Baskin-Robbins Ice Cream Social with Facebook, Twitter and Flickr

  • 2,005 views
Uploaded on

Presentation outlines integrated social media and in store marketing campaign for 31 Cent Scoop Night on 4/28/10. Includes Facebook application, twitter promo, email marketing, mobile, in store, and …

Presentation outlines integrated social media and in store marketing campaign for 31 Cent Scoop Night on 4/28/10. Includes Facebook application, twitter promo, email marketing, mobile, in store, and flickr. http://www.mikemerrill.com

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
2,005
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
43
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. BasKins-Robbins Ice Cream Social
    31 Cent Scoop Night 4/28/10
    Benefitting National Fallen Firefighters Foundation
    4/28/2010
    1
    Mike D. Merrill
    Chief Bacon Maker and Marketing Strategist, Bacon Marketing
    President, Social Media Club of Dallas
    @mikedmerrill
  • 2. Multi-Channel Integrated Cause Marketing Campaign
    Facebook
    Twitter
    Web
    Email
    In Store and Mobile
    4/28/2010
    2
  • 3. Facebook – Event Entry Point
    4/28/2010
    3
    Select the Donate Your Status Application
  • 4. Facebook – Application
    4/28/2010
    4
    Here you can Like the application as well as install it
  • 5. Facebook – Install and Permission
    4/28/2010
    5
  • 6. Facebook – Donate Status Application
    4/28/2010
    6
    Determine what your donated status will say with choice of 3 updates
    Determine frequency. Once or every 3 hours.
  • 7. Facebook – Personal Profile after install
    4/28/2010
    7
  • 8. Facebook – Personal Profile Details
    4/28/2010
    8
    Status updated with link to application making it easy for others to install
    Notice the installation and like of pages makes 4 impressions to my profile and one that is very recognizable
  • 9. Facebook – The Baskin Robbins Fan Page
    4/28/2010
    9
  • 10. Facebook – Status Update Day of Event
    4/28/2010
    10
  • 11. Twitter – Promotes Event as well
    4/28/2010
    11
  • 12. Website – Top of Page
    4/28/2010
    12
    Opt in for email to get reminder
    Call to action to follow on Twitter and Like on Facebook
    Encourages users to update to their Flickr page
  • 13. Website – Scroll down
    4/28/2010
    13
    Twitter Stream
  • 14. Email Reminder Day Before
    4/28/2010
    14
  • 15. In Store – Entrance and Exit
    4/28/2010
    15
  • 16. In Store – Display
    4/28/2010
    16
  • 17. In Store – Mobile Campaign
    4/28/2010
    17
  • 18. In Store – Point of Sale
    4/28/2010
    18
  • 19. Questions?
    Let’s Connect and Follow Each Other
    4/28/2010
    19
    http://www.mikemerrill.com/twitter
    http://www.mikemerrill.com/linkedin
    http://www.mikemerrill.com/facebook
    mike@mikemerrill.com
    http://www.mikemerrill.com