Nurturing your social awareness through social media

Nurturing Social Awareness A Twestival Experience through Social Media

Twestival SG 2010 • March 25th 2010 • Focus: Concern Worldwide • Held at Brewerkz, Clarke Quay • Attendees: 220 • 2 Bands • 1 Street Magician • 1 Face Painter • 1 Professional Emcee

Twestival SG 2010 • 5 Lucky Draw Prize Contributors • 9 Sponsors • 6 Organisers • 4 Helpers • Total raised: Over USD7000 of which USD4500 was raised on the night itself • Top 10 nation in total fund raised • Top 3 in amount raised per 1000 inhabitants

It's not that impressive

But It's not about us

Twestival 2010 • 175 cities • USD 462,632.54 • 100% donated • Over 15,000 attendees • Over 200,000 articles • 285 videos with estimated 2 million views • Worldwide news coverage

Impact of Twestival

It all started with 1 tweet

Why nurture your social network?

Why nurture your social network? • Because it doesn't happen overnight • It builds lasting relationships • Understand public opinion, trends and happenings • Learn from the masses • Understand your tribe • Able to connect personally

And because it's Cool!

How do you nurture your social network?

Discover.Connect.Engage

Discover.Connect.Engage • Peers • Inﬂuencers • Trends • Supporters • Fans • Related Real-Time News

Discover.Connect.Engage • Add them as friends • Check out their blogs/interest • Listen and follow conversations • Understand their passion/interest • Check out their friends • Borderline stalking

Discover.Connect.Engage • Communicate with your tribe • Engage in online conversations • Link related interesting news/pictures/thoughts • Repurpose information • Create unique captivating content relevant to your tribe • Feedback

Learnings • It's not about short term events but long term engagements • You never know when you need someone's help so respond to everyone • Yes it's an investment in time. Time is the key to any relationships • Everyone has their own tribe and inﬂuences and you don't know who you might meet or reach

You have to give to receive

Now back to twestival How does all that relate?

Thank you

Contacts - @mikefoong http://www.twitter.com/mikefoong http://facebook.com/mikefoong mikefoong@gmail.com Web TV: JuicyNDelicious http://juicyndelicious.wordpress.com http://youtube.com/user/juicyndelicioustv Podcast: http://www.matechulous.com http://www.thisweekinasia.net

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Nurturing your social awareness through social media

by Michael Foong on Jun 06, 2010

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Nurturing your social awareness through social media — Presentation Transcript