Social Media Basics for Business, Facebook, Twitter, LinkedIn, & More by tekOrange
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Social Media Basics for Business, Facebook, Twitter, LinkedIn, & More by tekOrange

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May 11, 2011 - Mike Eldredge, president of tekOrange an Internet technology company located in Powell, Ohio presented tekOrange's seminar on Social Media for Small Business - Facebook, Twitter, Linked ...

May 11, 2011 - Mike Eldredge, president of tekOrange an Internet technology company located in Powell, Ohio presented tekOrange's seminar on Social Media for Small Business - Facebook, Twitter, Linked in an more. The seminar's focus was to educate small businesses about social media and its staggering reach across the world. The presentation provided information on main three venues - Facebook, Twitter, and LinkedIn as well as other sites which provide similar features.

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Social Media Basics for Business, Facebook, Twitter, LinkedIn, & More by tekOrange Presentation Transcript

  • 1. Social Media Basics for Business
    Facebook, Twitter, LinkedIn, & More
  • 2. About your Presenter
    Mike Eldredge – tekOrange
    Bachelor of Science in Business Administration with emphasis in MIS from The Ohio State University
    18 Years Web Agency Experience
    Chief Architect of Infrastructure for former payments company - Internet Transaction Solutions.
  • 3. About tekOrange
    Internet Technology provider
    Assist small to medium businesses with Internet technology for personal or business use
    Products/Services
    Web Hosting
    Web Design/Programming
    Traditional Web Site Creation/Updates
    Social Media Setup and maintenance
    Internet Tablet Sales
    Phone/Tablet Accessories
  • 4. Social Media – What is all the fuss about?
    A category of sites that is based on user participation and user-generated content.1
    Two-thirds of Americans now use Facebook, Twitter, MySpace, and other social media sites, up about 230% from the 20% penetration in 2007, and 43% are visiting these sites more than once a day. 2
    http://searchenginewatch.com/define
    http://www.socialnetworkingwatch.com/all_social_networking_statistics/
  • 5. Benefits to your Business
    Customer Service
    Ability to listen, engage & interact
    Marketing & Advertising
    Integration with other digital marketing efforts
    Search Engine Optimization (SEO)
    Paid Search Advertising (PPC)
    Revenue & Lead Generation
  • 6. Other Social Media Sites?
    Name popular social media sites?
  • 7. Popular Social Media Web Sites
    Facebook
    LinkedIn
    Twitter
    MySpace
    YouTube
    Yelp
    Google Buzz
    Local Listings – Google, Yahoo, Bing
    foursquare
  • 8. More than 500 million active users
    50% of active users log on to Facebook in any given day
    Average user has 130 friends
    People spend over 700 billion minutes per month on Facebook1
    Facebook passed Google, Yahoo and Microsoft in user engagement in 2010 with users spending 12.7% of their time at Facebook2
    http://www.facebook.com/press/info.php?statistics
    http://www.socialnetworkingwatch.com/2011/02/facebook-passed-google-yahoo-microsoft-in-user-engagement.html
  • 9. Twitter is a communication platform that helps businesses stay connected to their customers.
    Business Uses
    Share information with customers or prospects
    gather real-time market intelligence and feedback
    build relationships with customers, partners and other people
    Twitter lets you write and read messages (Tweets) of up to 140 characters, or the very length of this sentence, including all punctuation and spaces.
    The messages are public and you decide what sort of messages you want to receive (follower)
    More than 200 million members worldwide1
    http://business.twitter.com/basics/what-is-twitter
  • 10. Community dedicated to business professional
    Special Interest Groups for networking with people of similar interests
    Company Search
    Full time Resume listing
    100+ Million Subscribers
    http://blog.linkedin.com/2011/03/22/linkedin-100-million/
  • 11. Dedicated to younger demographic
    Music focused
    Early site, now seeing membership decline
  • 12. Collection of online Video
    20 Million Monthly Visitors, Up from 58,000 in August of 20091
    Drives traffic to your web site via online users
    Rich Tools for distribution of video for your web site.
    http://www.searchenginejournal.com/youtube-video-usage-facts/3754/
  • 13. Reviews site
    Can provide positive or negative feedback
    Means for communicating with customers.
    SEO Inbound links for web site
  • 14. Still very early and continually evolving
    Integrated with Google Gmail. May have Google Doc integration in the future.
    Allows sharing of images, videos, links
    Blogging
    Integration with other Popular social media sites including Twitter.
  • 15. Local Listings
    List your business in the local search engine directories for Google, Bing, and Yahoo
    Your business will appear on a local map when local searches are performed.
    Landing page available in each area to help improve search ranking.
    Basic Information Regarding business including Business Name, Street Address, etc…
    Mobile Application
  • 16. Mobile Application
    Takes advantage of GPS technology in mobile devices such as Smart Phones
    Keeps track of friends and their current location
    Shows relevant Business near your current location.
  • 17. Drill down on the Big Three
    Facebook
    Twitter
    LinkedIn
  • 18. Facebook Demographics
  • 19. Facebook: A closer look
    Need individual account.
    Account is tied to an email address
    Object of Facebook is to connect with former associates and current friends.
    Posts by you or your “Friends” will appear on your Wall
    Chat
    Poking - When you poke someone, they will receive a poke alert on their home page.
  • 20. Facebook: A closer look - Fan Pages
    Multiple Administrators
    Potential Administrator must first like page prior to being added as an administrator
    Administrators can send email to their friends to notify them of the page
    Custom Tabs can be added to every fan page.
    Tabs allow use of HTML to reflect a custom look. Similar to a web page.
  • 21. Facebook: A closer look - Applications
    Web apps that are loaded in the context of Facebook.
    Can be built with common web site development languages
    Facebook users must authorize the application before accessing.
    Once authorized, Facebook sends the application information about the user.
    Includes name, profile picture, gender, networks, user id, list of friends, and any other information which is publicly available on Facebook.
    Additional information can be requested by the application as well.
  • 22. Examples
    Facebook – Fan Page
    Facebook - Tabs
  • 23. Facebook Fan Page – How To
    1. Login to your Facebook account
  • 24. Facebook Fan Page - Continued
    2. At the bottom of the page select the Advertising
  • 25. Facebook Fan Page - Continued
    3. Select Facebook Page in the center of the screen and then select to create a page.
  • 26. Facebook Fan Page - Continued
    4. Select the type of entity and give your page a name
  • 27. Facebook Fan Page - Continued
    5. Your Page is Now Ready for use
  • 28. Facebook Fan Page - Continued
    Add an Image (Usually your company logo)
    Provide Basic Information
    Post Updates about your company
    Set up a Link from your web site
    Enable Mobile access
    Link to Twitter
  • 29. Facebook Fan Page - Continued
    Need at least 25 fans of a page to have a personalized Facebook URL.
    Once a personalized URL exists, Text Messages can be used to add friends by texting the URL name to 32665
  • 30. Facebook – Custom Tab
  • 31. Twitter Demographics
  • 32. Twitter: A closer look
    Account
    Hash Tags
    hashtag symbol # before relevant keywords in their Tweet to categorize those Tweets in Twitter Search.
    Clicking on a hashtagged word in any message displays all other Tweets in that category.
    Hashtags can occur anywhere in the Tweet.
    Hashtagged words that become very popular are often Trending Topics.
    Custom Backgrounds
    3rd Party Tools
    Tweetdeck
    Allows update of multiple Twitter accounts as well as other social media outlets at the same time. In addition to Twitter, Facebook, Google Buzz, Foursquare are all supported.
  • 33. Twitter – Examples (Hashtagging)
  • 34. Twitter – Example (Custom Background)
  • 35. LinkedIn Demographics
  • 36. LinkedIn: A closer Look
    Company Profiles
    Post Company Overview
    List products or services on company profile to attract, showcase and list recommendation from your clients and customers.
    Associate Employees
    List Jobs (lower cost than traditional job posting outlets)
    Groups
    Groups are communities of professionals who share a common experience, passion, interest, affiliation or goal. Can aid sales through online networking.
    Can be public or private
  • 37. Linked In - Example
    LinkedIn - Adding a Company Profile Page
  • 38. LinkedIn - Company Profile Page
    1. Log in to Linked In and Select Companies Link
  • 39. LinkedIn – Company Profile Page
    2. Select Add Company from the displayed page. On the displayed page enter name of the company and your email address.
  • 40. LinkedIn – Company Profile Page
    3. An email will be sent to your account for verification.
  • 41. LinkedIn – Company Profile Page
    4. Once confirmed you are prompted for information about your company
  • 42. LinkedIn – Company Profile Page
    Your page is now up and running
  • 43. About tekOrange
    Web experts that work as hard as you do!
    Veterans of the web age. Years of experience with web design, web programming, and hosting infrastructure.
    A trustworthy partner for your Internet related needs.
    We set up corporate Facebook accounts, create LinkedIn company profiles & can assist with the design for Twitter backgrounds
  • 44. Conclusion
    Questions?
    Call: 614-602-4282
    Or email: mike@tekorange.com