Web Video Thunderdome - SXSW 2010
Upcoming SlideShare
Loading in...5
×
 

Web Video Thunderdome - SXSW 2010

on

  • 9,818 views

The presentation given by Bud Caddell and I at the SXSW Interactive Conference, March 2010. Brands have come a long way in making successful web videos. Our audience helped us decide which videos ...

The presentation given by Bud Caddell and I at the SXSW Interactive Conference, March 2010. Brands have come a long way in making successful web videos. Our audience helped us decide which videos reigned supreme. More info here - http://www.webvideothunderdome.com

Statistics

Views

Total Views
9,818
Views on SlideShare
9,258
Embed Views
560

Actions

Likes
35
Downloads
215
Comments
2

35 Embeds 560

http://www.mikearauz.com 190
http://daniseuba.wordpress.com 109
http://www.thoughtgadgets.com 102
http://www.slideshare.net 28
http://marciikeler.com 26
http://davaidavai.com 23
http://mikearauz.com 10
http://colectivoplanner.tumblr.com 9
http://roboilr.dk 8
http://michaelbatistich.com 6
http://trendspotting.posterous.com 6
https://daniseuba.wordpress.com 6
http://palendae-vm.local 5
http://posterous.com 3
http://pinterest.com 3
http://adamabunab.tumblr.com 2
http://static.slidesharecdn.com 2
https://portal.touchstone.com 2
http://marketear.blogspot.com 2
file:// 2
http://mikearauz.tumblr.com 2
https://twitter.com 1
http://www.pinterest.com 1
http://www.marketear.blogspot.com 1
http://boutofcontext.com 1
http://adaphorismos.tumblr.com 1
http://awesomepitch.co 1
http://www.linkedin.com 1
http://marketear.blogspot.ie 1
http://www.blogger.com 1
http://fcexp.posterous.com 1
http://blog.gerbers.ch 1
http://nexch.jimdo.com 1
http://tooboos.com 1
http://spotatrend.blogspot.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

12 of 2

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Web Video Thunderdome - SXSW 2010 Web Video Thunderdome - SXSW 2010 Presentation Transcript

    • WEB VIDEO THUNDERDOME WEBVIDEOTHUNDERDOME.COM #thunderdome
    • who the hell DO WE THINK WE ARE? @mikearauz @BUD_CADDELL WEBVIDEOTHUNDERDOME.COM #thunderdome
    • THE DEATHMATCH! 1. best spokesman 2. cute kid tricks 3. instant smiles 4. best song parody 5. video of the year WEBVIDEOTHUNDERDOME.COM #thunderdome
    • BUT FIRST, HOW ABOUT A WARM UP! WEBVIDEOTHUNDERDOME.COM #thunderdome
    • brands love SUPERBOWL SIZED AUDIENCES. ESPECIALLY HERE WEBVIDEOTHUNDERDOME.COM #thunderdome
    • 141 MILLION PEOPLE WATCHED web videos in february 2010. WEBVIDEOTHUNDERDOME.COM #thunderdome
    • 427,631,741 hours of web video watched in feb 2010 WEBVIDEOTHUNDERDOME.COM #thunderdome
    • “I want to go to there.” WEBVIDEOTHUNDERDOME.COM #thunderdome
    • “where is everyone?” WEBVIDEOTHUNDERDOME.COM #thunderdome
    • “ah, we need to make viral videos.” WEBVIDEOTHUNDERDOME.COM #thunderdome
    • WEBVIDEOTHUNDERDOME.COM #thunderdome
    • #pizzahutfail WEBVIDEOTHUNDERDOME.COM #thunderdome
    • brands failed to understand that this is our internet. WEBVIDEOTHUNDERDOME.COM #thunderdome
    • The web wasn’t built with commercial breaks. in fact, it wasn’t built for advertisers at all. WEBVIDEOTHUNDERDOME.COM #thunderdome
    • this is your internet. and every click is a vote. WEBVIDEOTHUNDERDOME.COM #thunderdome
    • Mike’s internet WEBVIDEOTHUNDERDOME.COM #thunderdome
    • bud’s internet WEBVIDEOTHUNDERDOME.COM #thunderdome
    • WEBVIDEOTHUNDERDOME.COM #thunderdome
    • brands have to earn their right to have a presence on your internet. WEBVIDEOTHUNDERDOME.COM #thunderdome
    • why are we voting? WEBVIDEOTHUNDERDOME.COM #thunderdome
    • best spokesman WEBVIDEOTHUNDERDOME.COM #thunderdome
    • gingers do have souls un- branded WEBVIDEOTHUNDERDOME.COM #thunderdome
    • the man your man could smell like branded WEBVIDEOTHUNDERDOME.COM #thunderdome
    • winner! VS un- branded branded Jan 2010 Feb 2010 3,865,769 views 6,289,593 views 115,982 comments 8,898 comments 273 blog posts 1,701 blog posts 838 tweets WEBVIDEOTHUNDERDOME.COM #thunderdome
    • lesson 1: be remarkable WEBVIDEOTHUNDERDOME.COM #thunderdome
    • 1998 2001 2004 2006 2008 2010 1996 2000 2003 2005 2007 2009 WEBVIDEOTHUNDERDOME.COM #thunderdome
    • CUTE KID TRICKS WEBVIDEOTHUNDERDOME.COM #thunderdome
    • I’M YOURS (UKULELE KID) un- branded WEBVIDEOTHUNDERDOME.COM #thunderdome
    • Evian Roller Babies branded WEBVIDEOTHUNDERDOME.COM #thunderdome
    • winner! VS un- branded branded DEC 2009 JUL 2009 15,334,598 views 41,272,841 views 52,680 comments 24,125 comments 2,461 blog posts 5,328 blog posts 14,666 tweets 4,569 tweets WEBVIDEOTHUNDERDOME.COM #thunderdome
    • lesson 2: play on past successes WEBVIDEOTHUNDERDOME.COM #thunderdome
    • internet fame is a social phenomenon not a magic trick it’s called an illusion, michael WEBVIDEOTHUNDERDOME.COM #thunderdome
    • IF YOU REMEMBER only ONE THING... WEBVIDEOTHUNDERDOME.COM #thunderdome
    • VIRAL WEBVIDEOTHUNDERDOME.COM #thunderdome
    • PASS ALONG IS MADE OF PEeeOoPLE!!! WEBVIDEOTHUNDERDOME.COM #thunderdome
    • WHY WE SHARE: STRENGTHEN MY BOND DEFINE OUR COLLECTIVE IDENTITY GIVE ME STATUS WEBVIDEOTHUNDERDOME.COM #thunderdome
    • WHY WE SHARE: STRENGTHEN MY BOND DEFINE OUR COLLECTIVE IDENTITY GIVE ME STATUS WEBVIDEOTHUNDERDOME.COM #thunderdome
    • WHY WE SHARE: STRENGTHEN MY BOND DEFINE OUR COLLECTIVE IDENTITY GIVE ME STATUS WEBVIDEOTHUNDERDOME.COM #thunderdome
    • INSTANT SMILES WEBVIDEOTHUNDERDOME.COM #thunderdome
    • Surprised Little Kitten un- branded WEBVIDEOTHUNDERDOME.COM #thunderdome
    • volkswagen piano staircase branded WEBVIDEOTHUNDERDOME.COM #thunderdome
    • winner! VS un- branded branded NOV 2009 OCT 2009 27,265,385 views 12,672,145 views 31,319 comments 4,216 comments 2,991 blog posts 5,486 blog posts 16,220 tweets 18,062 tweets WEBVIDEOTHUNDERDOME.COM #thunderdome
    • lesson 3: use the web to tell more complex stories WEBVIDEOTHUNDERDOME.COM #thunderdome
    • tricks magic stories WEBVIDEOTHUNDERDOME.COM #thunderdome
    • BEST SONG PARODY WEBVIDEOTHUNDERDOME.COM #thunderdome
    • I GOTTA FEELING PARODY un- branded WEBVIDEOTHUNDERDOME.COM #thunderdome
    • The Muppets: Bohemian Rhapsody branded WEBVIDEOTHUNDERDOME.COM #thunderdome
    • winner! VS un- branded branded DEC 2009 NOV 2009 9,268,593 views 15,669,490 views 8,898 comments 20,867 comments 1,701 blog posts 4,942 blog posts 838 tweets 14,266 tweets WEBVIDEOTHUNDERDOME.COM #thunderdome
    • lesson 4: collect your fans WEBVIDEOTHUNDERDOME.COM #thunderdome
    • ricky van veen’s golden rules of web video: 2-3 mins max get to the hook fast make it topical candy corn Source: “Beer Money to Board Meetings”, PSFK Conference 2008 - http://blip.tv/file/927855/ WEBVIDEOTHUNDERDOME.COM #thunderdome
    • the web video thunderdome lifetime achievement award WEBVIDEOTHUNDERDOME.COM #thunderdome
    • WEBVIDEOTHUNDERDOME.COM in the film downfall] (as played by bruno ganz #thunderdome
    • HITLER REACTS TO... KANYE WEST TWILIGHT USAIN BOLT STAR TREK WOLFENSTEIN 3D IGN COPY-PASTING OASIS BREAK UP BOXXY SUSAN BOYLE KASAMA MMD ELECTION LOSS SARAH PALIN’S BOOK METS CHOKING 2 GIRLS 1 CUP DOCTOR WHO OBAMA WINNING THE PEACE PRIZE MICHAEL JACKSON’S DEATH AVATAR RENALDO LEAVING MAN U THIERRY HENRY TONY ROMO DUMPING JESSICA SIMPSON IPAD HIMSELF WEBVIDEOTHUNDERDOME.COM #thunderdome
    • lesson 5: invite participation WEBVIDEOTHUNDERDOME.COM #thunderdome
    • PARTICIPATION: PERFORMING (E.G. PARODY, REMIX, COVERS) COPYING SHARING COMMENTING RATING VIEWING WEBVIDEOTHUNDERDOME.COM #thunderdome
    • 10,512,000 hours of video uploaded to YouTube in the last year. Source: YouTube Fact Sheet - http://www.youtube.com/t/fact_sheet WEBVIDEOTHUNDERDOME.COM #thunderdome
    • 20 hours of video uploaded every minute = 1 hour of video Source: Google Sundance 2010 Presentation, http://sites.pressatgoogle.com/sundance2010/general-youtube-stats WEBVIDEOTHUNDERDOME.COM #thunderdome
    • or 130,000 full-length Hollywood movie releases every week = 1,000 movies Source: Google Sundance 2010 Presentation, http://sites.pressatgoogle.com/sundance2010/general-youtube-stats WEBVIDEOTHUNDERDOME.COM #thunderdome
    • video of the year WEBVIDEOTHUNDERDOME.COM #thunderdome
    • epic beard man un- branded WEBVIDEOTHUNDERDOME.COM #thunderdome
    • WEBVIDEOTHUNDERDOME.COM #thunderdome
    • pants on the ground branded WEBVIDEOTHUNDERDOME.COM #thunderdome
    • WEBVIDEOTHUNDERDOME.COM #thunderdome
    • winner! VS un- branded branded Feb 2010 Jan 2010 5,183,524 views 19,944,545 views 93,425 comments 41,007 comments 742 blog posts 1,166 blog posts 1,351 tweets 906 tweets WEBVIDEOTHUNDERDOME.COM #thunderdome
    • lesson 6: start small riots WEBVIDEOTHUNDERDOME.COM #thunderdome
    • court communities like constituencies WEBVIDEOTHUNDERDOME.COM #thunderdome
    • recognize them play to their interests give them social currency WEBVIDEOTHUNDERDOME.COM #thunderdome
    • lessons: • be remarkable • play on past successes • use the web to tell more complex stories • collect your fans • invite participation • start small riots WEBVIDEOTHUNDERDOME.COM #thunderdome
    • thank you viral video chart mag.ma know your meme jamie wilkinson college humor buzzfeed and you! WEBVIDEOTHUNDERDOME.COM #thunderdome
    • WEBVIDEOTHUNDERDOME.COM #thunderdome