Atlona Sales Presentation Ii

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Overview of products at Atlona Technologies!

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  • This presentation will provide an overview of Atlona’s full product line. Atlona Technologies is a solution based manufacturer of Audio Video connectivity products. Our full product line covers almost every conceivable issue one may encounter in any AV system
  • What does the orange iguana mean ? What does the Atlona name come from?35 people with 5 engineers and we also subcontract engineers for specific projects.Mainly an R&D company, manufacturing is done by known CM’sThree year warranty
  • Atlona quality, based on materials, function, and specs, is usually much higher than similar products in the market.Atlona Has been consistently first to market without sacrificing quality or using the field to test new productsAtlona’s support goes beyond basic troubleshooting, we work with each customer small or large to make sure our device is working to the customers expectations. If Atlona's product is not compatible with source or a display or another product, we will certainly take an initiative to contact another vendor and try to figure out the issue. Even if the problem is not related to our product, in most of the cases our engineers can adopt our equipment to work in the certain environmentYou will see the word value come up quite a lot during this presentation. That is because it is important and what you are offering to your customers. Not just another “oh I have one of those”
  • We make a variety of different products starting with cables and all complex digital video switchersIf there is something you may think of that you want or need, we might already have the product or can make the product within those categories
  • Atlona has cables in every common video format including HDMI, DVI, Composite, s-video, Component, VGA, and DisplayPort.Even with such a simple category “Cables”, we think ahead and try to make the most unique solution. For example, we were the first to the market with Flat HDMI Cable Technology, this technology allowed us to extend digital signal further by reducing cross-talk between conductors. We are the first and only company who are making Plenum HDMI and DVI Cables, which are required for a lot of commercial applicationsWe had rolled out a 60m hdmi cable with a built-in passive HDMI booster, that is able to support full resolutions up to 1080p and full HDMI 1.3 audioThere are many more, which we can talk about laterDon’t want to spend a lot of time here but there are some important things to understand about out some of our cables.
  • Our HDMI 1.4 cables will be available in mid March
  • Next category is extenders, we make all types of extenders hdmi, dvi, vga, displayport, component, hdsdi and so on.They are divided into 2 types fiber and cat5We manufacture extenders using a variety of technologies including UTP (Cat 5/6), fiber, and wireless.Unshielded twisted pair (UTP)
  • We recommend to use Cat5e, Cat6 or Cat7 wiring. For digital extenders we also recommend to use 568B termination. We don’t recommend to use of wall plates; however if you are end up using them, make sure the termination on patch cords and the on inside wire is the same
  • Our fiber extenders are pretty unique, we are able to support hdcp and edid on a single fiber for hdmi and dvi extenders
  • We also have hdmi wall plates over dual twisted pair. Passive
  • These are easy sales and we offer to convert just about any format. Another bread and butter category for us that we understand very well.
  • These are all products that you can solve very common issues in the installation world and our work very well.AT-HD500 has been sold by many of you and is bullet proof.One of our popular VGA to HDMI scalers can take signal from any laptop or desktop and scaler it to any resolution on the hdmi. HD560 could be used for applications where 1 display is different from others in resolution
  • You get the idea, we have all manner of reliable switchers.
  • 8x8x2 has been a very hot product…and it works! First question people ask.
  • Did I mention that it works? Working on a 4x8 and 16x16 version of this switch. We have sold over 100 of these to date and they big ticket item, profitable for dealer, and reliable.I love selling this model.
  • Atlona Sales Presentation Ii

    1. 1. Welcome to Interactive Connectivity Atlona Technologies<br />
    2. 2. About Atlona Technologies<br />Orange Iguana?!<br />Both male and female Iguanas develop an orange coloration during mating season to display dominance over the rest of the pack. The ones that are the “alpha” or the best of the best stay orange all year long.<br />Atlona has been in business for 8 years, starting with OEM projects<br />3.5 years ago, Atlona designed it’s own product market <br />26 people on staff, with 5 engineers<br />Captured large market share in a variety of markets, such as: Broadcast, ProAV, Retail and OEM <br />Introduce solid innovative products into the market<br />Atlona provides solutions typically missing in most AV systems<br />
    3. 3. Primary Differences Between Atlona and the Competition.<br />Atlona has been consistently first to market without sacrificing quality or using the field to test new products<br />Most of our products are priced mid-range compared to similar products from competition <br />Atlona Technologies is a dynamic manufacturing company poised on the leading edge of Audio Video technology. <br />
    4. 4. Product Categories<br />SWITCHERS<br />EXTENDERS<br />CABLING<br />SPLITTERS / AMPLIFIERS<br />CONVERTERS<br />
    5. 5. Cabling<br />
    6. 6. Cabling<br />Atlona HDMI 1.4 certified cables<br />Atlona Flat HDMI 1.4 certified cables are designed to provide the highest quality in High Definition Video and Digital Audio transfer.  Simply the best cables you can get for your home theater system. Atlona Flat HDMI 1.4 certified cables are unlike any cable you will find on the market. Supporting transfer rates up to 10.2 Gbps at resolutions up to 1440p, this cable is designed to surpass all current standards of HDMI. Experience stunning colors and Dolby True HD audio through our premium cables and you will understand just how much you have been missing. Add internet connectivity through the same cable as video and audio. Our unique flat design allows us to spread our oxygen-free, copper conductors apart farther than archaic round cable designs, helping us reduce cross-talk even at bit transfer rates up to 387Mhz.  In the world of HD cables, no one can compete with Atlona quality. These cables have been certified for HDMI 1.4, UL CL3 and RoHs for in-wall use.<br />
    7. 7. Extenders<br />
    8. 8. Extension over CAT5/6/7<br />*Atlona Technologies recommends shielded CAT5/5e/6 cable for any video extender<br />
    9. 9. Extension over fiber Optic<br />
    10. 10. VGA<br />Component w/ Audio<br />Composite<br />Component<br />Wall Plate Extenders<br />Atlona’s Wall Plate extenders are available in:<br />HDMI<br />All Atlona Wall Plate Extenders feature a single CAT5 port on the rear side of the wall plate<br />Atlona’s Wall Plate Extenders make baluns a seamless part of any home or commercial AV system, while allowing video signal to be transmitted far beyond the limitations of direct cable runs.<br />Atlona’s Wall Plates allow users to extend video signal up to 1000ft<br />
    11. 11. HDMI and DVI + 2way RS232 & Audio<br />DVI/HDMI Video- Bi-directional Audio- Bi-directional Data over single Fiber:<br />ESD Protection on all DVI/HDM/RGBI I/O interface:<br />IEC 61000-4-2 (ESD) 15kv (air), 18KV(contact)<br />IEC 61000-4-5 (Lighting) 5A (8/20us)<br />IEC 61000-4-4 (EFT) 40A (5/50ns)<br />Meet DVI and exceed HDMI 1.3 a specifications:<br />Support 6.75Gbps data rate<br />12-bit color depth<br />8dB  input equalizer compensates losses <br />HDCP/DDC capability<br />Phantom powering option<br />CEC Compliance<br />Optical interface:<br />High-speed optical & data auto on/off<br />DVI cable detect<br />Optical cable detect <br />4Gbps optical driver & receiver capability for future proof<br />Hermetically sealed<br />Regulatory Approvals:<br /> UL, CE, Class 1 FDA approved <br />Model: AT-HDF30S<br />
    12. 12. VGA/RGB w/bi-directional RS232 and Audio<br />RGB/YPbPr Video- Bi-directional Audio- Bi-directional Data over single Fiber:<br />Mini-DVI-AD is compatible with other BCI product mini-RGB-AD. The RGB-HV (Tx) to DVI (Rx) mini product. <br />ESD Protection on all DVI/HDM/RGBI I/O interface:<br />IEC 61000-4-2 (ESD) 15kv (air), 18KV(contact)<br />IEC 61000-4-5 (Lighting) 5A (8/20us)<br />IEC 61000-4-4 (EFT) 40A (5/50ns)<br />Specifications:<br />Support 2.25Gbps data rate<br />Phantom powering option<br />Optical interface:<br />High-speed optical & data auto on/off<br />Optical cable detect <br />4Gbps optical driver & receiver capability for future proof<br />Hermetically sealed<br />Regulatory Approvals:<br /> UL, CE, Class 1 FDA approved <br />Model: AT-RGBF30S<br />
    13. 13. ESD Protection on all DVI/HDM/RGBI I/O interface:<br /><ul><li>IEC 61000-4-2 (ESD) 15kv (air), 18KV(contact)
    14. 14. IEC 61000-4-5 (Lighting) 5A (8/20us)
    15. 15. IEC 61000-4-4 (EFT) 40A (5/50ns)</li></ul>Meet DVI and exceed HDMI 1.3 a specifications:<br /><ul><li>Support 2.25Gbps data rate
    16. 16. 12-bit color depth
    17. 17. 8dB  input equalizer compensates losses
    18. 18. HDCP/DDC capability
    19. 19. Phantom powering option</li></ul>Optical interface:<br /><ul><li>High-speed optical & data auto on/off
    20. 20. DVI cable detect
    21. 21. Optical cable detect
    22. 22. 4Gbps optical driver & receiver capability for future proof
    23. 23. Hermetically sealed</li></ul>Regulatory Approvals:<br /><ul><li>UL, CE, Class B, Class 1 FDA approved </li></ul>DVI Extenders over Single Fiber<br />DVI Over One Fiber:<br />Mini DVI is truly EDID Automatic, there is no programming required and sends the best resolution and video parameters for that display. The mini-DVI is compatible with other BCI product mini- HDMI.  <br />Model: AT-DVIF20SR<br />
    24. 24. ESD Protection on all DVI/HDM/RGBI I/O interface:<br /><ul><li>IEC 61000-4-2 (ESD) 15kv (air), 18KV(contact)
    25. 25. IEC 61000-4-5 (Lighting) 5A (8/20us)
    26. 26. IEC 61000-4-4 (EFT) 40A (5/50ns)</li></ul>Meet DVI and exceed HDMI 1.3 a specifications:<br /><ul><li>Support 2.25Gbps data rate
    27. 27. 12-bit color depth
    28. 28. 8dB  input equalizer compensates losses
    29. 29. HDCP/DDC capability
    30. 30. Phantom powering option
    31. 31. CEC Compliance</li></ul>Optical interface:<br /><ul><li>High-speed optical & data auto on/off
    32. 32. DVI cable detect
    33. 33. Optical cable detect
    34. 34. 4Gbps optical driver & receiver capability for future proof
    35. 35. Hermetically sealed</li></ul>Regulatory Approvals:<br /><ul><li>UL, CE, Class B, Class 1 FDA approved </li></ul>HDMI over single fiber Extenders<br />HDMI Over One Fiber:<br />Mini HDMI is truly EDID Automatic, there is no programming required and sends the best resolution and video parameters for that display.   <br />Model: AT-HDF20SR<br />
    36. 36. Single Input AV to HD Converters<br /> The AT-HD580 converts <br /> composite or S-video <br /> signal to HDMI, while up- <br /> scaling to VESA resolutions up to 1080ip / 1920x1200<br /> The HD520<br /> converts composite or <br /> S-Video signal with stereo<br /> audio to HDMI or DVI, while <br />up-scaling to HDTV or VESA resolutions up to 1080p /1920x1200<br />AT-HD520<br />The AVS-DVI converts composite<br /> or S-video signal to DVI, <br /> while up-scaling to VESA <br /> resolutions up to 1080i.<br /> The AVS-COMP converts<br /> composite or S-video signal to<br /> either component or VGA, <br /> while up-scaling to HDTV or <br /> VESA resolutions up to 1080i.<br />AT-AVS-DVI<br />AT-AVS-COMP<br />
    37. 37. Format Converter / Scalers<br />AT-HD500<br />AT-COMP-HDMIN<br />VGA + Audio to HDMI converter scaler<br />Component + Audio to HDMI converter scaler<br />AT-COMP500<br />AT-HD570<br />Component + Audio to Composite Down converter scaler<br />HDMI (1.3) Audio De-Embedder<br />AT-HD560<br />AT-HD530<br />HDMI to Composite/s-video converter<br />HDMI UP/Down Scaler<br />
    38. 38. Multi-Format Input Scaler/Switchers<br />AT-HD600 Multi input scaler w/ RS232, IR, & Manual control<br />AT-LINE-PRO2 Multi input scaler w/ RS232, IR, & Manual control<br />AT-LINE-PRO3 Multi input scaler w/ RS232, IR, & Manual control<br />AT-PRO1301 Professional multi input scaler w/ RS232, IR, & Manual control<br />
    39. 39. USB to Video Converters<br />The HDPiXconnects to any computer through USB and 3.5mm (headphone) jack for audio, acting as an external video card for any computer. This unit allows users to connect to HDTVs through HDMI, at resolutions up to 720P, and is compatible with both Mac and PC.<br />The HDAiRwirelessly transmits USB signal 30 ft to a receiver/converter unit, which acts as an external video card, allowing users to connect to VGA or HDMI monitors at resolutions up to 1400X1040 or 720P with audio, and is compatible with both Mac and PC<br />
    40. 40. DVI to Mini DisplayPort Converters<br />Atlona DVI to MDP Converter <br />Model: AT-DP200<br />The Atlona AT-DP200 is a DVI to Mini DisplayPort converter designed to convert every Mac or PC computer's DVI or mini-DVI signal to a digital signal over a Mini DisplayPort connector, which is currently used on the Apple 24'' Display and iMac 27". <br />Atlona (Dual Link) DVI to MDP Converter. <br />Model: AT-DP400<br />The Atlona AT-DP400 is a DVI to Mini DisplayPort converter. The AT-DP400 is specifically designed to work with iMac 27" which can support resolutions up to 2560x1440.<br />
    41. 41. Switchers(matrix, mirrored, and otherwise)<br />
    42. 42. X:1 switches<br />Component<br />VGA<br />*Multi format switcher<br />HDMI<br />These switches allow users to utilize multiple sources into a single video input. <br />Fully HDCP HDMI 1.3 switches<br />DVI<br />Mirrored Switches<br />
    43. 43. Matrix Switches<br />† Outputs video over CAT5 to balun receiver units<br />
    44. 44. CAT5/6/7 Switchers<br />Some Atlona switchers feature built in baluns for remote displays. These switches provide a seamless solution for application where a centralized media center or closet feeds multiple displays. Units such as the AT-PROHD88M-SR HDMI video matrix switch are designed as a complete system, and posses many features including Single and Dual CAT5 extension, HDCP compliance, and IR back channels for control.<br />
    45. 45. Control<br />Most of Atlona’s switchers are controllable through IR, RS232, and manual input. All IR and RS232 codes can be found online for input into universal remotes or 3rd party control systems. Atlona Technologies is partnered with most major control systems including AMX, Crestron, and Universal Remote.<br />AND SOON WITH<br />
    46. 46. Video Distribution Amplifiers<br />Atlona’s full line of video amplifiers are perfectly suited for the security and digital signage markets. Each of these units provide lossless video signal to multiple monitors. Our HDMI splitters are fully HDCP compliant, and carry HDMI 1.3b signal, including DDC and DTS-MA audio.<br />*has audio <br />†Outputs over CAT5<br />‡ Re-clocks signal<br />
    47. 47. Massive scalable mirrored Digital Signage systems<br />With Atlona’s CAT5 Amplifiers you can create MSM digital signage with up to 312 displays <br />
    48. 48. Thank you!<br />

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