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Engaging the Academic Community: Library as Storytelling Platform
 

Engaging the Academic Community: Library as Storytelling Platform

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Social media engagement with your academic community can be more than just 'likes.' The “My #HuntLibrary photo project encourages visitors to publicize the Hunt Library through the photo-sharing ...

Social media engagement with your academic community can be more than just 'likes.' The “My #HuntLibrary photo project encourages visitors to publicize the Hunt Library through the photo-sharing platform Instagram, helping to foster a sense of community ownership of the new building. Images from this crowdsourced documentation effort will be selected to become part of our permanent digital collections.

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    Engaging the Academic Community: Library as Storytelling Platform Engaging the Academic Community: Library as Storytelling Platform Presentation Transcript

    • Engaging the Academic Community: Library as Storytelling Platform Mike Nutt, Digital Media Librarian Jason Casden, Lead Librarian, Digital Services Development
    • 2012: WHAT’S OUR SOCIAL MEDIA STRATEGY? Photo credit: © Jeff Goldberg - ESTO
    • #DHHILL on Instagram
    • Community Voices
    • 1175+ photographers 2900+ images
    • Battle
    • Social
    • Popularity Algorithm
    • RESPONSIVE DESIGN
    • Blending Online/Offline Community
    • ARCHIVING REACTIONS
    • USAGE OVER 10 MONTHS 2900+ images 7560+ "likes" 70,000+ "battles" 34,000+ visits 221,000+ pageviews 1000+ donor agreements 2 objections
    • WHY DID PEOPLE PARTICIPATE? For other Instagram users to see my picture: 83% To contribute a picture to the NC State archives: 75% I wanted to win the iPad Mini: 58% To see my picture on a public display in the Hunt Library or D. H. Hill Library: 50% Other: 25%
    • OPEN SOURCE Code: lentil https://github.com/NCSU-Libraries/lentil
    • go.ncsu.edu/myhunt Mike Nutt | mrnutt@ncsu.edu | @splendidmike Jason Casden | jmcasden@ncsu.edu | @cazzerson