Social Media Workshop

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This is a copy of the 4 hour workshop I have offered in the past and the first half is what I spoke to at the Tourism Association of NM 11/2/09.

This is a copy of the 4 hour workshop I have offered in the past and the first half is what I spoke to at the Tourism Association of NM 11/2/09.

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  • Just Imagine It’s Monday Morning You arrive at 6:30am to get a good start on your day. You are planning your day and feeling pretty solid. Saying, I own this day 8am and a few coworkers stroll in – brief pleasantries exchanged 8:15am email from CEO comes across stating the company has decided to layoff 6.5% of workforce You assume, obviously the folks who are getting let go would have been told before said email came across 8:30 Your boss shows up with a weird look on his face You know- his eyes are wateringWhat’s the first thing you do in that situation?
  • Just Imagine It’s Monday Morning You arrive at 6:30am to get a good start on your day. You are planning your day and feeling pretty solid. Saying, I own this day 8am and a few coworkers stroll in – brief pleasantries exchanged 8:15am email from CEO comes across stating the company has decided to layoff 6.5% of workforce You assume, obviously the folks who are getting let go would have been told before said email came across 8:30 Your boss shows up with a weird look on his face You know- his eyes are wateringWhat’s the first thing you do in that situation?
  • How many of you Google’d the speakers tonight before comingHow about Googling customers/consultants before the first meetingWe all do itInteresting stat: 3 Years ago there were only 2 Billion searches a day, today 60 BillionReplacing sales people
  • How many of you Google’d the speakers tonight before comingHow about Googling customers/consultants before the first meetingWe all do itInteresting stat: 3 Years ago there were only 2 Billion searches a day, today 60 BillionReplacing sales people
  • How many of you Google’d the speakers tonight before comingHow about Googling customers/consultants before the first meetingWe all do itInteresting stat: 3 Years ago there were only 2 Billion searches a day, today 60 BillionReplacing sales people
  • How many of you Google’d the speakers tonight before comingHow about Googling customers/consultants before the first meetingWe all do itInteresting stat: 3 Years ago there were only 2 Billion searches a day, today 60 BillionReplacing sales people
  • Just Imagine It’s Monday Morning You arrive at 6:30am to get a good start on your day. You are planning your day and feeling pretty solid. Saying, I own this day 8am and a few coworkers stroll in – brief pleasantries exchanged 8:15am email from CEO comes across stating the company has decided to layoff 6.5% of workforce You assume, obviously the folks who are getting let go would have been told before said email came across 8:30 Your boss shows up with a weird look on his face You know- his eyes are wateringWhat’s the first thing you do in that situation?
  • How many of you Google’d the speakers tonight before comingHow about Googling customers/consultants before the first meetingWe all do itInteresting stat: 3 Years ago there were only 2 Billion searches a day, today 60 BillionReplacing sales people
  • Personal branding existing before social media. It was called reputation, character, credibility, etcThe reach was smaller Office, customers, suppliers, church, trade associations, events
  • Facebook 200MM usersLinked 40MM usersTwitter over 6MM users
  • Branding: Use of a name, symbol (nike), Term (“Fedex it”) or design (absolut) that identifies a productBrand Equity: Most valuable component of a product or service Communicates a variety of information and reduces risk to the consumer Key differentiator in categories where products are otherwise commodities such as Dole PinapplesBrand Equity Valuable in 3 Ways: Memory- the consumer remembers the brand, the brand name itself provides information ot the consumer beyond what appears on the labelEvaluation – branded items reduce shoppers time and effort to choose a product; brand information builds trust, therefore improving the consumers’ impressions and evaluation of the productExtensions – strong brand equity makes it easier to launch new products by leveraging the equity of the old ones (extension may however dilute/damage core brand)5 Levels of Brand Familiarity:Brand Insistence – goal for targeted marketing campaigns, consumers will search for the termBrand Preference – consumers usually choose the brand over other productsBrand Recognition – customers remember the brandBrand Non-Recognition – consumers don’t recognize the brand at allBrand Rejection – consumers won’t buy the brand unless the image is changed
  • Shawne Duperon
  • Entered Local Market 6 Years AgoVoted top 10 Realty Blogger
  • Just Imagine It’s Monday Morning You arrive at 6:30am to get a good start on your day. You are planning your day and feeling pretty solid. Saying, I own this day 8am and a few coworkers stroll in – brief pleasantries exchanged 8:15am email from CEO comes across stating the company has decided to layoff 6.5% of workforce You assume, obviously the folks who are getting let go would have been told before said email came across 8:30 Your boss shows up with a weird look on his face You know- his eyes are wateringWhat’s the first thing you do in that situation?
  • Just Imagine It’s Monday Morning You arrive at 6:30am to get a good start on your day. You are planning your day and feeling pretty solid. Saying, I own this day 8am and a few coworkers stroll in – brief pleasantries exchanged 8:15am email from CEO comes across stating the company has decided to layoff 6.5% of workforce You assume, obviously the folks who are getting let go would have been told before said email came across 8:30 Your boss shows up with a weird look on his face You know- his eyes are wateringWhat’s the first thing you do in that situation?
  • Just Imagine It’s Monday Morning You arrive at 6:30am to get a good start on your day. You are planning your day and feeling pretty solid. Saying, I own this day 8am and a few coworkers stroll in – brief pleasantries exchanged 8:15am email from CEO comes across stating the company has decided to layoff 6.5% of workforce You assume, obviously the folks who are getting let go would have been told before said email came across 8:30 Your boss shows up with a weird look on his face You know- his eyes are wateringWhat’s the first thing you do in that situation?

Transcript

  • 1. Social Media Mania & Tourism
    November 2nd, 2009
    11/2/2009
    1
    #TANM
    @mikedmerrill
    Mike D. Merrill
    Sr. Account Executive, New Media Gateway
    Chief Bacon Maker and Marketing Strategist, Bacon Marketing
    President , Social Media Club Dallas #smcdallas
  • 2. Agenda
    What is Social Media
    Top 5 Tourism In Social Media Trends
    Where to Start
    Warning
    11/2/2009
    2
  • 3. Marketing has dramatically changed
    11/2/2009
    3
  • 4. From Interruption to Conversation…
    11/2/2009
    4
  • 5. 11/2/2009
    5
    Social Media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”
    http://www.wikipedia.org
  • 6. What is Social Media
    11/2/2009
    6
    Social Media is like a cocktail party
    Meet people, offer help, ask questions
    No boundaries of time and space
    Everyone can listen in
    Network online to meet offline
  • 7. Why Should You Care?
    300MM users on Facebook, 40MM on LinkedIn, and over 8MM on Twitter, 100MM videos viewed on YouTube everyday
    3 out of 4 Americans use social media
    2/3 of the global internet population use social networks
    Visiting social networks it the 4 most popular online activity – Ahead of personal email
    Social media is democratizing communications
    Social media is Word of Mouth on Steroids
    11/2/2009
    7
  • 8. What We Do
    Industry’s only Software as a Service (SaaS) platform for creating, managing and deploying content across multiple online and offline channels.
  • 9. 11/2/2009
    9
  • 10. 11/2/2009
    10
    Top 5 Tourism in Social Media Trends
  • 11. Top 5 Tourism In Social Media Trends
    User Generated Content
    Google Maps
    Location Based Mobile Apps
    Mobile Travel Apps
    Fan Empowerment
    11/2/2009
    11
  • 12. Trend 1: User Generated Content
    11/2/2009
    12
  • 13. Trend 2: Google Maps
    11/2/2009
    13
  • 14. Trend 3: Location Based Applications
    11/2/2009
    14
    Brightkite
    Gowalla
    foursquare
  • 15. Trend 4: Mobile Travel Applications
    11/2/2009
    15
  • 16. Trend 5: Fan Empowerment
    11/2/2009
    16
  • 17. Where to Start
    Listen – Google “Grow Big Ears”
    Engage
    Share Content
    Support
    Embrace Fans
    Measure
    11/2/2009
    17
  • 18. Where To Get Started - Measure
    11/2/2009
    18
  • 19. Warning
    Once you engage - you have to stay engaged
    Your community and fans will expect you to be available
    Expect Raving Fans who will want to get more involved
    11/2/2009
    19
  • 20. Questions?
    Let’s Connect and Follow Each Other
    11/2/2009
    20
    http://www.mikemerrill.com/twitter
    http://www.mikemerrill.com/linkedin
    http://www.mikemerrill.com/facebook
    mike@mikemerrill.com
    http://www.mikemerrill.com
  • 21. 11/2/2009
    21
    The Age of The Brandividual™
    Leveraging Social Media to Build Your Company and Personal Brand
  • 22. The New Reality
    “Your Resume Is No Longer a Piece of Paper
    It’s the Google Search Results of Your Name”
    Your Business is No Longer a URL and Brochure,
    But the Google Search Results of Your Business
    11/2/2009
    22
  • 23. The New New Reality
    “It’s Not What You Know
    Or Who you Know
    Or Who Knows You
    But Who Feels Like they know you”
    - Carrie Wilkerson The Barefoot Exec
    11/2/2009
    23
  • 24. Agenda
    What is Personal Branding?
    Branding Refresher
    Social Media Example: Ines Hegedus-Garcia
    10 Steps to start building your brand
    11/2/2009
    24
  • 25. What is Personal Branding
    11/2/2009
    25
    Personal branding is the process whereby people and their careers are
    marked as brands. The creation of an asset that pertains to a particular
    person or individual; this includes but is not limited to the appearance and
    knowledge contained within, leading to an indelible impression that is
    uniquely distinguishable.
    Personal branding often involves the application of one's name to various
    products. For example, celebrity real-estate mogul Donald Trump uses his
    last name extensively on his buildings and on the products he endorses
    (e.g.,Trump Hotels).
    -Wikipedia
  • 26. Why is Personal Branding So Popular
    Growth of Social Media
    Massive Career Transition
    Demographics
    Success Stories
    11/2/2009
    26
  • 27. Brand Analysis – A Refresher
    11/2/2009
    27
  • 28. Your Brand Tenets – Be Authentic
    Give to Receive: I give first with no expectation of return.
    Provide Value: I share value first.
    Instill Trust: I honor my commitments and manage expectations.
    Be Positive: I have sincere gratitude for what I have so that I can start each day with hope.
    Strive for Excellence: I do everything in my power to deliver my best work.
    11/2/2009
    28
  • 29. Social Media Architecture Ines Hegedus-Garcia – Miamism.com Blogger
    11/2/2009
    29
    Digital Word of Mouth
    Creating a social media architecture has allowed Ines to cultivate her online buzz
  • 30. 11/2/2009
    30
  • 31. 10 STEPS TO Build Your Brand
    Now we’re Makin’ Bacon
    11/2/2009
    31
  • 32. 1. Benchmark Current State – Search
    11/2/2009
    32
  • 33. 1. Benchmark Current State – Alerts
    11/2/2009
    33
  • 34. 1. Benchmark Current State – Analytics
    11/2/2009
    34
  • 35. 11/2/2009
    35
  • 36. PROFILE
    2. Create Profiles and Engage
    11/2/2009
    36
    Engage and start conversations. Offer help and answer questions
    Publish useful content such as articles, etc that your target market would value
    Become a student of each platform
    Add all of your existing friends and contacts to start
    Join groups
  • 37. 3. Start Writing – Drive Google
    11/2/2009
    37
    LinkedIn Questions and Answers
    LinkedIn Groups
    Yahoo Answers
    Comment on Blogs:
    Directories: Alltop.com, Technorati.com, Google blog search
    Facebook Notes
    Amazon Reviews
  • 38. 4. Purchase Your Own Domain
    11/2/2009
    38
    Best Way to Brand Yourself is to have your own URL
    .com
    .me
    .tv
    .net
    .info
    Personal Email name@yourfullname.com
    Point to your LinkedIn Profile
    Secure it now
  • 39. 5. Network and Build Elevator Pitch
    How to find and promote events?
    Church, Meetup.com, LinkedIn, Facebook, Twtvite, Trade Associations, Alumni Groups, Upcoming, Eventbrite, Eventful, Local Paper
    Expect success and “be in the moment”
    Real power in the network of your network
    Elevator Pitch – Personal and Business
    Name, value, example customer
    Memorize it
    Make it unique
    11/2/2009
    39
  • 40. 6. Start Blogging
    Why Blog
    Demonstrate expertise and commitment to an industry
    Develop your personal voice
    Searchable forever within Google
    Multiple touchpoints: RSS, email, and onsite
    Content is King!
    11/2/2009
    40
  • 41. 7. Update Your Status Regularly
    11/2/2009
    41
    • Update your status with unique ways that will induce interaction.
    • 42. Promote your blog, let folks know you started a new job or you are traveling, ask questions.
    • 43. Try to do something every day so your name shows up in folks home page.
  • 8. Post Photos & Video
    Photo’s portray a story
    Video is the easiest way to convey authenticity
    Research shows that average person will complete a video vs. read a blog or eNewsletter
    Click through rate for videos in blogs, newsletters is 2-3 times higher
    Create profile on YouTube
    FlipVideo revolutionized ease of uploading to YouTube
    All outstanding for Google Page rank!
    11/2/2009
    42
    Flickr
  • 44. 9. Speak
    Define your signature speech
    Start speaking for free to service groups, meetups, etc.
    Facilitate a group at church
    Join Toastmasters
    Users groups
    Work
    11/2/2009
    43
  • 45. 10. Productivity Applications - Browser
    11/2/2009
    44
    Ping.FM
    • Update Twitter, LinkedIn, Facebook and other networks all from one internet browser application
    • 46. Ability to update status, blog, or micro-blog or just update one by itself
  • 10. Productivity Applications - Desktop
    11/2/2009
    45
    TweetDeck Desktop App
    • Supports multiple accts
    • 47. URL shortener built-in
    • 48. View profiles
    • 49. Save searches and #hashtags
  • 10. Productivity Applications - Mobile
    11/2/2009
    46
    Pingle for iPhone
    Tweetie for iPhone
  • 50. Final Thoughts
    Own your own brand
    Perfection is the enemy of the good
    The smallest action is far greater than the best intention
    11/2/2009
    47
  • 51. Questions?
    Let’s Connect and Follow Each Other
    11/2/2009
    48
    http://www.mikemerrill.com/twitter
    http://www.mikemerrill.com/linkedin
    http://www.mikemerrill.com/facebook
    mike@mikemerrill.com
    http://www.mikemerrill.com
  • 52. LinkedIn for Business
    Making the Network Transparent
    11/2/2009
    49
  • 53. The Power of Networking
    Fundamental Principals of Networking:
    The real power of the network is in the second degree.
    The real power is in the network of your network.
    So don’t focus on your own network, but ask them to introduce you to their network!
    Where to find Face to Face Networking Events:
    www.meetup.com
    www.linkedin.com
    www.facebook.com
    College Alumni Pages
    Professional Organizations: AMA, SMEI, MTBC
    Church
    Chamber of Commerce
    11/2/2009
    50
  • 54. Online Networking Tools -
    What is Linkedin.com?
    LinkedIn is a business-oriented social networking site founded in December 2002 and launched in May 2003 mainly used for professional networking. As of February 2009, it had more than 35 million registered users, spanning 170 industries.
    11/2/2009
    51
  • 55. The Linkedin Value Prop
    11/2/2009
    52
    2
    1
    Do you know anyone who works in Sales at Oracle?
    3
  • 56. What is Linked In?
    11/2/2009
    53
  • 57. Eleven Ways to Use LinkedIn to Find a Job
    Get the word out
    Get LinkedIn recommendations from your colleagues
    Find out where people with your backgrounds are working
    Find out where people at a company came from. LinkedIn “Company Profiles”
    Find out where people from a company go next
    Check if a company is still hiring.
    Get to the hiring manager
    Get to the right HR person
    Find out the secret job requirements
    Find startups to join
    Build your network before you need it
    11/2/2009
    54
  • 58. 7 Makin’ Bacon Steps on LinkedIn
    Complete Your Profile
    Invite Your Existing Contacts
    Join Groups
    Search for contacts that interest you
    Give and Request Recommendations
    Position Yourself as Authority with Q&A
    Update Status Regularly
    11/2/2009
    55
  • 59. 1. Profile Completeness
    Goal is to get to 100%
    • Keep your profile current to be found in search results, including major search engines
    • 60. Use Keywords liberally throughout your summary and job descriptions
    • 61. Summarize your professional accomplishments
    • 62. Add full career history, education, associations and skills
    • 63. Include recommendations from colleagues, employers, or clients
    • 64. Feature your headshot and links to your website or blog
    11/2/2009
    56
  • 65. 1. Profile URL
    Value of URL
    • Promote in signature, on Facebook, twitter, website
    11/2/2009
    57
  • 66. 2. Connections
    • Start to connect - import from Outlook, Gmail, etc. Find Alumni, colleagues
    • 67. Keep your professional contacts in one place, online
    • 68. Recommend others for jobs or projects
    • 69. Introduce connections to create new business opportunities
    • 70. Seek and offer help for industry best practices
    • 71. “People You May Know”
    11/2/2009
    58
  • 72. 2. Connection Stats
    11/2/2009
    59
  • 73. 3. Groups
    • Create a broader network by joining Groups that fit your knowledge and interests
    • 74. Educational and corporate alumni groups are prevalent
    11/2/2009
    60
  • 75. 4. Search to Find Connections
    Search
    11/2/2009
    61
  • 79. 4. Search Titles
    11/2/2009
    62
  • 80. 4. Keys to Search Success
    11/2/2009
    63
    • Know your target companies (5 – 7)
    • 81. Be creative – associations, schools, bad spellings, etc.
    • 82. Search competitors of target companies
    • 83. Browse Your connections’ connections to find people you missed or forgot
  • 5. Recommendations
    11/2/2009
    64
    How to get recommendations?
    • Request through LinkedIn
    • 84. Ask outside of LinkedIn
    • 85. Give Recommendations to others
  • 6. Answers
    Develop Credibility and demonstrate thought leadership
    Start Answering Questions to drive people to want to learn more about you
    11/2/2009
    65
  • 86. 7. Status
    11/2/2009
    66
    • Update your status with unique ways that will induce interaction.
    • 87. Promote your blog, let folks know you started a new job or you are traveling.
    • 88. Try to do something every day so your name shows up in folks home page.
  • When
    How much time to spend on this?
    2 minutes a week, or
    2 hours a week, or
    2 days a week, or
    All the time (wrong answer).
    It depends on YOU and your NEEDS.
    11/2/2009
    67
  • 89. My Advice
    Set a goal
    Decide who are the people in the best position to help you reach that goal
    Use LinkedIn to find them.
    Do a search.
    Browse the network of your connections.
    Look in your Groups.
    11/2/2009
    68
  • 90. Facebook for Business
    Why 200 Millions Active Users Want You to Be Online
    11/2/2009
    69
  • 91. Agenda
    What is Facebook?
    Why Should You Care?
    How to Get Started
    How to Create a Business Page
    Reporting
    Key Applications
    11/2/2009
    70
  • 92. 11/2/2009
    71
    What is Facebook?
    Facebook is a social utility that connects you with the people around you
    Started at Harvard Business School to replace the printed facebook for students
    A communication and networking tool to build brand
  • 93. 11/2/2009
    72
    Why Should You Care?
    Over 200 Millions Active Users
    Fastest Growing Demographic is over 35
    Highly targeted advertising
    High visibility on search engines
  • 94. How to Get Started – Build Your Profile
    11/2/2009
    73
  • How to Get Started – Connect with Friends
    11/2/2009
    74
    • Upload contacts
    • 99. Friend Finder
    • 100. Search – Classmates, Coworkers, Names
    • 101. Once a friend is requested they have to accept
  • How to Get Started – Privacy
    11/2/2009
    75
    • Change photos and videos so only you can see tagged photos of you
    • 102. Determine what folks can see in public searches
    • 103. Change who can see contact settings
  • How to Create a Business Page
    11/2/2009
    76
    • Make sure logged in
    • 104. Click on “Ads and Pages” icon in lower left corner
    • 105. Select type of business
    URL: http://www.facebook.com/pages/create.php
  • 106. Complete Business Profile
    11/2/2009
    77
  • Create a Business Page that will Attract
    11/2/2009
    78
    Tips to Maximize Reach
    Publish all events, photos and videos possible to draw engagement
    Invite your entire email distribution list to join you on Facebook
    Include Link to Facebook on web site home page
    Add to email signatures
    Import Blog
    POWERFUL: News Feeds are published to home pages of fans
  • 112. 11/2/2009
    79
  • 113. Start Advertising on Facebook
    11/2/2009
    80
    Facebook Ads are very targeted
    Easy to create
    Set a fixed budget
    Get easy view of analytics
    Test various images and positioning statements to see what gets better click through rate
    Promote your URL, Facebook page, or event on Facebook
  • 114. Step 1: Design Your Ad
    11/2/2009
    81
  • 115. Step 2: Target Your Ad
    11/2/2009
    82
  • 116. Step 3: Select Campaign and Budget
    11/2/2009
    83
    • Always choose Pay for Clicks
    • 117. Pick a Budget
    • 118. Hit “Create”
  • Reporting on Page
    11/2/2009
    84
  • 119. Ad Reporting
    11/2/2009
    85
  • 120. Key Applications for your pages
    Involver
    Ping.fm – Allows you to update multiple networks at once from browser or iPhone
    Selective Twitter - #fb at end of tweets
    FBML – Custom HTML
    Add Facebook Connect and Facebook Fan Page Widget to your blogs/websites
    11/2/2009
    86
  • 121. 11/2/2009
    87
  • 122. 11/2/2009
    88
  • 123. 11/2/2009
    89
  • 124. Twitter for Business
    Why ultimate simplicity of 140 characters is changing communication
    11/2/2009
    90
  • 125. Agenda
    What is Twitter?
    Why is it so valuable and popular?
    Ways a business could leverage
    How to sign-up and get started?
    11/2/2009
    91
  • 126. What is Twitter
    11/2/2009
    92
    http://www.youtube.com/watch?v=ddO9idmax0o
  • 127. 11/2/2009
    93
    What is Twitter
    Twitter is a Micro-Blogging service that allows you to share messages up to 140 characters in length
    Real time web
  • 128. Why is it so Valuable & Popular
    11/2/2009
    94
  • 129. Simplicity – Mobility – Open API
    Simplicity
    Easy Interface
    Easy to use
    Mobility
    Text based service that does not require data plan
    iPhone and Blackberry 3rd party apps
    Open API
    Over 1,000 third party apps bring value to community and drive stickiness
    11/2/2009
    95
  • 130. 11/2/2009
    96
    6 million unique monthly visitors
    55 million visits
    (+25 million since Nov)
    Source: PISTACHIO
  • 131. 11/2/2009
    97
    Source: PISTACHIO
    http://twitpic.com/135xa
  • 132.
  • 133. Start Using Twitter Search Now to Listen
    11/2/2009
    99
    http://search.twitter.com
  • 134. Ways a business can leverage
    11/2/2009
    100
  • 135. 11/2/2009
    101
    Brands on Twitter
  • 136. 11/2/2009
    102
    Source Shawn Morton
    Asking or Answering Questions
    • Users leverage the power of Twitter’s 5 million monthly unique users to get answers
    • 137. Anyone can find your question and send you an answer
    • 138. Posts are public, one answer can help others with the same question
    11/2/2009
    102
  • 139. 11/2/2009
    103
    Source Shawn Morton
    Customer Service
    • Monitoring keywords to find customer praise or customer complaints.
    • 140. Responding to customers in a timely fashion
    • 141. Comcast uses Twitter to overcome call center delays; staff of 15 dedicated to it
    11/2/2009
    103
  • 142. 11/2/2009
    104
    Source Shawn Morton
    Covering or following live events
    • Twitter has become a source for breaking news before major media picks it up
    • 143. Used to cover live events as well
    • 144. SXSWi, Consumer Electronics Show, MacWorld Expo, election, sports
    11/2/2009
    104
  • 145. 11/2/2009
    105
    Marketing a Product or Service
    • With large companies joining in droves there is a great opportunity to use this medium to promote new products, special offers, etc
    • 146. Many , like Southwest have specific offers on Twitter to test effectiveness but also control reach, to some extent
    11/2/2009
    105
  • 147. How to Get Started
    11/2/2009
    106
  • 148. 11/2/2009
    107
    Easy to sign up
  • 149. Personal or Business Username
    My advice – start with personal. Learn how to use the tool. Use your name as username. Branding 101.
    Immediately reserve your company name if available. It’s a land grab
    There are 3rd party applications and iPhone apps to manage multiple accounts.
    11/2/2009
    108
  • 150. Basics: Twitter Language
    @[username] - Used when someone is replying to someone’s tweet or wants to give recognition to another twitterer
    RT: - (Re-Tweet) Used to re-broadcast someone else’s tweet to your followers. Basically a forward with credit to the original poster.
    DM: Direct Message. Only you and the user see the message
    #[hashtag] – Used to identify a group, trend or topic
    #followfriday – common occurrence where folks recommend people to their followers to follow
    11/2/2009
    109
  • 151. Follow Influential Tweeple and Local People
    http://www.twellow.com
    http://www.twitterlocal.net
    http://www.nearbytweets.com
    http://www.twittergrader.com
    11/2/2009
    110
  • 152. Create a branded background
    11/2/2009
    111
  • 153. Twitter - What Not To Do
    11/2/2009
    112
  • 154. Social Media Etiquette
    Listen – Understand the Territory
    Talk – Share with blogs, videos, etc
    Energize – Get your customers to talk
    Support – Let customers help each other
    Embrace – Customers as collaborators
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  • 155. Final Thoughts on Social Media
    Be useful.
    Provide value.
    Rethink audience.
    Rethink message.
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  • 156. Questions?
    Let’s Connect and Follow Each Other
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    @mikedmerrill
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    http://www.mikemerrill.com