Why Facebook is Important to your Business

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Seminar slides presented by Digital Hill on Facebook Marketing, TabSite Fan Page App, and rationale as to why Facebook is important for every business to consider as a place to market themselves.

Seminar slides presented by Digital Hill on Facebook Marketing, TabSite Fan Page App, and rationale as to why Facebook is important for every business to consider as a place to market themselves.

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  • HOW MANY OF YOU ARE USING SOCIAL MEDIA FOR YOURSELF PERSONALLY? HOW MANY FOR YOUR BUSINESS? Facebook? YOUTUBE? LinkedIN?

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  • 1. Facebook Marketing for Business How and why to use Facebook to help reach customers and capture leads Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill Digital Hill is a Web Design & Internet Marketing firm with offices in Goshen and Indianapolis offering website development, e-commerce websites, application development, and Social Media Marketing integration.
  • 2. Agenda • Why Facebook is important to your business • Importance of a Custom Landing Page for your Fan Page • Value of having a “Like” Page strategy • Opportunities for Lead Cultivation • Most Common Mistakes by Businesses • Strategies for Building your Fan Base Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill
  • 3. It’s where the people are! Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill
  • 4. - More than 665 Million active users on Facebook, 13% growth since January - 50% of users log on every day - The average User has 130 friends - The average user is connected to 80 pages, groups, & events - The average US user spends over 7 hours on Facebook per month ( Nielsen 2010) [#2: Google at 2:05] PEOPLE ON FACEBOOK: Credit: Transform Your Marketing by HubSpot Internet Marketing Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill
  • 5. Why is Facebook important to your Business? It can help you: - Get found - Build Credibility - Engage with your Target market - It’s low cost Marketing - Increase your online footprint - Build community - Did we note , “It’s where the people are!” Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill
  • 6. Agenda • Why Facebook is important • Importance of Custom Landing Page • Value of having a “Like” Page strategy • Opportunities for Lead capture • Most Common Mistakes • Strategies for Wall Posting Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill
  • 7. First, Why Create a Facebook Page? - Interact and Engage - Highlight Specials / Events - Update your fans quickly/easily - Did we mention… “It’s where the people are!” Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill
  • 8. Why Create a custom Facebook Landing Page? - It introduces Your Page & why it matters with much more detail - Show much more company info - Extend Your Brand Visually to Facebook - Did we mention… “It’s where the people are!” Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill
  • 9. Why Create a custom Facebook Landing Page? - Showcase Testimonials - Inform, Educate - Extend loyalty and deepen interaction - Create Call to Action - Did we mention… “It’s where the people are!” Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill
  • 10. Agenda • Why Facebook is important • Importance of Custom Landing Page • Value of having a “Like” Page strategy • Opportunities for Lead capture • Most Common Mistakes • Strategies for Wall Posting Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill
  • 11. Get those “Likes”! - You have ONE first impression - Customize a Non-Fan Landing page geared to get the “Like” - Give incentives to “Like” your page - Vivid, simple imagery - Offer a Freebie (samples or coupon) Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill
  • 12. Why “Likes”? - With the “Like”, they are “opting-in” to hear from you - Every time someone interacts with your business, that action gets published into the News Feed, creating word of mouth. These organic stories are extremely effective at getting others to engage and take action @ right is non-fan image example >>>> Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill
  • 13. Agenda • Why Facebook is important • Importance of Custom Landing Page • Value of having a “Like” Page strategy • Opportunities for Lead capture • Most Common Mistakes • Strategies for Wall Posting Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill
  • 14. New Custom Tabs with tools like TabSite make Opt-in forms easy to add! Capture e-mail addresses! Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill
  • 15. Facebook is like e-mail marketing 2.0 - Harness awareness through regular communication - Further educate, inform - They give you permission to communicate further - Easy to allow them to talk about you - Viral aspect, make it compelling so others want to share Credit: Transform Your Marketing by HubSpot Internet Marketing Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill
  • 16. You can’t fake “being social”! - It’s not build it and you’re done - Engage with Fans - Don’t give it the hard sell! - Ask open ended questions Credit: Transform Your Marketing by HubSpot Internet Marketing Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill
  • 17. Social: You either are, you learn to be, or go home! Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill
  • 18. Agenda • Why Facebook is important • Importance of Custom Landing Page • Value of having a “Like” Page strategy • Opportunities for Lead capture • Most Common Mistakes • Strategies for Wall Posting Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill
  • 19. Most Common Mistakes - Creating a Profile account for your Business - Automating wall posts - Posting too often - Hard Sell approach Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill
  • 20. - The morning paper (Post in the morning) for most industries** - Only post 2-3 times per day - Be responsive to comments - Be personal - Listen & Engage Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill Strategies for Wall Posting
  • 21. - Ask Thoughtful Questions - Photos & Videos get more comments! Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill Strategies for Wall Posting
  • 22. Wall Posting Tips - We noted: “Post in the morning for most industries”** ** HOWEVER, this is industry specific! Know your audience! A recent Buddy Media study found that daily Facebook engagement has three peaks: early morning (7 a.m. EST), after work (5 p.m. EST) and late at night (11 p.m. EST). Therefore, posting all of your updates during the workday means you’re missing key opportunities to engage fans at non-work hours. Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A Statistical Review Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill
  • 23. Wall Posting Tips - Good Timing for Posting on Facebook depends on the day of the week per industry! Retail – Sunday is a big day for engagement on the shopping and retail front, so target shoppers on Sunday! Entertainment – Friday, Saturday, and Sunday were most important post times Media : Weekends had strong engagement while Monday was the weakest. Automotive : Auto related companies saw the most engagement on Sunday’s Travel and Hospitality : The highest engagement occurs on Thursday and Friday, when the week is winding down and people are looking to escape from the office. Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A Statistical Review Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill
  • 24. NEW! Post as your Fan Page - How to post as your Fan Page - Why should I post as my Fan Page? - Track your progress with Insights Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill
  • 25. Tips to Add Value - Connect your Blog to post - Offer Unique Value - Get your Vanity URL - Create photo galleries Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill
  • 26. Why use an App like TabSite? - Easy way to add engaging content to your Fan Page - Simple to use Content Editor , Fan / Non-Fan made Easy - Facebook iframes apps has opened up possibilities - Embed Google Maps, Opt-in forms, Surveys and more! - Try it Free! www.TabSite.com - Drag N Build coming soon! Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill
  • 27. What is Facebook TabSite? Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill
  • 28. TabSite allows you to easily create a custom landing page on your Fan Page . Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill
  • 29. $15/month offers the full Suite of Tools Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill
  • 30. Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill
  • 31. Examples: Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill
  • 32. Questions & Answers
    • Slides Posted at: Facebook.com/DigitalHill
    • And www.DigitalHill.com/pages/
    Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill
  • 33.
      • We offer Social Media Marketing integration on varying levels from start-up/customization for you to run, to fully managed social media services.
      • We’d be glad to talk further. THANKS FOR YOUR TIME.
    What’s your action item to do today based on this information? Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill