@MikeDMerrill
4 Tech Trends
@MikeDMerrill
Tech Trends
ReachLocal
Mike Merrill
@MikeDMerrill
@MikeDMerrill
3
Organizations
Experience
Education
Companies
•  Digital Strategy and Demand Generation
•  Social Media & C...
@MikeDMerrill
Forget About Technology
“It’s all about human needs. We will use
whatever technology that will make it easie...
@MikeDMerrill
Mega Trend 1
Mobile
@MikeDMerrill
Smartphone shipments > PCs est. 2012
November 2010
@MikeDMerrill
Smartphone shipments > PCs February 2011
February 2011
@MikeDMerrill
% of Time Spent in Media vs. % of Ad Spend
@MikeDMerrill
@MikeDMerrill
Mobile is The First Screen
@MikeDMerrill
@MikeDMerrill
Mobile Gas Station Apps
Fuel Finder Gas Buddy RoadNinja RoadAhead Waze
@MikeDMerrill
@MikeDMerrill
Local Marketing Fail
45%
are not doing
geo-modified
paid search
40%
are not
managing local
business listings...
@MikeDMerrill
Local Search: Google+ Local
@MikeDMerrill
Local Search: Foursquare
@MikeDMerrill
Local Search: Facebook
@MikeDMerrill
Local Search: AroundMe
@MikeDMerrill
Future of Mobile?
@MikeDMerrill
@MikeDMerrill
@MikeDMerrill
@MikeDMerrill
@MikeDMerrill
@MikeDMerrill
@MikeDMerrill
@MikeDMerrill
@MikeDMerrill
Using IFTTT for automation
@MikeDMerrill
IFTTT Recipes for WeMo & Smartthings
@MikeDMerrill
Text to Turn Outlet Off
@MikeDMerrill
Call Me If The Liquor Cabinet Opens
@MikeDMerrill
@MikeDMerrill
Mega Trend 3
3D Printing
@MikeDMerrill
@MikeDMerrill
@MikeDMerrill
@MikeDMerrill
Mass customization of
meals based on personal
data in the cloud and rise
of 3D printers
@MikeDMerrill
@MikeDMerrill
@MikeDMerrill
@MikeDMerrillLiberator: First 3D Printed Gun
@MikeDMerrill
@MikeDMerrill
UPS offers 3D Printing at their stores
@MikeDMerrill
@MikeDMerrill
@MikeDMerrill
3D Printer Will Disrupt Industries
•  How do we ensure copyright protection?
•  How can you regulate an indu...
@MikeDMerrill
@MikeDMerrill
@MikeDMerrill
@MikeDMerrill
6 Key Industries Affected
•  Labor: oDesk, Elance, Taskrabbit
•  Transportation: Uber, Lyft, RelayRide, Carp...
@MikeDMerrill
“The Currency of the New Economy is Trust”
- Rachel Botsman
@MikeDMerrill
@MikeDMerrill
How to participate
•  Provide hybrid/electric charging station – Volt, Tesla, Leaf, etc.
•  Host ZipCar rent...
@MikeDMerrill
1 Understand how economy is driving tech transformation
2 Look at the edges
3 Don’t need to be early adopter...
@MikeDMerrill
Questions?
•  TWITTER: @MikeDMerrill
•  EMAIL: Mike.Merrill@ReachLocal.com
•  BLOG: http://blog.reachlocal.c...
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4 Technology Trends to Watch - Growth of Mobile, Internet of Things, 3D Printing and Collaborative Consumption - Mike Merrill Pinnacle Summit

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Presentation delivered as a Keynote at The Pinnacle Corporation's Annual Customer Event. Discusses mobile, Internet of Things, 3D Printing, and Collaborative Consumption. Mentions IFTTT, SmartThings, Belkin WeMo, MakerBot, Foursquare among others

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4 Technology Trends to Watch - Growth of Mobile, Internet of Things, 3D Printing and Collaborative Consumption - Mike Merrill Pinnacle Summit

  1. 1. @MikeDMerrill 4 Tech Trends
  2. 2. @MikeDMerrill Tech Trends ReachLocal Mike Merrill @MikeDMerrill
  3. 3. @MikeDMerrill 3 Organizations Experience Education Companies •  Digital Strategy and Demand Generation •  Social Media & Content Marketing •  Sales & Business Development •  Product Marketing & Management •  Operations Management •  Accounting
  4. 4. @MikeDMerrill Forget About Technology “It’s all about human needs. We will use whatever technology that will make it easier to satisfy our needs, express ourselves online, connect to others or simplify our lives.” -  David Rowan Founding Editor, Wired UK
  5. 5. @MikeDMerrill Mega Trend 1 Mobile
  6. 6. @MikeDMerrill Smartphone shipments > PCs est. 2012 November 2010
  7. 7. @MikeDMerrill Smartphone shipments > PCs February 2011 February 2011
  8. 8. @MikeDMerrill % of Time Spent in Media vs. % of Ad Spend
  9. 9. @MikeDMerrill
  10. 10. @MikeDMerrill Mobile is The First Screen
  11. 11. @MikeDMerrill
  12. 12. @MikeDMerrill Mobile Gas Station Apps Fuel Finder Gas Buddy RoadNinja RoadAhead Waze
  13. 13. @MikeDMerrill
  14. 14. @MikeDMerrill Local Marketing Fail 45% are not doing geo-modified paid search 40% are not managing local business listings 34% are not doing online directory ads 55% are not on local online review sites
  15. 15. @MikeDMerrill Local Search: Google+ Local
  16. 16. @MikeDMerrill Local Search: Foursquare
  17. 17. @MikeDMerrill Local Search: Facebook
  18. 18. @MikeDMerrill Local Search: AroundMe
  19. 19. @MikeDMerrill Future of Mobile?
  20. 20. @MikeDMerrill
  21. 21. @MikeDMerrill
  22. 22. @MikeDMerrill
  23. 23. @MikeDMerrill
  24. 24. @MikeDMerrill
  25. 25. @MikeDMerrill
  26. 26. @MikeDMerrill
  27. 27. @MikeDMerrill
  28. 28. @MikeDMerrill Using IFTTT for automation
  29. 29. @MikeDMerrill IFTTT Recipes for WeMo & Smartthings
  30. 30. @MikeDMerrill Text to Turn Outlet Off
  31. 31. @MikeDMerrill Call Me If The Liquor Cabinet Opens
  32. 32. @MikeDMerrill
  33. 33. @MikeDMerrill Mega Trend 3 3D Printing
  34. 34. @MikeDMerrill
  35. 35. @MikeDMerrill
  36. 36. @MikeDMerrill
  37. 37. @MikeDMerrill Mass customization of meals based on personal data in the cloud and rise of 3D printers
  38. 38. @MikeDMerrill
  39. 39. @MikeDMerrill
  40. 40. @MikeDMerrill
  41. 41. @MikeDMerrillLiberator: First 3D Printed Gun
  42. 42. @MikeDMerrill
  43. 43. @MikeDMerrill UPS offers 3D Printing at their stores
  44. 44. @MikeDMerrill
  45. 45. @MikeDMerrill
  46. 46. @MikeDMerrill 3D Printer Will Disrupt Industries •  How do we ensure copyright protection? •  How can you regulate an industry such as print on demand guns, drug making equipment, etc.? •  How will shipping and warehousing companies be affected? •  Will a company be able to manage a recall when replacement parts are printed on demand? •  Who is liable if a printed on demand part causes negligence?
  47. 47. @MikeDMerrill
  48. 48. @MikeDMerrill
  49. 49. @MikeDMerrill
  50. 50. @MikeDMerrill 6 Key Industries Affected •  Labor: oDesk, Elance, Taskrabbit •  Transportation: Uber, Lyft, RelayRide, Carpooling.com, ZipCar •  Hospitality: AirBnB, HomeExchange •  Office Rental: Liquidspace, OpenDesks, PivotDesk •  Banking: LendingClub, Prosper, Kickstarter •  Products & Apparel: Chegg, Bookcrossing, Rent the Runway, UseSold.com, Toyswap
  51. 51. @MikeDMerrill “The Currency of the New Economy is Trust” - Rachel Botsman
  52. 52. @MikeDMerrill
  53. 53. @MikeDMerrill How to participate •  Provide hybrid/electric charging station – Volt, Tesla, Leaf, etc. •  Host ZipCar rental spots •  UPS / Amazon Lockerbox •  Rent underutilized assets
  54. 54. @MikeDMerrill 1 Understand how economy is driving tech transformation 2 Look at the edges 3 Don’t need to be early adopter but fast follower 4 Relentlessly test, measure and iterate with data
  55. 55. @MikeDMerrill Questions? •  TWITTER: @MikeDMerrill •  EMAIL: Mike.Merrill@ReachLocal.com •  BLOG: http://blog.reachlocal.com •  WEBSITE: http://www.reachlocal.com •  TWITTER: @ReachLocal

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