Social Media Bootcamp - Interactivity at the AMA Market Research Conf

Diving into the Interactive Stream
2009 AMA Marketing Research Conference

1. Visit the Conference Website
http://mrc2009.ama.sixent.net/

2. Sign up for Twitter

Tweeting Basics
Up to 140 character message (includes any characters for addressees or links)
Can be directed to all followers or specific people

www.twitter.comChoosing an Identity

Setup Tweak – Avatar Selection

Twitter Main Page
Change ur personal settings
Search for people on Twitter
Place to tweet
Character counter
You & your Twitter activity
Tweets from people you’re following
Tweets mentioning u
Messages to/from u only
Place to search tweets

3. Follow the Conference on Twitter
@amamrc
@brainzooming
@bzoominglive
@dadvincula
@JHenning
@amamrcLIVE
@sylc
@sallyhogshead
@ResearchRocks
@lorischade

4. Track AMAMRC Hashtag
What’s a Hashtag?
A way to create searchable & grouping terms within tweets
How?
A brief, distinct group of characters preceded by a #
Uses
See what others are tweeting about on a topic of interest
Readily group tweets on a topic
Increase visibility of your tweets

Hashtags & Session Codes
All Conference tweets: #amamrc
Codes used to identify tweets on specific sessions:
Expect the Unexpected - Sheryl Connelly, Manager - Global Trends & Futuring, Ford Motor Company #amamrc m01
You can find a complete list on the conference website.

Searching Phrases on Twitter
Search Box
Current tweets with “amamrc”

5. Make Your First Tweet

Delete a Tweet
Delete ur own tweets

6. Tweet About the Conference
What Types of Tweets
Message… (Tweet to all followers)
@TwitterName message… (Reply to one person / “At”ing)
@TwitterName1 @TwitterName2 message… (To multiple people)
Message….link
RT @TwitterName other person’s message (Retweet / RT)

Various Types of Tweets
@failwatcher
Reply @
RT / via
Tweet w/ link
Tweet
RT / Multi RT

Potential Content to Tweet
Ideas speakers are sharing
Retweet what others have tweeted
Interesting exhibit booths or people you visit
Links to material speakers discuss
Mine our resources – links to relevant material, events, etc.
Information about onsite activities
Always include #amamrc in your conference tweets

Biggest Twitter Mistakes (IMO)
Thinking…
Everyone sees ur tweets.
No one sees ur tweets.

Paratweet

7. Shape Unconference Sessions
What’s an Unconference?
Facilitated, participant-driven session centered around a theme or purpose.
How to Shape Them?
Tweet or suggest topics and volunteer to present on Monday.
Participate and present Tuesday morning in the themed session that interests you.

Tuesday Unconference Themes
What’s Next to Inspire (Personal) Success – The personal and professional skills needed to excel as business leaders in today's world.
What’s Next to Maximize Results - Ways research skills, tools, and techniques can be used to broaden business understanding and better prepare for the future.
What’s Next to Anticipate the Future - What's coming in marketing research, along with ways to prepare ourselves, our discipline, and our companies for the future.

Formats We’ll Use
Open Space –
Participants invited to present to the group for 5 to 10 minutes on topics related to the theme
Fishbowl –
5 to 6 chairs (one empty) in a circle with the audience surrounding the group
At any time, an audience member can take an empty chair, and one current participant has to leave

8. Visit Exhibit Hall Booths

9. Generate Your Own Content
Pictures
Videos – Interviews, Reactions, and Rants
Blog Posts – Ideas, Reviews, Comments
Email content or links to: schen@ramius.net

10. Introduce Yourself to Many People

Recap – 10 Quick Tips
Visit the Conference Website: http://mrc2009.ama.sixent.net
Sign up for Twitter
Follow the Conference on Twitter
Track Conference Tweets with #amamrc
Make Your First Tweet
Tweet About the Conference
Suggest a Topic & Participate at the Unconference
Visit Exhibit Hall Booths
Generate Content for the Conference Website
Introduce Yourself to Lots of People

R there othr ?s
If ur tweeted out uve got the basics. If u want more Twitter tips, stick around.

Shortening URLs
What?
Reducing the number of characters in URLs
How?
Use www.bitly.com
Enter full url & shorten
Uses?
Get more char usage
Track clicks by entering shortened url with “+” at the end into browser

Direct Messages
What?
Used to tweet a specific person who is following u
How?
d TWITTERNAME message….
No @ in front of Twitter name
Uses?
Personal messages

Direct Messages

www.tweetdeck.com

TweetDeck
What?
A free application that allows you to customize Twitter groups, searches, & multiple identities
How?
Download TweetDeck from www.tweetdeck.com
Load in your Twitter accounts
Select & arrange columns you want to use
Uses?
Helps in building & managing large follower groups
Managing multiple identities
Run topic searches continually
Built in URL shortening

Place to tweet
Character counter
API meter
URL shortening
Tweets from people you’re following
Tweets from defined groups of pplur following
Tweet searches based on your criteria
Tweets mentioning u

TweetDeck – Ease of Use Features
User-Based
Tweet-Based

TweetDeck – Search
Boolean Search Key – ALL CAPS
“amamrc” OR “mr” OR “marketresearch” OR “american marketing”

TweetDeck – Column Functions
All Friends
Tweet
DMs
Groups
Mentions
Search
Favorites

TweetDeck – Customization

Twitter for PDA / Twitter Berry
www.twitter.com

Thanks for participating!

Social Media Bootcamp - Interactivity at the AMA Market Research Conf

by Mike Brown

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