KickApps Business Results with Social Media Seminar - ROI, Trends, Social Media Club of Dallas

02/27/10 Chief Bacon Maker and Marketing Strategist, Bacon Marketing President, Social Media Club of Dallas @mikedmerrill

I Know I Saw My ROI Around Here Somewhere

02/27/10 - Zena Weist, Director of Social Media, H&R Block "If your word of mouth isn't positive, forget about brand awareness and consideration, if word of mouth is bad, there is no consideration.“

Are You Even Measuring ROI? 02/27/10

What Are You Measuring 02/27/10

What is your Goal?
Increase Revenue
Increase in new customers
Increase in revenue from existing customers
Reduce Costs
Lower Cost of Customer Acquisition
Lower Cost of Customer Service
02/27/10

Evolution of Measurement
Non Financial
Offsite
Clickthroughs
Facebook Fans
Facebook Comments
Twitter Followers
Retweets
YouTube Views
YouTube Comments
Sentiment
Mentions
Social
Press
Non Financial
Website
Unique Visitors
Page Views
Time on Site
PageRank
Non Financial
Conversions
Contact form
Inbound Calls
Downloads
Event Registrations
Opt-in to email
Subscribe to Blog
Register for Online Community
Employment Apps
In-Store Visits
Support Calls
Returns

Map Activity Timeline 02/27/10 Month 1 Month 2 Month 3 Month 4 Activated Twitter Added Twitter to Website Published Fan Page Added Fanpage to Website Press Release Published Blog Post Tweeted new offer Published Blog Post Posted Promotion to FB Spoke at Conference Held Webinar Industry Analyst Mentions Product Launch Leaked picture of product on FB New Product Announced Customer Case Study Comment o Fast Company Blog Posted First YouTube Video Posted pictures to FB Fan Page Publish Blog Post Announce Quarterly Earnings
Overlay non-financial and financial to activity
# of transactions, in store visits, coupon redemptions
Revenue

Define Your Success Metrics 02/27/10

Now we’re Makin’ Bacon
02/27/10

1. Growth of Niche Networks 02/27/10

2. User Generated Content and Brands 02/27/10

3. Mobile is the 2 nd Screen 02/27/10

3. Mobile is the 2 nd Screen
Video and Content consumption
Touch Screen
Cloud Computing – Facebook Connect
Augmented Reality
Mobile Camera
02/27/10 Pizza Hut iPhone app generated $1 Million in sales in 2009

4. Location, Location, Location 02/27/10 Brightkite Gowalla Foursquare

02/27/10

Social Media Club Mission
Promote media literacy,
Promote standard technologies,
Encourage ethical behavior, and
Share best practices.
Social Media Club hosts conversations that explore key issues facing our society as technologies transform the way we connect, communicate, collaborate and relate to each other.

SMC Dallas Branding and Social Sites
Name: Social Media Club of Dallas
Hashtag: #smcdallas
Website and Blog: http://www.smcdallas.org
Twitter: @smcdallas
Facebook: http://www.facebook.com/smcdallas
LinkedIn: Search for Social Media Club Dallas
Flickr: http://www.flickr.com/groups/smcdallas

Upcoming SMC Dallas Events
March 10 th , 2010
Tweetup Location: LaDuni Northpark @LaDuniLove
March 23 rd , 2010
Jason Falls, @jasonfalls
Silver Sponsor: Mutual Mind @MutualMind
April 8 th , 2010
Tweetup Location: TBD
April 22 nd , 2010
Shama Hyder and/or Giovanni Gallucci Book Launch
May 20 th , 2010
Tim Hayden @TheTimHayden
Confirmed Speakers –Dates TBD
Erik Qualman @equalman
Scott Stratten @unmarketing

KickApps Business Results with Social Media Seminar - ROI, Trends, Social Media Club of Dallas

by Mike D. Merrill on Feb 26, 2010

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KickApps Business Results with Social Media Seminar - ROI, Trends, Social Media Club of Dallas — Presentation Transcript

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