4 Technology Trends to Watch - Growth of Mobile, Internet of Things, 3D Printing and Collaborative Consumption - Mike Merrill Pinnacle Summit
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4 Technology Trends to Watch - Growth of Mobile, Internet of Things, 3D Printing and Collaborative Consumption - Mike Merrill Pinnacle Summit

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Presentation delivered as a Keynote at The Pinnacle Corporation's Annual Customer Event. Discusses mobile, Internet of Things, 3D Printing, and Collaborative Consumption. Mentions IFTTT, SmartThings, ...

Presentation delivered as a Keynote at The Pinnacle Corporation's Annual Customer Event. Discusses mobile, Internet of Things, 3D Printing, and Collaborative Consumption. Mentions IFTTT, SmartThings, Belkin WeMo, MakerBot, Foursquare among others

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4 Technology Trends to Watch - Growth of Mobile, Internet of Things, 3D Printing and Collaborative Consumption - Mike Merrill Pinnacle Summit 4 Technology Trends to Watch - Growth of Mobile, Internet of Things, 3D Printing and Collaborative Consumption - Mike Merrill Pinnacle Summit Presentation Transcript

  • @MikeDMerrill 4 Tech Trends
  • @MikeDMerrill Tech Trends ReachLocal Mike Merrill @MikeDMerrill
  • @MikeDMerrill 3 Organizations Experience Education Companies •  Digital Strategy and Demand Generation •  Social Media & Content Marketing •  Sales & Business Development •  Product Marketing & Management •  Operations Management •  Accounting
  • @MikeDMerrill Forget About Technology “It’s all about human needs. We will use whatever technology that will make it easier to satisfy our needs, express ourselves online, connect to others or simplify our lives.” -  David Rowan Founding Editor, Wired UK
  • @MikeDMerrill Mega Trend 1 Mobile
  • @MikeDMerrill Smartphone shipments > PCs est. 2012 November 2010
  • @MikeDMerrill Smartphone shipments > PCs February 2011 February 2011
  • @MikeDMerrill % of Time Spent in Media vs. % of Ad Spend
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  • @MikeDMerrill Mobile is The First Screen
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  • @MikeDMerrill Mobile Gas Station Apps Fuel Finder Gas Buddy RoadNinja RoadAhead Waze
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  • @MikeDMerrill Local Marketing Fail 45% are not doing geo-modified paid search 40% are not managing local business listings 34% are not doing online directory ads 55% are not on local online review sites
  • @MikeDMerrill Local Search: Google+ Local
  • @MikeDMerrill Local Search: Foursquare
  • @MikeDMerrill Local Search: Facebook
  • @MikeDMerrill Local Search: AroundMe
  • @MikeDMerrill Future of Mobile?
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  • @MikeDMerrill Using IFTTT for automation
  • @MikeDMerrill IFTTT Recipes for WeMo & Smartthings
  • @MikeDMerrill Text to Turn Outlet Off
  • @MikeDMerrill Call Me If The Liquor Cabinet Opens
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  • @MikeDMerrill Mega Trend 3 3D Printing
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  • @MikeDMerrill Mass customization of meals based on personal data in the cloud and rise of 3D printers
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  • @MikeDMerrillLiberator: First 3D Printed Gun
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  • @MikeDMerrill UPS offers 3D Printing at their stores
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  • @MikeDMerrill 3D Printer Will Disrupt Industries •  How do we ensure copyright protection? •  How can you regulate an industry such as print on demand guns, drug making equipment, etc.? •  How will shipping and warehousing companies be affected? •  Will a company be able to manage a recall when replacement parts are printed on demand? •  Who is liable if a printed on demand part causes negligence?
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  • @MikeDMerrill 6 Key Industries Affected •  Labor: oDesk, Elance, Taskrabbit •  Transportation: Uber, Lyft, RelayRide, Carpooling.com, ZipCar •  Hospitality: AirBnB, HomeExchange •  Office Rental: Liquidspace, OpenDesks, PivotDesk •  Banking: LendingClub, Prosper, Kickstarter •  Products & Apparel: Chegg, Bookcrossing, Rent the Runway, UseSold.com, Toyswap
  • @MikeDMerrill “The Currency of the New Economy is Trust” - Rachel Botsman
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  • @MikeDMerrill How to participate •  Provide hybrid/electric charging station – Volt, Tesla, Leaf, etc. •  Host ZipCar rental spots •  UPS / Amazon Lockerbox •  Rent underutilized assets
  • @MikeDMerrill 1 Understand how economy is driving tech transformation 2 Look at the edges 3 Don’t need to be early adopter but fast follower 4 Relentlessly test, measure and iterate with data
  • @MikeDMerrill Questions? •  TWITTER: @MikeDMerrill •  EMAIL: Mike.Merrill@ReachLocal.com •  BLOG: http://blog.reachlocal.com •  WEBSITE: http://www.reachlocal.com •  TWITTER: @ReachLocal