Unwrapped - 7 Keys to Creating an Innovative Workplace Culture - Mike Brown, The Brainzooming Group

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An innovative workplace culture doesn't happen by accident. "Unwrapped" highlights seven key behaviors of innovative organizations along with tools and exercises to diagnosis, strategize, and create a more innovative work environment.

Unwrapped - 7 Keys to Creating an Innovative Workplace Culture - Mike Brown, The Brainzooming Group

  1. 1. Creating an Innovative Workplace Culture Brainzooming™ Unwrapped – Mike Brown The Brainzooming Group September 2014 @Brainzooming © Mike Brown, 2014
  2. 2. Brainzooming™ @Brainzooming © Mike Brown, 2014
  3. 3. Brainzooming™ eBooks Online at: Brainzooming.com/CFMA @Brainzooming © Mike Brown, 2014
  4. 4. Is creating an innovative culture Brainzooming™ @Brainzooming © Mike Brown, 2014 kind of a big deal? What do you think?
  5. 5. Brainzooming™ @Brainzooming © Mike Brown, 2014
  6. 6. “Creativity is the most important leadership quality, according to CEOs.” Brainzooming™ @Brainzooming © Mike Brown, 2014
  7. 7. “Seventy-eight percent of Millennials were strongly influenced byhow innovative a company was when deciding if they wanted to work there.” ” Brainzooming™ The Deloitte Millennial Survey, 2014 @Brainzooming © Mike Brown, 2014
  8. 8. “Employing a worker in a creative occupation is an innovation input in a similar manner to employing a scientist.” Brainzooming™ The Creative Economy Report, London School of Economics, 2008 @Brainzooming © Mike Brown, 2014
  9. 9. Brainzooming™ @Brainzooming © Mike Brown, 2014 But . . .
  10. 10. Brainzooming™ @Brainzooming © Mike Brown, 2014
  11. 11. Brainzooming™ Photo by: diesel | Source: photocase.com @Brainzooming © Mike Brown, 2014
  12. 12. Able to create fundamental, valuable improvements compared to the status quo. Brainzooming™ @Brainzooming © Mike Brown, 2014
  13. 13. Innovative Workplace Brainzooming™ 7 Keys in Creating an Culture @Brainzooming © Mike Brown, 2014
  14. 14. Brainzooming™ Providing Direction @Brainzooming © Mike Brown, 2014
  15. 15. Big Ideas vs.Big Vision Brainzooming™ @Brainzooming © Mike Brown, 2014
  16. 16. Mission Statement Brand Promise Brainzooming™ Core Purpose Vision Statement @Brainzooming © Mike Brown, 2014 The reason for existence A bold promise of the future The best of what is done now The customer expectation and experience
  17. 17. “We need to be more innovative!” Brainzooming™ @Brainzooming © Mike Brown, 2014 isn’t a BIG statement. It’s another way of saying . . .
  18. 18. “Innovation is hard to define, but we’ll know it when we see it.” Brainzooming™ @Brainzooming © Mike Brown, 2014
  19. 19. Brainzooming™ Challenging Stretch @Brainzooming © Mike Brown, 2014
  20. 20. Brainzooming™ http://www.tallgeorge.com/images/projectconstellation/2005-09-xx%20Launch%20Sequence%20(3).jpg @Brainzooming © Mike Brown, 2014
  21. 21. Based on Existing Technology for Trips to the “Grocery Store” Brainzooming™ A 50,250 lb. Mini-Van http://www.tallgeorge.com/images/projectconstellation/2005-09-xx%20Launch%20Sequence%20(3).jpg @Brainzooming © Mike Brown, 2014
  22. 22. “What are we trying Brainzooming™ The Basic Question to achieve?” @Brainzooming © Mike Brown, 2014
  23. 23. Brainzooming™ @Brainzooming © Mike Brown, 2014 Tesco
  24. 24. • Pick one of your big statements. • Perform a quick assessment. Brainzooming™ Assessing Your Big Statement @Brainzooming © Mike Brown, 2014
  25. 25. Brainzooming™ @Brainzooming © Mike Brown, 2014
  26. 26. Brainzooming™ Next Steps @Brainzooming © Mike Brown, 2014 • Tally your score. • Where are you? • What are the biggest strengths? • What are the next opportunities?
  27. 27. Inviting Broad Participation Brainzooming™ @Brainzooming © Mike Brown, 2014
  28. 28. Brainzooming™ @Brainzooming © Mike Brown, 2014 “I not only use all the brains I have, but all I can borrow.” - Woodrow Wilson
  29. 29. Brainzooming™ Spread the Thinking @Brainzooming © Mike Brown, 2014
  30. 30. Brainzooming™ Diverse Perspectives Business Experience @Brainzooming © Mike Brown, 2014 Strategic, Innovative Thinking Functional Expertise Creative Energy
  31. 31. Brainzooming™ Seek Out Hidden Experts @Brainzooming © Mike Brown, 2014
  32. 32. Brainzooming™ “You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.” – Steve Jobs @Brainzooming © Mike Brown, 2014
  33. 33. How can you turn a large gathering into a Expand the concepts with new ideas All in 45 minutes at the end of 3 active days Brainzooming™ massive focus group? 120 People 40+ concepts to gain reactions @Brainzooming © Mike Brown, 2014
  34. 34. How can you turn a large gathering into a Brainzooming™ massive focus group? @Brainzooming © Mike Brown, 2014
  35. 35. How can you turn a large gathering into a Brainzooming™ massive focus group? @Brainzooming © Mike Brown, 2014
  36. 36. Brainzooming™ Glimpse the Future @Brainzooming © Mike Brown, 2014
  37. 37. • Quickly note a “go-to” person for each perspective. Brainzooming™ Who completes your team? @Brainzooming © Mike Brown, 2014
  38. 38. Brainzooming™ Next Steps @Brainzooming © Mike Brown, 2014 • Review the names. • Any apparent gaps? • How broad is your team? • Can you broaden the team’s diversity?
  39. 39. Brainzooming™ Meaningfully Engaging and Involving @Brainzooming © Mike Brown, 2014
  40. 40. Brainzooming™ @Brainzooming © Mike Brown, 2014
  41. 41. Brainzooming™ Where do we and don’t we create value? @Brainzooming © Mike Brown, 2014
  42. 42. Brainzooming™ Value Signal Little or No Value Created Close to Adding Value Create Incredible Value @Brainzooming © Mike Brown, 2014 Stop sign with a post it on it
  43. 43. Brainzooming™ What’s YOUR experience? @Brainzooming © Mike Brown, 2014
  44. 44. Brainzooming™ @Brainzooming © Mike Brown, 2014
  45. 45. Brainzooming™ @Brainzooming © Mike Brown, 2014
  46. 46. Brainzooming™ What will have happened? @Brainzooming © Mike Brown, 2014
  47. 47. Outrageous Success! Failed Brainzooming™ If we have ____, what will have happened? @Brainzooming © Mike Brown, 2014
  48. 48. Brainzooming™ What didn’t these ask for? (Fill in the blank) Ideas @Brainzooming © Mike Brown, 2014
  49. 49. • Ideas (of any type) • Challenges and opportunities • Customer requests • Problems • Workarounds • Fixes Brainzooming™ Ask for . . . @Brainzooming © Mike Brown, 2014
  50. 50. • Enough detail to take a next step Brainzooming™ @Brainzooming © Mike Brown, 2014 • What’s been tried? • What to watch out for? • A name to follow up
  51. 51. Encouraging Change Brainzooming™ @Brainzooming © Mike Brown, 2014
  52. 52. Brainzooming™ @Brainzooming © Mike Brown, 2014 “It's hard for corporations to understand that creativity is not just about succeeding. It's about experimenting and discovering.” - Gordon Mackenzie “Creative Paradox”
  53. 53. Brainzooming™ Creating Change Experiment Transform @Brainzooming © Mike Brown, 2014 Incremental Modifications Create a Burning Platform Frustration with the Status Quo Perceived Need for Dramatically Different Results High Low Low High http://ow.ly/ndToa
  54. 54. Protecting Questions & Ideas Brainzooming™ @Brainzooming © Mike Brown, 2014
  55. 55. Brainzooming™ Sharing Messy Thinking @Brainzooming © Mike Brown, 2014
  56. 56. Brainzooming™ Small, Possible Steps @Brainzooming © Mike Brown, 2014
  57. 57. Brainzooming™ Learning from Mistakes @Brainzooming © Mike Brown, 2014
  58. 58. How are you at encouraging change? • Stating objectives without detailing the answers • Challenging the status quo • Cultivating diversity • Asking rich questions • Encouraging contradictory views • Letting leaders be owners • Listening to ideas with timely responses • Speaking now and forever holding your peace • Deciding once, not multiple times Brainzooming™ @Brainzooming © Mike Brown, 2014
  59. 59. • Are you universally strong or weak? Brainzooming™ Next Steps @Brainzooming © Mike Brown, 2014 • Where are the challenges? • Where have you made changes and seen successes?
  60. 60. Brainzooming™ @Brainzooming © Mike Brown, 2014 "The best way to have a good idea is to have lots of ideas." Linus Pauling
  61. 61. Brainzooming™ “ . . . by pitting multiple scenarios of the future against one another and leaving many different doors open, you can prepare yourself for a future that is inherently unpredictable. Brainstorming pays off. And the more possibilities you can entertain, the less likely you are to be blindsided.” - August 30, 1999 @Brainzooming © Mike Brown, 2014 http://ow.ly/ndHCK
  62. 62. Brainzooming™ Looking Differently @Brainzooming © Mike Brown, 2014
  63. 63. Brainzooming™ Different Views @Brainzooming © Mike Brown, 2014 • Move Further Away • Look Closer • Look from a Different Height • Look from a Different Perspective
  64. 64. Brainzooming™ Varying @Brainzooming © Mike Brown, 2014
  65. 65. Brainzooming™ Narrowing Broadening Modifying @Brainzooming © Mike Brown, 2014 • Focused • Niche • Repurpose • Simplify • Streamline • Re-use • Combine • Integrate • Historical • Aggregate • Complementary • Broaden • Diversify • Greater Sophistication • Improve • More Robust • Variability • Leapfrog • Extreme • Destabilize • Off Target • Contrary • User involvement • Shift
  66. 66. Brainzooming™ What’s It Like? @Brainzooming © Mike Brown, 2014 Your Situation Another ~ Situation Fixing things Take care of customers Employ people Learning takes place Make money
  67. 67. • Describe an issue or opportunity. • Generalize it and identify a comparable situation. • How would another organization address it? Brainzooming™ What’s It Like? @Brainzooming © Mike Brown, 2014
  68. 68. Brainzooming™ What Happens Next? @Brainzooming © Mike Brown, 2014
  69. 69. Brainzooming™ @Brainzooming © Mike Brown, 2014
  70. 70. Pursuing Smart Possibilities Brainzooming™ @Brainzooming © Mike Brown, 2014
  71. 71. Strategic Impact Creating vital change to meaningfully propel an organization forward. Brainzooming™ @Brainzooming © Mike Brown, 2014
  72. 72. Sound, Timely Decisions Brainzooming™ @Brainzooming © Mike Brown, 2014
  73. 73. Brainzooming™ @Brainzooming © Mike Brown, 2014 Individual Advocacy Group Perspective
  74. 74. Brainzooming™ Prioritizing Ideas Tactics Just Do It! Why Bother? Future Advantage @Brainzooming © Mike Brown, 2014 Difficulty to Implement Expected Impact Simple Complex Evolutionary Revolutionary http://ow.ly/ndToa
  75. 75. Brainzooming™ Pushing for Change How can we give the idea more of an edge? @Brainzooming © Mike Brown, 2014 Why is this? Could there be long-term potential? What change could move it up and to the left? Difficulty to Implement Comfort with the Idea Simple Complex Low High http://ow.ly/ndToa
  76. 76. “Critical” and Beneficial Thinkers Brainzooming™ @Brainzooming © Mike Brown, 2014 http://ow.ly/ndJRx
  77. 77. Brainzooming™ @Brainzooming © Mike Brown, 2014 http://www.artinthepicture.com/artists/Keith_Haring/buddies.jpeg Whole Brain Metrics
  78. 78. Brainzooming™ A Metrics Menu Quantitative Qualitative @Brainzooming © Mike Brown, 2014 Culture # participants % trained Participant stories Buzz Process # ideas in development Pipeline ratios # Patents Learnings Prototypes Returns ROI % Sales Success stories Learnings
  79. 79. Staying Agile Brainzooming™ @Brainzooming © Mike Brown, 2014
  80. 80. Brainzooming™ When New and Innovative Becomes Status Quo @Brainzooming © Mike Brown, 2014 • Is a prior innovation . . . – Still linked to something important? – Failing to deliver maximum value or performance? – Already matched by competitors? – So old no one remembers before it happened?
  81. 81. Brainzooming™ What Matters for Your Organization? @Brainzooming © Mike Brown, 2014
  82. 82. • Our core purpose, values, and/or vision • The brand, its representation, or promise • Key audiences - broadly and/or directly • Our ability to attract customers and prospects • Potential dissatisfaction of customers and prospects • Our financial prospects • Resources / raw materials in dramatic ways • The organizational structure or alignment Brainzooming™ How will this impact . . . ? @Brainzooming © Mike Brown, 2014
  83. 83. Brainzooming™ What matters? @Brainzooming © Mike Brown, 2014
  84. 84. Brainzooming™ Benefits of Constraints @Brainzooming © Mike Brown, 2014
  85. 85. •Plus •Minus • Interesting •Recommendation Brainzooming™ PMIR @Brainzooming © Mike Brown, 2014
  86. 86. Brainzooming™ PMIR @Brainzooming © Mike Brown, 2014
  87. 87. Brainzooming™ Celebrating Progress and Success @Brainzooming © Mike Brown, 2014
  88. 88. Brainzooming™ Celebrating • Success • Progress, Determination and Culture • Trying and Learning @Brainzooming © Mike Brown, 2014
  89. 89. “I developed the practice of writing notes to our employees. Over 10 years, it amounted to more than 30,000 notes, and we had only 20,000 employees. Wherever I’d go in the world, in employee cubicles you’d find my handwritten notes posted on their bulletin boards.” Brainzooming™ - Douglas Conant Former CEO of Campbell’s Soup @Brainzooming © Mike Brown, 2014
  90. 90. Brainzooming™ @Brainzooming © Mike Brown, 2014
  91. 91. An Innovative Workplace Culture • Provides Direction • Invites Broad Participation • Meaningfully Engages and Involves • Encourages Change • Pursues Smart Possibilities • Stays Agile • Celebrates Progress and Success Brainzooming™ @Brainzooming © Mike Brown, 2014
  92. 92. Brainzooming™ eBooks Online at: Brainzooming.com/CFMA @Brainzooming © Mike Brown, 2014
  93. 93. Email: mike.brown@brainzooming.com Brainzooming™ Blog: www.Brainzooming.com Twitter: @Brainzooming Phone: 816-509-5320 @Brainzooming © Mike Brown, 2014

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