Your SlideShare is downloading. ×
Optimizing Wordpress For Speed And Security
Optimizing Wordpress For Speed And Security
Optimizing Wordpress For Speed And Security
Optimizing Wordpress For Speed And Security
Optimizing Wordpress For Speed And Security
Optimizing Wordpress For Speed And Security
Optimizing Wordpress For Speed And Security
Optimizing Wordpress For Speed And Security
Optimizing Wordpress For Speed And Security
Optimizing Wordpress For Speed And Security
Optimizing Wordpress For Speed And Security
Optimizing Wordpress For Speed And Security
Optimizing Wordpress For Speed And Security
Optimizing Wordpress For Speed And Security
Optimizing Wordpress For Speed And Security
Optimizing Wordpress For Speed And Security
Optimizing Wordpress For Speed And Security
Optimizing Wordpress For Speed And Security
Optimizing Wordpress For Speed And Security
Optimizing Wordpress For Speed And Security
Optimizing Wordpress For Speed And Security
Optimizing Wordpress For Speed And Security
Optimizing Wordpress For Speed And Security
Optimizing Wordpress For Speed And Security
Optimizing Wordpress For Speed And Security
Optimizing Wordpress For Speed And Security
Optimizing Wordpress For Speed And Security
Optimizing Wordpress For Speed And Security
Optimizing Wordpress For Speed And Security
Optimizing Wordpress For Speed And Security
Optimizing Wordpress For Speed And Security
Optimizing Wordpress For Speed And Security
Optimizing Wordpress For Speed And Security
Optimizing Wordpress For Speed And Security
Optimizing Wordpress For Speed And Security
Optimizing Wordpress For Speed And Security
Optimizing Wordpress For Speed And Security
Optimizing Wordpress For Speed And Security
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Optimizing Wordpress For Speed And Security

135

Published on

WorPress Optimization and Security For Your Websites

WorPress Optimization and Security For Your Websites

Published in: Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
135
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Optimizing Wordpress for Speed & SecurityThey’re More Important Than You Thought...
  • 2. Quick Recap‣ Top 10 Factors for SEO Right Now ctcbiz.com/what-works‣ Post on Optimization ctcbiz.com/optim‣ Watch the webinar replay here ctcbiz.com/seo-today
  • 3. Limited Time Promotion‣ Founders special pricing‣ $100 off Annual‣ LIMITED TIME...Plus FREE ACCESS tothe Marketing Dashboard when it launches ctcbiz.com/coaching
  • 4. We Emphasize‣ Offsite linkbuilding‣ Onsite optimization‣ Weoften overlook other important factors...
  • 5. Speed & Security‣ Speed is a big factor in ranking for a variety of reasons‣ Security actually affects ranking, not just venerability
  • 6. Let’s Talk Speed...I feel the need, the need for speed...
  • 7. Faster Sites...‣ Rank Better‣ Have a better user experience‣ Have a lower bounce rate‣ Get more clicks per user
  • 8. Our Recent Changes‣ Targeted Hosting & Site Performance‣ Did it on 3 different sites
  • 9. Site #1 - ASR‣ Was our test site‣ Heavy theme & very slow‣ Was on Rackspace Cloud servers but unimpressive
  • 10. What we did?‣ Movedto managed WP dedicated hosting company ctcbiz.com/wpengine
  • 11. Benefits‣ Load time is super fast now - 1 second‣ Integrated CDN without the hassle of installing/configuring‣ Bounce rate dropped‣ Traffic increased 10% ctcbiz.com/wpengine
  • 12. Saved us Money‣ Didn’t have to pay developer‣ Didn’t have to pay to optimize the site with caching ctcbiz.com/wpengine
  • 13. Only Drawbacks...‣ Not all plugins will work in their environment‣ No nested WP installs ctcbiz.com/wpengine
  • 14. Site #2 - TMS‣ Already paid $500 to optimize it‣ Took 2 or 3 weeks to get it setup & configured - was a hassle‣ Already had CDN installed on it from before
  • 15. What we did?‣ Movedto managed WP dedicated hosting company ctcbiz.com/wpengine
  • 16. Results‣ Increased speed & stability with less caching issues‣ Other improvements, but not much stats on it yet
  • 17. Site #3 - Affiliate Site‣ Fairly standard site & moderate theme‣ Typical of what most have‣ Had about 150 pages of content, not a huge site, not tiny either
  • 18. What we did?‣ Movedto managed WP dedicated hosting company ctcbiz.com/wpengine
  • 19. Results‣ FASTER - load time at 1 second‣ Substantial increase in TOS & reduction in Bounce Rate‣ Traffic increased 9%
  • 20. Traffic Increases Because ...more visitors come back ...more visitors stick around ...more visitors click more and... rankings improve
  • 21. WP Optimization There  are  other  ways  to  improve  site  performance   without  changing  hosts...
  • 22. Site Optimization‣ W3 Total Cache Plugin‣ Utilize CDN & S3 where appropriate‣ Install yourself or pay to have it done for you‣ ...or just use WP Engine & let them do it for you since it’s a managed hosting solution - saves you a lot of grief...
  • 23. Let’s Talk Security...Don’t kid yourself, you 100% NEED this!
  • 24. Wordpress Stats‣ 73 Million + Wordpress sites‣ 16% of all websites run WP‣ 22 of every 100 new sites‣ By 2015 projected that Worpress will power 300-500 million sites
  • 25. Malware Stats‣ 403 million unique variants of malware in 2011 (Symantec)‣ 140% increase since 2010‣ 81% increase in web-based attacks between 2010 to 2011
  • 26. Personal Experiences‣ We’ve had entire hosting accounts infected with Malware‣ Our solution? ctcbiz.com/sucuri
  • 27. Malware is Major Pain‣ It’s really not something you want to try to fix on your own‣ A single outbreak & the time you will waste will easily be saved via your purchase of Sucuri ctcbiz.com/sucuri
  • 28. Security Impacts Rank‣ We’ve seen a site move from #6 to #2‣ Only thing it did was upgrade it’s outdated version of Wordpress‣ Security affects rankings because it’s a trust factor & trust is a major signal of authority in today’s SEO
  • 29. Don’t Forget Backup If  you  don’t  have  a  100%  automated  solution...  you   have  NO  solution.
  • 30. Must be Automated‣ If not, YOU are the weakest link‣ What we use? ctcbiz.com/buddy
  • 31. Backup Buddy‣ Wordpress Plugin‣ Backs up entire site‣ Backs up to S3 or Dropbox‣ Saved our butts several times already (developer that killed entire hosting account) ctcbiz.com/buddy
  • 32. ResourcesTools to Help You Become More Efficient...
  • 33. Limited Time Promotion‣ Founders special pricing‣ $100 off Annual‣ LIMITED TIME...Plus FREE ACCESS tothe Marketing Dashboard when it launches ctcbiz.com/coaching
  • 34. Resources - SEODiversified SEO Packages ctcbiz.com/seo
  • 35. Resources - Services‣ WPEngine - ctcbiz.com/wpengine‣ Sucuri - ctcbiz.com/sucuri‣ Backup Buddy - ctcbiz.com/buddy‣ W3 Total Cache - ctcbiz.com/w3‣ CDN - maxcdn.com or cloudflare.com or Amazon Cloudfront & S3
  • 36. Resources - Content‣ Authority Articles ctcbiz.com/aot-auth‣ Curated Content ctcbiz.com/aot-cur
  • 37. Optimizing Wordpress: Questions & Answers Bring it on... We’re ready for ya...
  • 38. Optimizing Wordpress for Speed & Security That’s a Wrap!

×