CUSTOMER
TAHOE PARTNERS | VIEW POINTS
ENGAGEMENT
SMARTPHONES AND TABLETS
ACCOUNT FOR MORE THAN
%
20 OF ALL U.S.
INTERNET USE
- According to Gartner
- According to Gartner
TO BEAT PC SALES BY END OF 2013
TABLETS
ARE ON PACE
AND NOW REWARD HIGH-QUALITY
CONTENT & DESIGN
SEARCH ENGINES
HAVE CHANGED
POINT
CLICK
TAP
SWIPE
WAVE
SPEAK
THE INTERNET
HAS CHANGED
TO DRIVE
MORE
TRAFFIC,
ENGAGE
AND
CONVERT
YOUR WEBSITE
MUST CHANGE
USEREXPERIENCE
VIEW POINTS
EQUALS SEO
The new SEO Strategy is about
improving user experience.
Key metrics to track:
1. Reduced Bounce Rate
2.TimeonSite
3.Pages...
To increase SEO Performance,
work on these key areas.
SIMPLIFIED NAVIGATION
ORIGINAL CONTENT
RICH MEDIA & VIDEO
RESPONSIVE...
RESPONSIVE
VIEW POINTS
WEBDESIGN
Responsive Design optimizes a
web presentation across devices.
However, there’s no ‘Easy Button’
for getting it right.
It ...
Invest in understanding your options
and best-practices.
1. Design for mobile-first.
2. Simplify menus, page elements, cop...
CONTENT
VIEW POINTS
MARKETING
ORIGINAL
VISUAL
REAL TIME
SHARE-WORTHY
MOBILE FRIENDLY
CONTENT
DRIVES TRAFFIC
DON’T JUST CREATE CONTENT,
DESIGN IT
1. Aesthetic design is the first indicator of quality.
2.Rich content performs better...
DESIGN
CONTENT
TECHNOLOGY
DIGITAL STRATEGY
BRING IT ALL TOGETHER
Short bits of knowledge, by our
friendly marketing experts.
READ OUR POSTS ON
CUSTOMER ENGAGEMENT
Upcoming SlideShare
Loading in...5
×

Web Design | Customer Engagement

122

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
122
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Web Design | Customer Engagement"

  1. 1. CUSTOMER TAHOE PARTNERS | VIEW POINTS ENGAGEMENT
  2. 2. SMARTPHONES AND TABLETS ACCOUNT FOR MORE THAN % 20 OF ALL U.S. INTERNET USE - According to Gartner
  3. 3. - According to Gartner TO BEAT PC SALES BY END OF 2013 TABLETS ARE ON PACE
  4. 4. AND NOW REWARD HIGH-QUALITY CONTENT & DESIGN SEARCH ENGINES HAVE CHANGED
  5. 5. POINT CLICK TAP SWIPE WAVE SPEAK THE INTERNET HAS CHANGED
  6. 6. TO DRIVE MORE TRAFFIC, ENGAGE AND CONVERT YOUR WEBSITE MUST CHANGE
  7. 7. USEREXPERIENCE VIEW POINTS EQUALS SEO
  8. 8. The new SEO Strategy is about improving user experience. Key metrics to track: 1. Reduced Bounce Rate 2.TimeonSite 3.PagesperVisit 4.ContentShares/Creation 5.ReturnVisits/Frequency
  9. 9. To increase SEO Performance, work on these key areas. SIMPLIFIED NAVIGATION ORIGINAL CONTENT RICH MEDIA & VIDEO RESPONSIVE WEB DESIGN
  10. 10. RESPONSIVE VIEW POINTS WEBDESIGN
  11. 11. Responsive Design optimizes a web presentation across devices. However, there’s no ‘Easy Button’ for getting it right. It requires an investment of craftsmanship and quality assurance testing.
  12. 12. Invest in understanding your options and best-practices. 1. Design for mobile-first. 2. Simplify menus, page elements, copy. 3. Optimize for speed. 4. Tailor to your customers point-of-need— from desktop to tablet to phone.
  13. 13. CONTENT VIEW POINTS MARKETING
  14. 14. ORIGINAL VISUAL REAL TIME SHARE-WORTHY MOBILE FRIENDLY CONTENT DRIVES TRAFFIC
  15. 15. DON’T JUST CREATE CONTENT, DESIGN IT 1. Aesthetic design is the first indicator of quality. 2.Rich content performs better than text— visuals, infographics, and video. 3.Investinoriginalphotography.
  16. 16. DESIGN CONTENT TECHNOLOGY DIGITAL STRATEGY BRING IT ALL TOGETHER
  17. 17. Short bits of knowledge, by our friendly marketing experts. READ OUR POSTS ON CUSTOMER ENGAGEMENT
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×