Baskin-Robbins Ice Cream Social with Facebook, Twitter and Flickr

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Presentation outlines integrated social media and in store marketing campaign for 31 Cent Scoop Night on 4/28/10. Includes Facebook application, twitter promo, email marketing, mobile, in store, and flickr. http://www.mikemerrill.com

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Baskin-Robbins Ice Cream Social with Facebook, Twitter and Flickr

  1. 1. BasKins-Robbins Ice Cream Social<br />31 Cent Scoop Night 4/28/10<br />Benefitting National Fallen Firefighters Foundation<br />4/28/2010<br />1<br />Mike D. Merrill<br />Chief Bacon Maker and Marketing Strategist, Bacon Marketing<br />President, Social Media Club of Dallas <br />@mikedmerrill<br />
  2. 2. Multi-Channel Integrated Cause Marketing Campaign<br />Facebook<br />Twitter<br />Web<br />Email<br />In Store and Mobile<br />4/28/2010<br />2<br />
  3. 3. Facebook – Event Entry Point<br />4/28/2010<br />3<br />Select the Donate Your Status Application<br />
  4. 4. Facebook – Application<br />4/28/2010<br />4<br />Here you can Like the application as well as install it<br />
  5. 5. Facebook – Install and Permission<br />4/28/2010<br />5<br />
  6. 6. Facebook – Donate Status Application<br />4/28/2010<br />6<br />Determine what your donated status will say with choice of 3 updates<br />Determine frequency. Once or every 3 hours. <br />
  7. 7. Facebook – Personal Profile after install<br />4/28/2010<br />7<br />
  8. 8. Facebook – Personal Profile Details<br />4/28/2010<br />8<br />Status updated with link to application making it easy for others to install<br />Notice the installation and like of pages makes 4 impressions to my profile and one that is very recognizable<br />
  9. 9. Facebook – The Baskin Robbins Fan Page<br />4/28/2010<br />9<br />
  10. 10. Facebook – Status Update Day of Event<br />4/28/2010<br />10<br />
  11. 11. Twitter – Promotes Event as well <br />4/28/2010<br />11<br />
  12. 12. Website – Top of Page<br />4/28/2010<br />12<br />Opt in for email to get reminder<br />Call to action to follow on Twitter and Like on Facebook<br />Encourages users to update to their Flickr page<br />
  13. 13. Website – Scroll down<br />4/28/2010<br />13<br />Twitter Stream<br />
  14. 14. Email Reminder Day Before<br />4/28/2010<br />14<br />
  15. 15. In Store – Entrance and Exit<br />4/28/2010<br />15<br />
  16. 16. In Store – Display<br />4/28/2010<br />16<br />
  17. 17. In Store – Mobile Campaign<br />4/28/2010<br />17<br />
  18. 18. In Store – Point of Sale<br />4/28/2010<br />18<br />
  19. 19. Questions?<br />Let’s Connect and Follow Each Other<br />4/28/2010<br />19<br />http://www.mikemerrill.com/twitter<br />http://www.mikemerrill.com/linkedin<br />http://www.mikemerrill.com/facebook<br />mike@mikemerrill.com<br />http://www.mikemerrill.com<br />

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