Offer only for you! Discount Offer only for you!Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  4. 4. Webinar: July 27, 2011 Video Replay Video Replay Available  A ailable in 8‐12 hoursTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  5. 5. Webinar: July 27, 2011 Webinar Webinar Agenda: A d • Facebook Current Trends • 7 Steps to Success p • Advanced Page Strategies g g • Question & Answer  /  Winner of TabSite Q /Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  6. 6. Webinar: July 27, 2011 Webinar Webinar Current Trends No other platform has 900+ million users! • Bullet PointTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  7. 7. Webinar: July 27, 2011 Webinar Webinar Current Trends ….It’s where the people are! • Bullet Point Source: SearchEngineJournal.com 2/2012Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  8. 8. Webinar: July 27, 2011 Webinar Webinar 50% log in daily Source Buddy MediaTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  9. 9. Webinar: July 27, 2011 Webinar Webinar Why Facebook? It’s where the people are! 45+% Access Facebook via Mobile DailyTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  10. 10. Webinar: July 27, 2011 Webinar Webinar Revolve aroundTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  11. 11. Webinar: July 27, 2011 Webinar Webinar The 7 Steps to Success Success…Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  12. 12. Webinar: July 27, 2011 Webinar Webinar Step #1 To be seen, you must first get the… So that you appear in the News FeedTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  13. 13. Webinar: July 27, 2011 Webinar Webinar Without the y you appear in a users News Feed like this: ppTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  14. 14. Webinar: July 27, 2011 Webinar Webinar #2 STRATEGIES  for “Like” Like Gate (fan-gating)Technique to invite Liking the PageTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  15. 15. Webinar: July 27, 2011 Webinar Webinar STRATEGIES   Part 2  LINK TO SPECIFIC TABS ON YOUR PAGE Not simply y p y your Facebook Page URL! gTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  16. 16. Webinar: July 27, 2011 Webinar Webinar Facebook Tab URL Mobile Friendly Tab URL is IMPORTANT yTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  17. 17. Webinar: July 27, 2011 Webinar Webinar#3 ENGAGEMENT  News Feed visibility & activityTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  18. 18. Webinar: July 27, 2011 Webinar Webinar 84%  84% of your fans dont get your CONTENT in their News Feed!Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  19. 19. Webinar: July 27, 2011 Webinar WebinarMajority of Timespenton Facebookisi spent in the t i thNews Feed.Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  20. 20. Webinar: July 27, 2011 Webinar Webinar You must  You must WIN the News  Feed!Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  21. 21. Webinar: July 27, 2011 Webinar Webinar WINNING the News Feed = Getting “Likes”, Shares, CommentsTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  22. 22. Webinar: July 27, 2011 Webinar WebinarWinning News Feed Keys:- Ask Questions-Ask for “Like” example “Click ‘Like’ if ” Click Like if…- Invite Sharing “Share this pic..”Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  23. 23. Webinar: July 27, 2011 Webinar WebinarINCREASEDENGAGEMENT MEANSINCREASED VISIBILITY=INCREASED SALESPOTENTIALTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  24. 24. Webinar: July 27, 2011 Webinar Webinar #4 Pictures & Videos! Photos Get the Most Engagement! Source: Pandemiclabs.com 2012Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  25. 25. Webinar: July 27, 2011 Webinar Webinar Post to Photo Albums for visual impact Example of Image Uploaded With Caption And link i A d li k in DescriptionTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  26. 26. Webinar: July 27, 2011 Webinar Webinar#5 When to Post is Critical to Success Brands posting outside of business hours had 20% higher engagement rates Source: Buddy Media: Strategies for Effective Facebook Wall Posts y g However, note the next report…..Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  27. 27. Webinar: July 27, 2011 Webinar Webinar When to Post is Critical to Success Links posted from 1pm to 4pm result in the highest clicks Peak time of the week is is….. Wednesday at 3pm y p Source Bitly, May 2012Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  28. 28. Webinar: July 27, 2011 Webinar Webinar Post Scheduling tools Plan Schedule Monitor RespondTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  29. 29. Webinar: July 27, 2011 Webinar Webinar#6 Boost Engagement with Promos Draw in and Build Engagement With Contests, Giveaways, and Contests Giveaways Promos Image Credit to Amy PorterfieldTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  30. 30. Webinar: July 27, 2011 Webinar Webinar Social Sharing features are IMPORTANT Upon Entry And Upon Voting p g Fan Sharing is vital!Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  31. 31. Webinar: July 27, 2011 Webinar Webinar #7 Ti li Images Timeline I are critical Page AssetsTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  32. 32. Webinar: July 27, 2011 Webinar Webinar “Clean with POP” - Limit Text -WIN is GREAT - 4.6m is waste - eGift is weakTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  33. 33. Webinar: July 27, 2011 Webinar Webinar TabSite Manager allows you to Update your Cover and Tab ImagesTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  34. 34. Webinar: July 27, 2011 Webinar Webinar REMEMBER THE CYCLE! ! Revolve aroundTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  35. 35. Webinar: July 27, 2011 Q Question and  Answer time TabSite Winner… Special Offer…Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  36. 36. Webinar: July 27, 2011 SPECIAL WEBINAR DEAL! ! Available to first 20 sign‐ups that use the code in next 24 hours! that se the code in ne t 24 ho rs! 25% off  25% off Gold Monthly TabSite for 12 months Gold Monthly TabSite for 12 months or 25% off 1st Year of Gold Yearly or 25% off 1 Year of Gold Yearly ENTER CODE:  GetTabSiteGoldTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  37. 37. Webinar: July 27, 2011 Reminder: Video  Reminder: Video Available  A ailable in 8‐12 hoursTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  38. 38. Webinar: July 27, 2011 Thanks for Th k f joining us today! j g y www.Facebook.com/TabSite www Facebook com/TabSite www.TabSite.comTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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