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The Age of the Brandividual

by Mike D. Merrill on May 19, 2009

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Presentation given at DFW Social Media Marketing Meetup 5/18/09 by Mike D. Merrill, Chief Bacon Maker and Marketing Strategist at Bacon Marketing. We Put the Sizzle into your Marketing Strategy.

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Presentation given at DFW Social Media Marketing Meetup 5/18/09 by Mike D. Merrill, Chief Bacon Maker and Marketing Strategist at Bacon Marketing. We Put the Sizzle into your Marketing Strategy.

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  • mikedmerrill Mike D. Merrill , Director of Marketing @ ReachLocal, Chairman of Social Media Club of Dallas, Chief Bacon Maker and Marketing Consultant at Bacon Marketing, at #smcdallas #ignitedallas #bacon Thanks Kyle. I think if you just stick to the big 4. A blog is your hub. It's content you own forever. Then use Linkedin, Twitter and Facebook to market everything to your blog or supplement. I believe there are two ways to create influence and a followership. One create outstanding content and connect or share content. At the end of the day it's all about content marketing. However, the missing piece is how to be human and actually give value to others without expecting anything in return. For some folks, that just doesn't seem normal or natural. 2 years ago Reply
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  • guestc3b3b26 Karl Sydow Thanks for this Mike. I think there is much talk about the importance and power of Social Media, but very little in the way of actually deployment for your own personal Brand / Interest / Profession. I see many on Twitter, Facebook, LinkedIn, Wave, Etc. that are Gurus and have many followers, yet you look at individuals in other disciplines that are very educated on their area, that have few. Perhaps because they do not know how to deploy these solutions/tools, or at least create continuity between the platforms for their brand. I know for me, this is the issue - I can see the great benefit of all the tools and have some inkling of how to deploy, but due to the mass of platforms and tools, I get lost in the organization and continuity. This is a great step by step approach and I will pass it on to others as we walk together through this new internet.

    Karl Sydow
    www.karlsydow.com     2 years ago Reply
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The Age of the Brandividual — Presentation Transcript