Social Media Basics for Business, Facebook, Twitter, LinkedIn, & More by tekOrange

Social Media Basics for Business
Facebook, Twitter, LinkedIn, & More

About your Presenter
Mike Eldredge – tekOrange
Bachelor of Science in Business Administration with emphasis in MIS from The Ohio State University
18 Years Web Agency Experience
Chief Architect of Infrastructure for former payments company - Internet Transaction Solutions.

About tekOrange
Internet Technology provider
Assist small to medium businesses with Internet technology for personal or business use
Products/Services
Web Hosting
Web Design/Programming
Traditional Web Site Creation/Updates
Social Media Setup and maintenance
Internet Tablet Sales
Phone/Tablet Accessories

Social Media – What is all the fuss about?
A category of sites that is based on user participation and user-generated content.1
Two-thirds of Americans now use Facebook, Twitter, MySpace, and other social media sites, up about 230% from the 20% penetration in 2007, and 43% are visiting these sites more than once a day. 2
http://searchenginewatch.com/define
http://www.socialnetworkingwatch.com/all_social_networking_statistics/

Benefits to your Business
Customer Service
Ability to listen, engage & interact
Marketing & Advertising
Integration with other digital marketing efforts
Search Engine Optimization (SEO)
Paid Search Advertising (PPC)
Revenue & Lead Generation

Other Social Media Sites?
Name popular social media sites?

Popular Social Media Web Sites
Facebook
LinkedIn
Twitter
MySpace
YouTube
Yelp
Google Buzz
Local Listings – Google, Yahoo, Bing
foursquare

More than 500 million active users
50% of active users log on to Facebook in any given day
Average user has 130 friends
People spend over 700 billion minutes per month on Facebook1
Facebook passed Google, Yahoo and Microsoft in user engagement in 2010 with users spending 12.7% of their time at Facebook2
http://www.facebook.com/press/info.php?statistics
http://www.socialnetworkingwatch.com/2011/02/facebook-passed-google-yahoo-microsoft-in-user-engagement.html

Twitter is a communication platform that helps businesses stay connected to their customers.
Business Uses
Share information with customers or prospects
gather real-time market intelligence and feedback
build relationships with customers, partners and other people
Twitter lets you write and read messages (Tweets) of up to 140 characters, or the very length of this sentence, including all punctuation and spaces.
The messages are public and you decide what sort of messages you want to receive (follower)
More than 200 million members worldwide1
http://business.twitter.com/basics/what-is-twitter

Community dedicated to business professional
Special Interest Groups for networking with people of similar interests
Company Search
Full time Resume listing
100+ Million Subscribers
http://blog.linkedin.com/2011/03/22/linkedin-100-million/

Dedicated to younger demographic
Music focused
Early site, now seeing membership decline

Collection of online Video
20 Million Monthly Visitors, Up from 58,000 in August of 20091
Drives traffic to your web site via online users
Rich Tools for distribution of video for your web site.
http://www.searchenginejournal.com/youtube-video-usage-facts/3754/

Reviews site
Can provide positive or negative feedback
Means for communicating with customers.
SEO Inbound links for web site

Still very early and continually evolving
Integrated with Google Gmail. May have Google Doc integration in the future.
Allows sharing of images, videos, links
Blogging
Integration with other Popular social media sites including Twitter.

Local Listings
List your business in the local search engine directories for Google, Bing, and Yahoo
Your business will appear on a local map when local searches are performed.
Landing page available in each area to help improve search ranking.
Basic Information Regarding business including Business Name, Street Address, etc…
Mobile Application

Mobile Application
Takes advantage of GPS technology in mobile devices such as Smart Phones
Keeps track of friends and their current location
Shows relevant Business near your current location.

Drill down on the Big Three
Facebook
Twitter
LinkedIn

Facebook Demographics

Facebook: A closer look
Need individual account.
Account is tied to an email address
Object of Facebook is to connect with former associates and current friends.
Posts by you or your “Friends” will appear on your Wall
Chat
Poking - When you poke someone, they will receive a poke alert on their home page.

Facebook: A closer look - Fan Pages
Multiple Administrators
Potential Administrator must first like page prior to being added as an administrator
Administrators can send email to their friends to notify them of the page
Custom Tabs can be added to every fan page.
Tabs allow use of HTML to reflect a custom look. Similar to a web page.

Facebook: A closer look - Applications
Web apps that are loaded in the context of Facebook.
Can be built with common web site development languages
Facebook users must authorize the application before accessing.
Once authorized, Facebook sends the application information about the user.
Includes name, profile picture, gender, networks, user id, list of friends, and any other information which is publicly available on Facebook.
Additional information can be requested by the application as well.

Examples
Facebook – Fan Page
Facebook - Tabs

Facebook Fan Page – How To
1. Login to your Facebook account

Facebook Fan Page - Continued
2. At the bottom of the page select the Advertising

3. Select Facebook Page in the center of the screen and then select to create a page.

4. Select the type of entity and give your page a name

5. Your Page is Now Ready for use

Add an Image (Usually your company logo)
Provide Basic Information
Post Updates about your company
Set up a Link from your web site
Enable Mobile access
Link to Twitter

Need at least 25 fans of a page to have a personalized Facebook URL.
Once a personalized URL exists, Text Messages can be used to add friends by texting the URL name to 32665

Facebook – Custom Tab

Twitter Demographics

Twitter: A closer look
Account
Hash Tags
hashtag symbol # before relevant keywords in their Tweet to categorize those Tweets in Twitter Search.
Clicking on a hashtagged word in any message displays all other Tweets in that category.
Hashtags can occur anywhere in the Tweet.
Hashtagged words that become very popular are often Trending Topics.
Custom Backgrounds
3rd Party Tools
Tweetdeck
Allows update of multiple Twitter accounts as well as other social media outlets at the same time. In addition to Twitter, Facebook, Google Buzz, Foursquare are all supported.

Twitter – Examples (Hashtagging)

Twitter – Example (Custom Background)

LinkedIn Demographics

LinkedIn: A closer Look
Company Profiles
Post Company Overview
List products or services on company profile to attract, showcase and list recommendation from your clients and customers.
Associate Employees
List Jobs (lower cost than traditional job posting outlets)
Groups
Groups are communities of professionals who share a common experience, passion, interest, affiliation or goal. Can aid sales through online networking.
Can be public or private

Linked In - Example
LinkedIn - Adding a Company Profile Page

LinkedIn - Company Profile Page
1. Log in to Linked In and Select Companies Link

LinkedIn – Company Profile Page
2. Select Add Company from the displayed page. On the displayed page enter name of the company and your email address.

3. An email will be sent to your account for verification.

4. Once confirmed you are prompted for information about your company

Your page is now up and running

About tekOrange
Web experts that work as hard as you do!
Veterans of the web age. Years of experience with web design, web programming, and hosting infrastructure.
A trustworthy partner for your Internet related needs.
We set up corporate Facebook accounts, create LinkedIn company profiles & can assist with the design for Twitter backgrounds

Conclusion
Questions?
Call: 614-602-4282
Or email: mike@tekorange.com

Social Media Basics for Business, Facebook, Twitter, LinkedIn, & More by tekOrange

by Mike Eldredg on May 13, 2011

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Social Media Basics for Business, Facebook, Twitter, LinkedIn, & More by tekOrange — Presentation Transcript