QR Code Generators www.qrstuff.com – Generate multiple type of QR codes www.likify.net – Use QR code to generate Likes on a Facebook page www.pingtags.com – Use a QR Code to connect on LinkedIn www.servletsuite.com/meshare - Store all your contact information in a QR code
QR Code Readers Android: Barcode Scanner, QR Droid iPhone: Scan, QR Reader Blackberry: QR Code Scanner Pro, Scanlife Windows: NeoReader, Quickmark
Which Platform? Facebook The vast general-purpose network Google+ The up and coming powerhouse. Still invite-only LinkedIn The business networking mainstay Twitter The casual and quick social network
Inform Yourself People are sharing valuable information, but you have to pay attention What do they like? Dislike? Interests? Events? Foods? Hobbies? What do you ask in future conversations? What do you provide as a closing gift? Who is engaging others?
Location Awareness Foursquare Facebook location tagging Google Latitude Loopt Brightkite
Who Trusts Who? Meeting others of “like mind” and interests Online survey: Trust in "a person like me" tripled from 20% to 68% from 2004 to 2006. (Edelman Trust Barometer). At 48% in 2008, “person like me” more trusted than any company spokesperson (Edelman)
Social networking used to be innocent, peer to peer conversation and now it’s turned into a marketing playground in which almost everything — blog space, tweets and, in some cases, opinion — is for sale. - Jennifer Leggio, ZDNet
Decline in Peer to Peer Trust Possible reasons Expanding of social groups Diluting of social web; acquaintance vs friend Marketing influence in media Skepticism among average social network users Still trust among “known” friends
So What To Do? Remember that YOU are the expert Promotion is fine… if it’s relevant and targeted LinkedIn Answers LinkedIn Groups Discussions on industry websites Relevant discussions on general social sites Build your reputation as the expert you are!
Remember The Rules #1 - Social Media is Ubiquitous #2 - Social Media is Not Advertising #3 - Be A Timely Resource #4 - Speak to Different Audiences #5 - Nothing Replaces Face to Face #6 - Respect the Etiquette #7 - It’s All About Trust