100 Words About Digital Branding
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100 Words About Digital Branding



Just a few thoughts about what it takes to cultivate a successful brand in the digital world. If you'd like to hear more about it, email me: speaking[at]mikearauz[dot]com.

Just a few thoughts about what it takes to cultivate a successful brand in the digital world. If you'd like to hear more about it, email me: speaking[at]mikearauz[dot]com.



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100 Words About Digital Branding 100 Words About Digital Branding Presentation Transcript

  • 100 words about digital branding. by Mike Arauz
  • People’s lives don’t revolve around your brand, they revolve around life. Mike Arauz 2009
  • Your competition on the internet is everything else on the internet. Mike Arauz 2009
  • Design your brand to be taken apart and put back together in unimagined ways by your consumers. Mike Arauz 2009
  • Pass-along is made of people. Mike Arauz 2009
  • Exponential pass-along is a social phenomenon, not a magic trick. Mike Arauz 2009
  • Invest in relationships. Mike Arauz 2009
  • Being measurable isn’t the same as being worthwhile. Mike Arauz 2009
  • If I can’t see what you’re interested in and what you choose to share, then I don’t know who you are. Mike Arauz 2009
  • If your brand is acceptable to everyone, then it won’t be exciting to anyone. Mike Arauz 2009
  • Care about something more important than your product. Mike Arauz 2009
  • Mike Arauz is a Strategist at Undercurrent, a New York based digital think tank. I’d love to tell you more about this. Email me: speaking@mikearauz.com Let’s connect on Twitter: @mikearauz I left the rest of my thoughts on my blog: www.mikearauz.com Mike Arauz 2009