Career Connect Branding031510


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Beyond Resumes - Elements of Career Branding powerpoint from Career Connect, 3/15/10

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  • Mike – after the experience
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  • Career Connect Branding031510

    1. 1. Beyond Resumes Elements of Career Branding Colorado Career Connect March 15, 2010 presented to:
    2. 2. Career Branding <ul><li>“… the main chance is becoming a free agent in an economy of free agents , looking to have the best season you can imagine in your field, looking to do your best work and chalk up a remarkable track record, and looking to establish your own micro equivalent of the Nike swoosh. Because if you do, you'll not only reach out toward every opportunity within arm's (or laptop's) length, you'll not only make a noteworthy contribution to your team's success -- you'll also put yourself in a great bargaining position for next season's free-agency market.” </li></ul><ul><ul><li>William Arruda, Reach Personal </li></ul></ul><ul><li>The good news -- and it is largely good news -- is that everyone has a chance to stand out. Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to be a brand worthy of remark.” </li></ul><ul><ul><li>Tom Peters, Fast Company (2007) “Brand You” </li></ul></ul>
    3. 3. Brand Mike Ballard <ul><li>Sales & Marketing </li></ul><ul><li>Outplacement Coach & Consultant </li></ul><ul><li>Career Trainer & Facilitator </li></ul><ul><li>Public Speaker </li></ul><ul><li>Writer & Blogger* </li></ul><ul><li>Web Products Development </li></ul><ul><li>500+ Clients served </li></ul><ul><li>NCDA, CCDA, DCF </li></ul>
    4. 4. Basic Branding Tools <ul><li>Resume (ASCII, PDF) </li></ul><ul><li>Cover Letters </li></ul><ul><li>References </li></ul><ul><li>Business Cards </li></ul><ul><li>Biography ** </li></ul>
    5. 5. More Branding Tools <ul><li>Online profiles (LinkedIn) </li></ul><ul><li>Elevator Pitch </li></ul><ul><li>Presentation Statements </li></ul><ul><li>Power Statements </li></ul><ul><li>Success Stories </li></ul>
    6. 6. Resume Breakdown <ul><li>Your Name </li></ul><ul><li>ID theft and your street address </li></ul><ul><li>Professional Summary </li></ul><ul><li>Technologies </li></ul><ul><li>Success Stories (Projects) </li></ul><ul><li>Quantifiable results: <%#$+~> </li></ul><ul><li>Keywords </li></ul><ul><li>Emphasis on you – not your employer </li></ul><ul><li>*Volunteer, Part-time, Contract, Consulting* </li></ul>
    7. 7. Professional Summary <ul><li>Definitive Title </li></ul><ul><li>Numbers of years/clients, etc </li></ul><ul><li>Subject matter expertise </li></ul><ul><li>Personal Qualities </li></ul><ul><li>Certifications & Degrees </li></ul><ul><li>Trade Associations </li></ul><ul><li>Technologies (is your software listed?) </li></ul><ul><li>Skill sets </li></ul>
    8. 8. ASCII Resumes <ul><li>All formatting removed </li></ul><ul><li>Courier New </li></ul><ul><li>Keyword Summary </li></ul><ul><li>Niche sites </li></ul><ul><li>Recruiter sites </li></ul><ul><li>Employer sites </li></ul>
    9. 9. Cover letters <ul><li>Branding statement </li></ul><ul><li>Requirements Analysis </li></ul><ul><li>Why I should be considered </li></ul><ul><li>Don’t look desperate </li></ul><ul><li>Brevity is the essence of wit * </li></ul>
    10. 10. References <ul><li>Supervisors, Co-workers </li></ul><ul><li>Personal – biggest fans </li></ul><ul><li>Ask for a letter </li></ul><ul><li>Prepare your references </li></ul><ul><li>Send your resume </li></ul><ul><li>Give them a heads up </li></ul><ul><li>Contact preferences </li></ul>
    11. 11. Web Presence <ul><li>ASCII resumes </li></ul><ul><li>Importance of Key Words </li></ul><ul><li>Career Niche sites </li></ul><ul><li>Online postings </li></ul><ul><li>LinkedIn, Facebook*, Twitter </li></ul><ul><li>, </li></ul><ul><li>, </li></ul>
    12. 12. Success Stories <ul><li>Assessment >> Marketing </li></ul><ul><li>Behavioral interviewing </li></ul><ul><li>Write them down </li></ul><ul><li>Create a headline </li></ul><ul><li>PAR/STAR formats </li></ul><ul><li>Preparation & Practice </li></ul>
    13. 13. Verbal Expressions <ul><li>Stories </li></ul><ul><li>Elevator pitch </li></ul><ul><li>Presentation statements </li></ul><ul><li>Power statements </li></ul><ul><li>Preparation & Practice </li></ul><ul><ul><li>(that means out loud) </li></ul></ul>
    14. 14. Elements of Career Branding <ul><li>Branding is a discipline </li></ul><ul><li>Strong Title statement </li></ul><ul><li>Skills </li></ul><ul><li>Success Stories </li></ul><ul><li>Degrees & Certifications </li></ul><ul><li>Subject matter expertise </li></ul><ul><li>Affilliations and Trade Associations </li></ul><ul><li>Qualities, Values, Typology, Holland </li></ul>
    15. 15. Multiple Brands? <ul><li>Trainer </li></ul><ul><li>Career Coach </li></ul><ul><li>Sales Rep </li></ul><ul><li>Web Developer </li></ul><ul><li>Non-profit Director </li></ul><ul><li>Writer </li></ul><ul><li>Actor </li></ul><ul><li>Musician </li></ul><ul><li>Singer/songwriter </li></ul>
    16. 16. Elements of Career Branding <ul><li>What’s your brand? </li></ul><ul><li>“ Uniquity” </li></ul><ul><li>Competitive Advantage </li></ul><ul><li>What’s missing? </li></ul><ul><li>How many brands do you have? </li></ul><ul><li>Use Success stories to illustrate your brand – paint a picture. </li></ul>
    17. 17. Assess your brand <ul><li>Free Subscription for all attendees ($29.95) </li></ul><ul><li>Assess Qualities, Values, Typology, Stories </li></ul><ul><li>Build key word lists for research and resumes </li></ul><ul><li>Create your branding report </li></ul><ul><li>Take it with you on your next interview </li></ul>
    18. 18. Career Transitions workshop <ul><li>Re-ignite your search </li></ul><ul><li>Self-Assessment(s) </li></ul><ul><li>Branding </li></ul><ul><li>Diversified Marketing Strategy </li></ul><ul><ul><li>Applications </li></ul></ul><ul><ul><li>Working with Recruiters </li></ul></ul><ul><ul><li>Web presence (‘niche sites’) </li></ul></ul><ul><ul><li>Networking & Informational Interviewing </li></ul></ul><ul><li>5 years, 20 workshops, 200+ participants </li></ul><ul><li>(12) hours, blended curriculum </li></ul><ul><li>Next one starts Wednesday, 3/17 at UCD </li></ul><ul><li>Co-sponsored by CU Boulder, UCD & SHRM </li></ul>
    19. 19. Thank you! Mike Ballard 720.641.5919 [email_address]