Social Media Mania & Tourism<br />November 2nd,  2009<br />11/2/2009<br />1<br />#TANM<br />@mikedmerrill<br />Mike D. Mer...
Agenda<br />What is Social Media<br />Top 5 Tourism In Social Media Trends<br />Where to Start<br />Warning<br />11/2/2009...
Marketing has dramatically changed<br />11/2/2009<br />3<br />
From Interruption to Conversation…<br />11/2/2009<br />4<br />
11/2/2009<br />5<br />Social Media is “an umbrella term that defines the various activities that integrate technology, soc...
What is Social Media<br />11/2/2009<br />6<br />Social Media is like a cocktail party<br />Meet people, offer help, ask qu...
Why Should You Care?<br />300MM users on Facebook, 40MM on LinkedIn, and over 8MM on Twitter, 100MM videos viewed on YouTu...
What We Do<br />Industry’s only Software as a Service (SaaS) platform for creating, managing and deploying content across ...
11/2/2009<br />9<br />
11/2/2009<br />10<br />Top 5 Tourism in Social Media Trends <br />
Top 5 Tourism  In Social Media Trends<br />User Generated Content<br />Google Maps<br />Location Based Mobile Apps<br />Mo...
Trend 1: User Generated Content<br />11/2/2009<br />12<br />
Trend 2: Google Maps<br />11/2/2009<br />13<br />
Trend 3:  Location Based Applications<br />11/2/2009<br />14<br />Brightkite<br />Gowalla<br />foursquare<br />
Trend 4: Mobile Travel Applications<br />11/2/2009<br />15<br />
Trend 5: Fan Empowerment<br />11/2/2009<br />16<br />
Where to Start<br />Listen – Google “Grow Big Ears”<br />Engage <br />Share Content <br />Support <br />Embrace Fans <br /...
Where To  Get  Started - Measure<br />11/2/2009<br />18<br />
Warning<br />Once you engage - you have to stay engaged<br />Your community and fans will expect you to be available<br />...
Questions?<br />Let’s Connect and Follow Each Other<br />11/2/2009<br />20<br />http://www.mikemerrill.com/twitter<br />ht...
11/2/2009<br />21<br />The Age of The Brandividual™<br />Leveraging Social Media to Build Your Company and Personal Brand<...
The New Reality<br />“Your Resume Is No Longer a Piece of Paper<br />It’s the Google Search Results of Your Name”<br />You...
The New New Reality<br />“It’s Not What You Know<br />Or Who you Know<br />Or Who Knows You<br />But Who Feels Like they k...
Agenda<br />What is Personal Branding?<br />Branding Refresher<br />Social Media Example: Ines Hegedus-Garcia<br />10 Step...
What is Personal Branding<br />11/2/2009<br />25<br />Personal branding is the process whereby people and their careers ar...
Why is Personal Branding So Popular<br />Growth of Social Media<br />Massive Career Transition<br />Demographics<br />Succ...
Brand Analysis – A Refresher<br />11/2/2009<br />27<br />
Your Brand Tenets – Be Authentic<br />Give to Receive: I give first with no expectation of return.<br />Provide Value: I s...
Social Media Architecture Ines Hegedus-Garcia – Miamism.com Blogger<br />11/2/2009<br />29<br />Digital Word of Mouth<br /...
11/2/2009<br />30<br />
10 STEPS TO Build Your Brand<br />Now we’re Makin’ Bacon<br />11/2/2009<br />31<br />
1.  Benchmark Current State – Search<br />11/2/2009<br />32<br />
1.  Benchmark Current State –  Alerts<br />11/2/2009<br />33<br />
1.  Benchmark Current State – Analytics<br />11/2/2009<br />34<br />
11/2/2009<br />35<br />
PROFILE<br />2.  Create Profiles and Engage <br />11/2/2009<br />36<br />Engage and start conversations. Offer help and an...
3.  Start Writing – Drive Google<br />11/2/2009<br />37<br />LinkedIn Questions and Answers<br />LinkedIn Groups<br />Yaho...
4. Purchase Your Own Domain<br />11/2/2009<br />38<br />Best Way to Brand Yourself is to have your own URL<br />.com<br />...
5.  Network and Build Elevator Pitch<br />How to find and promote events?<br />Church, Meetup.com, LinkedIn, Facebook, Twt...
6. Start Blogging<br />Why Blog<br />Demonstrate expertise and commitment to an industry<br />Develop your personal voice<...
7. Update Your Status Regularly<br />11/2/2009<br />41<br /><ul><li>Update your status with unique ways that will induce i...
Promote your blog, let folks know you started a new job or you are traveling, ask questions.
Try to do something every day so your name shows up in folks home page.</li></li></ul><li>8. Post Photos & Video<br />Phot...
9. Speak<br />Define your signature speech<br />Start speaking for free to service groups, meetups, etc.<br />Facilitate a...
10. Productivity Applications - Browser<br />11/2/2009<br />44<br />Ping.FM<br /><ul><li>Update Twitter, LinkedIn, Faceboo...
Ability to update status, blog, or micro-blog or just update one by itself</li></li></ul><li>10.  Productivity Application...
URL shortener built-in
View profiles
Save searches and #hashtags</li></li></ul><li>10. Productivity Applications - Mobile<br />11/2/2009<br />46<br />Pingle fo...
Final Thoughts<br />Own your own brand<br />Perfection is the enemy of the good<br />The smallest action is far greater th...
Questions?<br />Let’s Connect and Follow Each Other<br />11/2/2009<br />48<br />http://www.mikemerrill.com/twitter<br />ht...
LinkedIn  for Business<br />Making the Network Transparent<br />11/2/2009<br />49<br />
The Power of Networking<br />Fundamental Principals of Networking:<br />The real power of the network is in the second deg...
Online Networking Tools - <br />What is Linkedin.com?<br />LinkedIn is a business-oriented social networking site founded ...
The Linkedin Value Prop<br />11/2/2009<br />52<br />2<br />1<br />Do you know anyone who works in Sales at Oracle?<br />3<...
What is Linked In?<br />11/2/2009<br />53<br />
Eleven Ways to Use LinkedIn to Find a Job<br />Get the word out<br />Get LinkedIn recommendations from your colleagues<br ...
7 Makin’ Bacon Steps on LinkedIn<br />Complete Your Profile<br />Invite Your Existing Contacts<br />Join Groups<br />Searc...
1.  Profile Completeness<br />Goal is to get to 100%<br /><ul><li>Keep your profile current to be found in search results,...
Use Keywords liberally throughout your summary and job descriptions
Summarize your professional accomplishments
Add full career history, education, associations and skills
Include recommendations from colleagues, employers, or clients
Feature your headshot and links to your website or blog</li></ul>11/2/2009<br />56<br />
1.  Profile URL<br />Value of URL<br /><ul><li>Promote in signature, on Facebook, twitter, website</li></ul>11/2/2009<br /...
2.  Connections<br /><ul><li>Start to connect - import from Outlook, Gmail, etc. Find Alumni, colleagues
Keep your professional contacts in one place, online
Recommend others for jobs or projects
Introduce connections to create new business opportunities
Seek and offer help for industry best practices
“People You May Know”</li></ul>11/2/2009<br />58<br />
2.  Connection Stats<br />11/2/2009<br />59<br />
3.  Groups<br /><ul><li>Create a broader network by joining Groups that fit your knowledge and interests
Educational and corporate alumni groups are prevalent </li></ul>11/2/2009<br />60<br />
4.  Search to Find Connections<br />Search<br /><ul><li>Name
Company
Location
Keyword</li></ul>11/2/2009<br />61<br />
4.  Search Titles<br />11/2/2009<br />62<br />
4.  Keys to Search Success<br />11/2/2009<br />63<br /><ul><li>Know your target companies (5 – 7)
Be creative – associations, schools, bad spellings, etc.
Search competitors of target companies
Browse Your connections’ connections to find people you missed or forgot </li></li></ul><li>5.  Recommendations<br />11/2/...
Ask outside of LinkedIn
Give Recommendations to others</li></li></ul><li>6. Answers<br />Develop Credibility and demonstrate thought leadership<br...
7. Status<br />11/2/2009<br />66<br /><ul><li>Update your status with unique ways that will induce interaction.
Promote your blog, let folks know you started a new job or you are traveling.
Try to do something every day so your name shows up in folks home page.</li></li></ul><li>When<br />How much time to spend...
My Advice<br />Set a goal<br />Decide who are the people in the best position to help you reach that goal<br />Use LinkedI...
Facebook for Business<br />Why 200 Millions Active Users Want You to Be Online<br />11/2/2009<br />69<br />
Agenda<br />What is Facebook?<br />Why Should You Care?<br />How to Get Started<br />How to Create a Business Page<br />Re...
11/2/2009<br />71<br />What is Facebook?<br />Facebook is a social utility that connects you with the people around you<br...
11/2/2009<br />72<br />Why Should You Care? <br />Over 200 Millions Active Users<br />Fastest Growing Demographic is over ...
How to Get Started – Build Your Profile<br />11/2/2009<br />73<br /><ul><li>Photo
Work / edu info
Networks
Interests, photos, etc.
Applications</li></li></ul><li>How to Get Started – Connect with Friends<br />11/2/2009<br />74<br /><ul><li>Upload contacts
Friend Finder
Search – Classmates, Coworkers, Names
Once a friend is requested they have to accept</li></li></ul><li>How to Get Started –  Privacy<br />11/2/2009<br />75<br /...
Determine what folks can see in public searches
Change who can see contact settings</li></li></ul><li>How to Create a Business Page<br />11/2/2009<br />76<br /><ul><li>Ma...
Click on “Ads and Pages” icon in lower left corner
Select type of business</li></ul>URL: http://www.facebook.com/pages/create.php<br />
Complete Business Profile<br />11/2/2009<br />77<br /><ul><li>Add business logo
Contact info
Brief overview
Upload photos, videos
Add events
Don’t publish yet</li></li></ul><li>Create a Business Page that will Attract<br />11/2/2009<br />78<br />Tips to Maximize ...
11/2/2009<br />79<br />
Start Advertising on Facebook<br />11/2/2009<br />80<br />Facebook Ads are very targeted<br />Easy to create<br />Set a fi...
Step 1: Design Your Ad<br />11/2/2009<br />81<br />
Step 2: Target Your Ad<br />11/2/2009<br />82<br />
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Social Media Workshop

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This is a copy of the 4 hour workshop I have offered in the past and the first half is what I spoke to at the Tourism Association of NM 11/2/09.

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  • Just Imagine It’s Monday Morning You arrive at 6:30am to get a good start on your day. You are planning your day and feeling pretty solid. Saying, I own this day 8am and a few coworkers stroll in – brief pleasantries exchanged 8:15am email from CEO comes across stating the company has decided to layoff 6.5% of workforce You assume, obviously the folks who are getting let go would have been told before said email came across 8:30 Your boss shows up with a weird look on his face You know- his eyes are wateringWhat’s the first thing you do in that situation?
  • Just Imagine It’s Monday Morning You arrive at 6:30am to get a good start on your day. You are planning your day and feeling pretty solid. Saying, I own this day 8am and a few coworkers stroll in – brief pleasantries exchanged 8:15am email from CEO comes across stating the company has decided to layoff 6.5% of workforce You assume, obviously the folks who are getting let go would have been told before said email came across 8:30 Your boss shows up with a weird look on his face You know- his eyes are wateringWhat’s the first thing you do in that situation?
  • How many of you Google’d the speakers tonight before comingHow about Googling customers/consultants before the first meetingWe all do itInteresting stat: 3 Years ago there were only 2 Billion searches a day, today 60 BillionReplacing sales people
  • How many of you Google’d the speakers tonight before comingHow about Googling customers/consultants before the first meetingWe all do itInteresting stat: 3 Years ago there were only 2 Billion searches a day, today 60 BillionReplacing sales people
  • How many of you Google’d the speakers tonight before comingHow about Googling customers/consultants before the first meetingWe all do itInteresting stat: 3 Years ago there were only 2 Billion searches a day, today 60 BillionReplacing sales people
  • How many of you Google’d the speakers tonight before comingHow about Googling customers/consultants before the first meetingWe all do itInteresting stat: 3 Years ago there were only 2 Billion searches a day, today 60 BillionReplacing sales people
  • Just Imagine It’s Monday Morning You arrive at 6:30am to get a good start on your day. You are planning your day and feeling pretty solid. Saying, I own this day 8am and a few coworkers stroll in – brief pleasantries exchanged 8:15am email from CEO comes across stating the company has decided to layoff 6.5% of workforce You assume, obviously the folks who are getting let go would have been told before said email came across 8:30 Your boss shows up with a weird look on his face You know- his eyes are wateringWhat’s the first thing you do in that situation?
  • How many of you Google’d the speakers tonight before comingHow about Googling customers/consultants before the first meetingWe all do itInteresting stat: 3 Years ago there were only 2 Billion searches a day, today 60 BillionReplacing sales people
  • Personal branding existing before social media. It was called reputation, character, credibility, etcThe reach was smaller Office, customers, suppliers, church, trade associations, events
  • Facebook 200MM usersLinked 40MM usersTwitter over 6MM users
  • Branding: Use of a name, symbol (nike), Term (“Fedex it”) or design (absolut) that identifies a productBrand Equity: Most valuable component of a product or service Communicates a variety of information and reduces risk to the consumer Key differentiator in categories where products are otherwise commodities such as Dole PinapplesBrand Equity Valuable in 3 Ways: Memory- the consumer remembers the brand, the brand name itself provides information ot the consumer beyond what appears on the labelEvaluation – branded items reduce shoppers time and effort to choose a product; brand information builds trust, therefore improving the consumers’ impressions and evaluation of the productExtensions – strong brand equity makes it easier to launch new products by leveraging the equity of the old ones (extension may however dilute/damage core brand)5 Levels of Brand Familiarity:Brand Insistence – goal for targeted marketing campaigns, consumers will search for the termBrand Preference – consumers usually choose the brand over other productsBrand Recognition – customers remember the brandBrand Non-Recognition – consumers don’t recognize the brand at allBrand Rejection – consumers won’t buy the brand unless the image is changed
  • Shawne Duperon
  • Entered Local Market 6 Years AgoVoted top 10 Realty Blogger
  • Just Imagine It’s Monday Morning You arrive at 6:30am to get a good start on your day. You are planning your day and feeling pretty solid. Saying, I own this day 8am and a few coworkers stroll in – brief pleasantries exchanged 8:15am email from CEO comes across stating the company has decided to layoff 6.5% of workforce You assume, obviously the folks who are getting let go would have been told before said email came across 8:30 Your boss shows up with a weird look on his face You know- his eyes are wateringWhat’s the first thing you do in that situation?
  • Just Imagine It’s Monday Morning You arrive at 6:30am to get a good start on your day. You are planning your day and feeling pretty solid. Saying, I own this day 8am and a few coworkers stroll in – brief pleasantries exchanged 8:15am email from CEO comes across stating the company has decided to layoff 6.5% of workforce You assume, obviously the folks who are getting let go would have been told before said email came across 8:30 Your boss shows up with a weird look on his face You know- his eyes are wateringWhat’s the first thing you do in that situation?
  • Just Imagine It’s Monday Morning You arrive at 6:30am to get a good start on your day. You are planning your day and feeling pretty solid. Saying, I own this day 8am and a few coworkers stroll in – brief pleasantries exchanged 8:15am email from CEO comes across stating the company has decided to layoff 6.5% of workforce You assume, obviously the folks who are getting let go would have been told before said email came across 8:30 Your boss shows up with a weird look on his face You know- his eyes are wateringWhat’s the first thing you do in that situation?
  • Social Media Workshop

    1. 1. Social Media Mania & Tourism<br />November 2nd, 2009<br />11/2/2009<br />1<br />#TANM<br />@mikedmerrill<br />Mike D. Merrill<br />Sr. Account Executive, New Media Gateway<br />Chief Bacon Maker and Marketing Strategist, Bacon Marketing<br />President , Social Media Club Dallas #smcdallas<br />
    2. 2. Agenda<br />What is Social Media<br />Top 5 Tourism In Social Media Trends<br />Where to Start<br />Warning<br />11/2/2009<br />2<br />
    3. 3. Marketing has dramatically changed<br />11/2/2009<br />3<br />
    4. 4. From Interruption to Conversation…<br />11/2/2009<br />4<br />
    5. 5. 11/2/2009<br />5<br />Social Media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”<br />http://www.wikipedia.org<br />
    6. 6. What is Social Media<br />11/2/2009<br />6<br />Social Media is like a cocktail party<br />Meet people, offer help, ask questions<br />No boundaries of time and space<br />Everyone can listen in<br />Network online to meet offline<br />
    7. 7. Why Should You Care?<br />300MM users on Facebook, 40MM on LinkedIn, and over 8MM on Twitter, 100MM videos viewed on YouTube everyday<br />3 out of 4 Americans use social media<br />2/3 of the global internet population use social networks<br />Visiting social networks it the 4 most popular online activity – Ahead of personal email<br />Social media is democratizing communications<br />Social media is Word of Mouth on Steroids<br />11/2/2009<br />7<br />
    8. 8. What We Do<br />Industry’s only Software as a Service (SaaS) platform for creating, managing and deploying content across multiple online and offline channels. <br />
    9. 9. 11/2/2009<br />9<br />
    10. 10. 11/2/2009<br />10<br />Top 5 Tourism in Social Media Trends <br />
    11. 11. Top 5 Tourism In Social Media Trends<br />User Generated Content<br />Google Maps<br />Location Based Mobile Apps<br />Mobile Travel Apps<br />Fan Empowerment<br />11/2/2009<br />11<br />
    12. 12. Trend 1: User Generated Content<br />11/2/2009<br />12<br />
    13. 13. Trend 2: Google Maps<br />11/2/2009<br />13<br />
    14. 14. Trend 3: Location Based Applications<br />11/2/2009<br />14<br />Brightkite<br />Gowalla<br />foursquare<br />
    15. 15. Trend 4: Mobile Travel Applications<br />11/2/2009<br />15<br />
    16. 16. Trend 5: Fan Empowerment<br />11/2/2009<br />16<br />
    17. 17. Where to Start<br />Listen – Google “Grow Big Ears”<br />Engage <br />Share Content <br />Support <br />Embrace Fans <br />Measure<br />11/2/2009<br />17<br />
    18. 18. Where To Get Started - Measure<br />11/2/2009<br />18<br />
    19. 19. Warning<br />Once you engage - you have to stay engaged<br />Your community and fans will expect you to be available<br />Expect Raving Fans who will want to get more involved<br />11/2/2009<br />19<br />
    20. 20. Questions?<br />Let’s Connect and Follow Each Other<br />11/2/2009<br />20<br />http://www.mikemerrill.com/twitter<br />http://www.mikemerrill.com/linkedin<br />http://www.mikemerrill.com/facebook<br />mike@mikemerrill.com<br />http://www.mikemerrill.com<br />
    21. 21. 11/2/2009<br />21<br />The Age of The Brandividual™<br />Leveraging Social Media to Build Your Company and Personal Brand<br />
    22. 22. The New Reality<br />“Your Resume Is No Longer a Piece of Paper<br />It’s the Google Search Results of Your Name”<br />Your Business is No Longer a URL and Brochure,<br />But the Google Search Results of Your Business<br />11/2/2009<br />22<br />
    23. 23. The New New Reality<br />“It’s Not What You Know<br />Or Who you Know<br />Or Who Knows You<br />But Who Feels Like they know you”<br />- Carrie Wilkerson The Barefoot Exec<br />11/2/2009<br />23<br />
    24. 24. Agenda<br />What is Personal Branding?<br />Branding Refresher<br />Social Media Example: Ines Hegedus-Garcia<br />10 Steps to start building your brand<br />11/2/2009<br />24<br />
    25. 25. What is Personal Branding<br />11/2/2009<br />25<br />Personal branding is the process whereby people and their careers are<br />marked as brands. The creation of an asset that pertains to a particular<br />person or individual; this includes but is not limited to the appearance and<br />knowledge contained within, leading to an indelible impression that is<br />uniquely distinguishable. <br />Personal branding often involves the application of one&apos;s name to various<br />products. For example, celebrity real-estate mogul Donald Trump uses his<br />last name extensively on his buildings and on the products he endorses<br />(e.g.,Trump Hotels). <br /> -Wikipedia<br />
    26. 26. Why is Personal Branding So Popular<br />Growth of Social Media<br />Massive Career Transition<br />Demographics<br />Success Stories<br />11/2/2009<br />26<br />
    27. 27. Brand Analysis – A Refresher<br />11/2/2009<br />27<br />
    28. 28. Your Brand Tenets – Be Authentic<br />Give to Receive: I give first with no expectation of return.<br />Provide Value: I share value first. <br />Instill Trust: I honor my commitments and manage expectations.<br />Be Positive: I have sincere gratitude for what I have so that I can start each day with hope.<br />Strive for Excellence: I do everything in my power to deliver my best work.<br />11/2/2009<br />28<br />
    29. 29. Social Media Architecture Ines Hegedus-Garcia – Miamism.com Blogger<br />11/2/2009<br />29<br />Digital Word of Mouth<br />Creating a social media architecture has allowed Ines to cultivate her online buzz<br />
    30. 30. 11/2/2009<br />30<br />
    31. 31. 10 STEPS TO Build Your Brand<br />Now we’re Makin’ Bacon<br />11/2/2009<br />31<br />
    32. 32. 1. Benchmark Current State – Search<br />11/2/2009<br />32<br />
    33. 33. 1. Benchmark Current State – Alerts<br />11/2/2009<br />33<br />
    34. 34. 1. Benchmark Current State – Analytics<br />11/2/2009<br />34<br />
    35. 35. 11/2/2009<br />35<br />
    36. 36. PROFILE<br />2. Create Profiles and Engage <br />11/2/2009<br />36<br />Engage and start conversations. Offer help and answer questions<br />Publish useful content such as articles, etc that your target market would value<br />Become a student of each platform<br />Add all of your existing friends and contacts to start<br />Join groups<br />
    37. 37. 3. Start Writing – Drive Google<br />11/2/2009<br />37<br />LinkedIn Questions and Answers<br />LinkedIn Groups<br />Yahoo Answers<br />Comment on Blogs:<br />Directories: Alltop.com, Technorati.com, Google blog search<br />Facebook Notes<br />Amazon Reviews<br />
    38. 38. 4. Purchase Your Own Domain<br />11/2/2009<br />38<br />Best Way to Brand Yourself is to have your own URL<br />.com<br />.me<br />.tv<br />.net<br />.info<br />Personal Email name@yourfullname.com<br />Point to your LinkedIn Profile<br />Secure it now<br />
    39. 39. 5. Network and Build Elevator Pitch<br />How to find and promote events?<br />Church, Meetup.com, LinkedIn, Facebook, Twtvite, Trade Associations, Alumni Groups, Upcoming, Eventbrite, Eventful, Local Paper<br />Expect success and “be in the moment”<br />Real power in the network of your network<br />Elevator Pitch – Personal and Business<br />Name, value, example customer<br />Memorize it<br />Make it unique<br />11/2/2009<br />39<br />
    40. 40. 6. Start Blogging<br />Why Blog<br />Demonstrate expertise and commitment to an industry<br />Develop your personal voice<br />Searchable forever within Google<br />Multiple touchpoints: RSS, email, and onsite<br />Content is King!<br />11/2/2009<br />40<br />
    41. 41. 7. Update Your Status Regularly<br />11/2/2009<br />41<br /><ul><li>Update your status with unique ways that will induce interaction.
    42. 42. Promote your blog, let folks know you started a new job or you are traveling, ask questions.
    43. 43. Try to do something every day so your name shows up in folks home page.</li></li></ul><li>8. Post Photos & Video<br />Photo’s portray a story<br />Video is the easiest way to convey authenticity<br />Research shows that average person will complete a video vs. read a blog or eNewsletter<br />Click through rate for videos in blogs, newsletters is 2-3 times higher<br />Create profile on YouTube <br />FlipVideo revolutionized ease of uploading to YouTube<br />All outstanding for Google Page rank!<br />11/2/2009<br />42<br />Flickr<br />
    44. 44. 9. Speak<br />Define your signature speech<br />Start speaking for free to service groups, meetups, etc.<br />Facilitate a group at church<br />Join Toastmasters<br />Users groups<br />Work<br />11/2/2009<br />43<br />
    45. 45. 10. Productivity Applications - Browser<br />11/2/2009<br />44<br />Ping.FM<br /><ul><li>Update Twitter, LinkedIn, Facebook and other networks all from one internet browser application
    46. 46. Ability to update status, blog, or micro-blog or just update one by itself</li></li></ul><li>10. Productivity Applications - Desktop<br />11/2/2009<br />45<br />TweetDeck Desktop App<br /><ul><li>Supports multiple accts
    47. 47. URL shortener built-in
    48. 48. View profiles
    49. 49. Save searches and #hashtags</li></li></ul><li>10. Productivity Applications - Mobile<br />11/2/2009<br />46<br />Pingle for iPhone<br />Tweetie for iPhone<br />
    50. 50. Final Thoughts<br />Own your own brand<br />Perfection is the enemy of the good<br />The smallest action is far greater than the best intention<br />11/2/2009<br />47<br />
    51. 51. Questions?<br />Let’s Connect and Follow Each Other<br />11/2/2009<br />48<br />http://www.mikemerrill.com/twitter<br />http://www.mikemerrill.com/linkedin<br />http://www.mikemerrill.com/facebook<br />mike@mikemerrill.com<br />http://www.mikemerrill.com<br />
    52. 52. LinkedIn for Business<br />Making the Network Transparent<br />11/2/2009<br />49<br />
    53. 53. The Power of Networking<br />Fundamental Principals of Networking:<br />The real power of the network is in the second degree.<br />The real power is in the network of your network.<br />So don’t focus on your own network, but ask them to introduce you to their network!<br />Where to find Face to Face Networking Events:<br />www.meetup.com<br />www.linkedin.com<br />www.facebook.com<br />College Alumni Pages<br />Professional Organizations: AMA, SMEI, MTBC<br />Church<br />Chamber of Commerce<br />11/2/2009<br />50<br />
    54. 54. Online Networking Tools - <br />What is Linkedin.com?<br />LinkedIn is a business-oriented social networking site founded in December 2002 and launched in May 2003 mainly used for professional networking. As of February 2009, it had more than 35 million registered users, spanning 170 industries.<br />11/2/2009<br />51<br />
    55. 55. The Linkedin Value Prop<br />11/2/2009<br />52<br />2<br />1<br />Do you know anyone who works in Sales at Oracle?<br />3<br />
    56. 56. What is Linked In?<br />11/2/2009<br />53<br />
    57. 57. Eleven Ways to Use LinkedIn to Find a Job<br />Get the word out<br />Get LinkedIn recommendations from your colleagues<br />Find out where people with your backgrounds are working<br />Find out where people at a company came from. LinkedIn “Company Profiles”<br />Find out where people from a company go next<br />Check if a company is still hiring. <br />Get to the hiring manager <br />Get to the right HR person<br />Find out the secret job requirements <br />Find startups to join<br />Build your network before you need it <br />11/2/2009<br />54<br />
    58. 58. 7 Makin’ Bacon Steps on LinkedIn<br />Complete Your Profile<br />Invite Your Existing Contacts<br />Join Groups<br />Search for contacts that interest you<br />Give and Request Recommendations<br />Position Yourself as Authority with Q&A<br />Update Status Regularly<br />11/2/2009<br />55<br />
    59. 59. 1. Profile Completeness<br />Goal is to get to 100%<br /><ul><li>Keep your profile current to be found in search results, including major search engines
    60. 60. Use Keywords liberally throughout your summary and job descriptions
    61. 61. Summarize your professional accomplishments
    62. 62. Add full career history, education, associations and skills
    63. 63. Include recommendations from colleagues, employers, or clients
    64. 64. Feature your headshot and links to your website or blog</li></ul>11/2/2009<br />56<br />
    65. 65. 1. Profile URL<br />Value of URL<br /><ul><li>Promote in signature, on Facebook, twitter, website</li></ul>11/2/2009<br />57<br />
    66. 66. 2. Connections<br /><ul><li>Start to connect - import from Outlook, Gmail, etc. Find Alumni, colleagues
    67. 67. Keep your professional contacts in one place, online
    68. 68. Recommend others for jobs or projects
    69. 69. Introduce connections to create new business opportunities
    70. 70. Seek and offer help for industry best practices
    71. 71. “People You May Know”</li></ul>11/2/2009<br />58<br />
    72. 72. 2. Connection Stats<br />11/2/2009<br />59<br />
    73. 73. 3. Groups<br /><ul><li>Create a broader network by joining Groups that fit your knowledge and interests
    74. 74. Educational and corporate alumni groups are prevalent </li></ul>11/2/2009<br />60<br />
    75. 75. 4. Search to Find Connections<br />Search<br /><ul><li>Name
    76. 76. Company
    77. 77. Location
    78. 78. Keyword</li></ul>11/2/2009<br />61<br />
    79. 79. 4. Search Titles<br />11/2/2009<br />62<br />
    80. 80. 4. Keys to Search Success<br />11/2/2009<br />63<br /><ul><li>Know your target companies (5 – 7)
    81. 81. Be creative – associations, schools, bad spellings, etc.
    82. 82. Search competitors of target companies
    83. 83. Browse Your connections’ connections to find people you missed or forgot </li></li></ul><li>5. Recommendations<br />11/2/2009<br />64<br />How to get recommendations?<br /><ul><li>Request through LinkedIn
    84. 84. Ask outside of LinkedIn
    85. 85. Give Recommendations to others</li></li></ul><li>6. Answers<br />Develop Credibility and demonstrate thought leadership<br />Start Answering Questions to drive people to want to learn more about you<br />11/2/2009<br />65<br />
    86. 86. 7. Status<br />11/2/2009<br />66<br /><ul><li>Update your status with unique ways that will induce interaction.
    87. 87. Promote your blog, let folks know you started a new job or you are traveling.
    88. 88. Try to do something every day so your name shows up in folks home page.</li></li></ul><li>When<br />How much time to spend on this?<br />2 minutes a week, or<br />2 hours a week, or<br />2 days a week, or<br />All the time (wrong answer).<br />It depends on YOU and your NEEDS.<br />11/2/2009<br />67<br />
    89. 89. My Advice<br />Set a goal<br />Decide who are the people in the best position to help you reach that goal<br />Use LinkedIn to find them.<br />Do a search.<br />Browse the network of your connections.<br />Look in your Groups.<br />11/2/2009<br />68<br />
    90. 90. Facebook for Business<br />Why 200 Millions Active Users Want You to Be Online<br />11/2/2009<br />69<br />
    91. 91. Agenda<br />What is Facebook?<br />Why Should You Care?<br />How to Get Started<br />How to Create a Business Page<br />Reporting<br />Key Applications<br />11/2/2009<br />70<br />
    92. 92. 11/2/2009<br />71<br />What is Facebook?<br />Facebook is a social utility that connects you with the people around you<br />Started at Harvard Business School to replace the printed facebook for students<br />A communication and networking tool to build brand <br />
    93. 93. 11/2/2009<br />72<br />Why Should You Care? <br />Over 200 Millions Active Users<br />Fastest Growing Demographic is over 35<br />Highly targeted advertising<br />High visibility on search engines<br />
    94. 94. How to Get Started – Build Your Profile<br />11/2/2009<br />73<br /><ul><li>Photo
    95. 95. Work / edu info
    96. 96. Networks
    97. 97. Interests, photos, etc.
    98. 98. Applications</li></li></ul><li>How to Get Started – Connect with Friends<br />11/2/2009<br />74<br /><ul><li>Upload contacts
    99. 99. Friend Finder
    100. 100. Search – Classmates, Coworkers, Names
    101. 101. Once a friend is requested they have to accept</li></li></ul><li>How to Get Started – Privacy<br />11/2/2009<br />75<br /><ul><li>Change photos and videos so only you can see tagged photos of you
    102. 102. Determine what folks can see in public searches
    103. 103. Change who can see contact settings</li></li></ul><li>How to Create a Business Page<br />11/2/2009<br />76<br /><ul><li>Make sure logged in
    104. 104. Click on “Ads and Pages” icon in lower left corner
    105. 105. Select type of business</li></ul>URL: http://www.facebook.com/pages/create.php<br />
    106. 106. Complete Business Profile<br />11/2/2009<br />77<br /><ul><li>Add business logo
    107. 107. Contact info
    108. 108. Brief overview
    109. 109. Upload photos, videos
    110. 110. Add events
    111. 111. Don’t publish yet</li></li></ul><li>Create a Business Page that will Attract<br />11/2/2009<br />78<br />Tips to Maximize Reach<br />Publish all events, photos and videos possible to draw engagement<br />Invite your entire email distribution list to join you on Facebook<br />Include Link to Facebook on web site home page<br />Add to email signatures <br />Import Blog<br />POWERFUL: News Feeds are published to home pages of fans<br />
    112. 112. 11/2/2009<br />79<br />
    113. 113. Start Advertising on Facebook<br />11/2/2009<br />80<br />Facebook Ads are very targeted<br />Easy to create<br />Set a fixed budget<br />Get easy view of analytics<br />Test various images and positioning statements to see what gets better click through rate<br />Promote your URL, Facebook page, or event on Facebook<br />
    114. 114. Step 1: Design Your Ad<br />11/2/2009<br />81<br />
    115. 115. Step 2: Target Your Ad<br />11/2/2009<br />82<br />
    116. 116. Step 3: Select Campaign and Budget<br />11/2/2009<br />83<br /><ul><li>Always choose Pay for Clicks
    117. 117. Pick a Budget
    118. 118. Hit “Create”</li></li></ul><li>Reporting on Page<br />11/2/2009<br />84<br />
    119. 119. Ad Reporting<br />11/2/2009<br />85<br />
    120. 120. Key Applications for your pages<br />Involver<br />Ping.fm – Allows you to update multiple networks at once from browser or iPhone<br />Selective Twitter - #fb at end of tweets<br />FBML – Custom HTML <br />Add Facebook Connect and Facebook Fan Page Widget to your blogs/websites<br />11/2/2009<br />86<br />
    121. 121. 11/2/2009<br />87<br />
    122. 122. 11/2/2009<br />88<br />
    123. 123. 11/2/2009<br />89<br />
    124. 124. Twitter for Business<br />Why ultimate simplicity of 140 characters is changing communication<br />11/2/2009<br />90<br />
    125. 125. Agenda<br />What is Twitter?<br />Why is it so valuable and popular?<br />Ways a business could leverage<br />How to sign-up and get started?<br />11/2/2009<br />91<br />
    126. 126. What is Twitter<br />11/2/2009<br />92<br />http://www.youtube.com/watch?v=ddO9idmax0o<br />
    127. 127. 11/2/2009<br />93<br />What is Twitter<br />Twitter is a Micro-Blogging service that allows you to share messages up to 140 characters in length<br />Real time web<br />
    128. 128. Why is it so Valuable & Popular <br />11/2/2009<br />94<br />
    129. 129. Simplicity – Mobility – Open API<br />Simplicity<br />Easy Interface<br />Easy to use<br />Mobility <br />Text based service that does not require data plan<br />iPhone and Blackberry 3rd party apps<br />Open API<br />Over 1,000 third party apps bring value to community and drive stickiness<br />11/2/2009<br />95<br />
    130. 130. 11/2/2009<br />96<br />6 million unique monthly visitors<br />55 million visits<br />(+25 million since Nov)<br />Source: PISTACHIO<br />
    131. 131. 11/2/2009<br />97<br />Source: PISTACHIO<br />http://twitpic.com/135xa<br />
    132. 132.
    133. 133. Start Using Twitter Search Now to Listen<br />11/2/2009<br />99<br />http://search.twitter.com<br />
    134. 134. Ways a business can leverage<br />11/2/2009<br />100<br />
    135. 135. 11/2/2009<br />101<br />Brands on Twitter<br />
    136. 136. 11/2/2009<br />102<br />Source Shawn Morton<br />Asking or Answering Questions<br /><ul><li>Users leverage the power of Twitter’s 5 million monthly unique users to get answers
    137. 137. Anyone can find your question and send you an answer
    138. 138. Posts are public, one answer can help others with the same question</li></ul>11/2/2009<br />102<br />
    139. 139. 11/2/2009<br />103<br />Source Shawn Morton<br />Customer Service<br /><ul><li>Monitoring keywords to find customer praise or customer complaints.
    140. 140. Responding to customers in a timely fashion
    141. 141. Comcast uses Twitter to overcome call center delays; staff of 15 dedicated to it</li></ul>11/2/2009<br />103<br />
    142. 142. 11/2/2009<br />104<br />Source Shawn Morton<br />Covering or following live events<br /><ul><li>Twitter has become a source for breaking news before major media picks it up
    143. 143. Used to cover live events as well
    144. 144. SXSWi, Consumer Electronics Show, MacWorld Expo, election, sports</li></ul>11/2/2009<br />104<br />
    145. 145. 11/2/2009<br />105<br />Marketing a Product or Service<br /><ul><li>With large companies joining in droves there is a great opportunity to use this medium to promote new products, special offers, etc
    146. 146. Many , like Southwest have specific offers on Twitter to test effectiveness but also control reach, to some extent</li></ul>11/2/2009<br />105<br />
    147. 147. How to Get Started<br />11/2/2009<br />106<br />
    148. 148. 11/2/2009<br />107<br />Easy to sign up<br />
    149. 149. Personal or Business Username<br />My advice – start with personal. Learn how to use the tool. Use your name as username. Branding 101.<br />Immediately reserve your company name if available. It’s a land grab<br />There are 3rd party applications and iPhone apps to manage multiple accounts.<br />11/2/2009<br />108<br />
    150. 150. Basics: Twitter Language<br />@[username] - Used when someone is replying to someone’s tweet or wants to give recognition to another twitterer<br />RT: - (Re-Tweet) Used to re-broadcast someone else’s tweet to your followers. Basically a forward with credit to the original poster. <br />DM: Direct Message. Only you and the user see the message<br />#[hashtag] – Used to identify a group, trend or topic<br />#followfriday – common occurrence where folks recommend people to their followers to follow<br />11/2/2009<br />109<br />
    151. 151. Follow Influential Tweeple and Local People<br />http://www.twellow.com<br />http://www.twitterlocal.net<br />http://www.nearbytweets.com<br />http://www.twittergrader.com<br />11/2/2009<br />110<br />
    152. 152. Create a branded background <br />11/2/2009<br />111<br />
    153. 153. Twitter - What Not To Do <br />11/2/2009<br />112<br />
    154. 154. Social Media Etiquette<br />Listen – Understand the Territory<br />Talk – Share with blogs, videos, etc<br />Energize – Get your customers to talk<br />Support – Let customers help each other<br />Embrace – Customers as collaborators<br />11/2/2009<br />113<br />
    155. 155. Final Thoughts on Social Media<br />Be useful. <br />Provide value.<br />Rethink audience. <br />Rethink message.<br />11/2/2009<br />114<br />
    156. 156. Questions?<br />Let’s Connect and Follow Each Other<br />11/2/2009<br />115<br />@mikedmerrill<br />http://www.mikemerrill.com/linkedin<br />http://www.mikemerrill.com/faceook<br />mike@mikemerrill.com<br />http://www.mikemerrill.com<br />

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