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Baskin-Robbins Ice Cream Social with Facebook, Twitter and Flickr
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Baskin-Robbins Ice Cream Social with Facebook, Twitter and Flickr

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Presentation outlines integrated social media and in store marketing campaign for 31 Cent Scoop Night on 4/28/10. Includes Facebook application, twitter promo, email marketing, mobile, in store, and …

Presentation outlines integrated social media and in store marketing campaign for 31 Cent Scoop Night on 4/28/10. Includes Facebook application, twitter promo, email marketing, mobile, in store, and flickr. http://www.mikemerrill.com

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Transcript

  • 1. BasKins-Robbins Ice Cream Social
    31 Cent Scoop Night 4/28/10
    Benefitting National Fallen Firefighters Foundation
    4/28/2010
    1
    Mike D. Merrill
    Chief Bacon Maker and Marketing Strategist, Bacon Marketing
    President, Social Media Club of Dallas
    @mikedmerrill
  • 2. Multi-Channel Integrated Cause Marketing Campaign
    Facebook
    Twitter
    Web
    Email
    In Store and Mobile
    4/28/2010
    2
  • 3. Facebook – Event Entry Point
    4/28/2010
    3
    Select the Donate Your Status Application
  • 4. Facebook – Application
    4/28/2010
    4
    Here you can Like the application as well as install it
  • 5. Facebook – Install and Permission
    4/28/2010
    5
  • 6. Facebook – Donate Status Application
    4/28/2010
    6
    Determine what your donated status will say with choice of 3 updates
    Determine frequency. Once or every 3 hours.
  • 7. Facebook – Personal Profile after install
    4/28/2010
    7
  • 8. Facebook – Personal Profile Details
    4/28/2010
    8
    Status updated with link to application making it easy for others to install
    Notice the installation and like of pages makes 4 impressions to my profile and one that is very recognizable
  • 9. Facebook – The Baskin Robbins Fan Page
    4/28/2010
    9
  • 10. Facebook – Status Update Day of Event
    4/28/2010
    10
  • 11. Twitter – Promotes Event as well
    4/28/2010
    11
  • 12. Website – Top of Page
    4/28/2010
    12
    Opt in for email to get reminder
    Call to action to follow on Twitter and Like on Facebook
    Encourages users to update to their Flickr page
  • 13. Website – Scroll down
    4/28/2010
    13
    Twitter Stream
  • 14. Email Reminder Day Before
    4/28/2010
    14
  • 15. In Store – Entrance and Exit
    4/28/2010
    15
  • 16. In Store – Display
    4/28/2010
    16
  • 17. In Store – Mobile Campaign
    4/28/2010
    17
  • 18. In Store – Point of Sale
    4/28/2010
    18
  • 19. Questions?
    Let’s Connect and Follow Each Other
    4/28/2010
    19
    http://www.mikemerrill.com/twitter
    http://www.mikemerrill.com/linkedin
    http://www.mikemerrill.com/facebook
    mike@mikemerrill.com
    http://www.mikemerrill.com