Seo Workshop
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Seo Workshop

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    Seo Workshop Seo Workshop Presentation Transcript

    • SEO Workshop By Pawan Kumar Neuro SEO Services http://www.neuroseoservices.com
    • Points into Consideration
      • Google Webmaster Tool
        • Use & Advantages for Domains
      • Rectification – Google Malware Warning
        • This site may harm your computer
      • Google Analytics
        • Account and Profile Creation
      • Website Content Optimization
        • Importance of Bold, Italics & Underline
      • Google No-Follow Attribute
        • How & Why we use it?
    • Google Webmaster Tool
      • Google Webmaster Tools is a free web service by Google for webmasters. It allows webmasters (Search Engine Optimizers) to check indexing status and optimize visibility of their websites.
      • It is a must have for all Web Designers, business owners who are keen to see how their sites are performing in Google.
    • Google Webmaster Tool Use & Advantages for Domains
      • Submit and check a sitemap
      • Check and set the crawl rate, and view statistics about how Googlebot accesses a particular site.
      • Generate and check a robots.txt file. It also helps to discover pages that are blocked in robots.txt by chance.
      • List internal and external pages that link to the site.
    • Google Webmaster Tool Use & Advantages for Domains
      • See what keyword searches on Google led to the site being listed in the SERPs and the click through rates of such listings.
      • View statistics about how Google indexes the site, and if it found any errors while doing it.
      • Set a preferred domain (e.g. prefer example.com over www.example.com or vice versa), which determines how the site URL is displayed in SERPs.
    • Google Webmaster Tool Use & Advantages for Domains
      • Geographic Targeting is a bit advancement of the search by filtering the results like selecting Country specific Traffic.
    • Rectification – Google Malware Warning This site may harm your computer
      • Possibilities of Malware Infection
        • Site Hacked
        • viruses, Trojans, rootkits, spam bots, and any other varieties
        • Unknown Software Installations
        • Outbound Links
        • Infected Pages of the Website
    • Rectification – Google Malware Warning This site may harm your computer
      • Try a Google site: search
        • Unexpected Keywords (like Viagra )
      • Diagnostics lists of sample URLs
        • Notify on Webmaster Tools Home Page
      • Check Third-Party Content
      • Contact your hosting company or publishing platform
      • Install Updated Anti-Virus Software
    • Rectification – Google Malware Warning This site may harm your computer
      • Check your server configuration
      • Make a backup copy of your .htaccess file
      • Keep an eye on your log files
      • Check your site for common susceptibility
      • Use secure protocols
    • Rectification – Google Malware Warning This site may harm your computer
      • Follow the process for Malware review
        • Select the site for review
        • Click Diagnostics, and then click Malware
        • Click Request a review
      • Google's automatic systems will scan your website. If no malware is found, we'll remove the warning from your site. This may take a day or so to happen; you can check the status of your request in Webmaster Tools.
    • Rectification – Google Malware Warning This site may harm your computer
    • Google Analytics
      • Google Analytics is the web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features. You can see, analyze & track one or more web properties in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.
    • Google Analytics Account & Profile Creation
      • Account Creation
        • Google Accounts sign-in & Access Analytics
        • Analytics Account ID, this tracking code should be insert in the source code of website.
        • An Account contains a collection of PROFILES
    • Google Analytics Account & Profile Creation
      • Profile Creation
        • Profiles are created in any given Analytics account
        • To view reports of specific domains, sub-domains or on filtered data
        • Go to Analytics Settings at the top left
        • In Website Profiles box, click Add new profile
        • Select the account you want to add the profile to from the Accounts menu. ( See the image below )
    • Google Analytics Account & Profile Creation
        • Click 'Add new profile' from inside the Website Profiles box.
        • If you are creating a profile for new domain then enter the value in the text field provided. ( See the image below )
    • Google Analytics Account & Profile Creation
    • Google Analytics Account & Profile Creation
        • Click Finish or Continue to add the new profile
    • Website Content Optimization Importance of Bold, Italics & Underline
      • As we know, one of the important factor in website keyword ranking is unique quality content which helps in getting higher position in Search Engine Results.
      • In website content optimization concept the content should be properly structured. Bold, Italics & Underline increase the weight from users as well as Search-engine spiders point of view. They give more importance to the text in Bold, strong and Italics than normal text.
    • Website Content Optimization Importance of Bold, Italics & Underline
      • Bold Font
        • Simple BOLD: <b>Stands for &quot;bold&quot;</b>
        • Optimized BOLD: <strong>Puts a &quot;strong emphasis&quot; on what you are writing.</strong>
      • Italics Font
        • Simple ITALIC: <i>Stands for &quot;italic&quot;</i>
        • Optimized ITALIC: <em>Puts &quot;emphasis&quot; on what you write</em>
      • Underline Font
        • Underline: <U>It give impact on keyword or keyphrase</U>
    • Website Content Optimization Importance of Bold, Italics & Underline
      • Making primary keywords bold/underlined throughout the content will add more importance to the keywords from SEO perspective.
    • Google No-Follow Attribute How & Why we use it
      • In early 2005 Google comes up with new concept of rel=&quot;nofollow&quot; Attribute which is an HTML element to instruct search engines that a hyperlink would not influence the link target's PageRank. It is intended to reduce the effectiveness of certain types of search engine spam, thereby improving the quality of search engine results and preventing spamdexing from occurring.
    • Google No-Follow Attribute How & Why we use it
      • How we use it
        • Nofollow&quot; provides a way for webmasters to tell search engines &quot;Don't follow links on this page. The simplest way is to write nofollow with rel=” ” for example
    • Google No-Follow Attribute How & Why we use it
      • Why we use it
        • Creating Google Friendly sites
        • It is intended to reduce the effectiveness of certain types of search engine spam
        • It improves the quality of search engine results
        • It prevents spamdexing from occurring
        • It helps in preventing misbehaving users on high user participation portals like Forum Communities.
    • .
      • THE END
      • THANKS