Uproxx Social Media Case Study | Increasing Traffic With Social Media
Summary of Project
Summary of Results
UPROXX covers the culture of what’s buzzing and
delivers the best of web culture by tapping into the film,
TV, music and sports zeitgeist on the internet.
Within The First Month of Working With Uproxx We Saw:
Uproxx had already established a very powerful social
media presence before they came to us so our primary
goal has been to help optimize and maximize their
channels to generate more traffic.
462k from Facebook Alone
•A traffic increase of over100k from Twitter
•A traffic increase of over
•Multiple interactions with several major celebrities on
Significant? We’d Say So.
Uproxx posts over 200 articles daily, which presented us with the challenge of choosing the right piece to send out
through their social channels. We approached this challenge with the end goal of developing a process that gave us
the ability to amplify their top performing posts in real-time.
We use a combination of Real-Time Google Analytics and another platform called Chartbeat to track the posts that
are drawing the most attention. This has allowed us to give multiple articles the extra push they needed to go viral
and pull in large numbers of social and web traffic.
Facebook was easily the most underutilized social channel for Uproxx, so we saw it as the greatest opportunity. We
tested several different posting schedules, post types, update structures, and more until we were able to continually
grow engagement, reach, and traffic at a steady pace.
We found that the more interesting images drew the most engagement and traffic BUT the posts with standard or
less stimulating images drove more traffic as link posts. We were also able to determine a post frequency that
maximized engagement while leaving us penalty free in the eye’s of Facebook’s newsfeed algorithm.
Tactic 3 In Case You Missed It
The Uproxx editorial team really wanted to stay connected with their readers through Twitter so we developed a
plan that would allow Single Grain to leverage the network without altering the relations and characters already built
up behind the brand.
Because Twitter and Uproxx both move a high volume of content rapidly to a very diverse audience, we
implimented the ‘In Case You Missed It’ or ICYMI tweet. This allowed us to use mentions and hashtags as needed
without being changing the expectations of their loyal followers. This lead to more celebrity and influencer engament
as well as more traffic.