Tightly integrating a brand’s content marketing and social media strategies makes both more successful. Research suggests effective content marketers are 5 times more likely to work from a documented content strategy and are using more social platforms than those falling behind.
This presentation excerpt identifies smart opportunities for effectively and efficiently integrating content and social strategies to deliver stronger business results. It includes questions to develop an audience persona as the foundation to identify business opportunities where content marketing makes sense, smart content topics any business can develop, and the types of conversion-oriented messages to incorporate in the brand's content stream.
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