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From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
From Authorship to Authority
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From Authorship to Authority

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From Authorship to Authority: Why Claiming Your Identity Matters. …

From Authorship to Authority: Why Claiming Your Identity Matters.
My presentation from SMX East 2012.
#Author2Authority

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  • 1. From Authorship to Authority Why claiming your identity matters @Mike_Arnesen #Author2Authority #23C
  • 2. @Mike_ArnesenDo you know who I am? #Author2Authority #23C
  • 3. Mike Arnesen Senior SEO Analyst Mike Arnesen is the Senior SEO Analyst at SwellPath - an SEM and analytics consulting agency in Portland, Oregon. Mike comes from a web development background (including a stint at MySpace) and has been a dedicated SEO for 4 years, blah, blah, blah… @Mike_ArnesenYou only know what the SMX agenda told you. #Author2Authority #23C
  • 4. @Mike_ArnesenAm I worth listening to? #Author2AuthorityWhy should you care what I have to say? #23C
  • 5. @Mike_ArnesenI could be crazy! #Author2Authority #23C
  • 6. Based on my Experience & Reputation I’ve been deemed an Authority. @Mike_ArnesenI provided information to SMX & #Author2Authoritythey determined I had authority. #23C
  • 7. @Mike_ArnesenWhat does this have to do with SEM? #Author2Authority #23C
  • 8. @Mike_ArnesenTell Google about yourself; get recognized as an author. #Author2AuthoritySlowly build your authority. #23C
  • 9. @Mike_ArnesenThis is what we want the web to be like. #Author2Authority #23C
  • 10. @Mike_ArnesenBut the hearts of men are easily corrupted #Author2Authorityand spam has a mind of its own. #23C
  • 11. @Mike_ArnesenThey’ve wreaked their havoc on our idyllic paradise. #Author2Authority #23C
  • 12. @Mike_ArnesenA vision revealed that users love content written by people! #Author2Authority #23C
  • 13. @Mike_ArnesenAuthorship is the way of the future, #Author2Authoritybut right now, anyone can get it. #23C
  • 14. @Mike_ArnesenThe fellowship may grow too large #Author2Authorityand some may not be worthy. #23C
  • 15. @Mike_ArnesenOnly those who are destined can continue to authority. #Author2Authority #23C
  • 16. The journey to authority starts with authorship. @Mike_Arnesen #Author2AuthorityYou can’t become an authority if no one knows who you are! #23C
  • 17. is a prerequisite to authority. @Mike_ArnesenOnly 9% of tech blogs implement Google Authorship properly. #Author2Authorityhttp://selnd.com/NTwrO6 #23C
  • 18. @Mike_ArnesenStep 1: Get a Google+ profile. #Author2Authority #23C
  • 19. @Mike_ArnesenStep 2: Alert Google to your content! #Author2AuthorityFill out your “Contributor To” section: http://bit.ly/RZ7hbT #23C
  • 20. @Mike_ArnesenStep 3: We’ve linked Google to our content. #Author2AuthorityNow link our content to Google. There are 3 options. #23C
  • 21. Construction: <link rel=“author” href=“https://plus.google.com/XXX” /> @Mike_ArnesenUse a behind-the-scenes <link> to connect to your Google+ #Author2Authorityprofile. Yoast’s SEO Plugin: http://bit.ly/PgKMTd #23C
  • 22. Construction: <a href=“https://plus.google.com/XXX?rel=author”> Firstname Lastname </a> @Mike_ArnesenLink your content using rel=author #Author2Authority #23C
  • 23. @Mike_ArnesenUse your website email address to “signup for Authorship”. #Author2Authorityhttp://bit.ly/TA5eRv #23C
  • 24. @Mike_ArnesenI use option 2. Pick your favorite. #Author2Authority #23C
  • 25. @Mike_ArnesenUse the Structured Data Testing Tool to verify that it works. #Author2Authorityhttp://bit.ly/Pea703 #23C
  • 26. Benefits of Authorship @Mike_Arnesen #Author2Authority #23C
  • 27. @Mike_ArnesenBenefit: familiarity with your personal brand! #Author2Authority #23C
  • 28. @Mike_ArnesenBenefit: Increased CTR on search results. #Author2AuthorityRanking #1 isn’t what’s most important anymore! #23C
  • 29. Tips for Authorship @Mike_Arnesen #Author2Authority #23C
  • 30. @Mike_ArnesenGoogle’s guidelines state you need a quality headshot. #Author2AuthorityTesting headshots can increase CTR: http://mz.cm/RrxLYG #23C
  • 31. @Mike_ArnesenYou may not be awarded an Author Rich Snippet #Author2Authorityuntil you link 3-5 pieces of content. #23C
  • 32. @Mike_ArnesenAuthorRank = Authority #Author2Authority #23C
  • 33. @Mike_ArnesenAuthorRank will measure your authority in specific subjects. #Author2AuthorityIt will then filter traditional search results. #23C
  • 34. @Mike_ArnesenThe time to work on your AuthorRank and move towards #Author2Authorityauthority is now. http://mz.cm/Q7LsZH #23C
  • 35. @Mike_ArnesenYour AuthorRank will be determined by signals that #Author2Authorityindicate the value of your content & opinions. #23C
  • 36. @Mike_ArnesenPick a topic you’re passionate about and specialize in it. #Author2AuthorityBecome the authority. #23C
  • 37. @Mike_ArnesenWrite amazing content. #Author2AuthorityContent that people will want to read and share. #23C
  • 38. @Mike_ArnesenStart using Google+. #Author2AuthorityEngage with people; build a following; demonstrate authority. #23C
  • 39. Identify authors with authority & build relationships with them. @Mike_Arnesen #Author2AuthorityHaving them follow you will boost your own authority. #23C
  • 40. @Mike_ArnesenUse Ripples to find who shares your content. Thank them! #Author2AuthorityGreat bookmarklet: http://bit.ly/Qz95Il #23C
  • 41. @Mike_ArnesenEngage offline to build authority online. #Author2Authority #23C
  • 42. @Mike_ArnesenGoogle will likely use authority signals from other networks as #Author2Authoritywell. Where can you demonstrate your authority? #23C
  • 43. Epilogue @Mike_Arnesen #Author2Authority #23C
  • 44. Moving from authorship to authority is a gradual, organic process. There are NO shortcuts @Mike_Arnesen #Author2Authority #23C
  • 45. @Mike_Arnesen#Author2Authority #23C
  • 46. I want to help youto get started with Authorship. And I’ll make the time. No joke. @Mike_Arnesen #Author2Authority #23C
  • 47. Let’s talk.Just Tweet me.@mike_anresen @Mike_Arnesen #Author2Authority #23C
  • 48. SwellPath.com @Mike_Arnesen #Author2Authority #23C
  • 49. Download:http://mikearnesen.com/smx-east-12/ Mike Arnesen Senior SEO, SwellPath @Mike_Arnesen #Author2Authority #23C

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