Blow Me Away Blogging

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Updated presentation from "Blow Me Away Blogging" at #SMX West 2013. Originally from #SMX Social Media Marketing. Check out the blog post version here - …

Updated presentation from "Blow Me Away Blogging" at #SMX West 2013. Originally from #SMX Social Media Marketing. Check out the blog post version here - http://www.swellpath.com/2012/12/smx-social-8-takeaways-for-blogging/

I'll be going over not only why I personally love blogging, but what makes it so damn hard. Mainly, I'll be sharing 8 takeaways from SwellPaths' 800% year-over-year traffic growth for our blog.

Official panel summary from SMX - "For many, a blog is the hub of a company’s social media marketing efforts. But building a consistently high-quality blog is a challenge. How do you keep your blog updated with fresh and appealing content? Is there a way to get more comments and build a community of readers? Can you use your blog to generate leads and increase sales? This session will cover those questions and more with actionable ideas for new bloggers or those looking to make an existing blog even better."

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Transcript

  • 1. asdfasdf@mike_arnesen Download: slidesha.re/10i6Y3r
  • 2. OMG. I loveblogging.
  • 3. Because blogging is hard! @mike_arnesen #SMX #23A
  • 4. @mike_arnesen #SMX #23A
  • 5. But when you make itwork… ...you can blow minds! @mike_arnesen #SMX #23A
  • 6. That’s what we started doingand I want to tell you howso you can do it, too. @mike_arnesen #SMX #23A
  • 7. This was our traffic for years.Then we stepped up our game. @mike_arnesen #SMX #23A@mike_arnesen
  • 8. from a True Story of Blog Growth @mike_arnesen #SMX #23A
  • 9. Give your readers a reason@mike_arnesen #SMX #23A to come back again and again!
  • 10. @mike_arnesen #SMX #23A
  • 11. Ideas can be hard to come by. They don’t need to be.Find out what people want to know. @mike_arnesen #SMX #23A
  • 12. This isCheck Quora, Reddit, comments, pure gold!and other related communities. @mike_arnesen #SMX #23A
  • 13. See what peoplesearch for. @mike_arnesen #SMX #23A
  • 14. How arethe results? Then thisCould youdo better? @mike_arnesen #SMX #23A
  • 15. @mike_arnesen #SMX #23A
  • 16. ..and moreLearn how to setup Authorship: bit.ly/SW47Hs @mike_arnesen #SMX #23A
  • 17. Every. Single. Time. 1. Title 2. Description 3. OG:imageTest search result display: bit.ly/SfVo4e @mike_arnesen #SMX #23A
  • 18. Fast Action Social Sharing@mike_arnesen #SMX #23A@mike_arnesen IT JUST WORKS.
  • 19. Random bursts off effort don’t produce sustainable results.Planning is key, so use a content calendar. @mike_arnesen #SMX #23A
  • 20. Recap Frequent & scheduled posts Incentivize contributors Let your audience help Find SEO opportunity gaps Use Google Authorship Optimize meta tags Include FASS Buttons Consistency & planning @mike_arnesen #SMX #23A
  • 21. Mike ArnesenSenior SEO @ SwellPathTwitter: @mike_arnesenG+: mikearnesen.com/gplusSite: swellpath.comDownload: slidesha.re/10i6Y3r