Design for Networks
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Design for Networks

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The effectiveness of your marketing efforts are dependent on your ability to engage and empower a network of people connected by a shared interest. It's time to start designing experience for networks ...

The effectiveness of your marketing efforts are dependent on your ability to engage and empower a network of people connected by a shared interest. It's time to start designing experience for networks instead of just groups of individuals.

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Design for Networks Design for Networks Presentation Transcript

  • DESIGN FOR NETWORKS USE THE INTERNET FTW
  • HI. My name is Mike Arauz, but you can call me @mikearauz. This is where I work: #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • #DESIGNFORNETWORKS #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • ”...we are living in the middle of a remarkable increase in our ability to share, to cooperate with one another, and to take collective action, all outside the framework of traditional institutions.” Clay Shirky, author of Here Comes Everybody #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • WE WILL BE JUDGED BY OUR ABILITY TO ENGAGE AND EMPOWER A NETWORK #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • THINGS USED TO BE SIMPLE #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • THINGS GOT DIGITAL #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • ”The increasingly widespread practice of people coming together for effective purposes changes our sense of who the other is.” Yochai Benkler, author of The Wealth of Networks #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • IMAGINE A WORLD FULL OF PEOPLE WHO HAVE GROWN UP TAKING GOOGLE, LINUX, AND WIKIPEDIA FOR GRANTED #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • AWARENESS WHAT THE INTERNET IS GOOD FOR: PERSUASION SHARING COOPERATION COLLECTIVE ACTION #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • SENDING LOLCATS TO YOUR FRIENDS HAS NEVER BEEN EASIER. SHARING #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • PASS ALONG IS MADE OF PEEEOOPLE!!! #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • ADAPTED FROM RESEARCH BY HENRY JENKINS AND THE CONVERGENCE CULTURE CONSORTIUM AT MIT WHY WE SHARE STRENGTHEN DEFINE OUR GIVE ME MY COLLECTIVE STATUS BOND IDENTITY #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • PROBLEMS = NOT RELATING TO WOMEN = RELATING TO WOMEN JAY Z TIGER WOODS LINK: MIKEARAUZ.COM/2009/12/WHAT-MAKES-CONTENT-SPREADABLE
  • ALMOST 30,000 VIEWS ON BUZZFEED WITHIN THE FIRST 48 HOURS #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • MAP OF INTEREST HIP HOP GRAPHIC DESIGN JAY Z GEEKS, DORKS, AND INFO NERDS GRAPHICS CELEBRITY TIGER WOODS DATA SPORTS #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • WE WILL SHARE WHETHER YOU LIKE IT OR NOT #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • WE’VE WATCHED OVER 1 MILLION CAT VIDEOS TO HELP YOU FIND THE BEST ONES. COOPERATION #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • JANE MCGONIGAL, GAME DESIGNER, SPEAKING AT THE NEW YORKER CONFERENCE, 2008 WHY WE PLAY ACCOMPLISH SPEND TIME GET BE PART SATISFYING WITH PEOPLE GOOD AT OF WORK I LIKE SOMETHING SOMETHING BIGGER FOSTERING SUSTAINED ENGAGEMENT #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • ADAPTED FROM “MOVING THE CROWD AT THREADLESS” BY DAREN C. BRABHAM CROWD MOTIVATIONS $ MAKE / WIN MONEY OPPORTUNITY TO WIN WORK HONE MY SKILLS BE PART OF A COMMUNITY ADDICTED TO PARTICIPATING #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010 21
  • FARMVILLE WORKERS OF THE WORLD, UNITE AND RISE UP! COLLECTIVE ACTION #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • COLLECTIVE ACTION: Getting a group of people to work together towards a shared goal. #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • DON’T EXPECT THIS TO BE EASY #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • UNDERSTANDING + ALIGNMENT #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • VISION A FOUNDATION FOR ENGAGING COMMUNITY NETWORK VALUES A COMMUNITY BEHAVIORS #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • MIT’s Center for Collective Intelligence has collected and analyzed 250 examples of web-enabled collective intelligence. #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • WHAT THE ELEMENTS OF ORGANIZING WHO WHY GROUP ACTION HOW #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • THE COLLECTIVE INTELLIGENCE GENOME GOAL PARTICIPANTS CREATE DECIDE CROWD HIERARCHY TOOLS/METHODS MOTIVATIONS (CREATE) (GROUP DECISION) MONEY COLLECTION VOTING GLORY CONTEST AVERAGING EXPERTISE COLLABORATION CONSENSUS SOCIAL PREDICTION SATISFYING WORK MARKET BE PART OF SOMETHING BIGGER (INDIVIDUAL DECISION) PERSONAL PASSION MARKET SOCIAL NETWORK ADAPTED FROM “THE COLLECTIVE INTELLIGENCE GENOME”, BY THOMAS W. MALONE, ROBERT LAUBACHER AND CHRYSANTHOS DELLAROCAS, MIT SLOAN MANAGEMENT REVIEW, SPRING 2010 #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • COLLECTIVE ACTION BY DESIGN #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • A WORLD WHERE WE AN AGGREGATE COUNT RIDE INSTEAD OF DRIVE OF MILES RIDDEN INSTEAD OF DRIVEN PEOPLE WHO IT’S BETTER FOR ME LOVE RIDING BIKES AND SOCIETY TO RIDE MY BIKE CLIF BAR 2 MILE CHALLENGE PEOPLE DOING THE I GET CREDIT FOR 2 MILE CHALLENGE RIDING INSTEAD OF DRIVING TWITTER, FACEBOOK, RECORDING MY RIDING, DAILY MILE, 2MC PLATFORM UPDATING MY STATUS #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • IF YOU ONLY REMEMBER 3 THINGS... #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • 1 ALL EXPERIENCES NOW TAKE PLACE IN THE CONTEXT OF A NETWORK OF CONNECTED PEOPLE #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • 2 UNDERSTAND THE VALUES, BEHAVIORS, AND SHARED VISION OF THE PEOPLE YOU WANT TO CONNECT WITH #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • 3 LOOK FOR WAYS TO SHARE, COOPERATE, AND ORGANIZE COLLECTIVE ACTION #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • THANK YOU. Say hi on Twitter: @mikearauz Read more: mikearauz.com Blog: mikearauz.wordpress.com