A Public Communication Story
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A Public Communication Story

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How we approach the public communications challenges for KPE.

How we approach the public communications challenges for KPE.

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A Public Communication Story Presentation Transcript

  • 1. The Kallang/ Paya Lebar Expressway (KPE) Story WHAT’S NEXT IN Public Communications?
  • 2. A Review Of KPE, An Updated Look On The Future of Public Communications by Michael Yap Manager, Project Communications Corporate Communications Group Land Transport Authority
  • 3. What we’ll cover: What we did What the future holds…
  • 4. What we did
  • 5. We Form Allies
  • 6. We Talk To People
  • 7. We involve people
  • 8. We Stay In Touch
  • 9. We Stay In Touch
  • 10. We Foster Community Ownership
  • 11. We Foster Community Ownership
  • 12. Community Art
  • 13. Landmarks
  • 14. Are these enough?
  • 15. PEOPLE’S EXPECTATIONS ARE CHANGING
  • 16. THE WAY PEOPLE GET NEWS HAS EVOLVED
  • 17. IT’S TIME FOR PR PROFESSIONALS TO ADOPT NEW BEHAVIOURS
  • 18. THE FUTURE OF PUBLIC COMMUNICATIONS IS NOT ABOUT DOING AND SAYING THINGS TO PEOPLE
  • 19. THE FUTURE OF PUBLIC COMMUNICATIONS IS ABOUT DOING THINGS WITH AND FOR PEOPLE
  • 20. What does that mean?
  • 21. THE FUTURE OF PUBLIC COMMUNICATIONS IS PERSONAL
  • 22. THE FUTURE OF PUBLIC COMMUNICATIONS IS HONEST
  • 23. THE FUTURE OF PUBLIC COMMUNICATIONS IS USEFUL
  • 24. THE FUTURE OF PUBLIC COMMUNICATIONS IS PLAYFUL
  • 25. THE FUTURE OF PUBLIC COMMUNICATIONS IS COLLABORATIVE
  • 26. THE FUTURE OF PUBLIC COMMUNICATIONS IS PARTICIPATORY
  • 27. THE FUTURE OF PUBLIC COMMUNICATIONS IS EXPERIMENTAL
  • 28. How can we get there?
  • 29. THE WORLD IS AN AUDIENCE
  • 30. LISTEN Listen for rich insights related to what people really want and need. Listen for ways to make your _______ better.
  • 31. COMMIT TO SOMETHING BIGGER THAN YOURSELF
  • 32. THE BEST WAY TO GET PEOPLE TO DO STUFF WITH YOU, IS TO FIRST JOIN THEM IN WHAT THEY ARE ALREADY DOING.
  • 33. DO THINGS WORTH TALKING ABOUT
  • 34. Your reputation will increasingly depend on what comes up when you are Googled
  • 35. IT’S NOT WHAT YOU SAY THAT MATTERS, IT’S WHAT YOU DO.