Bug Labs
    Rapid, low-cost development
    Company Overview
    buglabs.net/biz




Tuesday, July 6, 2010
Agenda

                 •      Introduction
                 •      Industry Solutions
                 •      Platform O...
About
                        • Soho - New York City headquarters
                           – 18 employees
              ...
Mission
             • Allow enterprise system developers and
               software engineers to explore new
           ...
Long Tail of Electronics
                                        Untapped Potential

                        Today's CE – ...
Long Tail of Electronics
                           Telemedicine
                           Disease Management
           ...
The Need
                                       Easy to understand




                                     +             ...
The Prototype
                        Hard to make




                                       8


Tuesday, July 6, 2010
Industry Standard


                          $1 Million
                          One Year
                        One Pr...
BUG Development Method
             Prototype   Pilot/Limited Deployment   Full Production




       Off-the-Shelf       ...
BUG Platform Advantage
                           Early/Rapid Feedback and Iteration




                        “Get to m...
Agenda

                 •      Introduction
                 •      Industry Solutions
                 •      Platform O...
Opportunity




                           13


Tuesday, July 6, 2010
Case 1: Healthcare
             “Monitor an individual’s vital signs.”




                                               ...
Case 2: Automotive
             “Put the Prius online.”




                Features:                              Benefit...
Case 3: Government
             “Quick reaction capabilities.”
                                                           ...
Case 4: Transport & Logistics
             “Keep a ‘smart’ eye on your assets.”




                                      ...
Case 5: Engineering
             “Integrate devices and systems with BUG middleware.”




                                ...
Case 6: Custom Needs
             “Build your own gadget.”




          Real-world examples:
          • Analog Devices
 ...
Agenda

                 •      Introduction
                 •      Industry Solutions
                 •      Platform O...
BUG Platform Purpose
                            Bring innovative, high quality electronic devices to
                    ...
BUG Platform Components
         Hardware




         Software




         Cloud

                                   22
...
BUG Platform Value

              Vertically Integrated Development
              1. Configure / Build Hardware

          ...
BUG 2.0




                        Certified   OMAP-based
                         3G/4G        devices


Tuesday, July 6...
BUGmodules
                                       Physical Interface Extensions

                 •      Full-color, touch...
Future Development
             • microBUG
                   –Much smaller and cheaper
                   –Seamless integ...
BUG Software
                                   Application Layer




                        Angstrom                    ...
BUG Software
                                       Application Layer :: SDK




                        • Industry-standa...
BUG Cloud Services
                        Network Layer :: Web services interface for H/W
                               ...
BUG Cloud Services
                           Network Layer :: BUGswarm (in development)




                  •     BUGsw...
Agenda

                 •      Introduction
                 •      Industry Solutions
                 •      Platform O...
What if...

                            ...wireless hardware
                         development were as easy
           ...
Agile Software Development




                                     33


Tuesday, July 6, 2010
Agile Hardware Development
                        Gadget Developer Program ™
                        The fastest path fro...
Benefits
             • Take advantage of new model
                   – Prototype and pilot new capabilities easily, quick...
Thank You!

                        Michael de Senna
                        Director of Sales and Business Development
  ...
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Bug Labs - Rapid, Low-Cost System Development

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Bug Labs overview and how it helps businesses save time and money.

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Bug Labs - Rapid, Low-Cost System Development

  1. 1. Bug Labs Rapid, low-cost development Company Overview buglabs.net/biz Tuesday, July 6, 2010
  2. 2. Agenda • Introduction • Industry Solutions • Platform Overview • Opportunities 2 Tuesday, July 6, 2010
  3. 3. About • Soho - New York City headquarters – 18 employees – Venture backed • 1st open, modular electronics platform • Best of CES 2008 - Emerging Tech • Shipping since March 2008 • Fortune 500 client list 3 Tuesday, July 6, 2010
  4. 4. Mission • Allow enterprise system developers and software engineers to explore new hardware innovations and markets more efficiently. –“Get to market twice as fast at half the cost.” • Long Tail of Electronics 4 Tuesday, July 6, 2010
  5. 5. Long Tail of Electronics Untapped Potential Today's CE – a few devices for the millions - Cellphones - MP3 players - LCD TVs - DVDs - PDAs New Markets – millions of devices for the few - Vertical markets - Personalized, networked devices $171B $171B + 5 Tuesday, July 6, 2010
  6. 6. Long Tail of Electronics Telemedicine Disease Management Drug compliance Wellness/Prevention Energy Security Media Telemetry Energy Media Utilities Retail/CPG Logistics Industrial Health Care Home Auto M2M CRM ERP SCM Hundreds more... 6 Tuesday, July 6, 2010
  7. 7. The Need Easy to understand + + GPS Wireless RFID Reader “I want a simple wireless, GPS-enabled RFID reader.” 7 Tuesday, July 6, 2010
  8. 8. The Prototype Hard to make 8 Tuesday, July 6, 2010
  9. 9. Industry Standard $1 Million One Year One Prototype 9 Tuesday, July 6, 2010
  10. 10. BUG Development Method Prototype Pilot/Limited Deployment Full Production Off-the-Shelf Semi-Custom Fully Custom Modular Hardware Deeper Integration Integrated Device 1 month 2 months 4-6 months 10 Tuesday, July 6, 2010
  11. 11. BUG Platform Advantage Early/Rapid Feedback and Iteration “Get to market twice as fast at half the cost.” 11 Tuesday, July 6, 2010
  12. 12. Agenda • Introduction • Industry Solutions • Platform Overview • Opportunities 12 Tuesday, July 6, 2010
  13. 13. Opportunity 13 Tuesday, July 6, 2010
  14. 14. Case 1: Healthcare “Monitor an individual’s vital signs.” Blood Pressure Foot BUG Glucose Level Weight 14 Tuesday, July 6, 2010
  15. 15. Case 2: Automotive “Put the Prius online.” Features: Benefits: - WiFi hot spot (aka MiFi) - Passengers can surf web while traveling - Log/Auto-post energy usage metrics - No more manual tracking and entry - Music server - Organize music collection w/ computer - GPS + Accelerometer (aka “OnStar”) - Monitor safety of driver and occupants - VoIP phone - Low cost communications while driving - On-board Linux computer - Benefit from 3rd party app development Tuesday, July 6, 2010
  16. 16. Case 3: Government “Quick reaction capabilities.” “Dumb” Swappable power and storage system BUG Core Data logging capability Google Maps Mashup Field replaceable web cameras 16 Tuesday, July 6, 2010
  17. 17. Case 4: Transport & Logistics “Keep a ‘smart’ eye on your assets.” 17 Tuesday, July 6, 2010
  18. 18. Case 5: Engineering “Integrate devices and systems with BUG middleware.” 18 Tuesday, July 6, 2010
  19. 19. Case 6: Custom Needs “Build your own gadget.” Real-world examples: • Analog Devices • BUGsense has gyroscope, microphone array, accelerometer & inclinometer • JLM Innovation • BUGnose detects volatile organic compounds, methane, carbon monoxide • Pitney Bowes 19 • BUGsecure is a custom-built hardware-based encryption module Tuesday, July 6, 2010
  20. 20. Agenda • Introduction • Industry Solutions • Platform Overview • Opportunities 20 Tuesday, July 6, 2010
  21. 21. BUG Platform Purpose Bring innovative, high quality electronic devices to market quickly and economically. Phase I Phase II Phase III Phase IV Prototype Produce Deploy Distribute Seamless path Certified hardware + Services + Air Time + Distribution Options 21 Tuesday, July 6, 2010
  22. 22. BUG Platform Components Hardware Software Cloud 22 Tuesday, July 6, 2010
  23. 23. BUG Platform Value Vertically Integrated Development 1. Configure / Build Hardware 2. Write Software Application 3. Integrate with Web/Internet 100% Customized Solutions 23 Tuesday, July 6, 2010
  24. 24. BUG 2.0 Certified OMAP-based 3G/4G devices Tuesday, July 6, 2010
  25. 25. BUGmodules Physical Interface Extensions • Full-color, touchscreen LCD • 2MP Camera • GPS • Motion detector/Accelerometer • von Hippel module (build your own) • Audio • 3G cell/data modem - CDMA & GSM • 802.15.4 modem • RFID scanner • BUGnose - atmospheric gas sensors • BUGsense - temp, RH/BP, digital compass, proximity, light • BUGsecure - hardware-based, cryptographic security engine 25 Tuesday, July 6, 2010
  26. 26. Future Development • microBUG –Much smaller and cheaper –Seamless integration into BUG system –Potentially use existing OSH design • E.g. - Marvell SheevaPlug • BUGsecure base –Integrated PB chipset –Secure boot 26 Confidential Tuesday, July 6, 2010
  27. 27. BUG Software Application Layer Angstrom Industry-Standard OpenJDK Linux Eclipse SDK 27 Tuesday, July 6, 2010
  28. 28. BUG Software Application Layer :: SDK • Industry-standard Eclipse software development environment • Integrates BUG hardware, software and BUGnet community • Drag & drop application sharing and BUG configuration • BUGnet window displays top picks for connected BUG config 28 Tuesday, July 6, 2010
  29. 29. BUG Cloud Services Network Layer :: Web services interface for H/W http://138.169.10.1/service/GPS/Location http://138.169.10.1/service/motion http://138.169.10.1/service/camera/picture Seamless integration with SOA 29 Tuesday, July 6, 2010
  30. 30. BUG Cloud Services Network Layer :: BUGswarm (in development) • BUGswarm is a web-enabled service that allows users to: • Create groups of associated BUGs • Collect, monitor and view remote BUG module and sensor data • Control BUGs remotely using a standard web browser 30 Tuesday, July 6, 2010
  31. 31. Agenda • Introduction • Industry Solutions • Platform Overview • Opportunities 31 Tuesday, July 6, 2010
  32. 32. What if... ...wireless hardware development were as easy as application development? 32 Tuesday, July 6, 2010
  33. 33. Agile Software Development 33 Tuesday, July 6, 2010
  34. 34. Agile Hardware Development Gadget Developer Program ™ The fastest path from prototype to deployment. 1. Prototype 2. Produce 3. Deploy Develop your device using the Quickly move to pilot and full Deploy your new gadget to a pre-certified prototyping toolset production using integrated variety of vehicles and soldiers and the wealth of technical Gadget Development and quickly and economically resources in the Gadget Deployment Platform Development Center 34 Tuesday, July 6, 2010
  35. 35. Benefits • Take advantage of new model – Prototype and pilot new capabilities easily, quickly and affordably – Frictionless path from prototype to pilot to deployment • Leverage BUG support channels – Thousands of innovators in BUG ecosystem worldwide – Value-added BUG development and support services available • Low cost, low risk, high potential – Rapid iteration encourages experimentation & provides feedback – Open-source means no IP hassles or technology lock-ins • Our interests are aligned – Bug Labsʼs success hinges on YOUR success 35 Tuesday, July 6, 2010
  36. 36. Thank You! Michael de Senna Director of Sales and Business Development Bug Labs, Inc. t: +1 212 792 6357  x107 Skype: MikeAtBugLabs buglabs.net/biz 36 Tuesday, July 6, 2010

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