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Social Media Basics for Business,[object Object],Facebook, Twitter, LinkedIn, & More,[object Object]
About your Presenter,[object Object],Mike Eldredge – tekOrange,[object Object],Bachelor of Science in Business Administration with emphasis in MIS from The Ohio State University,[object Object],18 Years Web Agency Experience,[object Object],Chief Architect of Infrastructure for former payments company - Internet Transaction Solutions.,[object Object]
About tekOrange,[object Object],Internet Technology provider,[object Object],Assist small to medium businesses with Internet technology for personal or business use,[object Object],Products/Services,[object Object],Web Hosting,[object Object],Web Design/Programming,[object Object],Traditional Web Site Creation/Updates,[object Object],Social Media Setup and maintenance,[object Object],Internet Tablet Sales,[object Object],Phone/Tablet Accessories,[object Object]
Social Media – What is all the fuss about?,[object Object],A category of sites that is based on user participation and user-generated content.1,[object Object],Two-thirds of Americans now use Facebook, Twitter, MySpace, and other social media sites, up about 230% from the 20% penetration in 2007, and 43% are visiting these sites more than once a day. 2,[object Object],http://searchenginewatch.com/define,[object Object],http://www.socialnetworkingwatch.com/all_social_networking_statistics/,[object Object]
Benefits to your Business,[object Object],Customer Service,[object Object],Ability to listen, engage & interact ,[object Object],Marketing & Advertising,[object Object],Integration with other digital marketing efforts,[object Object],Search Engine Optimization (SEO),[object Object],Paid Search Advertising (PPC),[object Object],Revenue & Lead Generation,[object Object]
Other Social Media Sites?,[object Object],Name popular social media sites?,[object Object]
Popular Social Media Web Sites,[object Object],Facebook,[object Object],LinkedIn,[object Object],Twitter,[object Object],MySpace,[object Object],YouTube,[object Object],Yelp,[object Object],Google Buzz,[object Object],Local Listings – Google, Yahoo, Bing,[object Object],foursquare,[object Object]
More than 500 million active users,[object Object],50% of active users log on to Facebook in any given day,[object Object],Average user has 130 friends,[object Object],People spend over 700 billion minutes per month on Facebook1,[object Object],Facebook passed Google, Yahoo and Microsoft in user engagement in 2010 with users spending 12.7% of their time at Facebook2,[object Object],http://www.facebook.com/press/info.php?statistics,[object Object],http://www.socialnetworkingwatch.com/2011/02/facebook-passed-google-yahoo-microsoft-in-user-engagement.html,[object Object]
Twitter is a communication platform that helps businesses stay connected to their customers. ,[object Object],Business Uses,[object Object],Share information with customers or prospects ,[object Object],gather real-time market intelligence and feedback,[object Object],build relationships with customers, partners and other people,[object Object],Twitter lets you write and read messages (Tweets) of up to 140 characters, or the very length of this sentence, including all punctuation and spaces. ,[object Object],The messages are public and you decide what sort of messages you want to receive (follower),[object Object],More than 200 million members worldwide1,[object Object],http://business.twitter.com/basics/what-is-twitter,[object Object]
Community dedicated to business professional,[object Object],Special Interest Groups for networking with people of similar interests,[object Object],Company Search,[object Object],Full time Resume listing,[object Object],100+ Million Subscribers,[object Object],http://blog.linkedin.com/2011/03/22/linkedin-100-million/,[object Object]
Dedicated to younger demographic,[object Object],Music focused,[object Object],Early site, now seeing membership decline,[object Object]
Collection of online Video,[object Object],20 Million Monthly Visitors, Up from 58,000 in August of 20091,[object Object],Drives traffic to your web site via online users,[object Object],Rich Tools for distribution of video for your web site.,[object Object],http://www.searchenginejournal.com/youtube-video-usage-facts/3754/,[object Object]
Reviews site,[object Object],Can provide positive or negative feedback,[object Object],Means for communicating with customers.,[object Object],SEO Inbound links for web site,[object Object]
Still very early and continually evolving,[object Object],Integrated with Google Gmail.  May have Google Doc integration in the future.,[object Object],Allows sharing of images, videos, links,[object Object],Blogging,[object Object],Integration with other Popular social media sites including Twitter.,[object Object]
Local Listings,[object Object],List your business in the local search engine directories for Google, Bing, and Yahoo,[object Object],Your business will appear on a local map when local searches are performed.,[object Object],Landing page available in each area to help improve search ranking.,[object Object],Basic Information Regarding business including Business Name, Street Address, etc…,[object Object],Mobile Application,[object Object]
Mobile Application,[object Object],Takes advantage of GPS technology in mobile devices such as Smart Phones,[object Object],Keeps track of friends and their current location ,[object Object],Shows relevant Business near your current location.,[object Object]
Drill down on the Big Three,[object Object],Facebook,[object Object],Twitter,[object Object],LinkedIn,[object Object]
Facebook Demographics,[object Object]
Facebook: A closer look,[object Object],Need individual account.  ,[object Object],Account is tied to an email address,[object Object],Object of Facebook is to connect with former associates and current friends.,[object Object],Posts by you or your “Friends” will appear on your Wall,[object Object],Chat,[object Object],Poking - When you poke someone, they will receive a poke alert on their home page.,[object Object]
Facebook: A closer look - Fan Pages,[object Object],Multiple Administrators,[object Object],Potential Administrator must first like page prior to being added as an administrator,[object Object],Administrators can send email to their friends to notify them of the page,[object Object],Custom Tabs can be added to every fan page.,[object Object],Tabs allow use of HTML to reflect a custom look.  Similar to a web page.,[object Object]
Facebook: A closer look - Applications,[object Object],Web apps that are loaded in the context of Facebook. ,[object Object],Can be built with common web site development languages,[object Object],Facebook users must authorize the application before accessing. ,[object Object],Once authorized, Facebook sends the application information about the user.  ,[object Object],Includes name, profile picture, gender, networks, user id, list of friends, and any other information which is publicly available on Facebook. ,[object Object],Additional information can be requested by the application as well.,[object Object]
Examples,[object Object],Facebook – Fan Page,[object Object],Facebook - Tabs,[object Object]
Facebook Fan Page – How To,[object Object],1.  Login to your Facebook account,[object Object]
Facebook Fan Page - Continued,[object Object],2.  At the bottom of the page select the Advertising,[object Object]
Facebook Fan Page - Continued,[object Object],3.  Select Facebook Page in the center of the screen and then select to create a page.,[object Object]
Facebook Fan Page - Continued,[object Object],4.  Select the type of entity and give your page a name,[object Object]
Facebook Fan Page - Continued,[object Object],5.  Your Page is Now Ready for use,[object Object]
Facebook Fan Page - Continued,[object Object],Add an Image (Usually your company logo),[object Object],Provide Basic Information,[object Object],Post Updates about your company,[object Object],Set up a Link from your web site,[object Object],Enable Mobile access,[object Object],Link to Twitter,[object Object]
Facebook Fan Page - Continued,[object Object],Need at least 25 fans of a page to have a personalized Facebook URL.  ,[object Object],Once a personalized URL exists, Text Messages can be used to add friends by texting the URL name to 32665,[object Object]
Facebook – Custom Tab,[object Object]
Twitter Demographics,[object Object]
Twitter:  A closer look,[object Object],Account,[object Object],Hash Tags,[object Object],hashtag symbol # before relevant keywords in their Tweet to categorize those Tweets in Twitter Search. ,[object Object],Clicking on a hashtagged word in any message displays all other Tweets in that category. ,[object Object],Hashtags can occur anywhere in the Tweet. ,[object Object],Hashtagged words that become very popular are often Trending Topics. ,[object Object],Custom Backgrounds,[object Object],3rd Party Tools,[object Object],Tweetdeck,[object Object],Allows update of multiple Twitter accounts as well as other social media outlets at the same time.  In addition to Twitter, Facebook, Google Buzz, Foursquare are all supported.,[object Object]
Twitter – Examples (Hashtagging),[object Object]
Twitter – Example (Custom Background),[object Object]
LinkedIn Demographics,[object Object]
LinkedIn:  A closer Look,[object Object],Company Profiles,[object Object],Post Company Overview,[object Object],List products or services on company profile to attract, showcase and list recommendation from your clients and customers.,[object Object],Associate Employees,[object Object],List Jobs (lower cost than traditional job posting outlets),[object Object],Groups,[object Object],Groups are communities of professionals who share a common experience, passion, interest, affiliation or goal.  Can aid sales through online networking.,[object Object],Can be public or private,[object Object]
Linked In - Example,[object Object],LinkedIn - Adding a Company Profile Page,[object Object]
LinkedIn - Company Profile Page,[object Object],1. Log in to Linked In and Select Companies Link,[object Object]
LinkedIn – Company Profile Page,[object Object],2.  Select Add Company from the displayed page.  On the displayed page enter name of the company and your email address.,[object Object]
LinkedIn – Company Profile Page,[object Object],3.  An email will be sent to your account for verification.,[object Object]
LinkedIn – Company Profile Page,[object Object],4.  Once confirmed you are prompted for information about your company,[object Object]
LinkedIn – Company Profile Page,[object Object],Your page is now up and running,[object Object]
About tekOrange,[object Object],Web experts that work as hard as you do!,[object Object],Veterans of the web age.  Years of experience with web design, web programming, and hosting infrastructure.,[object Object],A trustworthy partner for your Internet related needs. ,[object Object],We set up corporate Facebook accounts, create LinkedIn company profiles & can assist with the design for Twitter backgrounds,[object Object]
Conclusion,[object Object],Questions?,[object Object],Call: 614-602-4282,[object Object],Or email: mike@tekorange.com,[object Object]

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