SERVICE DESIGN GLOBAL
CONFERENCE 2013
Redux	

!

@mikeefreedom
3 DAYS, CARDIFF, AWESOME
http://www.slideshare.net/sdnetwork	

http://www.youtube.com/user/servicedesignnetwork	

http://c...
TALK ABOUT
High level themes	

Calls to action
TRANSFORMATION
See all
GREAT TIME TO BE A
DESIGNER
Nick Leon - http://www.youtube.com/watch?v=FQEDRBS1Kz0	

Lee Sankey - http://www.youtube.com/w...
Commercialising Design Led Innovation
RCA
Service Design

Module 2

Internet of Things

Mobile Internet

Big Data, Analyti...
Commercialising Design Led Innovation
RCA
Service Design

Module 2

Urbanization and Inequality

Global Warming
Ageing Dem...
DESIGN THE FUTURE
Or someone else will	


!
Photo credit : http://en.wikipedia.org/wiki/File:FutureShopMoncton.JPG
REMEMBER…	

YOU ARE
NOT GOD
!

Photo credit :	

http://commons.wikimedia.org/
wiki/File:Michelangelo's_
%22God%22,_from_
%...
CLIENT BUY-IN… WITHOUT IT
YOU’RE…
Joel Bailey - http://www.youtube.com/watch?v=MK8RNDl0BTw	

Wim Rampen - http://www.youtu...
CLIENT BUY-IN
•

Get to know them	


•

Educate them about you	


•

Communicate
BIG DATA
Kerry Bodine - http://www.youtube.com/watch?v=ZZm-QI8nvrk	

Maria Garcia - http://www.youtube.com/watch?v=fDJ3vJz...
WHAT IS BIG DATA?
Data of such high volume it requires technology to process / make sense of the insights	

!

Right now w...
BIG DATA
•

Combine quant and qual	


•

Use the right data	


•

Don’t freak out	


•

Visualise
Individuals And Companies Deal With Four Types Of
Content In The Digital Self

© 2013 Forrester Research, Inc. Reproductio...
© 2013 Forrester Research, Inc. Reproduction Prohibited
CALLS TO ACTION
•

Share case studies - help a brother out	


•

Improve education on design - create a common language fo...
Photo credit : daveypea	

http://www.flickr.com/photos/daveyp/167906632/sizes/z/in/photostream/
WHAT ARE
YOU DOING
ABOUT IT?
Are you doing it?	

How are you doing it?	

Are you sharing it with the rest of
us?	

!

Pict...
@mikeefreedom
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Service Design Global Conference 2013 - Redux

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My quick redux to IxDA Sydney on the contents of the Service Design Global Conference in Cardiff 2013.

Published in: Design, Technology, Business
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Service Design Global Conference 2013 - Redux

  1. 1. SERVICE DESIGN GLOBAL CONFERENCE 2013 Redux ! @mikeefreedom
  2. 2. 3 DAYS, CARDIFF, AWESOME http://www.slideshare.net/sdnetwork http://www.youtube.com/user/servicedesignnetwork http://conferences.service-design-network.org/sdnc13/
  3. 3. TALK ABOUT High level themes Calls to action
  4. 4. TRANSFORMATION See all
  5. 5. GREAT TIME TO BE A DESIGNER Nick Leon - http://www.youtube.com/watch?v=FQEDRBS1Kz0 Lee Sankey - http://www.youtube.com/watch?v=C56bcqyoSOw Clive Grinyer - http://www.youtube.com/watch?v=C56bcqyoSOw Jared Spool, UXAustralia, John Mathers, +more
  6. 6. Commercialising Design Led Innovation RCA Service Design Module 2 Internet of Things Mobile Internet Big Data, Analytics Cloud Computing Social Media and Collaborative Innovation A Perfect Storm of Technological Change… transforming services
  7. 7. Commercialising Design Led Innovation RCA Service Design Module 2 Urbanization and Inequality Global Warming Ageing Demographics Bio-Diversity Natural Resources Globalization A Perfect Storm of Social, Cultural and Environmental Issues
  8. 8. DESIGN THE FUTURE Or someone else will ! Photo credit : http://en.wikipedia.org/wiki/File:FutureShopMoncton.JPG
  9. 9. REMEMBER… YOU ARE NOT GOD ! Photo credit : http://commons.wikimedia.org/ wiki/File:Michelangelo's_ %22God%22,_from_ %22the_Creation_of_Adam %22.jpg
  10. 10. CLIENT BUY-IN… WITHOUT IT YOU’RE… Joel Bailey - http://www.youtube.com/watch?v=MK8RNDl0BTw Wim Rampen - http://www.youtube.com/watch?v=VNcgLRDhTaI gov.co.uk - unavailable +more
  11. 11. CLIENT BUY-IN • Get to know them • Educate them about you • Communicate
  12. 12. BIG DATA Kerry Bodine - http://www.youtube.com/watch?v=ZZm-QI8nvrk Maria Garcia - http://www.youtube.com/watch?v=fDJ3vJzrJgk Cliver Grinyer, Nick Leon, James Samperi
  13. 13. WHAT IS BIG DATA? Data of such high volume it requires technology to process / make sense of the insights ! Right now we’re using less than 5% of available data
  14. 14. BIG DATA • Combine quant and qual • Use the right data • Don’t freak out • Visualise
  15. 15. Individuals And Companies Deal With Four Types Of Content In The Digital Self © 2013 Forrester Research, Inc. Reproduction Prohibited
  16. 16. © 2013 Forrester Research, Inc. Reproduction Prohibited
  17. 17. CALLS TO ACTION • Share case studies - help a brother out • Improve education on design - create a common language for a start • Demonstrate and communicate ROI - define and measure impact • Link across disciplines - you are not god • Service design throughout delivery • Use the design community
  18. 18. Photo credit : daveypea http://www.flickr.com/photos/daveyp/167906632/sizes/z/in/photostream/
  19. 19. WHAT ARE YOU DOING ABOUT IT? Are you doing it? How are you doing it? Are you sharing it with the rest of us? ! Picture credit : caat http://caat.deviantart.com/art/GiftWhat-are-you-DOING-197894806
  20. 20. @mikeefreedom
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