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Bug Labs - Rapid, Low-Cost System Development
Bug Labs - Rapid, Low-Cost System Development
Bug Labs - Rapid, Low-Cost System Development
Bug Labs - Rapid, Low-Cost System Development
Bug Labs - Rapid, Low-Cost System Development
Bug Labs - Rapid, Low-Cost System Development
Bug Labs - Rapid, Low-Cost System Development
Bug Labs - Rapid, Low-Cost System Development
Bug Labs - Rapid, Low-Cost System Development
Bug Labs - Rapid, Low-Cost System Development
Bug Labs - Rapid, Low-Cost System Development
Bug Labs - Rapid, Low-Cost System Development
Bug Labs - Rapid, Low-Cost System Development
Bug Labs - Rapid, Low-Cost System Development
Bug Labs - Rapid, Low-Cost System Development
Bug Labs - Rapid, Low-Cost System Development
Bug Labs - Rapid, Low-Cost System Development
Bug Labs - Rapid, Low-Cost System Development
Bug Labs - Rapid, Low-Cost System Development
Bug Labs - Rapid, Low-Cost System Development
Bug Labs - Rapid, Low-Cost System Development
Bug Labs - Rapid, Low-Cost System Development
Bug Labs - Rapid, Low-Cost System Development
Bug Labs - Rapid, Low-Cost System Development
Bug Labs - Rapid, Low-Cost System Development
Bug Labs - Rapid, Low-Cost System Development
Bug Labs - Rapid, Low-Cost System Development
Bug Labs - Rapid, Low-Cost System Development
Bug Labs - Rapid, Low-Cost System Development
Bug Labs - Rapid, Low-Cost System Development
Bug Labs - Rapid, Low-Cost System Development
Bug Labs - Rapid, Low-Cost System Development
Bug Labs - Rapid, Low-Cost System Development
Bug Labs - Rapid, Low-Cost System Development
Bug Labs - Rapid, Low-Cost System Development
Bug Labs - Rapid, Low-Cost System Development
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Bug Labs - Rapid, Low-Cost System Development

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Bug Labs overview and how it helps businesses save time and money.

Bug Labs overview and how it helps businesses save time and money.

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  • 1. Bug Labs Rapid, low-cost development Company Overview buglabs.net/biz Tuesday, July 6, 2010
  • 2. Agenda • Introduction • Industry Solutions • Platform Overview • Opportunities 2 Tuesday, July 6, 2010
  • 3. About • Soho - New York City headquarters – 18 employees – Venture backed • 1st open, modular electronics platform • Best of CES 2008 - Emerging Tech • Shipping since March 2008 • Fortune 500 client list 3 Tuesday, July 6, 2010
  • 4. Mission • Allow enterprise system developers and software engineers to explore new hardware innovations and markets more efficiently. –“Get to market twice as fast at half the cost.” • Long Tail of Electronics 4 Tuesday, July 6, 2010
  • 5. Long Tail of Electronics Untapped Potential Today's CE – a few devices for the millions - Cellphones - MP3 players - LCD TVs - DVDs - PDAs New Markets – millions of devices for the few - Vertical markets - Personalized, networked devices $171B $171B + 5 Tuesday, July 6, 2010
  • 6. Long Tail of Electronics Telemedicine Disease Management Drug compliance Wellness/Prevention Energy Security Media Telemetry Energy Media Utilities Retail/CPG Logistics Industrial Health Care Home Auto M2M CRM ERP SCM Hundreds more... 6 Tuesday, July 6, 2010
  • 7. The Need Easy to understand + + GPS Wireless RFID Reader “I want a simple wireless, GPS-enabled RFID reader.” 7 Tuesday, July 6, 2010
  • 8. The Prototype Hard to make 8 Tuesday, July 6, 2010
  • 9. Industry Standard $1 Million One Year One Prototype 9 Tuesday, July 6, 2010
  • 10. BUG Development Method Prototype Pilot/Limited Deployment Full Production Off-the-Shelf Semi-Custom Fully Custom Modular Hardware Deeper Integration Integrated Device 1 month 2 months 4-6 months 10 Tuesday, July 6, 2010
  • 11. BUG Platform Advantage Early/Rapid Feedback and Iteration “Get to market twice as fast at half the cost.” 11 Tuesday, July 6, 2010
  • 12. Agenda • Introduction • Industry Solutions • Platform Overview • Opportunities 12 Tuesday, July 6, 2010
  • 13. Opportunity 13 Tuesday, July 6, 2010
  • 14. Case 1: Healthcare “Monitor an individual’s vital signs.” Blood Pressure Foot BUG Glucose Level Weight 14 Tuesday, July 6, 2010
  • 15. Case 2: Automotive “Put the Prius online.” Features: Benefits: - WiFi hot spot (aka MiFi) - Passengers can surf web while traveling - Log/Auto-post energy usage metrics - No more manual tracking and entry - Music server - Organize music collection w/ computer - GPS + Accelerometer (aka “OnStar”) - Monitor safety of driver and occupants - VoIP phone - Low cost communications while driving - On-board Linux computer - Benefit from 3rd party app development Tuesday, July 6, 2010
  • 16. Case 3: Government “Quick reaction capabilities.” “Dumb” Swappable power and storage system BUG Core Data logging capability Google Maps Mashup Field replaceable web cameras 16 Tuesday, July 6, 2010
  • 17. Case 4: Transport & Logistics “Keep a ‘smart’ eye on your assets.” 17 Tuesday, July 6, 2010
  • 18. Case 5: Engineering “Integrate devices and systems with BUG middleware.” 18 Tuesday, July 6, 2010
  • 19. Case 6: Custom Needs “Build your own gadget.” Real-world examples: • Analog Devices • BUGsense has gyroscope, microphone array, accelerometer & inclinometer • JLM Innovation • BUGnose detects volatile organic compounds, methane, carbon monoxide • Pitney Bowes 19 • BUGsecure is a custom-built hardware-based encryption module Tuesday, July 6, 2010
  • 20. Agenda • Introduction • Industry Solutions • Platform Overview • Opportunities 20 Tuesday, July 6, 2010
  • 21. BUG Platform Purpose Bring innovative, high quality electronic devices to market quickly and economically. Phase I Phase II Phase III Phase IV Prototype Produce Deploy Distribute Seamless path Certified hardware + Services + Air Time + Distribution Options 21 Tuesday, July 6, 2010
  • 22. BUG Platform Components Hardware Software Cloud 22 Tuesday, July 6, 2010
  • 23. BUG Platform Value Vertically Integrated Development 1. Configure / Build Hardware 2. Write Software Application 3. Integrate with Web/Internet 100% Customized Solutions 23 Tuesday, July 6, 2010
  • 24. BUG 2.0 Certified OMAP-based 3G/4G devices Tuesday, July 6, 2010
  • 25. BUGmodules Physical Interface Extensions • Full-color, touchscreen LCD • 2MP Camera • GPS • Motion detector/Accelerometer • von Hippel module (build your own) • Audio • 3G cell/data modem - CDMA & GSM • 802.15.4 modem • RFID scanner • BUGnose - atmospheric gas sensors • BUGsense - temp, RH/BP, digital compass, proximity, light • BUGsecure - hardware-based, cryptographic security engine 25 Tuesday, July 6, 2010
  • 26. Future Development • microBUG –Much smaller and cheaper –Seamless integration into BUG system –Potentially use existing OSH design • E.g. - Marvell SheevaPlug • BUGsecure base –Integrated PB chipset –Secure boot 26 Confidential Tuesday, July 6, 2010
  • 27. BUG Software Application Layer Angstrom Industry-Standard OpenJDK Linux Eclipse SDK 27 Tuesday, July 6, 2010
  • 28. BUG Software Application Layer :: SDK • Industry-standard Eclipse software development environment • Integrates BUG hardware, software and BUGnet community • Drag & drop application sharing and BUG configuration • BUGnet window displays top picks for connected BUG config 28 Tuesday, July 6, 2010
  • 29. BUG Cloud Services Network Layer :: Web services interface for H/W http://138.169.10.1/service/GPS/Location http://138.169.10.1/service/motion http://138.169.10.1/service/camera/picture Seamless integration with SOA 29 Tuesday, July 6, 2010
  • 30. BUG Cloud Services Network Layer :: BUGswarm (in development) • BUGswarm is a web-enabled service that allows users to: • Create groups of associated BUGs • Collect, monitor and view remote BUG module and sensor data • Control BUGs remotely using a standard web browser 30 Tuesday, July 6, 2010
  • 31. Agenda • Introduction • Industry Solutions • Platform Overview • Opportunities 31 Tuesday, July 6, 2010
  • 32. What if... ...wireless hardware development were as easy as application development? 32 Tuesday, July 6, 2010
  • 33. Agile Software Development 33 Tuesday, July 6, 2010
  • 34. Agile Hardware Development Gadget Developer Program ™ The fastest path from prototype to deployment. 1. Prototype 2. Produce 3. Deploy Develop your device using the Quickly move to pilot and full Deploy your new gadget to a pre-certified prototyping toolset production using integrated variety of vehicles and soldiers and the wealth of technical Gadget Development and quickly and economically resources in the Gadget Deployment Platform Development Center 34 Tuesday, July 6, 2010
  • 35. Benefits • Take advantage of new model – Prototype and pilot new capabilities easily, quickly and affordably – Frictionless path from prototype to pilot to deployment • Leverage BUG support channels – Thousands of innovators in BUG ecosystem worldwide – Value-added BUG development and support services available • Low cost, low risk, high potential – Rapid iteration encourages experimentation & provides feedback – Open-source means no IP hassles or technology lock-ins • Our interests are aligned – Bug Labsʼs success hinges on YOUR success 35 Tuesday, July 6, 2010
  • 36. Thank You! Michael de Senna Director of Sales and Business Development Bug Labs, Inc. t: +1 212 792 6357  x107 Skype: MikeAtBugLabs buglabs.net/biz 36 Tuesday, July 6, 2010

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