The Age Of The Brandividual DFWAMA

  • 2,111 views
Uploaded on

Presentation on the rise of Personal Branding and the impact on individuals and companies. Includes 10 steps to start building your brand, influence and impact.

Presentation on the rise of Personal Branding and the impact on individuals and companies. Includes 10 steps to start building your brand, influence and impact.

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
2,111
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
0
Comments
4
Likes
3

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Just Imagine It’s Monday Morning You arrive at 6:30am to get a good start on your day. You are planning your day and feeling pretty solid. Saying, I own this day 8am and a few coworkers stroll in – brief pleasantries exchanged 8:15am email from CEO comes across stating the company has decided to layoff 6.5% of workforce You assume, obviously the folks who are getting let go would have been told before said email came across 8:30 Your boss shows up with a weird look on his face You know- his eyes are wateringWhat’s the first thing you do in that situation?
  • How many of you Google’d the speakers tonight before coming. How about Googling customers/consultants before the first meetingWe all do itInteresting stat: 3 Years ago there were only 2 Billion searches a day, today 60 BillionReplacing sales people
  • Personal branding existing before social media. It was called reputation, character, credibility, etcThe reach was smaller Office, customers, suppliers, church, trade associations, events
  • Branding: Use of a name, symbol (nike), Term (“Fedex it”) or design (absolut) that identifies a productBrand Equity: Most valuable component of a product or service Communicates a variety of information and reduces risk to the consumer Key differentiator in categories where products are otherwise commodities such as Dole PinapplesBrand Equity Valuable in 3 Ways: Memory- the consumer remembers the brand, the brand name itself provides information ot the consumer beyond what appears on the labelEvaluation – branded items reduce shoppers time and effort to choose a product; brand information builds trust, therefore improving the consumers’ impressions and evaluation of the productExtensions – strong brand equity makes it easier to launch new products by leveraging the equity of the old ones (extension may however dilute/damage core brand)5 Levels of Brand Familiarity:Brand Insistence – goal for targeted marketing campaigns, consumers will search for the termBrand Preference – consumers usually choose the brand over other productsBrand Recognition – customers remember the brandBrand Non-Recognition – consumers don’t recognize the brand at allBrand Rejection – consumers won’t buy the brand unless the image is changed
  • Entered Local Market 6 Years AgoVoted top 10 Realty Blogger

Transcript

  • 1. The Age of The Brandividual™
    Leveraging Social Media to Build Your Personal Brand
    3/10/2010
    1
    #DFWAMA
    Mike D. Merrill
    Chief Bacon Maker and Marketing Strategist, Bacon Marketing
    President, Social Media Club of Dallas
    @mikedmerrill
  • 2. The New Reality
    “Your Resume Is No Longer a Piece of Paper
    It’s the Google Search Results of Your Name”
    3/10/2010
    2
  • 3. The New New Reality
    “It’s Not What You Know
    Or Who you Know
    Or Who Knows You
    But Who Feels Like they know you”
    - Carrie Wilkerson The Barefoot Exec
    3/10/2010
    3
  • 4. Agenda
    What is Personal Branding?
    Social Media Example: Ines Hegedus-Garcia
    Brand Tenets
    10 Steps to start building your brand
    3/10/2010
    4
    http://www.slideshare.net/mikedmerrill
  • 5. What is Personal Branding
    3/10/2010
    5
    Personal branding is the process whereby people and their careers are
    marked as brands. The creation of an asset that pertains to a particular
    person or individual; this includes but is not limited to the appearance and
    knowledge contained within, leading to an indelible impression that is
    uniquely distinguishable.
    Personal branding often involves the application of one's name to various
    products. For example, celebrity real-estate mogul Donald Trump uses his
    last name extensively on his buildings and on the products he endorses
    (e.g.,Trump Hotels). -Wikipedia
    The Way We Market Ourselves To Others
  • 6. Why is Personal Branding so popular?
    Growth of Social Media
    Massive Career Transition
    Changing Demographics
    Success Stories
    3/10/2010
    6
  • 7. Brand Analysis – A Refresher
    3/10/2010
    7
  • 8. Social Media Architecture Ines Hegedus-Garcia – Miamism.com Blogger
    3/10/2010
    8
    Digital Word of Mouth
    Creating a social media architecture has allowed Ines to cultivate her online buzz
  • 9. Your Brand Tenets – Be Authentic
    Give to Receive: I give first with no expectation of return.
    Provide Value: I share value first.
    Instill Trust: I honor my commitments and manage expectations.
    Be Positive: I have sincere gratitude for what I have so that I can start each day with hope.
    Strive for Excellence: I do everything in my power to deliver my best work.
    3/10/2010
    9
  • 10. 3/10/2010
    10
  • 11. 10 STEPS TO Build Your Brand
    Now we’re Makin’ Bacon
    3/10/2010
    11
  • 12. 1. Benchmark Current State – Search
    3/10/2010
    12
  • 13. 1. Benchmark Current State – Alerts
    3/10/2010
    13
  • 14. 1. Benchmark Current State – Analytics
    3/10/2010
    14
  • 15. PROFILE
    2. Create Profiles and Engage
    3/10/2010
    15
    Engage and start conversations. Offer help and answer questions
    Share useful content such as articles, etc that your target market would value
    Become a student of each platform
    Add all of your existing friends and contacts to start
    Join groups
  • 16. 3. Share Content
    3/10/2010
    16
  • 17. 4. Start Writing – Drive Google
    3/10/2010
    17
    LinkedIn Questions and Answers
    LinkedIn Groups
    Yahoo Answers
    Comment on Blogs:
    Directories: Alltop.com, Technorati.com
    Facebook Notes
    Amazon Reviews
    Review Restaurants on www.yelp.com
  • 18. 5. Purchase Your Own Domain
    3/10/2010
    18
    Best Way to Brand Yourself is to have your own URL
    .com
    .me
    .tv
    .net
    .info
    Personal Email name@yourfullname.com
    Secure it now
  • 19. 6. The Power of Networking
    Fundamental Principals of Networking:
    The real power of the network is in the second degree.
    The real power is in the network of your network.
    So don’t focus on your own network, but ask them to introduce you to their network!
    Where to find Face to Face Networking Events:
    www.meetup.com
    www.linkedin.com
    www.facebook.com
    College Alumni Pages
    Professional Organizations: AMA, DFWIMA, DAL, etc
    Church
    3/10/2010
    19
  • 20. 7. Start Blogging
    Why Blog
    Demonstrate expertise and commitment to your industry, profession and community
    Develop your personal voice
    Searchable forever within Google
    Multiple touchpoints: RSS, email, and onsite
    Content is King!
    3/10/2010
    20
  • 21. 8. Update Your Status Regularly
    3/10/2010
    21
    • Update your status with unique ways that will induce interaction.
    • 22. Promote your blog, let folks know you started a new job or you are traveling, ask questions.
    • 23. Try to do something every day so your name shows up in folks home page.
  • 9. Post Video
    Video is the easiest way to convey authenticity
    Research shows that average person will complete a video vs. read a blog or eNewsletter
    Click through rate for videos in blogs, newsletters is 2-3 times higher
    Create profile on YouTube
    FlipVideo revolutionized ease of uploading to YouTube
    3/10/2010
    22
  • 24. 10. Speak
    Define your signature speech
    Speak to service groups, meetups, etc.
    Facilitate a group at church
    Join Toastmasters
    Ignite Dallas
    National Speakers Association
    Certified Speaking Professional
    3/10/2010
    23
  • 25. Productivity Applications - Desktop
    3/10/2010
    24
    TweetDeck Desktop App
    • Supports multiple accts
    • 26. URL shortener built-in
    • 27. View profiles
    • 28. Save searches and #hashtags
    Other Options
  • Productivity Applications - Browser
    3/10/2010
    25
    Ping.FM
    • Update Twitter, LinkedIn, Facebook and other networks all from one internet browser application
    • 31. Ability to update status, blog, or micro-blog or just update one by itself
  • Productivity Applications - Mobile
    3/10/2010
    26
    Pingle for iPhone
    Tweetie for iPhone
    PicPosterous
  • 32. Final Thoughts
    Own your own brand
    Perfection is the enemy of the good
    The smallest action is far greater than the best intention
    3/10/2010
    27
  • 33. About Bacon Marketing
    We provide a range of marketing and sales strategy consulting services to include:
    Social Media Marketing
    Marketing planning and strategy
    Solutions marketing
    Product marketing and management
    Value proposition, positioning statement, and feature/benefit creation
    Individual coaching – position yourself as an expert
    3/10/2010
    28
  • 34. Questions?
    Let’s Connect and Follow Each Other
    3/10/2010
    29
    http://www.mikemerrill.com/twitter
    http://www.mikemerrill.com/linkedin
    http://www.mikemerrill.com/facebook
    mike@mikemerrill.com
    http://www.mikemerrill.com
  • 35. New Media SIG
    March 9, 2010
    #dfwama
  • 36. Sponsors
  • 37. DFWAMA Mobile Club
  • 38. Mike D. Merrill
    Marketing Consultant
    President of Social Media Club of Dallas
    Former Sales Exec for Dell and NetApp
    Former Corporate Marketer for Dell
    Biz Dev and Product Marketing for two venture backed Startups