Engaging the Academic
Community: Library as
Storytelling Platform
Mike Nutt, Digital Media Librarian
Jason Casden, Lead Li...
2012: WHAT’S OUR SOCIAL MEDIA STRATEGY?

Photo credit: © Jeff Goldberg - ESTO
#DHHILL on Instagram
Community
Voices
1175+ photographers

2900+ images
Battle
Social
Popularity Algorithm
RESPONSIVE DESIGN
Blending Online/Offline
Community
ARCHIVING REACTIONS
USAGE

OVER

10

MONTHS

2900+ images
7560+ "likes"
70,000+ "battles"
34,000+ visits
221,000+ pageviews
1000+ donor agreem...
WHY

DID PEOPLE PARTICIPATE?

For other Instagram users to see my picture: 83%
To contribute a picture to the NC State arc...
OPEN SOURCE Code: lentil

https://github.com/NCSU-Libraries/lentil
go.ncsu.edu/myhunt
Mike Nutt | mrnutt@ncsu.edu | @splendidmike
Jason Casden | jmcasden@ncsu.edu | @cazzerson
Engaging the Academic Community: Library as Storytelling Platform
Engaging the Academic Community: Library as Storytelling Platform
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Engaging the Academic Community: Library as Storytelling Platform

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Social media engagement with your academic community can be more than just 'likes.' The “My #HuntLibrary photo project encourages visitors to publicize the Hunt Library through the photo-sharing platform Instagram, helping to foster a sense of community ownership of the new building. Images from this crowdsourced documentation effort will be selected to become part of our permanent digital collections.

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Engaging the Academic Community: Library as Storytelling Platform

  1. 1. Engaging the Academic Community: Library as Storytelling Platform Mike Nutt, Digital Media Librarian Jason Casden, Lead Librarian, Digital Services Development
  2. 2. 2012: WHAT’S OUR SOCIAL MEDIA STRATEGY? Photo credit: © Jeff Goldberg - ESTO
  3. 3. #DHHILL on Instagram
  4. 4. Community Voices
  5. 5. 1175+ photographers 2900+ images
  6. 6. Battle
  7. 7. Social
  8. 8. Popularity Algorithm
  9. 9. RESPONSIVE DESIGN
  10. 10. Blending Online/Offline Community
  11. 11. ARCHIVING REACTIONS
  12. 12. USAGE OVER 10 MONTHS 2900+ images 7560+ "likes" 70,000+ "battles" 34,000+ visits 221,000+ pageviews 1000+ donor agreements 2 objections
  13. 13. WHY DID PEOPLE PARTICIPATE? For other Instagram users to see my picture: 83% To contribute a picture to the NC State archives: 75% I wanted to win the iPad Mini: 58% To see my picture on a public display in the Hunt Library or D. H. Hill Library: 50% Other: 25%
  14. 14. OPEN SOURCE Code: lentil https://github.com/NCSU-Libraries/lentil
  15. 15. go.ncsu.edu/myhunt Mike Nutt | mrnutt@ncsu.edu | @splendidmike Jason Casden | jmcasden@ncsu.edu | @cazzerson

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