asdfasdf@mike_arnesen              Download: slidesha.re/10i6Y3r
OMG. I loveblogging.
Because blogging is hard!                  @mike_arnesen #SMX #23A
@mike_arnesen #SMX #23A
But when you make itwork…   ...you can         blow       minds!                @mike_arnesen #SMX #23A
That’s what we started doingand I want to tell you howso you can do it, too.                         @mike_arnesen #SMX #23A
This was our traffic for years.Then we stepped up our game.                                  @mike_arnesen #SMX #23A@mike_...
from a True Story of     Blog Growth           @mike_arnesen #SMX #23A
Give your readers a reason@mike_arnesen #SMX #23A   to come back again and again!
@mike_arnesen #SMX #23A
Ideas can be hard to come by. They don’t need to be.Find out what people want to know.                                    ...
This isCheck Quora, Reddit, comments,                                 pure gold!and other related communities.            ...
See what peoplesearch for.   @mike_arnesen #SMX #23A
How arethe results?               Then thisCould youdo better?                           @mike_arnesen #SMX #23A
@mike_arnesen #SMX #23A
..and moreLearn how to setup Authorship: bit.ly/SW47Hs                                               @mike_arnesen #SMX #23A
Every.               Single.    Time.  1. Title  2. Description  3. OG:imageTest search result display: bit.ly/SfVo4e    @...
Fast Action Social Sharing@mike_arnesen #SMX #23A@mike_arnesen                          IT JUST WORKS.
Random bursts off effort    don’t produce sustainable results.Planning is key, so use a content calendar.                 ...
Recap   Frequent & scheduled posts   Incentivize contributors   Let your audience help   Find SEO opportunity gaps   Use G...
Mike ArnesenSenior SEO @ SwellPathTwitter: @mike_arnesenG+: mikearnesen.com/gplusSite: swellpath.comDownload: slidesha.re/...
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Blow Me Away Blogging

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Updated presentation from "Blow Me Away Blogging" at #SMX West 2013. Originally from #SMX Social Media Marketing. Check out the blog post version here - http://www.swellpath.com/2012/12/smx-social-8-takeaways-for-blogging/

I'll be going over not only why I personally love blogging, but what makes it so damn hard. Mainly, I'll be sharing 8 takeaways from SwellPaths' 800% year-over-year traffic growth for our blog.

Official panel summary from SMX - "For many, a blog is the hub of a company’s social media marketing efforts. But building a consistently high-quality blog is a challenge. How do you keep your blog updated with fresh and appealing content? Is there a way to get more comments and build a community of readers? Can you use your blog to generate leads and increase sales? This session will cover those questions and more with actionable ideas for new bloggers or those looking to make an existing blog even better."

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Blow Me Away Blogging

  1. 1. asdfasdf@mike_arnesen Download: slidesha.re/10i6Y3r
  2. 2. OMG. I loveblogging.
  3. 3. Because blogging is hard! @mike_arnesen #SMX #23A
  4. 4. @mike_arnesen #SMX #23A
  5. 5. But when you make itwork… ...you can blow minds! @mike_arnesen #SMX #23A
  6. 6. That’s what we started doingand I want to tell you howso you can do it, too. @mike_arnesen #SMX #23A
  7. 7. This was our traffic for years.Then we stepped up our game. @mike_arnesen #SMX #23A@mike_arnesen
  8. 8. from a True Story of Blog Growth @mike_arnesen #SMX #23A
  9. 9. Give your readers a reason@mike_arnesen #SMX #23A to come back again and again!
  10. 10. @mike_arnesen #SMX #23A
  11. 11. Ideas can be hard to come by. They don’t need to be.Find out what people want to know. @mike_arnesen #SMX #23A
  12. 12. This isCheck Quora, Reddit, comments, pure gold!and other related communities. @mike_arnesen #SMX #23A
  13. 13. See what peoplesearch for. @mike_arnesen #SMX #23A
  14. 14. How arethe results? Then thisCould youdo better? @mike_arnesen #SMX #23A
  15. 15. @mike_arnesen #SMX #23A
  16. 16. ..and moreLearn how to setup Authorship: bit.ly/SW47Hs @mike_arnesen #SMX #23A
  17. 17. Every. Single. Time. 1. Title 2. Description 3. OG:imageTest search result display: bit.ly/SfVo4e @mike_arnesen #SMX #23A
  18. 18. Fast Action Social Sharing@mike_arnesen #SMX #23A@mike_arnesen IT JUST WORKS.
  19. 19. Random bursts off effort don’t produce sustainable results.Planning is key, so use a content calendar. @mike_arnesen #SMX #23A
  20. 20. Recap Frequent & scheduled posts Incentivize contributors Let your audience help Find SEO opportunity gaps Use Google Authorship Optimize meta tags Include FASS Buttons Consistency & planning @mike_arnesen #SMX #23A
  21. 21. Mike ArnesenSenior SEO @ SwellPathTwitter: @mike_arnesenG+: mikearnesen.com/gplusSite: swellpath.comDownload: slidesha.re/10i6Y3r
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