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SwellPath Presents: Responsive Design, Mobile SEO, and the Future of Search Marketing
 

SwellPath Presents: Responsive Design, Mobile SEO, and the Future of Search Marketing

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The modern web is multi-platform. Brands interested in providing site experiences that delight customers need to have sites that display flawlessly and are highly useful on desktops, phones, and ...

The modern web is multi-platform. Brands interested in providing site experiences that delight customers need to have sites that display flawlessly and are highly useful on desktops, phones, and tablets; experienced digital marketers know this, savvy users know this, and the web's leading search engines know this. As we blaze through 2013, your mobile experience plays more and more into how your website performs in mobile search. Don't be left behind and relegated to the bottom of the search results for your valuable keywords. Make sure that search engines rank your site where it belongs so your mobile audience can find you at the important stages of their journeys. In the first ever SwellPath Presents, our Senior SEO Analyst, Mike Arnesen, will teach why mobile SEO is more important than ever, dive into the different takes on mobile SEO, and outline how you can build a mobile experience that is nothing less than SEO perfection.

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    SwellPath Presents: Responsive Design, Mobile SEO, and the Future of Search Marketing SwellPath Presents: Responsive Design, Mobile SEO, and the Future of Search Marketing Presentation Transcript

    • @mike_arnesen#SwellPathPresents #MobileSEO
    • @mike_arnesen#SwellPathPresents #MobileSEO
    • @mike_arnesen#SwellPathPresents #MobileSEO
    • @mike_arnesen#SwellPathPresents #MobileSEO@mike_arnesen#SwellPathPresents #MobileSEO
    • @mike_arnesen#SwellPathPresents #MobileSEO
    • @mike_arnesen#SwellPathPresents #MobileSEO
    • @mike_arnesen#SwellPathPresents #MobileSEO*Normalized data from 18 sites
    • @mike_arnesen#SwellPathPresents #MobileSEO
    • @mike_arnesen#SwellPathPresents #MobileSEO
    • @mike_arnesen#SwellPathPresents #MobileSEO
    • 79%of visitors who have a dissatisfying visit !are less likely to buy from the same site again !!!27%are less likely to buy !from the company’s!physical store.@mike_arnesen#SwellPathPresents #MobileSEO
    • @mike_arnesen#SwellPathPresents #MobileSEO
    • 57%of users expect a mobile site to load !nearly as fast!if not faster !than a desktop site.!@mike_arnesen#SwellPathPresents #MobileSEO
    • @mike_arnesen#SwellPathPresents #MobileSEO
    • @mike_arnesen#SwellPathPresents #MobileSEOGooglebotGooglebot Mobile
    • @mike_arnesen#SwellPathPresents #MobileSEOProviding a great,SEO-friendly mobileexperience is hard!You  could  say  that  it  really  bites!  
    • @mike_arnesen#SwellPathPresents #MobileSEO
    • @mike_arnesen#SwellPathPresents #MobileSEO
    • @mike_arnesen#SwellPathPresents #MobileSEO
    • @mike_arnesen#SwellPathPresents #MobileSEO
    • @mike_arnesen#SwellPathPresents #MobileSEO
    • @mike_arnesen#SwellPathPresents #MobileSEO
    • @mike_arnesen#SwellPathPresents #MobileSEO
    • @mike_arnesen#SwellPathPresents #MobileSEO
    • @mike_arnesen#SwellPathPresents #MobileSEOEverything about this sucks!
    • @mike_arnesen#SwellPathPresents #MobileSEO
    • @mike_arnesen#SwellPathPresents #MobileSEOMobile (working) = GoodDesktop = Acceptable-GoodMobile (broken) = InfuriatingOne-page-fits-all = Awesome
    • @mike_arnesen#SwellPathPresents #MobileSEO
    • @mike_arnesen#SwellPathPresents #MobileSEO
    • @mike_arnesen#SwellPathPresents #MobileSEO
    • @mike_arnesen#SwellPathPresents #MobileSEOBasic example
    • @mike_arnesen#SwellPathPresents #MobileSEOSource Code
    • @mike_arnesen#SwellPathPresents #MobileSEOWidescreen
    • @mike_arnesen#SwellPathPresents #MobileSEOSmall Desktop
    • @mike_arnesen#SwellPathPresents #MobileSEOTablet
    • @mike_arnesen#SwellPathPresents #MobileSEOMobile
    • @mike_arnesen#SwellPathPresents #MobileSEOSource Code
    • @mike_arnesen#SwellPathPresents #MobileSEOCSS3 Media Queries!!@media only screen
!and {min-width:__} 
!and {max-width:__} !CSS File
    • @mike_arnesen#SwellPathPresents #MobileSEODesktop
    • @mike_arnesen#SwellPathPresents #MobileSEOTablet
    • @mike_arnesen#SwellPathPresents #MobileSEOMobile
    • @mike_arnesen#SwellPathPresents #MobileSEO
    • @mike_arnesen#SwellPathPresents #MobileSEO
    • @mike_arnesen#SwellPathPresents #MobileSEO
    • @mike_arnesen#SwellPathPresents #MobileSEO
    • @mike_arnesen#SwellPathPresents #MobileSEODesktop   Mobile  
    • @mike_arnesen#SwellPathPresents #MobileSEODesktop  Mobile  Links  &  Social  
    • @mike_arnesen#SwellPathPresents #MobileSEODesktop   Mobile  <link rel=“alternate” href=“mobile” /> <link rel=“canonical” href=“desktop” />
    • @mike_arnesen#SwellPathPresents #MobileSEO<?xml version="1.0" encoding="UTF-8"?>!<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"!xmlns:xhtml="http://www.w3.org/1999/xhtml">!<url>!<loc>http://www.example.com/page-1/</loc>!<xhtml:link!rel="alternate"!media="only screen and (max-width: 640px)"!href="http://m.example.com/page-1" />!</url>!</urlset>!
    • @mike_arnesen#SwellPathPresents #MobileSEO•  Duplicate content•  Link equity dilution•  Redirection issues•  Required SEO tagging
    • @mike_arnesen#SwellPathPresents #MobileSEODesktop  Mobile  Links  &  Social   RWD  Site  
    • @mike_arnesen#SwellPathPresents #MobileSEO•  Duplicate content•  Link equity dilution•  Redirection issues•  Required SEO taggingRWD makes peace with Jackie Chan
    • @mike_arnesen#SwellPathPresents #MobileSEO
    • @mike_arnesen#SwellPathPresents #MobileSEO
    • @mike_arnesen#SwellPathPresents #MobileSEO
    • @mike_arnesen#SwellPathPresents #MobileSEOA 59% higher bounce rate for mobileis a cry for help!
    • @mike_arnesen#SwellPathPresents #MobileSEO
    • @mike_arnesen#SwellPathPresents #MobileSEO
    • @mike_arnesen#SwellPathPresents #MobileSEO
    • @mike_arnesen#SwellPathPresents #MobileSEO
    • @mike_arnesen#SwellPathPresents #MobileSEO
    • @mike_arnesen#SwellPathPresents #MobileSEOResourcesspath.us/RWD-linksMike ArnesenSenior SEO, SwellPathGoogle.com/search?q=mike+arnesen