Just a few thoughts about what it takes to cultivate a successful brand in the digital world. If you'd like to hear more about it, email me: speaking[at]mikearauz[dot]com.
Just a few thoughts about what it takes to cultivate a successful brand in the digital world. If you'd like to hear more about it, email me: speaking[at]mikearauz[dot]com.
J. Gorzka, Marketing Consultant, Network Creator at self-employed'If I can't see what you're interested in and what you choose to share, then I don't know who you are.' That's a strong statement not just for big brands but in educating all professionals on how social media and digital marketing is changing the competitive field. Great preso!4 years ago
Are you sure you want to
Mansi Trivedi, Planner at Ogilvy'Care about something more important than your product' Very well said. It is so important but clients/brands chose to ignore it. Great 100 words, Mike!4 years ago
100 Words About Digital BrandingPresentation Transcript
100 words about
digital branding.
by Mike Arauz
People’s lives don’t revolve
around your brand, they
revolve around life.
Mike Arauz 2009
Your competition on the
internet is everything else
on the internet.
Mike Arauz 2009
Design your brand to be
taken apart and put back
together in unimagined
ways by your consumers.
Mike Arauz 2009
Pass-along is made of people.
Mike Arauz 2009
Exponential pass-along
is a social phenomenon,
not a magic trick.
Mike Arauz 2009
Invest in relationships.
Mike Arauz 2009
Being measurable isn’t the same
as being worthwhile.
Mike Arauz 2009
If I can’t see what you’re
interested in and what you
choose to share, then I don’t
know who you are.
Mike Arauz 2009
If your brand is acceptable
to everyone, then it won’t be
exciting to anyone.
Mike Arauz 2009
Care about something
more important than
your product.
Mike Arauz 2009
Mike Arauz is a Strategist at
Undercurrent, a New York based
digital think tank.
I’d love to tell you more about this.
Email me: speaking@mikearauz.com
Let’s connect on Twitter: @mikearauz
I left the rest of my thoughts on
my blog: www.mikearauz.com
Mike Arauz 2009
Amélie Sainthuile
Great 100 words, Mike! 4 years ago