Your SlideShare is downloading. ×
The Age of The Brandividual™<br />Leveraging Social Media to Build Your Personal Brand<br />3/10/2010<br />1<br />#DFWAMA<...
The New Reality<br />“Your Resume Is No Longer a Piece of Paper<br />It’s the Google Search Results of Your Name”<br />3/1...
The New New Reality<br />“It’s Not What You Know<br />Or Who you Know<br />Or Who Knows You<br />But Who Feels Like they k...
Agenda<br />What is Personal Branding?<br />Social Media Example: Ines Hegedus-Garcia<br />Brand Tenets<br />10 Steps to s...
What is Personal Branding<br />3/10/2010<br />5<br />Personal branding is the process whereby people and their careers are...
Why is Personal Branding so popular?<br />Growth of Social Media<br />Massive Career Transition<br />Changing Demographics...
Brand Analysis – A Refresher<br />3/10/2010<br />7<br />
Social Media Architecture Ines Hegedus-Garcia – Miamism.com Blogger<br />3/10/2010<br />8<br />Digital Word of Mouth<br />...
Your Brand Tenets – Be Authentic<br />Give to Receive: I give first with no expectation of return.<br />Provide Value: I s...
3/10/2010<br />10<br />
10 STEPS TO Build Your Brand<br />Now we’re Makin’ Bacon<br />3/10/2010<br />11<br />
1.  Benchmark Current State – Search<br />3/10/2010<br />12<br />
1.  Benchmark Current State –  Alerts<br />3/10/2010<br />13<br />
1.  Benchmark Current State – Analytics<br />3/10/2010<br />14<br />
PROFILE<br />2.  Create Profiles and Engage <br />3/10/2010<br />15<br />Engage and start conversations. Offer help and an...
3.  Share Content <br />3/10/2010<br />16<br />
4.  Start Writing – Drive Google<br />3/10/2010<br />17<br />LinkedIn Questions and Answers<br />LinkedIn Groups<br />Yaho...
5. Purchase Your Own Domain<br />3/10/2010<br />18<br />Best Way to Brand Yourself is to have your own URL<br />.com<br />...
6. The Power of Networking<br />Fundamental Principals of Networking:<br />The real power of the network is in the second ...
7. Start Blogging<br />Why Blog<br />Demonstrate expertise and commitment to your industry, profession and community<br />...
8. Update Your Status Regularly<br />3/10/2010<br />21<br /><ul><li>Update your status with unique ways that will induce i...
Promote your blog, let folks know you started a new job or you are traveling, ask questions.
Try to do something every day so your name shows up in folks home page.</li></li></ul><li>9. Post Video<br />Video is the ...
10. Speak<br />Define your signature speech<br />Speak to service groups, meetups, etc.<br />Facilitate a group at church<...
Productivity Applications - Desktop<br />3/10/2010<br />24<br />TweetDeck Desktop App<br /><ul><li>Supports multiple accts
URL shortener built-in
View profiles
Save searches and #hashtags</li></ul>Other Options<br /><ul><li>HootSuite
Nomee
Seismic</li></li></ul><li>Productivity Applications - Browser<br />3/10/2010<br />25<br />Ping.FM<br /><ul><li>Update Twit...
Ability to update status, blog, or micro-blog or just update one by itself</li></li></ul><li>Productivity Applications - M...
Final Thoughts<br />Own your own brand<br />Perfection is the enemy of the good<br />The smallest action is far greater th...
About Bacon Marketing<br />We provide a range of marketing and sales strategy consulting services to include:<br />Social ...
Upcoming SlideShare
Loading in...5
×

The Age Of The Brandividual DFWAMA

2,197

Published on

Presentation on the rise of Personal Branding and the impact on individuals and companies. Includes 10 steps to start building your brand, influence and impact.

Published in: Business, Technology
4 Comments
3 Likes
Statistics
Notes
No Downloads
Views
Total Views
2,197
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
4
Likes
3
Embeds 0
No embeds

No notes for slide
  • Just Imagine It’s Monday Morning You arrive at 6:30am to get a good start on your day. You are planning your day and feeling pretty solid. Saying, I own this day 8am and a few coworkers stroll in – brief pleasantries exchanged 8:15am email from CEO comes across stating the company has decided to layoff 6.5% of workforce You assume, obviously the folks who are getting let go would have been told before said email came across 8:30 Your boss shows up with a weird look on his face You know- his eyes are wateringWhat’s the first thing you do in that situation?
  • How many of you Google’d the speakers tonight before coming. How about Googling customers/consultants before the first meetingWe all do itInteresting stat: 3 Years ago there were only 2 Billion searches a day, today 60 BillionReplacing sales people
  • Personal branding existing before social media. It was called reputation, character, credibility, etcThe reach was smaller Office, customers, suppliers, church, trade associations, events
  • Branding: Use of a name, symbol (nike), Term (“Fedex it”) or design (absolut) that identifies a productBrand Equity: Most valuable component of a product or service Communicates a variety of information and reduces risk to the consumer Key differentiator in categories where products are otherwise commodities such as Dole PinapplesBrand Equity Valuable in 3 Ways: Memory- the consumer remembers the brand, the brand name itself provides information ot the consumer beyond what appears on the labelEvaluation – branded items reduce shoppers time and effort to choose a product; brand information builds trust, therefore improving the consumers’ impressions and evaluation of the productExtensions – strong brand equity makes it easier to launch new products by leveraging the equity of the old ones (extension may however dilute/damage core brand)5 Levels of Brand Familiarity:Brand Insistence – goal for targeted marketing campaigns, consumers will search for the termBrand Preference – consumers usually choose the brand over other productsBrand Recognition – customers remember the brandBrand Non-Recognition – consumers don’t recognize the brand at allBrand Rejection – consumers won’t buy the brand unless the image is changed
  • Entered Local Market 6 Years AgoVoted top 10 Realty Blogger
  • Transcript of "The Age Of The Brandividual DFWAMA"

    1. 1. The Age of The Brandividual™<br />Leveraging Social Media to Build Your Personal Brand<br />3/10/2010<br />1<br />#DFWAMA<br />Mike D. Merrill<br />Chief Bacon Maker and Marketing Strategist, Bacon Marketing<br />President, Social Media Club of Dallas <br />@mikedmerrill<br />
    2. 2. The New Reality<br />“Your Resume Is No Longer a Piece of Paper<br />It’s the Google Search Results of Your Name”<br />3/10/2010<br />2<br />
    3. 3. The New New Reality<br />“It’s Not What You Know<br />Or Who you Know<br />Or Who Knows You<br />But Who Feels Like they know you”<br />- Carrie Wilkerson The Barefoot Exec<br />3/10/2010<br />3<br />
    4. 4. Agenda<br />What is Personal Branding?<br />Social Media Example: Ines Hegedus-Garcia<br />Brand Tenets<br />10 Steps to start building your brand<br />3/10/2010<br />4<br />http://www.slideshare.net/mikedmerrill<br />
    5. 5. What is Personal Branding<br />3/10/2010<br />5<br />Personal branding is the process whereby people and their careers are<br />marked as brands. The creation of an asset that pertains to a particular<br />person or individual; this includes but is not limited to the appearance and<br />knowledge contained within, leading to an indelible impression that is<br />uniquely distinguishable. <br />Personal branding often involves the application of one's name to various<br />products. For example, celebrity real-estate mogul Donald Trump uses his<br />last name extensively on his buildings and on the products he endorses<br />(e.g.,Trump Hotels). -Wikipedia<br />The Way We Market Ourselves To Others<br />
    6. 6. Why is Personal Branding so popular?<br />Growth of Social Media<br />Massive Career Transition<br />Changing Demographics<br />Success Stories<br />3/10/2010<br />6<br />
    7. 7. Brand Analysis – A Refresher<br />3/10/2010<br />7<br />
    8. 8. Social Media Architecture Ines Hegedus-Garcia – Miamism.com Blogger<br />3/10/2010<br />8<br />Digital Word of Mouth<br />Creating a social media architecture has allowed Ines to cultivate her online buzz<br />
    9. 9. Your Brand Tenets – Be Authentic<br />Give to Receive: I give first with no expectation of return.<br />Provide Value: I share value first. <br />Instill Trust: I honor my commitments and manage expectations.<br />Be Positive: I have sincere gratitude for what I have so that I can start each day with hope.<br />Strive for Excellence: I do everything in my power to deliver my best work.<br />3/10/2010<br />9<br />
    10. 10. 3/10/2010<br />10<br />
    11. 11. 10 STEPS TO Build Your Brand<br />Now we’re Makin’ Bacon<br />3/10/2010<br />11<br />
    12. 12. 1. Benchmark Current State – Search<br />3/10/2010<br />12<br />
    13. 13. 1. Benchmark Current State – Alerts<br />3/10/2010<br />13<br />
    14. 14. 1. Benchmark Current State – Analytics<br />3/10/2010<br />14<br />
    15. 15. PROFILE<br />2. Create Profiles and Engage <br />3/10/2010<br />15<br />Engage and start conversations. Offer help and answer questions<br />Share useful content such as articles, etc that your target market would value<br />Become a student of each platform<br />Add all of your existing friends and contacts to start<br />Join groups<br />
    16. 16. 3. Share Content <br />3/10/2010<br />16<br />
    17. 17. 4. Start Writing – Drive Google<br />3/10/2010<br />17<br />LinkedIn Questions and Answers<br />LinkedIn Groups<br />Yahoo Answers<br />Comment on Blogs:<br />Directories: Alltop.com, Technorati.com<br />Facebook Notes<br />Amazon Reviews<br />Review Restaurants on www.yelp.com<br />
    18. 18. 5. Purchase Your Own Domain<br />3/10/2010<br />18<br />Best Way to Brand Yourself is to have your own URL<br />.com<br />.me<br />.tv<br />.net<br />.info<br />Personal Email name@yourfullname.com<br />Secure it now<br />
    19. 19. 6. The Power of Networking<br />Fundamental Principals of Networking:<br />The real power of the network is in the second degree.<br />The real power is in the network of your network.<br />So don’t focus on your own network, but ask them to introduce you to their network!<br />Where to find Face to Face Networking Events:<br />www.meetup.com<br />www.linkedin.com<br />www.facebook.com<br />College Alumni Pages<br />Professional Organizations: AMA, DFWIMA, DAL, etc<br />Church<br />3/10/2010<br />19<br />
    20. 20. 7. Start Blogging<br />Why Blog<br />Demonstrate expertise and commitment to your industry, profession and community<br />Develop your personal voice<br />Searchable forever within Google<br />Multiple touchpoints: RSS, email, and onsite<br />Content is King!<br />3/10/2010<br />20<br />
    21. 21. 8. Update Your Status Regularly<br />3/10/2010<br />21<br /><ul><li>Update your status with unique ways that will induce interaction.
    22. 22. Promote your blog, let folks know you started a new job or you are traveling, ask questions.
    23. 23. Try to do something every day so your name shows up in folks home page.</li></li></ul><li>9. Post Video<br />Video is the easiest way to convey authenticity<br />Research shows that average person will complete a video vs. read a blog or eNewsletter<br />Click through rate for videos in blogs, newsletters is 2-3 times higher<br />Create profile on YouTube <br />FlipVideo revolutionized ease of uploading to YouTube<br />3/10/2010<br />22<br />
    24. 24. 10. Speak<br />Define your signature speech<br />Speak to service groups, meetups, etc.<br />Facilitate a group at church<br />Join Toastmasters<br />Ignite Dallas<br />National Speakers Association<br />Certified Speaking Professional<br />3/10/2010<br />23<br />
    25. 25. Productivity Applications - Desktop<br />3/10/2010<br />24<br />TweetDeck Desktop App<br /><ul><li>Supports multiple accts
    26. 26. URL shortener built-in
    27. 27. View profiles
    28. 28. Save searches and #hashtags</li></ul>Other Options<br /><ul><li>HootSuite
    29. 29. Nomee
    30. 30. Seismic</li></li></ul><li>Productivity Applications - Browser<br />3/10/2010<br />25<br />Ping.FM<br /><ul><li>Update Twitter, LinkedIn, Facebook and other networks all from one internet browser application
    31. 31. Ability to update status, blog, or micro-blog or just update one by itself</li></li></ul><li>Productivity Applications - Mobile<br />3/10/2010<br />26<br />Pingle for iPhone<br />Tweetie for iPhone<br />PicPosterous<br />
    32. 32. Final Thoughts<br />Own your own brand<br />Perfection is the enemy of the good<br />The smallest action is far greater than the best intention<br />3/10/2010<br />27<br />
    33. 33. About Bacon Marketing<br />We provide a range of marketing and sales strategy consulting services to include:<br />Social Media Marketing<br />Marketing planning and strategy<br />Solutions marketing<br />Product marketing and management<br />Value proposition, positioning statement, and feature/benefit creation<br />Individual coaching – position yourself as an expert<br />3/10/2010<br />28<br />
    34. 34. Questions?<br />Let’s Connect and Follow Each Other<br />3/10/2010<br />29<br />http://www.mikemerrill.com/twitter<br />http://www.mikemerrill.com/linkedin<br />http://www.mikemerrill.com/facebook<br />mike@mikemerrill.com<br />http://www.mikemerrill.com<br />
    35. 35. New Media SIG<br />March 9, 2010<br />#dfwama<br />
    36. 36. Sponsors<br />
    37. 37. DFWAMA Mobile Club<br />
    38. 38. Mike D. Merrill<br />Marketing Consultant<br />President of Social Media Club of Dallas<br />Former Sales Exec for Dell and NetApp<br />Former Corporate Marketer for Dell<br />Biz Dev and Product Marketing for two venture backed Startups<br />

    ×