100 Words About Digital Branding

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8 comments

+ totzi 14 hours ago
Great thoughts, totally agree.
+ Joakim Vars Nilsen 6 months ago
excellent summary Mike! I´ll publish a remix or mash up soon...
+ dudu78 7 months ago
it’s basicly the exact same thing as the cluetrain manifesto with 5 extra slides, but it never fails to impress me ... great work.
+ Henning von Vogelsang 7 months ago
Reminds me a lot of my presentation from Summer 2007 and some other presentations I had since then. I share Mike’s views in many ways.
+ Willem van der Horst 7 months ago
Brilliant! Straight to the point. Cheers for that Mike!
+ Conrad Lisco 7 months ago
Well done. Short and definitely sweet. C
+ Julia Gorzka 7 months ago
'If I can’t see what you’re interested in and what you choose to share, then I don’t know who you are.' That’s a strong statement not just for big brands but in educating all professionals on how social media and digital marketing is changing the competitive field. Great preso!
+ Mansi Trivedi 7 months ago
'Care about something more important than your product' Very well said. It is so important but clients/brands chose to ignore it.
Great 100 words, Mike!

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100 words about digital branding. by Mike Arauz
People’s lives don’t revolve around your brand, they revolve around life. Mike Arauz 2009
Your competition on the internet is everything else on the internet. Mike Arauz 2009
Design your brand to be taken apart and put back together in unimagined ways by your consumers. Mike Arauz 2009
Pass-along is made of people. Mike Arauz 2009
Exponential pass-along is a social phenomenon, not a magic trick. Mike Arauz 2009
Invest in relationships. Mike Arauz 2009
Being measurable isn’t the same as being worthwhile. Mike Arauz 2009
If I can’t see what you’re interested in and what you choose to share, then I don’t know who you are. Mike Arauz 2009
If your brand is acceptable to everyone, then it won’t be exciting to anyone. Mike Arauz 2009
Care about something more important than your product. Mike Arauz 2009
Mike Arauz is a Strategist at Undercurrent, a New York based digital think tank. I’d love to tell you more about this. Email me: speaking@mikearauz.com Let’s connect on Twitter: @mikearauz I left the rest of my thoughts on my blog: www.mikearauz.com Mike Arauz 2009