The Age Of The Brandividual DFWAMA

The Age of The Brandividual™
Leveraging Social Media to Build Your Personal Brand
3/10/2010
1
#DFWAMA
Mike D. Merrill
Chief Bacon Maker and Marketing Strategist, Bacon Marketing
President, Social Media Club of Dallas
@mikedmerrill

The New Reality
“Your Resume Is No Longer a Piece of Paper
It’s the Google Search Results of Your Name”
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The New New Reality
“It’s Not What You Know
Or Who you Know
Or Who Knows You
But Who Feels Like they know you”
- Carrie Wilkerson The Barefoot Exec
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Agenda
What is Personal Branding?
Social Media Example: Ines Hegedus-Garcia
Brand Tenets
10 Steps to start building your brand
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http://www.slideshare.net/mikedmerrill

What is Personal Branding
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Personal branding is the process whereby people and their careers are
marked as brands. The creation of an asset that pertains to a particular
person or individual; this includes but is not limited to the appearance and
knowledge contained within, leading to an indelible impression that is
uniquely distinguishable.
Personal branding often involves the application of one's name to various
products. For example, celebrity real-estate mogul Donald Trump uses his
last name extensively on his buildings and on the products he endorses
(e.g.,Trump Hotels). -Wikipedia
The Way We Market Ourselves To Others

Why is Personal Branding so popular?
Growth of Social Media
Massive Career Transition
Changing Demographics
Success Stories
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Brand Analysis – A Refresher
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Social Media Architecture Ines Hegedus-Garcia – Miamism.com Blogger
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Digital Word of Mouth
Creating a social media architecture has allowed Ines to cultivate her online buzz

Your Brand Tenets – Be Authentic
Give to Receive: I give first with no expectation of return.
Provide Value: I share value first.
Instill Trust: I honor my commitments and manage expectations.
Be Positive: I have sincere gratitude for what I have so that I can start each day with hope.
Strive for Excellence: I do everything in my power to deliver my best work.
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10 STEPS TO Build Your Brand
Now we’re Makin’ Bacon
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1. Benchmark Current State – Search
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1. Benchmark Current State – Alerts
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1. Benchmark Current State – Analytics
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PROFILE
2. Create Profiles and Engage
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Engage and start conversations. Offer help and answer questions
Share useful content such as articles, etc that your target market would value
Become a student of each platform
Add all of your existing friends and contacts to start
Join groups

3. Share Content
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4. Start Writing – Drive Google
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LinkedIn Questions and Answers
LinkedIn Groups
Yahoo Answers
Comment on Blogs:
Directories: Alltop.com, Technorati.com
Facebook Notes
Amazon Reviews
Review Restaurants on www.yelp.com

5. Purchase Your Own Domain
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Best Way to Brand Yourself is to have your own URL
.com
.me
.tv
.net
.info
Personal Email name@yourfullname.com
Secure it now

6. The Power of Networking
Fundamental Principals of Networking:
The real power of the network is in the second degree.
The real power is in the network of your network.
So don’t focus on your own network, but ask them to introduce you to their network!
Where to find Face to Face Networking Events:
www.meetup.com
www.linkedin.com
www.facebook.com
College Alumni Pages
Professional Organizations: AMA, DFWIMA, DAL, etc
Church
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7. Start Blogging
Why Blog
Demonstrate expertise and commitment to your industry, profession and community
Develop your personal voice
Searchable forever within Google
Multiple touchpoints: RSS, email, and onsite
Content is King!
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8. Update Your Status Regularly
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Update your status with unique ways that will induce interaction.
Promote your blog, let folks know you started a new job or you are traveling, ask questions.
Try to do something every day so your name shows up in folks home page.

9. Post Video
Video is the easiest way to convey authenticity
Research shows that average person will complete a video vs. read a blog or eNewsletter
Click through rate for videos in blogs, newsletters is 2-3 times higher
Create profile on YouTube
FlipVideo revolutionized ease of uploading to YouTube
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10. Speak
Define your signature speech
Speak to service groups, meetups, etc.
Facilitate a group at church
Join Toastmasters
Ignite Dallas
National Speakers Association
Certified Speaking Professional
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Productivity Applications - Desktop
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TweetDeck Desktop App
Supports multiple accts
URL shortener built-in
View profiles
Save searches and #hashtags
Other Options
HootSuite
Nomee
Seismic

Productivity Applications - Browser
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Ping.FM
Update Twitter, LinkedIn, Facebook and other networks all from one internet browser application
Ability to update status, blog, or micro-blog or just update one by itself

Productivity Applications - Mobile
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Pingle for iPhone
Tweetie for iPhone
PicPosterous

Final Thoughts
Own your own brand
Perfection is the enemy of the good
The smallest action is far greater than the best intention
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About Bacon Marketing
We provide a range of marketing and sales strategy consulting services to include:
Social Media Marketing
Marketing planning and strategy
Solutions marketing
Product marketing and management
Value proposition, positioning statement, and feature/benefit creation
Individual coaching – position yourself as an expert
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Questions?
Let’s Connect and Follow Each Other
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http://www.mikemerrill.com/twitter
http://www.mikemerrill.com/linkedin
http://www.mikemerrill.com/facebook
mike@mikemerrill.com
http://www.mikemerrill.com

New Media SIG
March 9, 2010
#dfwama

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The Age Of The Brandividual DFWAMA

by Mike D. Merrill on Mar 10, 2010

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