From Authorship to Authority: A journey to quality search results

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Coming to you, straight from #SMX West 2013, my presentation on Authorship and AuthorRank. "From Authorship to Authority: A journey to quality search results"

Coming to you, straight from #SMX West 2013, my presentation on Authorship and AuthorRank. "From Authorship to Authority: A journey to quality search results"

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  • 1. @mike_arnesen  #SMX  #24C   Image  Credit:  h.p://bit.ly/sj8l4  
  • 2. @mike_arnesen  #SMX  #24C                                                                                                                                                                      Image  Credit:  h.p://bit.ly/RFAigM  
  • 3. @mike_arnesen  #SMX  #24C                                                                                                                                                                      Image  Credit:  h.p://bit.ly/RFAigM  
  • 4. They  should  make  you  feel     like  this  place!  @mike_arnesen  #SMX  #24C   Image  Credit:  h.p://bit.ly/7gmykG  
  • 5. Great   content   comes   from   great   authors,   and   we’re   looking   closely   at   ways   this   m a r k u p   c o u l d   h e l p   u s    and   . @mike_arnesen  #SMX  #24C   Image  Credit:  h.p://www.heelsandwheelsonline.com/  
  • 6. @mike_arnesen  #SMX  #24C   Image  Credit:  h.p://bit.ly/Wxt1Pu  
  • 7. @mike_arnesen  #SMX  #24C                                                                                                                  Image  Credit:  h.p://mz.cm/15omagZ    and    h.p://bit.ly/3uVHjd  
  • 8. @mike_arnesen  #SMX  #24C                                                                                                                                                                          Image  Credit:  h.p://bit.ly/WuBxo8    and  h.p://bit.ly/Xu6CFg  
  • 9. Image  Credit:  h.p://bit.ly/AsCyhN  We  all  just  want  to  connect    with  other  people.   @mike_arnesen  #SMX  #24C  
  • 10. @mike_arnesen    #SMX                                #24C   Image  Credit:  h.p://bit.ly/Wmv4et  
  • 11. @mike_arnesen  #SMX  #24C  
  • 12. PR-­‐based  rankings  +  AR  =  BETTER  RESULTS   This  could  be  big!  @mike_arnesen  #SMX  #24C  
  • 13. Let’s  go  back  to  2005…  where  a  patent  is  filed  for  “Agent  Rank”.  
  • 14. But  there  were  obstacles   …unjl  Google+  @mike_arnesen  #SMX  #24C   Photo  Credit:  h.p://bit.ly/ZSmq8J  
  • 15. @mike_arnesen  #SMX  #24C  
  • 16. Authorship  &  AuthorRank  picking  up  steam   @mike_arnesen  #SMX  #24C  
  • 17. So  are  YOU  ready  to  become  an  author?  @mike_arnesen  #SMX  #24C                                                                                                                                                                                                      Photo  Credit:  h.p://bit.ly/13v2yts  
  • 18. 1)  Contributor  To      from  G+  to  Website   2)  Rel=author      from  content  to  to  Google+    or   2)  Rel=author      from  content  to  about  page,            then  rel=me      from  about  page  to  Google+     Resources   •  blindfiveyearold.com/how-­‐to-­‐implement-­‐rel-­‐author   •  swellpath.com/2012/04/author-­‐rich-­‐snippets-­‐google/    @mike_arnesen  #SMX  #24C  
  • 19. Photo  Credit:  h.p://www.flickr.com/photos/thetorpedodog/458336570/  There  are  no  shortcuts  in  building  AuthorRank.  But  you  can  read  this,  if  you  want:  h.p://mz.cm/P6NEiX   @mike_arnesen  #SMX  #24C  
  • 20. @mike_arnesen  #SMX  #24C  
  • 21. vs.   @mike_arnesen  #SMX  #24C  
  • 22. Authorship     is  about  people         and  it’s  a     powerful  tool.    Photo  Credit:  h.p://bit.ly/WmuTjx   @mike_arnesen  #SMX  #24C  
  • 23. Use  it  wisely.  Use  it  well.  @mike_arnesen  #SMX  #24C                                                                                                                                                Photo  Credit:  h.p://bit.ly/VTN6T6