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Social Media Workshop

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This is a copy of the 4 hour workshop I have offered in the past and the first half is what I spoke to at the Tourism Association of NM 11/2/09.

This is a copy of the 4 hour workshop I have offered in the past and the first half is what I spoke to at the Tourism Association of NM 11/2/09.


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  • Just Imagine It’s Monday Morning You arrive at 6:30am to get a good start on your day. You are planning your day and feeling pretty solid. Saying, I own this day 8am and a few coworkers stroll in – brief pleasantries exchanged 8:15am email from CEO comes across stating the company has decided to layoff 6.5% of workforce You assume, obviously the folks who are getting let go would have been told before said email came across 8:30 Your boss shows up with a weird look on his face You know- his eyes are wateringWhat’s the first thing you do in that situation?
  • Just Imagine It’s Monday Morning You arrive at 6:30am to get a good start on your day. You are planning your day and feeling pretty solid. Saying, I own this day 8am and a few coworkers stroll in – brief pleasantries exchanged 8:15am email from CEO comes across stating the company has decided to layoff 6.5% of workforce You assume, obviously the folks who are getting let go would have been told before said email came across 8:30 Your boss shows up with a weird look on his face You know- his eyes are wateringWhat’s the first thing you do in that situation?
  • How many of you Google’d the speakers tonight before comingHow about Googling customers/consultants before the first meetingWe all do itInteresting stat: 3 Years ago there were only 2 Billion searches a day, today 60 BillionReplacing sales people
  • How many of you Google’d the speakers tonight before comingHow about Googling customers/consultants before the first meetingWe all do itInteresting stat: 3 Years ago there were only 2 Billion searches a day, today 60 BillionReplacing sales people
  • How many of you Google’d the speakers tonight before comingHow about Googling customers/consultants before the first meetingWe all do itInteresting stat: 3 Years ago there were only 2 Billion searches a day, today 60 BillionReplacing sales people
  • How many of you Google’d the speakers tonight before comingHow about Googling customers/consultants before the first meetingWe all do itInteresting stat: 3 Years ago there were only 2 Billion searches a day, today 60 BillionReplacing sales people
  • Just Imagine It’s Monday Morning You arrive at 6:30am to get a good start on your day. You are planning your day and feeling pretty solid. Saying, I own this day 8am and a few coworkers stroll in – brief pleasantries exchanged 8:15am email from CEO comes across stating the company has decided to layoff 6.5% of workforce You assume, obviously the folks who are getting let go would have been told before said email came across 8:30 Your boss shows up with a weird look on his face You know- his eyes are wateringWhat’s the first thing you do in that situation?
  • How many of you Google’d the speakers tonight before comingHow about Googling customers/consultants before the first meetingWe all do itInteresting stat: 3 Years ago there were only 2 Billion searches a day, today 60 BillionReplacing sales people
  • Personal branding existing before social media. It was called reputation, character, credibility, etcThe reach was smaller Office, customers, suppliers, church, trade associations, events
  • Facebook 200MM usersLinked 40MM usersTwitter over 6MM users
  • Branding: Use of a name, symbol (nike), Term (“Fedex it”) or design (absolut) that identifies a productBrand Equity: Most valuable component of a product or service Communicates a variety of information and reduces risk to the consumer Key differentiator in categories where products are otherwise commodities such as Dole PinapplesBrand Equity Valuable in 3 Ways: Memory- the consumer remembers the brand, the brand name itself provides information ot the consumer beyond what appears on the labelEvaluation – branded items reduce shoppers time and effort to choose a product; brand information builds trust, therefore improving the consumers’ impressions and evaluation of the productExtensions – strong brand equity makes it easier to launch new products by leveraging the equity of the old ones (extension may however dilute/damage core brand)5 Levels of Brand Familiarity:Brand Insistence – goal for targeted marketing campaigns, consumers will search for the termBrand Preference – consumers usually choose the brand over other productsBrand Recognition – customers remember the brandBrand Non-Recognition – consumers don’t recognize the brand at allBrand Rejection – consumers won’t buy the brand unless the image is changed
  • Shawne Duperon
  • Entered Local Market 6 Years AgoVoted top 10 Realty Blogger
  • Just Imagine It’s Monday Morning You arrive at 6:30am to get a good start on your day. You are planning your day and feeling pretty solid. Saying, I own this day 8am and a few coworkers stroll in – brief pleasantries exchanged 8:15am email from CEO comes across stating the company has decided to layoff 6.5% of workforce You assume, obviously the folks who are getting let go would have been told before said email came across 8:30 Your boss shows up with a weird look on his face You know- his eyes are wateringWhat’s the first thing you do in that situation?
  • Just Imagine It’s Monday Morning You arrive at 6:30am to get a good start on your day. You are planning your day and feeling pretty solid. Saying, I own this day 8am and a few coworkers stroll in – brief pleasantries exchanged 8:15am email from CEO comes across stating the company has decided to layoff 6.5% of workforce You assume, obviously the folks who are getting let go would have been told before said email came across 8:30 Your boss shows up with a weird look on his face You know- his eyes are wateringWhat’s the first thing you do in that situation?
  • Just Imagine It’s Monday Morning You arrive at 6:30am to get a good start on your day. You are planning your day and feeling pretty solid. Saying, I own this day 8am and a few coworkers stroll in – brief pleasantries exchanged 8:15am email from CEO comes across stating the company has decided to layoff 6.5% of workforce You assume, obviously the folks who are getting let go would have been told before said email came across 8:30 Your boss shows up with a weird look on his face You know- his eyes are wateringWhat’s the first thing you do in that situation?
  • Transcript

    • 1. Social Media Mania & Tourism
      November 2nd, 2009
      11/2/2009
      1
      #TANM
      @mikedmerrill
      Mike D. Merrill
      Sr. Account Executive, New Media Gateway
      Chief Bacon Maker and Marketing Strategist, Bacon Marketing
      President , Social Media Club Dallas #smcdallas
    • 2. Agenda
      What is Social Media
      Top 5 Tourism In Social Media Trends
      Where to Start
      Warning
      11/2/2009
      2
    • 3. Marketing has dramatically changed
      11/2/2009
      3
    • 4. From Interruption to Conversation…
      11/2/2009
      4
    • 5. 11/2/2009
      5
      Social Media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”
      http://www.wikipedia.org
    • 6. What is Social Media
      11/2/2009
      6
      Social Media is like a cocktail party
      Meet people, offer help, ask questions
      No boundaries of time and space
      Everyone can listen in
      Network online to meet offline
    • 7. Why Should You Care?
      300MM users on Facebook, 40MM on LinkedIn, and over 8MM on Twitter, 100MM videos viewed on YouTube everyday
      3 out of 4 Americans use social media
      2/3 of the global internet population use social networks
      Visiting social networks it the 4 most popular online activity – Ahead of personal email
      Social media is democratizing communications
      Social media is Word of Mouth on Steroids
      11/2/2009
      7
    • 8. What We Do
      Industry’s only Software as a Service (SaaS) platform for creating, managing and deploying content across multiple online and offline channels.
    • 9. 11/2/2009
      9
    • 10. 11/2/2009
      10
      Top 5 Tourism in Social Media Trends
    • 11. Top 5 Tourism In Social Media Trends
      User Generated Content
      Google Maps
      Location Based Mobile Apps
      Mobile Travel Apps
      Fan Empowerment
      11/2/2009
      11
    • 12. Trend 1: User Generated Content
      11/2/2009
      12
    • 13. Trend 2: Google Maps
      11/2/2009
      13
    • 14. Trend 3: Location Based Applications
      11/2/2009
      14
      Brightkite
      Gowalla
      foursquare
    • 15. Trend 4: Mobile Travel Applications
      11/2/2009
      15
    • 16. Trend 5: Fan Empowerment
      11/2/2009
      16
    • 17. Where to Start
      Listen – Google “Grow Big Ears”
      Engage
      Share Content
      Support
      Embrace Fans
      Measure
      11/2/2009
      17
    • 18. Where To Get Started - Measure
      11/2/2009
      18
    • 19. Warning
      Once you engage - you have to stay engaged
      Your community and fans will expect you to be available
      Expect Raving Fans who will want to get more involved
      11/2/2009
      19
    • 20. Questions?
      Let’s Connect and Follow Each Other
      11/2/2009
      20
      http://www.mikemerrill.com/twitter
      http://www.mikemerrill.com/linkedin
      http://www.mikemerrill.com/facebook
      mike@mikemerrill.com
      http://www.mikemerrill.com
    • 21. 11/2/2009
      21
      The Age of The Brandividual™
      Leveraging Social Media to Build Your Company and Personal Brand
    • 22. The New Reality
      “Your Resume Is No Longer a Piece of Paper
      It’s the Google Search Results of Your Name”
      Your Business is No Longer a URL and Brochure,
      But the Google Search Results of Your Business
      11/2/2009
      22
    • 23. The New New Reality
      “It’s Not What You Know
      Or Who you Know
      Or Who Knows You
      But Who Feels Like they know you”
      - Carrie Wilkerson The Barefoot Exec
      11/2/2009
      23
    • 24. Agenda
      What is Personal Branding?
      Branding Refresher
      Social Media Example: Ines Hegedus-Garcia
      10 Steps to start building your brand
      11/2/2009
      24
    • 25. What is Personal Branding
      11/2/2009
      25
      Personal branding is the process whereby people and their careers are
      marked as brands. The creation of an asset that pertains to a particular
      person or individual; this includes but is not limited to the appearance and
      knowledge contained within, leading to an indelible impression that is
      uniquely distinguishable.
      Personal branding often involves the application of one's name to various
      products. For example, celebrity real-estate mogul Donald Trump uses his
      last name extensively on his buildings and on the products he endorses
      (e.g.,Trump Hotels).
      -Wikipedia
    • 26. Why is Personal Branding So Popular
      Growth of Social Media
      Massive Career Transition
      Demographics
      Success Stories
      11/2/2009
      26
    • 27. Brand Analysis – A Refresher
      11/2/2009
      27
    • 28. Your Brand Tenets – Be Authentic
      Give to Receive: I give first with no expectation of return.
      Provide Value: I share value first.
      Instill Trust: I honor my commitments and manage expectations.
      Be Positive: I have sincere gratitude for what I have so that I can start each day with hope.
      Strive for Excellence: I do everything in my power to deliver my best work.
      11/2/2009
      28
    • 29. Social Media Architecture Ines Hegedus-Garcia – Miamism.com Blogger
      11/2/2009
      29
      Digital Word of Mouth
      Creating a social media architecture has allowed Ines to cultivate her online buzz
    • 30. 11/2/2009
      30
    • 31. 10 STEPS TO Build Your Brand
      Now we’re Makin’ Bacon
      11/2/2009
      31
    • 32. 1. Benchmark Current State – Search
      11/2/2009
      32
    • 33. 1. Benchmark Current State – Alerts
      11/2/2009
      33
    • 34. 1. Benchmark Current State – Analytics
      11/2/2009
      34
    • 35. 11/2/2009
      35
    • 36. PROFILE
      2. Create Profiles and Engage
      11/2/2009
      36
      Engage and start conversations. Offer help and answer questions
      Publish useful content such as articles, etc that your target market would value
      Become a student of each platform
      Add all of your existing friends and contacts to start
      Join groups
    • 37. 3. Start Writing – Drive Google
      11/2/2009
      37
      LinkedIn Questions and Answers
      LinkedIn Groups
      Yahoo Answers
      Comment on Blogs:
      Directories: Alltop.com, Technorati.com, Google blog search
      Facebook Notes
      Amazon Reviews
    • 38. 4. Purchase Your Own Domain
      11/2/2009
      38
      Best Way to Brand Yourself is to have your own URL
      .com
      .me
      .tv
      .net
      .info
      Personal Email name@yourfullname.com
      Point to your LinkedIn Profile
      Secure it now
    • 39. 5. Network and Build Elevator Pitch
      How to find and promote events?
      Church, Meetup.com, LinkedIn, Facebook, Twtvite, Trade Associations, Alumni Groups, Upcoming, Eventbrite, Eventful, Local Paper
      Expect success and “be in the moment”
      Real power in the network of your network
      Elevator Pitch – Personal and Business
      Name, value, example customer
      Memorize it
      Make it unique
      11/2/2009
      39
    • 40. 6. Start Blogging
      Why Blog
      Demonstrate expertise and commitment to an industry
      Develop your personal voice
      Searchable forever within Google
      Multiple touchpoints: RSS, email, and onsite
      Content is King!
      11/2/2009
      40
    • 41. 7. Update Your Status Regularly
      11/2/2009
      41
      • Update your status with unique ways that will induce interaction.
      • 42. Promote your blog, let folks know you started a new job or you are traveling, ask questions.
      • 43. Try to do something every day so your name shows up in folks home page.
    • 8. Post Photos & Video
      Photo’s portray a story
      Video is the easiest way to convey authenticity
      Research shows that average person will complete a video vs. read a blog or eNewsletter
      Click through rate for videos in blogs, newsletters is 2-3 times higher
      Create profile on YouTube
      FlipVideo revolutionized ease of uploading to YouTube
      All outstanding for Google Page rank!
      11/2/2009
      42
      Flickr
    • 44. 9. Speak
      Define your signature speech
      Start speaking for free to service groups, meetups, etc.
      Facilitate a group at church
      Join Toastmasters
      Users groups
      Work
      11/2/2009
      43
    • 45. 10. Productivity Applications - Browser
      11/2/2009
      44
      Ping.FM
      • Update Twitter, LinkedIn, Facebook and other networks all from one internet browser application
      • 46. Ability to update status, blog, or micro-blog or just update one by itself
    • 10. Productivity Applications - Desktop
      11/2/2009
      45
      TweetDeck Desktop App
      • Supports multiple accts
      • 47. URL shortener built-in
      • 48. View profiles
      • 49. Save searches and #hashtags
    • 10. Productivity Applications - Mobile
      11/2/2009
      46
      Pingle for iPhone
      Tweetie for iPhone
    • 50. Final Thoughts
      Own your own brand
      Perfection is the enemy of the good
      The smallest action is far greater than the best intention
      11/2/2009
      47
    • 51. Questions?
      Let’s Connect and Follow Each Other
      11/2/2009
      48
      http://www.mikemerrill.com/twitter
      http://www.mikemerrill.com/linkedin
      http://www.mikemerrill.com/facebook
      mike@mikemerrill.com
      http://www.mikemerrill.com
    • 52. LinkedIn for Business
      Making the Network Transparent
      11/2/2009
      49
    • 53. The Power of Networking
      Fundamental Principals of Networking:
      The real power of the network is in the second degree.
      The real power is in the network of your network.
      So don’t focus on your own network, but ask them to introduce you to their network!
      Where to find Face to Face Networking Events:
      www.meetup.com
      www.linkedin.com
      www.facebook.com
      College Alumni Pages
      Professional Organizations: AMA, SMEI, MTBC
      Church
      Chamber of Commerce
      11/2/2009
      50
    • 54. Online Networking Tools -
      What is Linkedin.com?
      LinkedIn is a business-oriented social networking site founded in December 2002 and launched in May 2003 mainly used for professional networking. As of February 2009, it had more than 35 million registered users, spanning 170 industries.
      11/2/2009
      51
    • 55. The Linkedin Value Prop
      11/2/2009
      52
      2
      1
      Do you know anyone who works in Sales at Oracle?
      3
    • 56. What is Linked In?
      11/2/2009
      53
    • 57. Eleven Ways to Use LinkedIn to Find a Job
      Get the word out
      Get LinkedIn recommendations from your colleagues
      Find out where people with your backgrounds are working
      Find out where people at a company came from. LinkedIn “Company Profiles”
      Find out where people from a company go next
      Check if a company is still hiring.
      Get to the hiring manager
      Get to the right HR person
      Find out the secret job requirements
      Find startups to join
      Build your network before you need it
      11/2/2009
      54
    • 58. 7 Makin’ Bacon Steps on LinkedIn
      Complete Your Profile
      Invite Your Existing Contacts
      Join Groups
      Search for contacts that interest you
      Give and Request Recommendations
      Position Yourself as Authority with Q&A
      Update Status Regularly
      11/2/2009
      55
    • 59. 1. Profile Completeness
      Goal is to get to 100%
      • Keep your profile current to be found in search results, including major search engines
      • 60. Use Keywords liberally throughout your summary and job descriptions
      • 61. Summarize your professional accomplishments
      • 62. Add full career history, education, associations and skills
      • 63. Include recommendations from colleagues, employers, or clients
      • 64. Feature your headshot and links to your website or blog
      11/2/2009
      56
    • 65. 1. Profile URL
      Value of URL
      • Promote in signature, on Facebook, twitter, website
      11/2/2009
      57
    • 66. 2. Connections
      • Start to connect - import from Outlook, Gmail, etc. Find Alumni, colleagues
      • 67. Keep your professional contacts in one place, online
      • 68. Recommend others for jobs or projects
      • 69. Introduce connections to create new business opportunities
      • 70. Seek and offer help for industry best practices
      • 71. “People You May Know”
      11/2/2009
      58
    • 72. 2. Connection Stats
      11/2/2009
      59
    • 73. 3. Groups
      • Create a broader network by joining Groups that fit your knowledge and interests
      • 74. Educational and corporate alumni groups are prevalent
      11/2/2009
      60
    • 75. 4. Search to Find Connections
      Search
      11/2/2009
      61
    • 79. 4. Search Titles
      11/2/2009
      62
    • 80. 4. Keys to Search Success
      11/2/2009
      63
      • Know your target companies (5 – 7)
      • 81. Be creative – associations, schools, bad spellings, etc.
      • 82. Search competitors of target companies
      • 83. Browse Your connections’ connections to find people you missed or forgot
    • 5. Recommendations
      11/2/2009
      64
      How to get recommendations?
      • Request through LinkedIn
      • 84. Ask outside of LinkedIn
      • 85. Give Recommendations to others
    • 6. Answers
      Develop Credibility and demonstrate thought leadership
      Start Answering Questions to drive people to want to learn more about you
      11/2/2009
      65
    • 86. 7. Status
      11/2/2009
      66
      • Update your status with unique ways that will induce interaction.
      • 87. Promote your blog, let folks know you started a new job or you are traveling.
      • 88. Try to do something every day so your name shows up in folks home page.
    • When
      How much time to spend on this?
      2 minutes a week, or
      2 hours a week, or
      2 days a week, or
      All the time (wrong answer).
      It depends on YOU and your NEEDS.
      11/2/2009
      67
    • 89. My Advice
      Set a goal
      Decide who are the people in the best position to help you reach that goal
      Use LinkedIn to find them.
      Do a search.
      Browse the network of your connections.
      Look in your Groups.
      11/2/2009
      68
    • 90. Facebook for Business
      Why 200 Millions Active Users Want You to Be Online
      11/2/2009
      69
    • 91. Agenda
      What is Facebook?
      Why Should You Care?
      How to Get Started
      How to Create a Business Page
      Reporting
      Key Applications
      11/2/2009
      70
    • 92. 11/2/2009
      71
      What is Facebook?
      Facebook is a social utility that connects you with the people around you
      Started at Harvard Business School to replace the printed facebook for students
      A communication and networking tool to build brand
    • 93. 11/2/2009
      72
      Why Should You Care?
      Over 200 Millions Active Users
      Fastest Growing Demographic is over 35
      Highly targeted advertising
      High visibility on search engines
    • 94. How to Get Started – Build Your Profile
      11/2/2009
      73
    • How to Get Started – Connect with Friends
      11/2/2009
      74
      • Upload contacts
      • 99. Friend Finder
      • 100. Search – Classmates, Coworkers, Names
      • 101. Once a friend is requested they have to accept
    • How to Get Started – Privacy
      11/2/2009
      75
      • Change photos and videos so only you can see tagged photos of you
      • 102. Determine what folks can see in public searches
      • 103. Change who can see contact settings
    • How to Create a Business Page
      11/2/2009
      76
      • Make sure logged in
      • 104. Click on “Ads and Pages” icon in lower left corner
      • 105. Select type of business
      URL: http://www.facebook.com/pages/create.php
    • 106. Complete Business Profile
      11/2/2009
      77
    • Create a Business Page that will Attract
      11/2/2009
      78
      Tips to Maximize Reach
      Publish all events, photos and videos possible to draw engagement
      Invite your entire email distribution list to join you on Facebook
      Include Link to Facebook on web site home page
      Add to email signatures
      Import Blog
      POWERFUL: News Feeds are published to home pages of fans
    • 112. 11/2/2009
      79
    • 113. Start Advertising on Facebook
      11/2/2009
      80
      Facebook Ads are very targeted
      Easy to create
      Set a fixed budget
      Get easy view of analytics
      Test various images and positioning statements to see what gets better click through rate
      Promote your URL, Facebook page, or event on Facebook
    • 114. Step 1: Design Your Ad
      11/2/2009
      81
    • 115. Step 2: Target Your Ad
      11/2/2009
      82
    • 116. Step 3: Select Campaign and Budget
      11/2/2009
      83
      • Always choose Pay for Clicks
      • 117. Pick a Budget
      • 118. Hit “Create”
    • Reporting on Page
      11/2/2009
      84
    • 119. Ad Reporting
      11/2/2009
      85
    • 120. Key Applications for your pages
      Involver
      Ping.fm – Allows you to update multiple networks at once from browser or iPhone
      Selective Twitter - #fb at end of tweets
      FBML – Custom HTML
      Add Facebook Connect and Facebook Fan Page Widget to your blogs/websites
      11/2/2009
      86
    • 121. 11/2/2009
      87
    • 122. 11/2/2009
      88
    • 123. 11/2/2009
      89
    • 124. Twitter for Business
      Why ultimate simplicity of 140 characters is changing communication
      11/2/2009
      90
    • 125. Agenda
      What is Twitter?
      Why is it so valuable and popular?
      Ways a business could leverage
      How to sign-up and get started?
      11/2/2009
      91
    • 126. What is Twitter
      11/2/2009
      92
      http://www.youtube.com/watch?v=ddO9idmax0o
    • 127. 11/2/2009
      93
      What is Twitter
      Twitter is a Micro-Blogging service that allows you to share messages up to 140 characters in length
      Real time web
    • 128. Why is it so Valuable & Popular
      11/2/2009
      94
    • 129. Simplicity – Mobility – Open API
      Simplicity
      Easy Interface
      Easy to use
      Mobility
      Text based service that does not require data plan
      iPhone and Blackberry 3rd party apps
      Open API
      Over 1,000 third party apps bring value to community and drive stickiness
      11/2/2009
      95
    • 130. 11/2/2009
      96
      6 million unique monthly visitors
      55 million visits
      (+25 million since Nov)
      Source: PISTACHIO
    • 131. 11/2/2009
      97
      Source: PISTACHIO
      http://twitpic.com/135xa
    • 132.
    • 133. Start Using Twitter Search Now to Listen
      11/2/2009
      99
      http://search.twitter.com
    • 134. Ways a business can leverage
      11/2/2009
      100
    • 135. 11/2/2009
      101
      Brands on Twitter
    • 136. 11/2/2009
      102
      Source Shawn Morton
      Asking or Answering Questions
      • Users leverage the power of Twitter’s 5 million monthly unique users to get answers
      • 137. Anyone can find your question and send you an answer
      • 138. Posts are public, one answer can help others with the same question
      11/2/2009
      102
    • 139. 11/2/2009
      103
      Source Shawn Morton
      Customer Service
      • Monitoring keywords to find customer praise or customer complaints.
      • 140. Responding to customers in a timely fashion
      • 141. Comcast uses Twitter to overcome call center delays; staff of 15 dedicated to it
      11/2/2009
      103
    • 142. 11/2/2009
      104
      Source Shawn Morton
      Covering or following live events
      • Twitter has become a source for breaking news before major media picks it up
      • 143. Used to cover live events as well
      • 144. SXSWi, Consumer Electronics Show, MacWorld Expo, election, sports
      11/2/2009
      104
    • 145. 11/2/2009
      105
      Marketing a Product or Service
      • With large companies joining in droves there is a great opportunity to use this medium to promote new products, special offers, etc
      • 146. Many , like Southwest have specific offers on Twitter to test effectiveness but also control reach, to some extent
      11/2/2009
      105
    • 147. How to Get Started
      11/2/2009
      106
    • 148. 11/2/2009
      107
      Easy to sign up
    • 149. Personal or Business Username
      My advice – start with personal. Learn how to use the tool. Use your name as username. Branding 101.
      Immediately reserve your company name if available. It’s a land grab
      There are 3rd party applications and iPhone apps to manage multiple accounts.
      11/2/2009
      108
    • 150. Basics: Twitter Language
      @[username] - Used when someone is replying to someone’s tweet or wants to give recognition to another twitterer
      RT: - (Re-Tweet) Used to re-broadcast someone else’s tweet to your followers. Basically a forward with credit to the original poster.
      DM: Direct Message. Only you and the user see the message
      #[hashtag] – Used to identify a group, trend or topic
      #followfriday – common occurrence where folks recommend people to their followers to follow
      11/2/2009
      109
    • 151. Follow Influential Tweeple and Local People
      http://www.twellow.com
      http://www.twitterlocal.net
      http://www.nearbytweets.com
      http://www.twittergrader.com
      11/2/2009
      110
    • 152. Create a branded background
      11/2/2009
      111
    • 153. Twitter - What Not To Do
      11/2/2009
      112
    • 154. Social Media Etiquette
      Listen – Understand the Territory
      Talk – Share with blogs, videos, etc
      Energize – Get your customers to talk
      Support – Let customers help each other
      Embrace – Customers as collaborators
      11/2/2009
      113
    • 155. Final Thoughts on Social Media
      Be useful.
      Provide value.
      Rethink audience.
      Rethink message.
      11/2/2009
      114
    • 156. Questions?
      Let’s Connect and Follow Each Other
      11/2/2009
      115
      @mikedmerrill
      http://www.mikemerrill.com/linkedin
      http://www.mikemerrill.com/faceook
      mike@mikemerrill.com
      http://www.mikemerrill.com

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