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Chef Works Case Study | Facebook Success
Chef Works Case Study | Facebook Success
Chef Works Case Study | Facebook Success
Chef Works Case Study | Facebook Success
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Chef Works Case Study | Facebook Success

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An overview of how we took a a stale social presence of less thank 3k fans to an established industry leader in the social space.

An overview of how we took a a stale social presence of less thank 3k fans to an established industry leader in the social space.

Published in: Marketing, Technology, Business
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  • 1. Facebook Engagement Summary of Project Summary of Results Chef Works provides high-quality apparel to chef’s in 45 countries all over the world. They’re partneres with hotels like Hilton and Mariot as well as notable restaurants like P.F. Chang’s and California Pizza Kitchen. Within two weeks of beginning work on their Facebook page we saw: They came to us for help with every aspect of their digital marketing efforts. Facebook was our primary focus out of the gate due to a engagement rate of less than 2% •A 900% increase in our overall reach and viral reach •A jump from a 2% to a 27% engagement rate. 1000 new followers •Over •We had posted 16 of the top 20 most engaging posts in the page’s history This is going to be a testimonial from the client who is featured in this case study. They should pretty dang happy. Guess Where We Stepped In?
  • 2. Tactic 1 Post Optimization Every social media channel has unique features, users, and best practices. Many social marketers try to be efficient by postiing the same updates to multiple channels at a time, this is a mistake. We know that every element of a post, from the copy to the medium and the timing, will affect the overall affectiveness of your efforts. Facebook has steadily evolved from a text-based status social network to a visually-driven engagement and entertainment platform. As a result, visual content receives exponentially more engagement than links or plain text updates.
  • 3. Tactic 2 Strategic Timing Many social media marketers will use analytics to track their efforts, very few actually use them to refine their strategy. After managing the Facebook page for an set period of time you’re able to identify trends in user engagement. We identified early on that the most popular posts were shared between 12:30 and 2:30pm and 4:30 and 6:30pm. This is actually contradictory to what most reports will tell you because most reports look at Facebook users as a whole. We knew that we were working with a unique audience with a unique lifestyle so we paid close attention. Notice that all of the posts in the time frames mentioned offered either higher reach or more virality than all of the other top posts in the page’s history. What about the “Top Post”, you ask? Like with any research there will be outliers. These outliers can be based on any number of variables and sometimes can boil down the specific users who engaged with the post or the actual content of the post.
  • 4. Tactic 3 Content Diversification and ad management Brands tend to think they should only talk about things specifically related to their business. We believe that social media meant to develop context for your business in the lives of your customers and followers. To do this you need to show that you really understand your customer. We also established a promoted post strategy and like campaign to attract targeted followers with different pieces of content. While ‘Likes’ on a post aren’t a highly valued metrics, new followers are always the first step to driving new business from social media.

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