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Baskin-Robbins Ice Cream Social with Facebook, Twitter and Flickr
 

Baskin-Robbins Ice Cream Social with Facebook, Twitter and Flickr

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Presentation outlines integrated social media and in store marketing campaign for 31 Cent Scoop Night on 4/28/10. Includes Facebook application, twitter promo, email marketing, mobile, in store, and ...

Presentation outlines integrated social media and in store marketing campaign for 31 Cent Scoop Night on 4/28/10. Includes Facebook application, twitter promo, email marketing, mobile, in store, and flickr. http://www.mikemerrill.com

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    Baskin-Robbins Ice Cream Social with Facebook, Twitter and Flickr Baskin-Robbins Ice Cream Social with Facebook, Twitter and Flickr Presentation Transcript

    • BasKins-Robbins Ice Cream Social
      31 Cent Scoop Night 4/28/10
      Benefitting National Fallen Firefighters Foundation
      4/28/2010
      1
      Mike D. Merrill
      Chief Bacon Maker and Marketing Strategist, Bacon Marketing
      President, Social Media Club of Dallas
      @mikedmerrill
    • Multi-Channel Integrated Cause Marketing Campaign
      Facebook
      Twitter
      Web
      Email
      In Store and Mobile
      4/28/2010
      2
    • Facebook – Event Entry Point
      4/28/2010
      3
      Select the Donate Your Status Application
    • Facebook – Application
      4/28/2010
      4
      Here you can Like the application as well as install it
    • Facebook – Install and Permission
      4/28/2010
      5
    • Facebook – Donate Status Application
      4/28/2010
      6
      Determine what your donated status will say with choice of 3 updates
      Determine frequency. Once or every 3 hours.
    • Facebook – Personal Profile after install
      4/28/2010
      7
    • Facebook – Personal Profile Details
      4/28/2010
      8
      Status updated with link to application making it easy for others to install
      Notice the installation and like of pages makes 4 impressions to my profile and one that is very recognizable
    • Facebook – The Baskin Robbins Fan Page
      4/28/2010
      9
    • Facebook – Status Update Day of Event
      4/28/2010
      10
    • Twitter – Promotes Event as well
      4/28/2010
      11
    • Website – Top of Page
      4/28/2010
      12
      Opt in for email to get reminder
      Call to action to follow on Twitter and Like on Facebook
      Encourages users to update to their Flickr page
    • Website – Scroll down
      4/28/2010
      13
      Twitter Stream
    • Email Reminder Day Before
      4/28/2010
      14
    • In Store – Entrance and Exit
      4/28/2010
      15
    • In Store – Display
      4/28/2010
      16
    • In Store – Mobile Campaign
      4/28/2010
      17
    • In Store – Point of Sale
      4/28/2010
      18
    • Questions?
      Let’s Connect and Follow Each Other
      4/28/2010
      19
      http://www.mikemerrill.com/twitter
      http://www.mikemerrill.com/linkedin
      http://www.mikemerrill.com/facebook
      mike@mikemerrill.com
      http://www.mikemerrill.com