1
Brainzooming™
1@Brainzooming
Aligning Your 
Life’s Work
Mike Brown  September 2014
2
Brainzooming™
2@Brainzooming
Blog: www.Brainzooming.com
Email: mike.brown@brainzooming.com
Twitter: @Brainzooming
Phone:...
3
Brainzooming™
3@Brainzooming
Balance 
State of equilibrium
Equilibrium 
No forces for change
4
Brainzooming™
4@Brainzooming
Alignment 
Deliberately arranging 
all things for consistency with your 
purpose and prior...
5
Brainzooming™
5@Brainzooming
Exploring
Supporting
Aligning to
Drafting
Your Core Purpose
6
Brainzooming™
6@Brainzooming
7
Brainzooming™
7@Brainzooming
And as Andy Warholsaid . . .
"It's not that my philosophy is
failing me, it's that I am
fai...
8
Brainzooming™
8@Brainzooming
Core Purpose in Business
To give ordinary folk the chance 
to buy the same things as rich 
...
9
Brainzooming™
9@Brainzooming
Core Purpose for an Individual
What matters
The long‐lasting impact from why you’re here
A ...
10
Brainzooming™
10@Brainzooming
Exploring your Core Purpose
11
Brainzooming™
11@Brainzooming
What things 
motivate you to 
get up and get 
out of bed 
daily?
12
Brainzooming™
12@Brainzooming
In what ways 
are you of the 
greatest service 
to others?
13
Brainzooming™
13@Brainzooming
What brings you 
happiness and 
contentment?
14
Brainzooming™
14@Brainzooming
If you didn’t 
have to work, 
how would you 
spend your 
time, talents, 
and attention?
15
Brainzooming™
15@Brainzooming
At the end of 
your life, what 
things will make 
you smile when 
you look back?
16
Brainzooming™
16@Brainzooming
Exercise
Note three or four thoughts for each of the core purpose questions.
There’s no t...
17
Brainzooming™
17@Brainzooming
Exploring your Core Purpose
What things motivate you to get up and get out of bed daily?
...
18
Brainzooming™
18@Brainzooming
Recap
Were any questions easier or harder than others?
Did you surprise yourself with any...
19
Brainzooming™
19@Brainzooming
Supporting yourCorePurpose
Values and Spirituality
Perspectives and Goals
Authenticity
20
Brainzooming™
20@Brainzooming
Values and Spirituality
WW
WYTYATHTYCEO
D?
21
Brainzooming™
21@Brainzooming
A Basics Checklist
 Demonstrate integrity.
 Exhibit a passion to serve others and make ...
22
Brainzooming™
22@Brainzooming
What are your Rocks?
What gets your attention first?
What is the focus of your time?
What...
23
Brainzooming™
23@Brainzooming
Perspectivesand Goals
24
Brainzooming™
24@Brainzooming
Look for Long Lines
http://www.musictheory21.com/jae-sung/internet-lecture/documents/chop...
25
Brainzooming™
25@Brainzooming
Strategic Patience
26
Brainzooming™
26@Brainzooming
Quick, Vital StrategyQuestions
How do we 
expect to 
accomplish it?
What do 
we want to 
...
27
Brainzooming™
27@Brainzooming
When You Hita Wall
What else is possible?
Next best ways?
Redefine success?
A different p...
28
Brainzooming™
28@Brainzooming
Authenticity
29
Brainzooming™
29@Brainzooming
The Stress of Crooked Lines
“Some have a style
that they 
work hard to refine, 
so they w...
30
Brainzooming™
30@Brainzooming
Aligning to your Core Purpose
Talents
Attention
Service and Leadership
31
Brainzooming™
31@Brainzooming
Talents Come in All Types 
32
Brainzooming™
32@Brainzooming
What functions, 
talents, and skills 
do you use in your 
professional life?
33
Brainzooming™
33@Brainzooming
What functions, 
talents, and skills do 
you use in your 
family relationships 
& duties?
34
Brainzooming™
34@Brainzooming
What functions, 
talents, and skills 
do you use in your 
personal interests, 
hobbies, a...
35
Brainzooming™
35@Brainzooming
What talents or 
skills do you use 
aspire to develop?
36
Brainzooming™
36@Brainzooming
Analyze, Arts & crafts, Buy groceries / shopping, Clean, Cook & 
feed, Coordinating, Cred...
37
Brainzooming™
37@Brainzooming
Exercise
Write out eight to ten talents, functions, skills, or activities for each 
quest...
38
Brainzooming™
38@Brainzooming
Exploring your Talents
What functions, talents, and skills do you use . . .  
in your pro...
39
Brainzooming™
39@Brainzooming
Recap
Were you able to identify satisfying talents across all the areas?
Did you surprise...
40
Brainzooming™
40@Brainzooming
A Talent Isn’ta Talent Isn’ta Talent
41
Brainzooming™
41@Brainzooming
Your Distinctive Talents
Distinctto you
You improveall the time
Beneficialto others
Sourc...
42
Brainzooming™
42@Brainzooming
Your Distinctive Talents vs.
Areas of Excellence
Perform well, but lesser energy boost
Ar...
43
Brainzooming™
43@Brainzooming
A Talent Isn’ta Talent Isn’ta Talent
Review the talents you listed, and decide whether ea...
44
Brainzooming™
44@Brainzooming
A Talent Isn’ta Talent Isn’ta Talent
Distinctive Talent
What activities are distinct to y...
45
Brainzooming™
45@Brainzooming
Recap
Have you identified items across all four of the talent categories?
How much time d...
46
Brainzooming™
46@Brainzooming
Where do you focus Attention? 
47
Brainzooming™
47@Brainzooming
Downsidesof Multitasking
More prone to distraction by unimportant information (Stanford)
...
48
Brainzooming™
48@Brainzooming
To‐Do List
Bucket List
Never Going To‐Do List
Freedom!
49
Brainzooming™
49@Brainzooming
Serviceand Leadership
50
Brainzooming™
50@Brainzooming
Be Your Own Leader
http://xroads.virginia.edu/~CAP/Finster/me7.gif
51
Brainzooming™
51@Brainzooming
http://images-eu.amazon.com/images/P/0671723650.03.LZZZZZZZ.jpg
Exploring Your Foundation
52
Brainzooming™
52@Brainzooming
What can you Control?
The Integrity of 
Your Effort
53
Brainzooming™
53@Brainzooming
The Integrityof Your Effort
“Your teaching must have 
the integrity of serious, 
sound wo...
54
Brainzooming™
54@Brainzooming
http://www.interteddy.com/images/library/Classic%20Sorry%20S.jpg
Saying and Meaning “I’m ...
55
Brainzooming™
55@Brainzooming
Praisingand Congratulating
56
Brainzooming™
56@Brainzooming
Exploring
Supporting
Aligning to
Drafting
Your Core Purpose
57
Brainzooming™
57@Brainzooming
Putting It All Together
Core Purpose Questions
Talents
Supporting Elements
58
Brainzooming™
58@Brainzooming
Drafting your Core Purpose
Most Important Things
Motivations
Things that Create Happiness...
59
Brainzooming™
59@Brainzooming
3M Wal‐Mart
To (verb) make solve give
What or 
Who?
global commerce 
work
unsolved 
probl...
60
Brainzooming™
60@Brainzooming
Draft #1 Draft #2 Draft #3
To (verb) help
What or 
Who?
people overwhelmed/ 
not seeing h...
61
Brainzooming™
61@Brainzooming
Personal Core Purpose Format
To VERB                
WHAT? Or WHO?
HOW? WHAT? Or WHY?
62
Brainzooming™
62@Brainzooming
Core PurposeQuestions
What things motivate you to get up and get out of bed daily?
In wha...
63
Brainzooming™
63@Brainzooming
Recap
Were you able to make progress in forming some words / phrases?
Does anyone feel li...
64
Brainzooming™
64@Brainzooming
What Questionson what’s next?
65
Brainzooming™
65@Brainzooming
“The world is more malleable
than you think,  and 
it’s waiting for you to
hammer it into...
66
Brainzooming™
66@Brainzooming
Blog: www.Brainzooming.com
Email: mike.brown@brainzooming.com
Twitter: @Brainzooming
Phon...
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Aligning your life's work mike brown - the brainzooming group

  1. 1. 1 Brainzooming™ 1@Brainzooming Aligning Your  Life’s Work Mike Brown  September 2014
  2. 2. 2 Brainzooming™ 2@Brainzooming Blog: www.Brainzooming.com Email: mike.brown@brainzooming.com Twitter: @Brainzooming Phone: 816‐509‐5320
  3. 3. 3 Brainzooming™ 3@Brainzooming Balance  State of equilibrium Equilibrium  No forces for change
  4. 4. 4 Brainzooming™ 4@Brainzooming Alignment  Deliberately arranging  all things for consistency with your  purpose and priorities.
  5. 5. 5 Brainzooming™ 5@Brainzooming Exploring Supporting Aligning to Drafting Your Core Purpose
  6. 6. 6 Brainzooming™ 6@Brainzooming
  7. 7. 7 Brainzooming™ 7@Brainzooming And as Andy Warholsaid . . . "It's not that my philosophy is failing me, it's that I am failing my own philosophy.  I breach what I preach more than I practice it.”
  8. 8. 8 Brainzooming™ 8@Brainzooming Core Purpose in Business To give ordinary folk the chance  to buy the same things as rich  people. To make global  commerce work by  connecting people,  places, and  information. To solve unsolved  problems  innovatively.
  9. 9. 9 Brainzooming™ 9@Brainzooming Core Purpose for an Individual What matters The long‐lasting impact from why you’re here A target for alignment
  10. 10. 10 Brainzooming™ 10@Brainzooming Exploring your Core Purpose
  11. 11. 11 Brainzooming™ 11@Brainzooming What things  motivate you to  get up and get  out of bed  daily?
  12. 12. 12 Brainzooming™ 12@Brainzooming In what ways  are you of the  greatest service  to others?
  13. 13. 13 Brainzooming™ 13@Brainzooming What brings you  happiness and  contentment?
  14. 14. 14 Brainzooming™ 14@Brainzooming If you didn’t  have to work,  how would you  spend your  time, talents,  and attention?
  15. 15. 15 Brainzooming™ 15@Brainzooming At the end of  your life, what  things will make  you smile when  you look back?
  16. 16. 16 Brainzooming™ 16@Brainzooming Exercise Note three or four thoughts for each of the core purpose questions. There’s no time for an exhaustive list – just your first impressions. We’ll pace you through the questions.
  17. 17. 17 Brainzooming™ 17@Brainzooming Exploring your Core Purpose What things motivate you to get up and get out of bed daily? In what ways are you of the greatest service to others? What brings you happiness and contentment? If you didn’t have to work, how would you spend your time, talents,  and attention? At the end of your life, what things will make you smile?
  18. 18. 18 Brainzooming™ 18@Brainzooming Recap Were any questions easier or harder than others? Did you surprise yourself with any of the answers?
  19. 19. 19 Brainzooming™ 19@Brainzooming Supporting yourCorePurpose Values and Spirituality Perspectives and Goals Authenticity
  20. 20. 20 Brainzooming™ 20@Brainzooming Values and Spirituality WW WYTYATHTYCEO D?
  21. 21. 21 Brainzooming™ 21@Brainzooming A Basics Checklist  Demonstrate integrity.  Exhibit a passion to serve others and make them  successful.  Treat people nicely, be friendly & smile.  Take responsibility for mistakes & fix things quickly and  correctly.  Look for ways to personally improve something each day.
  22. 22. 22 Brainzooming™ 22@Brainzooming What are your Rocks? What gets your attention first? What is the focus of your time? What ALWAYS happens?
  23. 23. 23 Brainzooming™ 23@Brainzooming Perspectivesand Goals
  24. 24. 24 Brainzooming™ 24@Brainzooming Look for Long Lines http://www.musictheory21.com/jae-sung/internet-lecture/documents/chopin_prelude-op28-no4-01.gif How long will it last? How long will its impact endure? How much can I influence it? Does it REALLY matter today?
  25. 25. 25 Brainzooming™ 25@Brainzooming Strategic Patience
  26. 26. 26 Brainzooming™ 26@Brainzooming Quick, Vital StrategyQuestions How do we  expect to  accomplish it? What do  we want to  achieve?
  27. 27. 27 Brainzooming™ 27@Brainzooming When You Hita Wall What else is possible? Next best ways? Redefine success? A different path? What IS working?
  28. 28. 28 Brainzooming™ 28@Brainzooming Authenticity
  29. 29. 29 Brainzooming™ 29@Brainzooming The Stress of Crooked Lines “Some have a style that they  work hard to refine,  so they walk a  crooked line.”
  30. 30. 30 Brainzooming™ 30@Brainzooming Aligning to your Core Purpose Talents Attention Service and Leadership
  31. 31. 31 Brainzooming™ 31@Brainzooming Talents Come in All Types 
  32. 32. 32 Brainzooming™ 32@Brainzooming What functions,  talents, and skills  do you use in your  professional life?
  33. 33. 33 Brainzooming™ 33@Brainzooming What functions,  talents, and skills do  you use in your  family relationships  & duties?
  34. 34. 34 Brainzooming™ 34@Brainzooming What functions,  talents, and skills  do you use in your  personal interests,  hobbies, and  spiritual life?
  35. 35. 35 Brainzooming™ 35@Brainzooming What talents or  skills do you use  aspire to develop?
  36. 36. 36 Brainzooming™ 36@Brainzooming Analyze, Arts & crafts, Buy groceries / shopping, Clean, Cook &  feed, Coordinating, Credit meetings, Gardening, Hiking, Identify  potential problems, Laundry, Learning / education, Listening &  empathizing, Make sure everybody has what they need,  Managing people, Negotiate, Oil painting, Organization,  Organize outings, Play taxi, Prayer, Prioritize, Problem solving,  Reading, Shoveling, Skiing, Swimming, Teach kids – family talks – spiritually based, Travel, Volunteering, Write policies Cindy’s Talents as an example
  37. 37. 37 Brainzooming™ 37@Brainzooming Exercise Write out eight to ten talents, functions, skills, or activities for each  question. Include both big and small activities you do, enjoy, or even don’t  enjoy when do them. Don’t edit ‐ simply list as many talents and activities as you can. Your Talents
  38. 38. 38 Brainzooming™ 38@Brainzooming Exploring your Talents What functions, talents, and skills do you use . . .   in your professional life? in your family relationships & duties? in your personal interests, hobbies, and spiritual life? And which do you aspire to develop?
  39. 39. 39 Brainzooming™ 39@Brainzooming Recap Were you able to identify satisfying talents across all the areas? Did you surprise yourself with any of the items you listed? Your Talents
  40. 40. 40 Brainzooming™ 40@Brainzooming A Talent Isn’ta Talent Isn’ta Talent
  41. 41. 41 Brainzooming™ 41@Brainzooming Your Distinctive Talents Distinctto you You improveall the time Beneficialto others Source of energyand satisfaction
  42. 42. 42 Brainzooming™ 42@Brainzooming Your Distinctive Talents vs. Areas of Excellence Perform well, but lesser energy boost Areas of Competence Perform adequately, but don’t improve over time Areas of Incompetence Don’t perform well, and get worse over time
  43. 43. 43 Brainzooming™ 43@Brainzooming A Talent Isn’ta Talent Isn’ta Talent Review the talents you listed, and decide whether each is: A Distinctive Talent An Area of Excellence A Competence An Incompetence
  44. 44. 44 Brainzooming™ 44@Brainzooming A Talent Isn’ta Talent Isn’ta Talent Distinctive Talent What activities are distinct to you, you get better as you do them, they’re  beneficial to others, and they energize you? Areas of Excellence What activities do you do well, but lack the energy boost that would make  you want to do them more? Areas of Competence What activities do you perform adequately, but don’t see any improvement  from spending more time on them? Areas of Incompetence What activities don’t you perform well and your performance worsens over  time? What would you like to stop doing or spend less time on?
  45. 45. 45 Brainzooming™ 45@Brainzooming Recap Have you identified items across all four of the talent categories? How much time do you spend with your distinctive talents? How much time do you waste on your areas of incompetence? Your Varied Talents
  46. 46. 46 Brainzooming™ 46@Brainzooming Where do you focus Attention? 
  47. 47. 47 Brainzooming™ 47@Brainzooming Downsidesof Multitasking More prone to distraction by unimportant information (Stanford) $650 billion in lost productivity annually (Basex) Longer to reach destinations when driving and using the cell  phone (University of Utah) 75% of people miss obvious visual events around them (Western  Washington University) Nearby cell phones cause friction in relationships (University of Essex)
  48. 48. 48 Brainzooming™ 48@Brainzooming To‐Do List Bucket List Never Going To‐Do List Freedom!
  49. 49. 49 Brainzooming™ 49@Brainzooming Serviceand Leadership
  50. 50. 50 Brainzooming™ 50@Brainzooming Be Your Own Leader http://xroads.virginia.edu/~CAP/Finster/me7.gif
  51. 51. 51 Brainzooming™ 51@Brainzooming http://images-eu.amazon.com/images/P/0671723650.03.LZZZZZZZ.jpg Exploring Your Foundation
  52. 52. 52 Brainzooming™ 52@Brainzooming What can you Control? The Integrity of  Your Effort
  53. 53. 53 Brainzooming™ 53@Brainzooming The Integrityof Your Effort “Your teaching must have  the integrity of serious,  sound words to which no  one can take exception.  If it does, no opponent will be  able to find anything bad to  say about us, and hostility  will yield to shame.” ‐ Paul of Tarsus, Titus 2:8
  54. 54. 54 Brainzooming™ 54@Brainzooming http://www.interteddy.com/images/library/Classic%20Sorry%20S.jpg Saying and Meaning “I’m Sorry” When you mean it Not just when you’re caught
  55. 55. 55 Brainzooming™ 55@Brainzooming Praisingand Congratulating
  56. 56. 56 Brainzooming™ 56@Brainzooming Exploring Supporting Aligning to Drafting Your Core Purpose
  57. 57. 57 Brainzooming™ 57@Brainzooming Putting It All Together Core Purpose Questions Talents Supporting Elements
  58. 58. 58 Brainzooming™ 58@Brainzooming Drafting your Core Purpose Most Important Things Motivations Things that Create Happiness Time Investment Unique Abilities and Talents Look for Common Themes that emerge
  59. 59. 59 Brainzooming™ 59@Brainzooming 3M Wal‐Mart To (verb) make solve give What or  Who? global commerce  work unsolved  problems ordinary folk How, What  or Why? by connecting  people, places &  information. innovatively. the chance to buy the  same things as rich  people. Working with Your Answers
  60. 60. 60 Brainzooming™ 60@Brainzooming Draft #1 Draft #2 Draft #3 To (verb) help What or  Who? people overwhelmed/  not seeing hope / who haven’t been  given a chance  OR  people who have  been labeled or  marked OR  people who have  been overlooked How,  What or  Why? by providing resources. OR by showing them  a more positive  side. OR by showing them  their talents. Cyndi’s Core Purpose Draft
  61. 61. 61 Brainzooming™ 61@Brainzooming Personal Core Purpose Format To VERB                 WHAT? Or WHO? HOW? WHAT? Or WHY?
  62. 62. 62 Brainzooming™ 62@Brainzooming Core PurposeQuestions What things motivate you to get up and get out of bed daily? In what ways are you of the greatest service to others? What brings you happiness and contentment? If you didn’t have to work, how would you spend your time, talents,  and attention? At the end of your life, what things will make you smile? Drafting your
  63. 63. 63 Brainzooming™ 63@Brainzooming Recap Were you able to make progress in forming some words / phrases? Does anyone feel like they figured it out right away? Were any parts more difficult than others? Your Core Purpose
  64. 64. 64 Brainzooming™ 64@Brainzooming What Questionson what’s next?
  65. 65. 65 Brainzooming™ 65@Brainzooming “The world is more malleable than you think,  and  it’s waiting for you to hammer it into shape.”  ‐ Bono
  66. 66. 66 Brainzooming™ 66@Brainzooming Blog: www.Brainzooming.com Email: mike.brown@brainzooming.com Twitter: @Brainzooming Phone: 816‐509‐5320

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