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100   words about
      digital branding.
      by Mike Arauz
People’s lives don’t revolve
around your brand, they
revolve around life.




             Mike Arauz 2009
Your competition on the
internet is everything else
on the internet.




              Mike Arauz 2009
Design your brand to be
taken apart and put back
together in unimagined
ways by your consumers.




            Mike Arauz...
Pass-along is made of people.




            Mike Arauz 2009
Exponential pass-along
is a social phenomenon,
not a magic trick.




            Mike Arauz 2009
Invest in relationships.




             Mike Arauz 2009
Being measurable isn’t the same
as being worthwhile.




            Mike Arauz 2009
If I can’t see what you’re
interested in and what you
choose to share, then I don’t
know who you are.




             Mik...
If your brand is acceptable
to everyone, then it won’t be
exciting to anyone.




             Mike Arauz 2009
Care about something
more important than
your product.




           Mike Arauz 2009
Mike Arauz is a Strategist at
Undercurrent, a New York based
digital think tank.

I’d love to tell you more about this.
Em...
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100 Words About Digital Branding

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Just a few thoughts about what it takes to cultivate a successful brand in the digital world. If you'd like to hear more about it, email me: speaking[at]mikearauz[dot]com.

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Transcript of "100 Words About Digital Branding"

  1. 1. 100 words about digital branding. by Mike Arauz
  2. 2. People’s lives don’t revolve around your brand, they revolve around life. Mike Arauz 2009
  3. 3. Your competition on the internet is everything else on the internet. Mike Arauz 2009
  4. 4. Design your brand to be taken apart and put back together in unimagined ways by your consumers. Mike Arauz 2009
  5. 5. Pass-along is made of people. Mike Arauz 2009
  6. 6. Exponential pass-along is a social phenomenon, not a magic trick. Mike Arauz 2009
  7. 7. Invest in relationships. Mike Arauz 2009
  8. 8. Being measurable isn’t the same as being worthwhile. Mike Arauz 2009
  9. 9. If I can’t see what you’re interested in and what you choose to share, then I don’t know who you are. Mike Arauz 2009
  10. 10. If your brand is acceptable to everyone, then it won’t be exciting to anyone. Mike Arauz 2009
  11. 11. Care about something more important than your product. Mike Arauz 2009
  12. 12. Mike Arauz is a Strategist at Undercurrent, a New York based digital think tank. I’d love to tell you more about this. Email me: speaking@mikearauz.com Let’s connect on Twitter: @mikearauz I left the rest of my thoughts on my blog: www.mikearauz.com Mike Arauz 2009
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