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Facebook Marketing - How to Showcase Your Products - By TabSite

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Slides from the TabSite webinar on "How to Showcase Your Products on Facebook" presented May 19, 2011 by TabSite. Webinar video available at www.TabSite.com/webinar.php

Slides from the TabSite webinar on "How to Showcase Your Products on Facebook" presented May 19, 2011 by TabSite. Webinar video available at www.TabSite.com/webinar.php

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  • 1. ‘How to Showcase Products on  Facebook using TabSite’ Build Your Page, Add a PhotoShow, Add “Like” per Product,  Engage Fans and more! TabSite Webinar – May 19, 2011 Troy Rumfelt Mike Gingerich TabSite Fan Page App By Digital Hill Multimedia @TabSite www.TabSite.comTwitter Hashtag:  #TabSite
  • 2. Presenters Troy Rumfelt President, TabSite by Digital Hill Multimedia Over 15 years of web design & Internet Marketing experience Works with hundreds of client companies from around the world Developed TabSite – Named by Troy Rumfelt,  TechCrunch as one of the 12 best President Facebook apps of 2010 TabSite, app division of  Digital Hill  @DigitalHill DigitalHill.comTwitter Hashtag:  #TabSite
  • 3. Presenters Mike Gingerich Community Manager & Marketing Dir TabSite by Digital Hill Multimedia Over 10 years of Internet Marketing experience Frequent speaker and blogger on matters of social media, SEO, web design, e-commerce and Internet Marketing Mike Gingerich,  Facebookaholic, user design specialist and Community Manager, social app development strategist Marketing Director TabSite Fan Page App By Digital Hill Multimedia  @Mike_Gingerich & @TabSite www.TabSite.com Twitter Hashtag:  #TabSite
  • 4. What is TabSite? allows you to easily create custom landing tabs on your Fan Page. No coding knowledge needed! 35,000+ users 54m fans reachedTwitter Hashtag:  #TabSite
  • 5. Agenda: Why Facebook Matters to your Marketing Creating a custom product tab with  product, images, prices, “Like” and more Using the TabSite PhotoShow tool to  showcase product specials and new items  How to publish updates to your wall, best  times to post, & how to generate buzz Best Practices for Wall posting and updatingTwitter Hashtag:  #TabSite
  • 6. Why Facebook matters First – A refresher - More than 672 Million active Why Facebook           ?   users on Facebook,+13% since Jan. - 50% of users log on every day - The average user is connected to 80 Pages, Groups, & eventsTwitter Hashtag:  #TabSite
  • 7. Why Facebook Matters No other platform on the Web connects  brands to users and  brands to users friends so easily! - The average User has 130 friends - The average US user spends over 7 hours on Facebook per month (Nielsen 2010) [#2: Google at 2:05]Twitter Hashtag:  #TabSite
  • 8. Key Capabilities of a Fan Page - Inform - Educate - Extend loyalty - Deepen interactionTwitter Hashtag:  #TabSite
  • 9. Agenda: Why Facebook Matters to your Marketing Creating a custom product tab with  product, images, prices, “Like” and more Using the TabSite PhotoShow tool to  showcase product specials and new items  How to publish updates to your wall, best  times to post, & how to generate buzz Best Practices for Wall posting and updatingTwitter Hashtag:  #TabSite
  • 10. Using  TabSite  to to Create a Products Tab and Twitter Hashtag:  #TabSite
  • 11. 1. Add a Products Tab / New Page and Twitter Hashtag:  #TabSite
  • 12. 2. Give Your Product Tab a Name! ‐ Follow steps to install tab on your fan page and Twitter Hashtag:  #TabSite
  • 13. 3. Create a Content Page and Twitter Hashtag:  #TabSite
  • 14. 4. Use the Content Editor to Build your Page and Twitter Hashtag:  #TabSite
  • 15. Let’s build a page with multiple products Select the Table icon and Twitter Hashtag:  #TabSite
  • 16. Enter Fields for the Table Rows / Columns and Twitter Hashtag:  #TabSite
  • 17. Here’s our Table and  Next: Add product images, text, links per cellTwitter Hashtag:  #TabSite
  • 18. Progress! Each cell has: ‐ A product image, and  ‐ Model Number details,  ‐ ‘Buy Now’ linked to the specific web page, ‐ A ‘Like     button to  increase ease of sharing.Twitter Hashtag:  #TabSite
  • 19. Our Finished Tab! • Header Image • Intro Text • Products with Buy Now • Integrated ‘Like’Twitter Hashtag:  #TabSite
  • 20. Another Example Cold Stone Creamery PR • Products with Description • Facebook.com/ColdStonePRTwitter Hashtag:  #TabSite
  • 21. One More Example Big Girls Bras • Facebook.com/BigGirlsBras • Added customer ratings • Links to website for purchaseTwitter Hashtag:  #TabSite
  • 22. Critical Tip!! Send Updates and  to your Wall!Twitter Hashtag:  #TabSite
  • 23. Critical Tip!!Send Updates to your Wall! and  Use “Save & Post to the Wall”Twitter Hashtag:  #TabSite
  • 24. Save & Post Options- Choose image to display- Write engaging copy and - Publish to Wall feed!Twitter Hashtag:  #TabSite
  • 25. Your Published Post and Twitter Hashtag:  #TabSite
  • 26. Agenda: Why Facebook Matters to your Marketing Creating a custom product tab with  product, images, prices, “Like” and more Using the TabSite PhotoShow tool to  showcase product specials and new items  How to publish updates to your wall, best  times to post, & how to generate buzz Best Practices for Wall posting and updatingTwitter Hashtag:  #TabSite
  • 27. Add a PhotoShow Gallery Tab and Twitter Hashtag:  #TabSite
  • 28. Why? - Highlight Specials - Showcase certain products and  - Provide a Quick Overview - Easily add FB Comments Box for more SharingTwitter Hashtag:  #TabSite
  • 29. How To: 1. Add a New Tab or Sub‐Page and Twitter Hashtag:  #TabSite
  • 30. Questions & Answers 2. For Type select:    PhotoShow Slides Posted at: Facebook.com/kunocreative Blog TabTwitter Hashtag:  #TabSite
  • 31. 3. Add images- Load up to 12 images per PhotoShow- Recommended size is 520w x 600h pixelsTwitter Hashtag:  #TabSite
  • 32. Finished Showcase! - Slide 1Twitter Hashtag:  #TabSite
  • 33. Finished Showcase! - Slide 2Twitter Hashtag:  #TabSite
  • 34. Another Example Cold Stone Creamery - In Puerto RicoTwitter Hashtag:  #TabSite
  • 35. Agenda: Why Facebook Matters to your Marketing Creating a custom product tab with  product, images, prices, “Like” and more Using the TabSite PhotoShow tool to  showcase product specials and new items  How to publish updates to your wall, best  times to post, & how to generate buzz Best Practices for Wall posting and updatingTwitter Hashtag:  #TabSite
  • 36. Retail – Sunday is a big day for engagement on the shopping and retail front, so target shoppers on Sunday! Entertainment – Friday, Saturday, and Sunday were most important post times Wall Posting Tips Media: Weekends had strong engagement while Monday was the weakest. - Ideal Posting times depend on the day of the week per industry! Automotive: Auto related companies saw the most engagement on Sunday’s Travel and Hospitality: The highest engagement occurs on Thursday and Friday, when the week is winding down and people are looking to escape from the office. Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A Statistical ReviewTwitter Hashtag:  #TabSite
  • 37. Wall Posting Tips A recent Buddy Media study found that daily Facebook engagement has three peaks: early morning (7 a.m. EST), after work (5 p.m. EST) and late at night (11 p.m. EST). Therefore, posting all of your updates during the workday means you’re missing key opportunities to engage fans. Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A Statistical ReviewTwitter Hashtag:  #TabSite
  • 38. Agenda: Why Facebook Matters to your Marketing Creating a custom product tab with  product, images, prices, “Like” and more Using the TabSite PhotoShow tool to  showcase product specials and new items  How to publish updates to your wall, best  times to post, & how to generate buzz Best Practices for Wall posting and updatingTwitter Hashtag:  #TabSite
  • 39. Wall Posting Tips - Pictures and Videos in the Wall    Feed get the most Likes & Comments ‐ Avoid link shorteners ‐ Use long URL’s ‐ Engagement rates are three times  higher with full URL’s.  [Source: BuddyMedia.com]Twitter Hashtag:  #TabSite
  • 40. Get those “Likes”! - You have ONE first impression - Customize a Non-Fan Landing page geared to get the “Like” - Vivid, simple imagery - Offer a Freebie (samples or coupon) The “Like” is your social gateway!Twitter Hashtag:  #TabSite
  • 41. Question and Answer www.TabSite.comTwitter Hashtag:  #TabSite
  • 42. Yes!  We’ll be posting the Slides Yes!  We’ll be posting the video  Yes! We’ll be drawing from those who  attended and 1 person will win an upgrade to a  FREE FOR LIFE TabSite Gold Plan – to be  announced Friday, May 20 on our blog.   Watch our fan page for announcements!  Facebook.com/TabSiteFanPageTwitter Hashtag:  #TabSite
  • 43. Questions & Answers Yes!  We’ll have a new webinar in June.   NEXT WEBINAR: Thursday, June 30 2:00 EDT “How to Highlight & Showcase your Services on Facebook”  www.TabSite.com/webinar.php SPECIAL NEWS! Stay Tuned for a Major TabSite Upgrade Launch! Slides Posted at: Facebook.com/kunocreative Blog TabTwitter Hashtag:  #TabSite

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