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Desire Paths: Branding for Digital Lives

by Strategist at Undercurrent on Mar 08, 2009

  • 14,864 views

Our new digital lives demand a new evolution in branding. ...

Our new digital lives demand a new evolution in branding.

I’d love to tell you more about this. Email me:
speaking@mikearauz.com

Let’s connect on Twitter: http://www.twitter.com/mikearauz

I left the rest of my thoughts on my blog: http://www.mikearauz.com

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  • phuongho17 Ho Phuong, Strategic Planning Manager at Dentsu briliant! 1 year ago
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  • guest5955f2 guest5955f2 Great presentation, Mike. I love the idea behind this (I think slide 28 is essential), and believe everybody working with something related to brands by now should understand the important influence of digital these days. If not I would tell them to keep watching this presentation till they do!

    Best,
    Jacco
    4 years ago
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  • craphammer Sean Howard, Human Being at Sean Howard Consulting Dude. Fucking brilliant.

    I've been working on a model, albeit slowly. And I think it will meld in perfectly with what you are exploring and developing here!

    My questions would be:
    - how to get started?
    - how to find the most passionate?
    - how to measure this type of journey?

    What an awesome contribution dude! A clarion call for the person in the centre! Yes!
    5 years ago
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Desire Paths: Branding for Digital Lives Desire Paths: Branding for Digital Lives Presentation Transcript