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Social Media Update 2012


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  • 1. SOCIAL MEDIA UPDATE 2012Mike EldredgetekOrangeApril 11, 2012
  • 2. ABOUT YOUR PRESENTER – MIKE ELDREDGE  Founder of tekOrange  BS in Business Administration from The Ohio State University (MIS)  19 Years Web Industry Experience  Services include Web Design/Web Hosting /Web Marketing  Chief Infrastructure Architect for former payments company - Internet Transaction Solutions.  Liberty Township resident since 1997
  • 3. SOCIAL MEDIAA category of sites that arebased on user participation 1and user-generated content.1.
  • 4. SOCIAL MEDIA – 2011 Two-thirds of Americans now use Facebook, Twitter, MySpace, and other social media sites, up about 230% from the 20% penetration in 2007, and 43% are visiting these sites more than once a day. 11.
  • 5. SOCIAL MEDIA - 2012 Usage in the US remains strong with about 2/3 of Web users using Social Media in 2012 More than 90% of social network users will be on Facebook in 20121 Big three still – Facebook, Twitter, LinkedIn New player - Google+1.
  • 6. SOCIAL MEDIA PLATFORMS Facebook Twitter LinkedIn Google+
  • 7. FACEBOOK  2011, 500 million active users  2012, 845 million active users and growing2  50% of active users log on to Facebook in any given day  Average user has 130 “Friends”  Each month, people spend over 700 billion minutes on Facebook1  425 million Facebook users on mobile devices31.
  • 8. FACEBOOK: A CLOSER LOOKNeed individual accountAccount is tied to an email addressObject of Facebook is to connect with former associates and current friends.Posts by you or your “Friends” will appear on your WallChat
  • 9. FACEBOOK GLOSSARY  Friend  people you connect and share with on Facebook.  Like  A way to give positive feedback and connect with things you care about.  Networks  affiliations with schools or workplaces on Facebook  Subscribe  A way to hear from people you’re interested in, even if you’re not friends. The Subscribe button is also a way to fine-tune your News Feed to get the types of updates you want to see  Page  Allow businesses, brands, and celebrities to connect with people on Facebook. Admins can post information and News Feed updates to people who like their pages.  Badge  A box you can create to share your Facebook profile (timeline), photos or Page on other websites.
  • 10. FACEBOOK - BUSINESS FOCUS Business application - Pages  Multiple Administrators  Potential Administrator must first like page prior to being added as an administrator  Administrators can send email to their friends to notify them of the page  Add Images (Usually your company logo)  Provide Basic Information  Post Updates about your company  Set up a Link from your web site  Display Page Apps
  • 11. FACEBOOK – PAGE APPS Page Apps provide additional functionality to your Page Available Functionality includes  RSS Feeds  YouTube Video  Twitter  Flickr  PDF  Presentation  File Gallery  Coupons  Feedback  FAQs  Google Maps  And many others
  • 12. FACEBOOK PAGE - CONTINUED Need at least 25 fans of a page to have a personalized Facebook URL. Once a personalized URL exists, Text Messages can be used to add friends by texting the URL name to 32665
  • 13. FACEBOOK – NEW FEATURESTimeline  Cover Photo  Featured Posts  Call out posts on Main Page  Page Apps  Ability to add apps to Main page  About Section Additional Details to help customers connect with your business
  • 15. FACEBOOK Questions?
  • 16. TWITTER  Twitter is a communication platform that helps businesses stay connected to their customers.  Business Uses  Share information with customers or prospects  gather real-time market intelligence and feedback  build relationships with customers, partners and other people  Twitter lets you write and read messages (Tweets) of up to 140 characters, or the very length of this sentence, including all punctuation and spaces.  The messages are public and you decide what sort of messages you want to receive (follower)  2011, More than 200 million members worldwide1  2012, Twitter is adding 11 new accounts per second and could pass 500 million21.
  • 17. TWITTER: A CLOSER LOOK Hash Tags  hashtag symbol # before relevant keywords in their Tweet to categorize those Tweets in Twitter Search.  Clicking on a hashtagged word in any message displays all other Tweets in that category.  Hashtags can occur anywhere in the Tweet.  Hashtagged words that become very popular are often Trending Topics.
  • 18. TWITTER GLOSSARY  Mention  Referencing another user in your Tweet by including the @ sign followed directly by their username  Retweet  A Tweet by another user, forwarded to you by someone you follow. Often used to spread news or share valuable findings on Twitter.  Message  privately Tweet to a particular user whos already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"  Hashtag  The # symbol is used to mark keywords or topics in a Tweet. It was created organically by Twitter users
  • 19. TWITTER – BUSINESS FOCUS Custom Backgrounds New Enhanced Profile Pages  Like Facebook Fan Pages, users can view the profile page without joining or logging into Twitter.  Header image  Featured Tweet
  • 20. TWITTER – NEW FEATURES  Enhanced profile pages  Companies can now put their brand on display by setting up their own page.  Keyboard shortcuts  You can compose a new tweet by using “N” and retweet a tweet by just using “T” on your keyboard.  Photo Feature  Easier way to share photos1.
  • 22. TWITTER Questions?
  • 23. LINKEDIN  Community dedicated to business professional  Special Interest Groups for networking with people of similar interests  Company Search  Full time Resume listing  2011, 100+ Million Subscribers1  2012, 150+ Million Subscribers21.
  • 24. LINKEDIN: A CLOSER LOOK Company Profiles  Post Company Overview  List products or services on company profile to attract, showcase and list recommendation from your clients and customers.  Associate Employees  List Jobs (lower cost than traditional job posting outlets) Groups  Groups are communities of professionals who share a common experience, passion, interest, affiliation or goal. Can aid sales through online networking.  Can be public or private
  • 25. LINKEDIN GLOSSARY Introduction  Messages that allow members to contact to be contacted through a shared or mutual connection. Connection  A contact you know personally and who you trust on a professional level. Once youve "connected" to them on LinkedIn, you can communicate with them directly and see their profile. Network  A group of users that can contact you through connections up to three degrees away Group  A place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts. Skill  Expertise in a certain field or area associated with your LinkedIn profile. InMail  Private message that allow you to directly contact any LinkedIn member while protecting the recipients privacy (Premium and Fee based).
  • 26. LINKEDIN – BUSINESS FOCUS Company Pages  Company Information  Overview of Company  Pictures  Products/Services Listing  Careers  Page displays when search of network is performed
  • 27. LINKED IN – NEW FEATURES  LinkedIn Today – Daily digest with the most relevant headlines, the articles that your LinkedIn connections and industry peers are sharing and reading.  Company Search – Now displays whether related company is related to a direct connection or part of your extended network  Company Status Updates – Now companies can post status updates link individuals  Group Polls – Polls can now be submitted to specific groups.  New Event System – Events are easier to find.  Skills – Search your network for resources with specific skillsets1.
  • 29. LINKEDIN Questions?
  • 30. GOOGLE+  Launched in June 2011  90 Million Users with 60% active on a daily basis1  Share your thoughts, links and photos with friends and associates  Easy video chat for talking with up to nine people at once.  Simple group chat.  Search brings updates from circles, around the web and public Google+ posts.1.
  • 31. GOOGLE+ GLOSSARY  Circles  Circle is a concept similar to group but in a more restricted manner. You can create a circles based on your interest, activities, culture and whatever way you like.  Sparks  Sparks is designed to provide you the information based on your interests  Hangout  Impromptu meetings between friends and associates. People can join the conversation at any time in whichever manner they’re comfortable with i.e. video, voice and text chat .  +1  the +1 button to give something your public stamp of approval. Then, if you want to share right away, add a comment and send it to the right circles on Google+.
  • 32. GOOGLE+ - BUSINESS FOCUS Google+ Page  Business profile  +1 recommendations appear on your website, display ads, search ads, Google search results and now, your Google+ Page.  Group customers in circles  Use Hangouts to communicate directly  Link to other related sites (up to 20)  Up to 5 photos on the main page  Promote to circles
  • 33. GOOGLE+ PAGE
  • 34. GOOGLE+ Questions?
  • 35. UPDATE TOOLS Manage Multiple Social Media Feeds with a Single tool  Tweetdeck   Manage Feeds via Columns  Schedule Tweets  Support for Twitter, Facebook  Hootsuite   Insight into Followers  Support for LinkedIn, Facebook, Twitter, Google+, & More
  • 36. REVIEW State of Social Media in 2012 Facebook Twitter LinkedIn Google+ Update Tools
  • 37. WHAT IS TEKORANGE Powell Based Internet Business Internet Experts  We do web sites  New & Redesign  Vertical Markets  Home Owner Associations  Ecommerce  Manufacturing  We are hosting experts  Domain Registration, Basic Web Site Hosting  Virtual Server hosting, Hosted Exchange  Co-Location  Host over 2000 Web Sites, 85 Virtual Servers, 100 Physical Servers out of Hilliard Based data center
  • 38. QUESTIONS ?