Diving into the Interactive Stream2009 AMA Marketing Research Conference

1. Visit the Conference Websitehttp://mrc2009.ama.sixent.net/

2. Sign up for Twitter

Tweeting BasicsUp to 140 character message (includes any characters for addressees or links)Can be directed to all followers or specific people

www.twitter.comChoosing an Identity

Setup Tweak – Avatar Selection

Twitter Main PageChange ur personal settingsSearch for people on TwitterPlace to tweetCharacter counterYou & your Twitter activityTweets from people you’re followingTweets mentioning uMessages to/from u onlyPlace to search tweets

3. Follow the Conference on Twitter@amamrc@brainzooming@bzoominglive@dadvincula@JHenning@amamrcLIVE@sylc@sallyhogshead@ResearchRocks@lorischade

@amamrcLIVE

@sylc

@sallyhogshead

@ResearchRocks

@lorischade

4. Track AMAMRC HashtagWhat’s a Hashtag?A way to create searchable & grouping terms within tweetsHow?A brief, distinct group of characters preceded by a #UsesSee what others are tweeting about on a topic of interestReadily group tweets on a topicIncrease visibility of your tweets

Hashtags & Session CodesAll Conference tweets: #amamrcCodes used to identify tweets on specific sessions:Expect the Unexpected - Sheryl Connelly, Manager - Global Trends & Futuring, Ford Motor Company #amamrc m01You can find a complete list on the conference website.

Searching Phrases on TwitterSearch BoxCurrent tweets with “amamrc”

5. Make Your First Tweet

Delete a TweetDelete ur own tweets

6. Tweet About the ConferenceWhat Types of TweetsMessage… (Tweet to all followers)@TwitterName message… (Reply to one person / “At”ing) @TwitterName1 @TwitterName2 message… (To multiple people)Message….linkRT @TwitterName other person’s message (Retweet / RT)

Various Types of Tweets@failwatcherReply @RT / via Tweet w/ linkTweetRT / Multi RT

Potential Content to TweetIdeas speakers are sharingRetweet what others have tweetedInteresting exhibit booths or people you visitLinks to material speakers discussMine our resources – links to relevant material, events, etc.Information about onsite activitiesAlways include #amamrc in your conference tweets

Biggest Twitter Mistakes (IMO)Thinking…Everyone sees ur tweets.No one sees ur tweets.

Paratweet

7. Shape Unconference SessionsWhat’s an Unconference?Facilitated, participant-driven session centered around a theme or purpose.How to Shape Them?Tweet or suggest topics and volunteer to present on Monday.Participate and present Tuesday morning in the themed session that interests you.

Tuesday Unconference ThemesWhat’s Next to Inspire (Personal) Success – The personal and professional skills needed to excel as business leaders in today's world. What’s Next to Maximize Results - Ways research skills, tools, and techniques can be used to broaden business understanding and better prepare for the future.What’s Next to Anticipate the Future - What's coming in marketing research, along with ways to prepare ourselves, our discipline, and our companies for the future.

Formats We’ll UseOpen Space – Participants invited to present to the group for 5 to 10 minutes on topics related to the themeFishbowl – 5 to 6 chairs (one empty) in a circle with the audience surrounding the groupAt any time, an audience member can take an empty chair, and one current participant has to leave

8. Visit Exhibit Hall Booths

9. Generate Your Own ContentPicturesVideos – Interviews, Reactions, and RantsBlog Posts – Ideas, Reviews, CommentsEmail content or links to: schen@ramius.net

10. Introduce Yourself to Many People

Recap – 10 Quick TipsVisit the Conference Website: http://mrc2009.ama.sixent.netSign up for TwitterFollow the Conference on TwitterTrack Conference Tweets with #amamrcMake Your First TweetTweet About the ConferenceSuggest a Topic & Participate at the UnconferenceVisit Exhibit Hall BoothsGenerate Content for the Conference WebsiteIntroduce Yourself to Lots of People

R there othr ?sIf ur tweeted out uve got the basics. If u want more Twitter tips, stick around.

Shortening URLsWhat?Reducing the number of characters in URLsHow?Use www.bitly.com Enter full url & shortenUses?Get more char usageTrack clicks by entering shortened url with “+” at the end into browser

Direct MessagesWhat?Used to tweet a specific person who is following uHow?d TWITTERNAME message….No @ in front of Twitter nameUses?Personal messages

Direct Messages

www.tweetdeck.com

TweetDeckWhat?A free application that allows you to customize Twitter groups, searches, & multiple identitiesHow?Download TweetDeck from www.tweetdeck.comLoad in your Twitter accountsSelect & arrange columns you want to useUses?Helps in building & managing large follower groupsManaging multiple identitiesRun topic searches continuallyBuilt in URL shortening

Place to tweetCharacter counterAPI meterURL shorteningTweets from people you’re followingTweets from defined groups of pplur followingTweet searches based on your criteriaTweets mentioning u

TweetDeck – Ease of Use FeaturesUser-BasedTweet-Based

TweetDeck – SearchBoolean Search Key – ALL CAPS“amamrc” OR “mr” OR “marketresearch” OR “american marketing”

TweetDeck – Column FunctionsAll FriendsTweetDMsGroupsMentionsSearchFavorites

TweetDeck – Customization

Twitter for PDA / Twitter Berrywww.twitter.com

Thanks for participating!