Web Design | Customer Engagement

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Web Design | Customer Engagement

  1. 1. CUSTOMER TAHOE PARTNERS | VIEW POINTS ENGAGEMENT
  2. 2. SMARTPHONES AND TABLETS ACCOUNT FOR MORE THAN % 20 OF ALL U.S. INTERNET USE - According to Gartner
  3. 3. - According to Gartner TO BEAT PC SALES BY END OF 2013 TABLETS ARE ON PACE
  4. 4. AND NOW REWARD HIGH-QUALITY CONTENT & DESIGN SEARCH ENGINES HAVE CHANGED
  5. 5. POINT CLICK TAP SWIPE WAVE SPEAK THE INTERNET HAS CHANGED
  6. 6. TO DRIVE MORE TRAFFIC, ENGAGE AND CONVERT YOUR WEBSITE MUST CHANGE
  7. 7. USEREXPERIENCE VIEW POINTS EQUALS SEO
  8. 8. The new SEO Strategy is about improving user experience. Key metrics to track: 1. Reduced Bounce Rate 2.TimeonSite 3.PagesperVisit 4.ContentShares/Creation 5.ReturnVisits/Frequency
  9. 9. To increase SEO Performance, work on these key areas. SIMPLIFIED NAVIGATION ORIGINAL CONTENT RICH MEDIA & VIDEO RESPONSIVE WEB DESIGN
  10. 10. RESPONSIVE VIEW POINTS WEBDESIGN
  11. 11. Responsive Design optimizes a web presentation across devices. However, there’s no ‘Easy Button’ for getting it right. It requires an investment of craftsmanship and quality assurance testing.
  12. 12. Invest in understanding your options and best-practices. 1. Design for mobile-first. 2. Simplify menus, page elements, copy. 3. Optimize for speed. 4. Tailor to your customers point-of-need— from desktop to tablet to phone.
  13. 13. CONTENT VIEW POINTS MARKETING
  14. 14. ORIGINAL VISUAL REAL TIME SHARE-WORTHY MOBILE FRIENDLY CONTENT DRIVES TRAFFIC
  15. 15. DON’T JUST CREATE CONTENT, DESIGN IT 1. Aesthetic design is the first indicator of quality. 2.Rich content performs better than text— visuals, infographics, and video. 3.Investinoriginalphotography.
  16. 16. DESIGN CONTENT TECHNOLOGY DIGITAL STRATEGY BRING IT ALL TOGETHER
  17. 17. Short bits of knowledge, by our friendly marketing experts. READ OUR POSTS ON CUSTOMER ENGAGEMENT

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