Web Design | Customer Engagement
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Web Design | Customer Engagement

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    Web Design | Customer Engagement Web Design | Customer Engagement Presentation Transcript

    • CUSTOMER TAHOE PARTNERS | VIEW POINTS ENGAGEMENT
    • SMARTPHONES AND TABLETS ACCOUNT FOR MORE THAN % 20 OF ALL U.S. INTERNET USE - According to Gartner
    • - According to Gartner TO BEAT PC SALES BY END OF 2013 TABLETS ARE ON PACE
    • AND NOW REWARD HIGH-QUALITY CONTENT & DESIGN SEARCH ENGINES HAVE CHANGED
    • POINT CLICK TAP SWIPE WAVE SPEAK THE INTERNET HAS CHANGED
    • TO DRIVE MORE TRAFFIC, ENGAGE AND CONVERT YOUR WEBSITE MUST CHANGE
    • USEREXPERIENCE VIEW POINTS EQUALS SEO
    • The new SEO Strategy is about improving user experience. Key metrics to track: 1. Reduced Bounce Rate 2.TimeonSite 3.PagesperVisit 4.ContentShares/Creation 5.ReturnVisits/Frequency
    • To increase SEO Performance, work on these key areas. SIMPLIFIED NAVIGATION ORIGINAL CONTENT RICH MEDIA & VIDEO RESPONSIVE WEB DESIGN
    • RESPONSIVE VIEW POINTS WEBDESIGN
    • Responsive Design optimizes a web presentation across devices. However, there’s no ‘Easy Button’ for getting it right. It requires an investment of craftsmanship and quality assurance testing.
    • Invest in understanding your options and best-practices. 1. Design for mobile-first. 2. Simplify menus, page elements, copy. 3. Optimize for speed. 4. Tailor to your customers point-of-need— from desktop to tablet to phone.
    • CONTENT VIEW POINTS MARKETING
    • ORIGINAL VISUAL REAL TIME SHARE-WORTHY MOBILE FRIENDLY CONTENT DRIVES TRAFFIC
    • DON’T JUST CREATE CONTENT, DESIGN IT 1. Aesthetic design is the first indicator of quality. 2.Rich content performs better than text— visuals, infographics, and video. 3.Investinoriginalphotography.
    • DESIGN CONTENT TECHNOLOGY DIGITAL STRATEGY BRING IT ALL TOGETHER
    • Short bits of knowledge, by our friendly marketing experts. READ OUR POSTS ON CUSTOMER ENGAGEMENT