3. Mike Arnesen
Senior SEO Analyst
Mike Arnesen is the Senior SEO Analyst at SwellPath - an
SEM and analytics consulting agency in Portland, Oregon.
Mike comes from a web development background (including
a stint at MySpace) and has been a dedicated SEO for 4
years, blah, blah, blah…
@Mike_Arnesen
You only know what the SMX agenda told you. #Author2Authority
#23C
4. @Mike_Arnesen
Am I worth listening to? #Author2Authority
Why should you care what I have to say? #23C
6. Based on my
Experience
&
Reputation
I’ve been deemed an Authority.
@Mike_Arnesen
I provided information to SMX & #Author2Authority
they determined I had authority. #23C
16. The journey to authority starts with authorship. @Mike_Arnesen
#Author2Authority
You can’t become an authority if no one knows who you are! #23C
17. is a prerequisite
to authority.
@Mike_Arnesen
Only 9% of tech blogs implement Google Authorship properly. #Author2Authority
http://selnd.com/NTwrO6 #23C
19. @Mike_Arnesen
Step 2: Alert Google to your content!
#Author2Authority
Fill out your “Contributor To” section: http://bit.ly/RZ7hbT #23C
20. @Mike_Arnesen
Step 3: We’ve linked Google to our content. #Author2Authority
Now link our content to Google. There are 3 options. #23C
21. Construction:
<link rel=“author” href=“https://plus.google.com/XXX” />
@Mike_Arnesen
Use a behind-the-scenes <link> to connect to your Google+
#Author2Authority
profile. Yoast’s SEO Plugin: http://bit.ly/PgKMTd #23C
22. Construction:
<a href=“https://plus.google.com/XXX?rel=author”>
Firstname Lastname
</a>
@Mike_Arnesen
Link your content using rel=author #Author2Authority
#23C
39. Identify authors with authority & build relationships with them. @Mike_Arnesen
#Author2Authority
Having them follow you will boost your own authority. #23C
40. @Mike_Arnesen
Use Ripples to find who shares your content. Thank them! #Author2Authority
Great bookmarklet: http://bit.ly/Qz95Il #23C
42. @Mike_Arnesen
Google will likely use authority signals from other networks as #Author2Authority
well. Where can you demonstrate your authority? #23C