@mike_arnesen	  #SMX	  #24C	     Image	  Credit:	  h.p://bit.ly/sj8l4	  
@mike_arnesen	  #SMX	  #24C	  	     	     	     	     	     	     	     	     	  	  	  	  	  	  	  	  	  	  	  	  	  	  	 ...
@mike_arnesen	  #SMX	  #24C	  	     	     	     	     	     	     	     	     	  	  	  	  	  	  	  	  	  	  	  	  	  	  	 ...
They	  should	  make	  you	  feel	  	      like	  this	  place!	  @mike_arnesen	  #SMX	  #24C	                Image	  Cred...
Great   content   comes   from                  great   authors,   and   we’re                  looking   closely   at   w...
@mike_arnesen	  #SMX	  #24C	     Image	  Credit:	  h.p://bit.ly/Wxt1Pu	  
@mike_arnesen	  #SMX	  #24C	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	 ...
@mike_arnesen	  #SMX	  #24C	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	 ...
Image	  Credit:	  h.p://bit.ly/AsCyhN	  We	  all	  just	  want	  to	  connect	  	  with	  other	  people.	                ...
@mike_arnesen	  	  #SMX	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  #24C	     Image	  Credit:	  h.p://bit.ly/Wmv4et	  
@mike_arnesen	  #SMX	  #24C	  
PR-­‐based	  rankings	  +	  AR	  =	  BETTER	  RESULTS	                                      This	  could	  be	  big!	  @mi...
Let’s	  go	  back	  to	  2005…	  where	  a	  patent	  is	  filed	  for	  “Agent	  Rank”.	  
But	  there	  were	  obstacles	                                      …unjl	  Google+	  @mike_arnesen	  #SMX	  #24C	       ...
@mike_arnesen	  #SMX	  #24C	  
Authorship	  &	  AuthorRank	  picking	  up	  steam	                                                  @mike_arnesen	  #SMX	...
So	  are	  YOU	  ready	  to	  become	  an	  author?	  @mike_arnesen	  #SMX	  #24C	  	     	     	     	     	     	     	 ...
1)	  Contributor	  To	  	                                             	  from	  G+	  to	  Website	                        ...
Photo	  Credit:	  h.p://www.flickr.com/photos/thetorpedodog/458336570/	  There	  are	  no	  shortcuts	  in	  building	  Aut...
@mike_arnesen	  #SMX	  #24C	  
vs.	            @mike_arnesen	  #SMX	  #24C	  
Authorship	  	                                                is	  about	  people	                                        ...
Use	  it	  wisely.	  Use	  it	  well.	  @mike_arnesen	  #SMX	  #24C	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	...
From Authorship to Authority: A journey to quality search results
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From Authorship to Authority: A journey to quality search results

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Coming to you, straight from #SMX West 2013, my presentation on Authorship and AuthorRank. "From Authorship to Authority: A journey to quality search results"

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From Authorship to Authority: A journey to quality search results

  1. 1. @mike_arnesen  #SMX  #24C   Image  Credit:  h.p://bit.ly/sj8l4  
  2. 2. @mike_arnesen  #SMX  #24C                                                                                                                                                                      Image  Credit:  h.p://bit.ly/RFAigM  
  3. 3. @mike_arnesen  #SMX  #24C                                                                                                                                                                      Image  Credit:  h.p://bit.ly/RFAigM  
  4. 4. They  should  make  you  feel     like  this  place!  @mike_arnesen  #SMX  #24C   Image  Credit:  h.p://bit.ly/7gmykG  
  5. 5. Great   content   comes   from   great   authors,   and   we’re   looking   closely   at   ways   this   m a r k u p   c o u l d   h e l p   u s    and   . @mike_arnesen  #SMX  #24C   Image  Credit:  h.p://www.heelsandwheelsonline.com/  
  6. 6. @mike_arnesen  #SMX  #24C   Image  Credit:  h.p://bit.ly/Wxt1Pu  
  7. 7. @mike_arnesen  #SMX  #24C                                                                                                                  Image  Credit:  h.p://mz.cm/15omagZ    and    h.p://bit.ly/3uVHjd  
  8. 8. @mike_arnesen  #SMX  #24C                                                                                                                                                                          Image  Credit:  h.p://bit.ly/WuBxo8    and  h.p://bit.ly/Xu6CFg  
  9. 9. Image  Credit:  h.p://bit.ly/AsCyhN  We  all  just  want  to  connect    with  other  people.   @mike_arnesen  #SMX  #24C  
  10. 10. @mike_arnesen    #SMX                                #24C   Image  Credit:  h.p://bit.ly/Wmv4et  
  11. 11. @mike_arnesen  #SMX  #24C  
  12. 12. PR-­‐based  rankings  +  AR  =  BETTER  RESULTS   This  could  be  big!  @mike_arnesen  #SMX  #24C  
  13. 13. Let’s  go  back  to  2005…  where  a  patent  is  filed  for  “Agent  Rank”.  
  14. 14. But  there  were  obstacles   …unjl  Google+  @mike_arnesen  #SMX  #24C   Photo  Credit:  h.p://bit.ly/ZSmq8J  
  15. 15. @mike_arnesen  #SMX  #24C  
  16. 16. Authorship  &  AuthorRank  picking  up  steam   @mike_arnesen  #SMX  #24C  
  17. 17. So  are  YOU  ready  to  become  an  author?  @mike_arnesen  #SMX  #24C                                                                                                                                                                                                      Photo  Credit:  h.p://bit.ly/13v2yts  
  18. 18. 1)  Contributor  To      from  G+  to  Website   2)  Rel=author      from  content  to  to  Google+    or   2)  Rel=author      from  content  to  about  page,            then  rel=me      from  about  page  to  Google+     Resources   •  blindfiveyearold.com/how-­‐to-­‐implement-­‐rel-­‐author   •  swellpath.com/2012/04/author-­‐rich-­‐snippets-­‐google/    @mike_arnesen  #SMX  #24C  
  19. 19. Photo  Credit:  h.p://www.flickr.com/photos/thetorpedodog/458336570/  There  are  no  shortcuts  in  building  AuthorRank.  But  you  can  read  this,  if  you  want:  h.p://mz.cm/P6NEiX   @mike_arnesen  #SMX  #24C  
  20. 20. @mike_arnesen  #SMX  #24C  
  21. 21. vs.   @mike_arnesen  #SMX  #24C  
  22. 22. Authorship     is  about  people         and  it’s  a     powerful  tool.    Photo  Credit:  h.p://bit.ly/WmuTjx   @mike_arnesen  #SMX  #24C  
  23. 23. Use  it  wisely.  Use  it  well.  @mike_arnesen  #SMX  #24C                                                                                                                                                Photo  Credit:  h.p://bit.ly/VTN6T6  
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