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Download this deck: slidesha.re/RVJSL6   @mike_arnesen
Authorship & Google+     Why are we here?                       @mike_arnesen
Authorship & Google+                            We’re…                          Marketers                             SEOs...
Authorship & Google+                       @mike_arnesen
Authorship & Google+                       @mike_arnesen
Authorship & Google+                       @mike_arnesen
Authorship & Google+What are we doing now?• Getting keywords in our content.• Making our sites accessible.• Building links...
Authorship & Google+    But resistance isn’t futile.     It makes you awesome!                           @mike_arnesen
Authorship & Google+You’re awesome at search marketingif:1. People read your content and    remember you.2. You can move u...
Authorship & Google+    Don’t wait to be awesome.                        @mike_arnesen
Authorship & Google+ It starts here.https://plus.google.com/authorship   @mike_arnesen
Authorship & Google+What is Authorship?                       @mike_arnesen
Authorship & Google+Focused onhighlightingcontent authorsin search.                       @mike_arnesen
Authorship & Google+“Help users find high quality content       on the web” - Google                           @mike_arnesen
Authorship & Google+Anonymous content tends to…well           …suck                       @mike_arnesen
Authorship & Google+Authored content tends to be better.                          @mike_arnesen
Authorship & Google+                       @mike_arnesen
Authorship & Google+    What’s your organic CTR?          It’s going up.         38% to 400%+                           @m...
Authorship & Google+    People click on things that stand out.Read the full study: http://mz.cm/RrxLYG   @mike_arnesen
Authorship & Google+    Authorship may even get Panda off                your back.Info on the connection: http://bit.ly/S...
Authorship & Google+     Are you sold on being awesome yet?Full authorship tutorial: http://bit.ly/TxGZjS   @mike_arnesen
Authorship & Google+       Step 1: Get Down with Google+Sign up at https://plus.google.com   @mike_arnesen
Authorship & Google+       Step 1: Get Down with Google+Sign up at https://plus.google.com   @mike_arnesen
Authorship & Google+    Step 2: Tell Google You’re an AuthorEdit this section in 1 click: http://bit.ly/RZ7hbT   @mike_arn...
Authorship & Google+   Step 3: Complete the circle.                         @mike_arnesen
Authorship & Google+                            <ahref=“https://plus.google.com/XXX?rel=author”>Firstname                 ...
Authorship & Google+     <link rel=“author” href=“https://plus.google.com/XXX” />Yoast SEO plugin: http://bit.ly/XvAIKj   ...
Authorship & Google+      https://plus.google.com/authorship                                    @mike_arnesen
Authorship & Google+       Pick your favorite.            Or all 3.                         @mike_arnesen
Authorship & Google+   Tips & Troubleshooting:   Be sure to test.The tool: http://bit.ly/Pea703   @mike_arnesen
Authorship & Google+Tips & Troubleshooting:Link 2-3 pieces of content.                              @mike_arnesen
Authorship & Google+Tips & Troubleshooting:Use a high quality headshot.                          @mike_arnesen
Authorship & Google+Tips & Troubleshooting:Multiple Authors                          @mike_arnesen
Authorship & Google+Configuration Recap1. Get on Google+2. Link from Google+   to your site3. Link from your site   to Goo...
Authorship & Google+And we get…   real estate   CTR   quality signalsPretty awesome!What else?                       @mike...
Authorship & Google+  A long time ago, in a patent office far, far  away….                                   @mike_arnesen
Authorship & Google+                       @mike_arnesen
Authorship & Google+                       @mike_arnesen
Authorship & Google+  Google wants to measure how  awesome you are in your field.                         @mike_arnesen
Authorship & Google+ The original patent for Agent Rank filed in 2005. Bill figures it out. But not much happens for years...
Authorship & Google+       The missing piece?   The Digital Signature System                         @mike_arnesen
Authorship & Google+  Google+ launches on 06/28/11.   The Digital Signature System                         @mike_arnesen
Authorship & Google+                 Coincidence?   Official Google Blog    Google’s InsideSearch                         ...
Authorship & Google+                       @mike_arnesen
Authorship & Google+So, now we have to consider “agentrank”.But “AuthorRank” sounds waycooler.                         @mi...
Authorship & Google+    Authorship != AuthorRank  Authorship is a prerequisite for           AuthorRank                   ...
Authorship & Google+    What will AuthorRank do?                       @mike_arnesen
Authorship & Google+How to Prepare for AuthorRank: http://mz.cm/Q7LsZH @mike_arnesen
Authorship & Google+Google will lookat a lot todetermine yourAuthorRank.                        @mike_arnesen
Authorship & Google+Have an area of expertise.                             @mike_arnesen
Authorship & Google+Put out great content.                         @mike_arnesen
Authorship & Google+  Make friends with influential authors.Check out http://www.klout.com   @mike_arnesen
Authorship & Google+  Monitor your content’s performance.Log in to WMT and go here: http://bit.ly/ZzbcSW   @mike_arnesen
Authorship & Google+Engage offline to build authority online.                             @mike_arnesen
Authorship & Google+Engage on relevant social networks/sites.                              @mike_arnesen
Authorship & Google+    This guy makes the rules.     You gotta play his game.                         @mike_arnesen
Authorship & Google+        So use Google+         …constantly                         @mike_arnesen
Authorship & Google+It makes sense that Google’s looking at +                              @mike_arnesen
Authorship & Google+                       @mike_arnesen
Authorship & Google+Optimize your profile                        @mike_arnesen
Authorship & Google+     Optimize your sharing.      Bold: *Title*      Italics: _Description_                         @mi...
Authorship & Google+                +Mention#Hashtags                      Include ImageryMake itcrawlable                ...
Authorship & Google+Optimize yourinteractions.                       @mike_arnesen
Authorship & Google+              Use Ripples to follow up.AJ Kohn’s Ripples Bookmarklet: http://bit.ly/Qz95Il   @mike_arn...
Authorship & Google+   All this is easy, if you’re real.                             @mike_arnesen
Authorship & Google+     There are no shortcuts.                        @mike_arnesen
Authorship & Google+                       @mike_arnesen
Authorship & Google+ Can my company get authorship     and build AuthorRank?             No.                       @mike_a...
Authorship & Google+Remember, Google wants these guyswriting content. Not these guys.                          @mike_arnesen
Authorship & Google+What about Publisher Rank orBrandRank?They have the markup, so maybesomeday.                        @m...
Authorship & Google+Apply AuthorRank building conceptsto your company/brand.                         @mike_arnesen
Authorship & Google+Encourage your people to buildtheir ownAuthorRank.                         @mike_arnesen
Authorship & Google+If you let your people be a part ofyour brand,the brand willbenefit.                             @mike...
Authorship & Google+What about when an author leaves?                        @mike_arnesen
Authorship & Google+Connect your site to your G+ page.                         @mike_arnesen
Authorship & Google+Connect your site to your G+ page.                         @mike_arnesen
Authorship & Google+Work on your Google+ presence.                        @mike_arnesen
Authorship & Google+                       @mike_arnesen
Authorship & Google+Now your brand Has authoritative voices Engages with users Is trusted Gets repeat visitors Gets s...
Authorship & Google+Now your brand is…                       @mike_arnesen
Authorship & Google+So, how long until AuthorRankbecomes a major factor in searchranking?                         @mike_ar...
Authorship & Google+Wrong question!                       @mike_arnesen
Authorship & Google+The time is now.Google’s pushing authorship moreevery day.                        @mike_arnesen
Authorship & Google+  Expanding to YouTube.Authorship for YouTube content: http://bit.ly/ShR9DB   @mike_arnesen
Authorship & Google+    Suggesting more authored content.More from AJ: http://bit.ly/UzvEUG   @mike_arnesen
Authorship & Google+Potentially favoring authoredcontent?                           @mike_arnesen
Authorship & Google+ He’s not wrong.Source: http://bit.ly/VV6Bvj   @mike_arnesen
Authorship & Google+Authorship and AuthorRank havebeen more than 7 years in themaking.If you haven’t already, starttomorro...
Authorship & Google+                       @mike_arnesen
Authorship & Google+    Now you’re awesome, too.                       @mike_arnesen
Authorship & Google+Recommended ResourcesHow to configure Authorship – Mike ArnesenIntro to AuthorRank – AJ KohnHow to bui...
Authorship & Google+                Thank you!                Mike Arnesen                @mike_arnesen                mik...
Authorship & Google+                          Also,  if you support Movember, I’ll give you a free link.            mikear...
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Authorship & Google+ - SEMpdx November 2012

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Learn how to turn up the Awesome on your SEM with Google Authorship and Google+. Full deck up tonight.

Published in: Technology

Transcript of "Authorship & Google+ - SEMpdx November 2012"

  1. 1. Download this deck: slidesha.re/RVJSL6 @mike_arnesen
  2. 2. Authorship & Google+ Why are we here? @mike_arnesen
  3. 3. Authorship & Google+ We’re… Marketers SEOs Analysts Copywriters DevelopersWe want to be awesome! @mike_arnesen
  4. 4. Authorship & Google+ @mike_arnesen
  5. 5. Authorship & Google+ @mike_arnesen
  6. 6. Authorship & Google+ @mike_arnesen
  7. 7. Authorship & Google+What are we doing now?• Getting keywords in our content.• Making our sites accessible.• Building links.• Creating link bait content.So is everyone else. @mike_arnesen
  8. 8. Authorship & Google+ But resistance isn’t futile. It makes you awesome! @mike_arnesen
  9. 9. Authorship & Google+You’re awesome at search marketingif:1. People read your content and remember you.2. You can move up the SERPs without “building” links.3. Your actions build equity for your content before it’s written. @mike_arnesen
  10. 10. Authorship & Google+ Don’t wait to be awesome. @mike_arnesen
  11. 11. Authorship & Google+ It starts here.https://plus.google.com/authorship @mike_arnesen
  12. 12. Authorship & Google+What is Authorship? @mike_arnesen
  13. 13. Authorship & Google+Focused onhighlightingcontent authorsin search. @mike_arnesen
  14. 14. Authorship & Google+“Help users find high quality content on the web” - Google @mike_arnesen
  15. 15. Authorship & Google+Anonymous content tends to…well …suck @mike_arnesen
  16. 16. Authorship & Google+Authored content tends to be better. @mike_arnesen
  17. 17. Authorship & Google+ @mike_arnesen
  18. 18. Authorship & Google+ What’s your organic CTR? It’s going up. 38% to 400%+ @mike_arnesen
  19. 19. Authorship & Google+ People click on things that stand out.Read the full study: http://mz.cm/RrxLYG @mike_arnesen
  20. 20. Authorship & Google+ Authorship may even get Panda off your back.Info on the connection: http://bit.ly/SY96tO @mike_arnesen
  21. 21. Authorship & Google+ Are you sold on being awesome yet?Full authorship tutorial: http://bit.ly/TxGZjS @mike_arnesen
  22. 22. Authorship & Google+ Step 1: Get Down with Google+Sign up at https://plus.google.com @mike_arnesen
  23. 23. Authorship & Google+ Step 1: Get Down with Google+Sign up at https://plus.google.com @mike_arnesen
  24. 24. Authorship & Google+ Step 2: Tell Google You’re an AuthorEdit this section in 1 click: http://bit.ly/RZ7hbT @mike_arnesen
  25. 25. Authorship & Google+ Step 3: Complete the circle. @mike_arnesen
  26. 26. Authorship & Google+ <ahref=“https://plus.google.com/XXX?rel=author”>Firstname Lastname</a> @mike_arnesen
  27. 27. Authorship & Google+ <link rel=“author” href=“https://plus.google.com/XXX” />Yoast SEO plugin: http://bit.ly/XvAIKj @mike_arnesen
  28. 28. Authorship & Google+ https://plus.google.com/authorship @mike_arnesen
  29. 29. Authorship & Google+ Pick your favorite. Or all 3. @mike_arnesen
  30. 30. Authorship & Google+ Tips & Troubleshooting: Be sure to test.The tool: http://bit.ly/Pea703 @mike_arnesen
  31. 31. Authorship & Google+Tips & Troubleshooting:Link 2-3 pieces of content. @mike_arnesen
  32. 32. Authorship & Google+Tips & Troubleshooting:Use a high quality headshot. @mike_arnesen
  33. 33. Authorship & Google+Tips & Troubleshooting:Multiple Authors @mike_arnesen
  34. 34. Authorship & Google+Configuration Recap1. Get on Google+2. Link from Google+ to your site3. Link from your site to Google+ @mike_arnesen
  35. 35. Authorship & Google+And we get… real estate CTR quality signalsPretty awesome!What else? @mike_arnesen
  36. 36. Authorship & Google+ A long time ago, in a patent office far, far away…. @mike_arnesen
  37. 37. Authorship & Google+ @mike_arnesen
  38. 38. Authorship & Google+ @mike_arnesen
  39. 39. Authorship & Google+ Google wants to measure how awesome you are in your field. @mike_arnesen
  40. 40. Authorship & Google+ The original patent for Agent Rank filed in 2005. Bill figures it out. But not much happens for years.Learn more: http://bit.ly/RNBdvM @mike_arnesen
  41. 41. Authorship & Google+ The missing piece? The Digital Signature System @mike_arnesen
  42. 42. Authorship & Google+ Google+ launches on 06/28/11. The Digital Signature System @mike_arnesen
  43. 43. Authorship & Google+ Coincidence? Official Google Blog Google’s InsideSearch @mike_arnesen
  44. 44. Authorship & Google+ @mike_arnesen
  45. 45. Authorship & Google+So, now we have to consider “agentrank”.But “AuthorRank” sounds waycooler. @mike_arnesen
  46. 46. Authorship & Google+ Authorship != AuthorRank Authorship is a prerequisite for AuthorRank @mike_arnesen
  47. 47. Authorship & Google+ What will AuthorRank do? @mike_arnesen
  48. 48. Authorship & Google+How to Prepare for AuthorRank: http://mz.cm/Q7LsZH @mike_arnesen
  49. 49. Authorship & Google+Google will lookat a lot todetermine yourAuthorRank. @mike_arnesen
  50. 50. Authorship & Google+Have an area of expertise. @mike_arnesen
  51. 51. Authorship & Google+Put out great content. @mike_arnesen
  52. 52. Authorship & Google+ Make friends with influential authors.Check out http://www.klout.com @mike_arnesen
  53. 53. Authorship & Google+ Monitor your content’s performance.Log in to WMT and go here: http://bit.ly/ZzbcSW @mike_arnesen
  54. 54. Authorship & Google+Engage offline to build authority online. @mike_arnesen
  55. 55. Authorship & Google+Engage on relevant social networks/sites. @mike_arnesen
  56. 56. Authorship & Google+ This guy makes the rules. You gotta play his game. @mike_arnesen
  57. 57. Authorship & Google+ So use Google+ …constantly @mike_arnesen
  58. 58. Authorship & Google+It makes sense that Google’s looking at + @mike_arnesen
  59. 59. Authorship & Google+ @mike_arnesen
  60. 60. Authorship & Google+Optimize your profile @mike_arnesen
  61. 61. Authorship & Google+ Optimize your sharing. Bold: *Title* Italics: _Description_ @mike_arnesen
  62. 62. Authorship & Google+ +Mention#Hashtags Include ImageryMake itcrawlable Notify sparingly @mike_arnesen
  63. 63. Authorship & Google+Optimize yourinteractions. @mike_arnesen
  64. 64. Authorship & Google+ Use Ripples to follow up.AJ Kohn’s Ripples Bookmarklet: http://bit.ly/Qz95Il @mike_arnesen
  65. 65. Authorship & Google+ All this is easy, if you’re real. @mike_arnesen
  66. 66. Authorship & Google+ There are no shortcuts. @mike_arnesen
  67. 67. Authorship & Google+ @mike_arnesen
  68. 68. Authorship & Google+ Can my company get authorship and build AuthorRank? No. @mike_arnesen
  69. 69. Authorship & Google+Remember, Google wants these guyswriting content. Not these guys. @mike_arnesen
  70. 70. Authorship & Google+What about Publisher Rank orBrandRank?They have the markup, so maybesomeday. @mike_arnesen
  71. 71. Authorship & Google+Apply AuthorRank building conceptsto your company/brand. @mike_arnesen
  72. 72. Authorship & Google+Encourage your people to buildtheir ownAuthorRank. @mike_arnesen
  73. 73. Authorship & Google+If you let your people be a part ofyour brand,the brand willbenefit. @mike_arnesen
  74. 74. Authorship & Google+What about when an author leaves? @mike_arnesen
  75. 75. Authorship & Google+Connect your site to your G+ page. @mike_arnesen
  76. 76. Authorship & Google+Connect your site to your G+ page. @mike_arnesen
  77. 77. Authorship & Google+Work on your Google+ presence. @mike_arnesen
  78. 78. Authorship & Google+ @mike_arnesen
  79. 79. Authorship & Google+Now your brand Has authoritative voices Engages with users Is trusted Gets repeat visitors Gets shares and links @mike_arnesen
  80. 80. Authorship & Google+Now your brand is… @mike_arnesen
  81. 81. Authorship & Google+So, how long until AuthorRankbecomes a major factor in searchranking? @mike_arnesen
  82. 82. Authorship & Google+Wrong question! @mike_arnesen
  83. 83. Authorship & Google+The time is now.Google’s pushing authorship moreevery day. @mike_arnesen
  84. 84. Authorship & Google+ Expanding to YouTube.Authorship for YouTube content: http://bit.ly/ShR9DB @mike_arnesen
  85. 85. Authorship & Google+ Suggesting more authored content.More from AJ: http://bit.ly/UzvEUG @mike_arnesen
  86. 86. Authorship & Google+Potentially favoring authoredcontent? @mike_arnesen
  87. 87. Authorship & Google+ He’s not wrong.Source: http://bit.ly/VV6Bvj @mike_arnesen
  88. 88. Authorship & Google+Authorship and AuthorRank havebeen more than 7 years in themaking.If you haven’t already, starttomorrow morning. @mike_arnesen
  89. 89. Authorship & Google+ @mike_arnesen
  90. 90. Authorship & Google+ Now you’re awesome, too. @mike_arnesen
  91. 91. Authorship & Google+Recommended ResourcesHow to configure Authorship – Mike ArnesenIntro to AuthorRank – AJ KohnHow to build AuthorRank – Mike ArnesenUltimate list of Authorship resources – Jeremy RiveraGoogle+ as an Identity Service – Bill SlawskiAnd also, this deck: slidesha.re/RVJSL6 @mike_arnesen
  92. 92. Authorship & Google+ Thank you! Mike Arnesen @mike_arnesen mikearnesen.com/gplus swellpath.comDownload: slidesha.re/RVJSL6
  93. 93. Authorship & Google+ Also, if you support Movember, I’ll give you a free link. mikearnesen.com/movember Mike Arnesen @mike_arnesen mikearnesen.com/gplus swellpath.comDownload: slidesha.re/RVJSL6
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