Social Network In Your Pocket
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Social Network In Your Pocket

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Full notes here on my blog: http://bit.ly/3bMXHR ...

Full notes here on my blog: http://bit.ly/3bMXHR
As our social network sharing behaviors become more integrated into our mobile experiences, it is increasingly necessary to design what we've previously called "off line" experiences to spread online.

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Social Network In Your Pocket Presentation Transcript

  • 1. THE SOCIAL NETWORK IN YOUR POCKET Off-line experiences playing by online rules
  • 2. Digital technology has rapidly transformed the way we live. 2009 MIKE ARAUZ // 2
  • 3. The way we communicate. 2009 MIKE ARAUZ // 3
  • 4. The way we get information. 2009 MIKE ARAUZ // 4
  • 5. The way we organize social action. 2009 MIKE ARAUZ // 5
  • 6. The way we entertain ourselves. 2009 MIKE ARAUZ // 6
  • 7. The way we document our lives. 2009 MIKE ARAUZ // 7
  • 8. SOCIAL!? 2009 MIKE ARAUZ // 8
  • 9. EMAIL FACEBOOK BLOGS SOCIAL TWITTER BOOKMARK YOUTUBE REVIEWS WIKIPEDIA 2009 MIKE ARAUZ // 9
  • 10. Haven’t we always been social? (Some of us more so than others.) 2009 MIKE ARAUZ // 10
  • 11. MY IDENTITY MY MY ROLE FRIENDS 2009 MIKE ARAUZ // 11
  • 12. IMPLICIT EXPLICIT 2009 MIKE ARAUZ // 12
  • 13. Experiences are spread deliberately in this social environment. 2009 MIKE ARAUZ // 13
  • 14. WHY WE SHARE: DEFINE OUR STRENGTHEN GIVE ME COLLECTIVE MY BOND STATUS IDENTITY Adapted from research by Henry Jenkins, Josh Green, and Sam Ford, MIT Convergence Culture Consortium 2009 MIKE ARAUZ // 14
  • 15. WHY WE SHARE: DEFINE OUR STRENGTHEN GIVE ME COLLECTIVE MY BOND STATUS IDENTITY Adapted from research by Henry Jenkins, Josh Green, and Sam Ford, MIT Convergence Culture Consortium 2009 MIKE ARAUZ // 15
  • 16. WHY WE SHARE: DEFINE OUR STRENGTHEN GIVE ME COLLECTIVE MY BOND STATUS IDENTITY Adapted from research by Henry Jenkins, Josh Green, and Sam Ford, MIT Convergence Culture Consortium 2009 MIKE ARAUZ // 16
  • 17. WHY WE SHARE: DEFINE OUR STRENGTHEN GIVE ME COLLECTIVE MY BOND STATUS IDENTITY Adapted from research by Henry Jenkins, Josh Green, and Sam Ford, MIT Convergence Culture Consortium 2009 MIKE ARAUZ // 17
  • 18. How do you design experiences that spread? 2009 MIKE ARAUZ // 18
  • 19. Know the community. 2009 MIKE ARAUZ // 19
  • 20. Understand their desires. 2009 MIKE ARAUZ // 20
  • 21. Give them the tools to share the experience. 2009 MIKE ARAUZ // 21
  • 22. You thought the internet changed quickly... you should see mobile. 2009 MIKE ARAUZ // 22
  • 23. Years to reach +50MM internet users: 50 MM USERS DESKTOP MOBILE INTERNET - INTERNET (IPHONE & IPOD TOUCH) (NETSCAPE) YR 1 YR 2 YR 3 YR 4 YR 5 Source: Mary Meeker, Morgan Stanley, “Economy + Internet Trends”, October 2009 2009 MIKE ARAUZ // 23
  • 24. Number of people using social network sites on mobile devices: 6.4 MM 18.3 MM JULY 2008 JULY 2009 Source: http://blog.nielsen.com/nielsenwire/online_mobile/global-mobile-strategies-for-growth/ 2009 MIKE ARAUZ // 24
  • 25. % of mobile web users who post status updates via Twitter or another service: 11% 25% APRIL 2009 OCTOBER 2009 Source: http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx 2009 MIKE ARAUZ // 25
  • 26. Over 65 million people use Facebook on their mobile devices, that’s 26% of all users. Source: http://blog.facebook.com/blog.php?post=129875017130 2009 MIKE ARAUZ // 26
  • 27. Mobile technology is making all experiences digital and social. 2009 MIKE ARAUZ // 27
  • 28. OFF LINE REAL-WORLD IN STORE IRL MEATSPACE 2009 MIKE ARAUZ // 28
  • 29. New rules apply. 2009 MIKE ARAUZ // 29
  • 30. ONLINE SOCIAL MEDIA WEB 2.0 CYBERSPACE ON SCREEN 2009 MIKE ARAUZ // 30
  • 31. New challenges and opportunities await. 2009 MIKE ARAUZ // 31
  • 32. Mobile Location-based Apps: 2009 MIKE ARAUZ // 32
  • 33. 2009 MIKE ARAUZ // 33
  • 34. 2009 MIKE ARAUZ // 34
  • 35. 2009 MIKE ARAUZ // 35
  • 36. 2009 MIKE ARAUZ // 36
  • 37. 2009 MIKE ARAUZ // 37
  • 38. 2009 MIKE ARAUZ // 38
  • 39. Mobile Augmented Reality: 2009 MIKE ARAUZ // 39
  • 40. 2009 MIKE ARAUZ // 40
  • 41. Augmented ID Source: http://www.tat.se 2009 MIKE ARAUZ // 41
  • 42. Mobile Social Network Concepts: Social Tagging Facial Recognition 2009 MIKE ARAUZ // 42
  • 43. Where do we go from here? 2009 MIKE ARAUZ // 43
  • 44. Every experience should be designed to spread through a digital social network. 2009 MIKE ARAUZ // 44
  • 45. What community will spread this experience? 2009 MIKE ARAUZ // 45
  • 46. How will this experience serve the shared desires of the community? 2009 MIKE ARAUZ // 46
  • 47. Are we providing the community with the right tools to spread this experience? 2009 MIKE ARAUZ // 47
  • 48. THANK YOU. Mike Arauz, Strategist at Undercurrent blog: www.mikearauz.com twitter: @mikearauz email: him@mikearauz.com