Social Network In Your Pocket

THE SOCIAL NETWORK IN YOUR POCKET Off-line experiences playing by online rules

Digital technology has rapidly transformed the way we live. 2009 MIKE ARAUZ // 2

The way we communicate. 2009 MIKE ARAUZ // 3

The way we get information. 2009 MIKE ARAUZ // 4

The way we organize social action. 2009 MIKE ARAUZ // 5

The way we entertain ourselves. 2009 MIKE ARAUZ // 6

The way we document our lives. 2009 MIKE ARAUZ // 7

SOCIAL!? 2009 MIKE ARAUZ // 8

EMAIL FACEBOOK BLOGS SOCIAL TWITTER BOOKMARK YOUTUBE REVIEWS WIKIPEDIA 2009 MIKE ARAUZ // 9

Haven’t we always been social? (Some of us more so than others.) 2009 MIKE ARAUZ // 10

MY IDENTITY MY MY ROLE FRIENDS 2009 MIKE ARAUZ // 11

IMPLICIT EXPLICIT 2009 MIKE ARAUZ // 12

Experiences are spread deliberately in this social environment. 2009 MIKE ARAUZ // 13

WHY WE SHARE: DEFINE OUR STRENGTHEN GIVE ME COLLECTIVE MY BOND STATUS IDENTITY Adapted from research by Henry Jenkins, Josh Green, and Sam Ford, MIT Convergence Culture Consortium 2009 MIKE ARAUZ // 14

How do you design experiences that spread? 2009 MIKE ARAUZ // 18

Know the community. 2009 MIKE ARAUZ // 19

Understand their desires. 2009 MIKE ARAUZ // 20

Give them the tools to share the experience. 2009 MIKE ARAUZ // 21

You thought the internet changed quickly... you should see mobile. 2009 MIKE ARAUZ // 22

Years to reach +50MM internet users: 50 MM USERS DESKTOP MOBILE INTERNET - INTERNET (IPHONE & IPOD TOUCH) (NETSCAPE) YR 1 YR 2 YR 3 YR 4 YR 5 Source: Mary Meeker, Morgan Stanley, “Economy + Internet Trends”, October 2009 2009 MIKE ARAUZ // 23

Number of people using social network sites on mobile devices: 6.4 MM 18.3 MM JULY 2008 JULY 2009 Source: http://blog.nielsen.com/nielsenwire/online_mobile/global-mobile-strategies-for-growth/ 2009 MIKE ARAUZ // 24

% of mobile web users who post status updates via Twitter or another service: 11% 25% APRIL 2009 OCTOBER 2009 Source: http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx 2009 MIKE ARAUZ // 25

Over 65 million people use Facebook on their mobile devices, that’s 26% of all users. Source: http://blog.facebook.com/blog.php?post=129875017130 2009 MIKE ARAUZ // 26

Mobile technology is making all experiences digital and social. 2009 MIKE ARAUZ // 27

OFF LINE REAL-WORLD IN STORE IRL MEATSPACE 2009 MIKE ARAUZ // 28

New rules apply. 2009 MIKE ARAUZ // 29

ONLINE SOCIAL MEDIA WEB 2.0 CYBERSPACE ON SCREEN 2009 MIKE ARAUZ // 30

New challenges and opportunities await. 2009 MIKE ARAUZ // 31

Mobile Location-based Apps: 2009 MIKE ARAUZ // 32

2009 MIKE ARAUZ // 33

Mobile Augmented Reality: 2009 MIKE ARAUZ // 39

Augmented ID Source: http://www.tat.se 2009 MIKE ARAUZ // 41

Mobile Social Network Concepts: Social Tagging Facial Recognition 2009 MIKE ARAUZ // 42

Where do we go from here? 2009 MIKE ARAUZ // 43

Every experience should be designed to spread through a digital social network. 2009 MIKE ARAUZ // 44

What community will spread this experience? 2009 MIKE ARAUZ // 45

How will this experience serve the shared desires of the community? 2009 MIKE ARAUZ // 46

Are we providing the community with the right tools to spread this experience? 2009 MIKE ARAUZ // 47

THANK YOU. Mike Arauz, Strategist at Undercurrent blog: www.mikearauz.com twitter: @mikearauz email: him@mikearauz.com

http://wearesocial.net	750
http://www.mikearauz.com	336
http://www.levidepoches.fr	128
http://www.slideshare.net	49
http://mikearauz.tumblr.com	32
http://www.litmanlive.me	25
http://daniseuba.wordpress.com	15
http://vint.sogeti.nl	12
http://blabber-etcetera.blogspot.com	12
http://www.litmanlive.co.uk	11
http://graewood.blogspot.com	11
http://blabber-etcetera.blogspot.fr	10
http://dontmindrick.com	10
http://michaelbatistich.com	9
http://posterous.com	8
http://posterous.freshpeel.com	7
http://colectivoplanner.tumblr.com	7
http://raguse.posterous.com	6
http://mikearauz.com	5
http://chrisrutz.de	5
http://hughdewinton.blogspot.com	4
http://sidere.wordpress.com	4
http://sedley.tumblr.com	4
http://maddish.tumblr.com	4
http://brieuc.tumblr.com	4
http://rickmans.posterous.com	3
http://e1evation.com	3
http://hughdewinton.blogspot.co.uk	2
http://blabber-etcetera.blogspot.ch	2
http://posterous.dontmindrick.com	2
http://www.graemewood.me	2
http://levidepoches.blogs.com	2
http://neilperkin.tumblr.com	2
http://dubaipatel.ning.com	2
http://www.planningfornetworks.com	2
http://safe.tumblr.com	2
http://www.hughdewinton.blogspot.com	2
http://www.hanrss.com	2
http://inahill.posterous.com	2
http://blabber-etcetera.blogspot.co.uk	1
http://www.diggin4swag.com	1
http://www.iweb34.com	1
http://graewood.blogspot.nl	1
http://blabber-etcetera.blogspot.com.es	1
http://blabber-etcetera.blogspot.com.br	1
http://www.linkedin.com	1
http://blabber-etcetera.blogspot.in	1
http://platinumsombrero.posterous.com	1
http://blabber-etcetera.blogspot.hk	1
http://medien.posterous.com	1
http://wildfire.gigya.com	1

Social Network In Your Pocket

by Mike Arauz

Accessibility

Categories

Upload Details

Usage Rights

58 Embeds 1,517

Statistics