Gamification of User Adoption Startup Weekend

Leveraging game mechanics to drive user activation
11/21/11 Director of Marketing, ReachLocal President, Social Media Club of Dallas [email_address] @mikedmerrill #SWDFW

About Me 11/21/11 Organizations Experience Education Past Companies Accounting Operations Management Product Marketing Product Management Business Development Marcom Outside Sales Social Media Content Marketing

Gamification Defined
“ Gamification is the use of game thinking and game mechanics to engage audiences and solve problems and engage users. ”
- Gabe Zichermann
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Psychological Reasons
Rewards
Achievements
Competitiveness
Status
Respect
Altruism
Self Expression
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6 Common Types
Points
Badges
Levels
Leaderboards
Challenges
Virtual Currency/Goods
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Points 11/21/11

Badges 11/21/11

Levels 11/21/11

Leaderboards 11/21/11

Challenges 11/21/11

Virtual Currency 11/21/11

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Let ’s Connect and Follow Each Other
11/21/11 http://www.mikemerrill.com/twitter http://www.mikemerrill.com http://www.mikemerrill.com/linkedin http://www.mikemerrill.com/facebook [email_address]

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Gamification of User Adoption Startup Weekend

by Mike Merrill

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