A fun look at

1. Vision Critical’s Springboard Christmas Survey 2011
As part of our festive contribution we asked a series of fun and festive questions to a nationally
representative sample of people from our UK panel and the results are on the next few pages, enjoy!
The questions were asked 14th December, 2011, with a base just over 2000 people. If you’d like to
know more about Vision Critical’s omnibus or online field services please contact
will.cooper@visioncritical.com.

2. Favourite Christmas film of all time?
40%
35% 34%
30%
25%
20%
15% 13%
12% 12%
10%
10% 9%
5%
5% 3% 3%
0%
Home Alone It’s a Scrooge Miracle on National Elf Gone with I don’t have Other
Wonderful 34th Street Lampoons the Wind a favourite
Life Christmas
vacation
Other mentions include White Christmas, Muppets Christmas
Movie, Love Actually and Wizard of OZ
Vision Critical’s Springboard UK Christmas Survey 2011, base 2001

3. Favourite Christmas drink?
40%
35% 34%
30%
25%
20%
15%
15% 12%
11%
10% 9%
8%
6%
5% 3% 2%
0%
Champagne Mulled Wine Whisky Irish Coffee Any cocktail Eggnog Gravy I don’t have a Other
– I love them favourite
ALL!
Other mentions include Baileys, Wine, Brandy, Bucks Fizz & Beer
Vision Critical’s Springboard UK Christmas Survey 2011, base 2001 3

4. Favourite Christmas song?
40%
35%
35%
30%
25%
20%
20%
17%
15% 12%
10%
6% 6%
5% 3%
0%
Silent Night Last Christmas O Holy Night Jingle Bells Anything by Bing I don’t have a Other
(George Michael) Crosby favourite
Other mentions include All I want for Christmas, White Christmas and
Fairytale of New York
Vision Critical’s Springboard UK Christmas Survey 2011, base 2001 4

5. Favourite Christmas vacation destination?
40%
35% 33%
30%
26%
25%
22%
20%
15% 13%
10%
5%
5%
1%
0%
Caribbean Home sweet home Lapland Mexico The Office Other
Other mentions include Australia and America especially Florida
Vision Critical’s Springboard UK Christmas Survey 2011, base 2001 5

6. Who should receive a lump of coal for Christmas?
50%
44%
45%
40%
35%
30%
25%
20%
15% 14%
10% 7% 6% 6% 5% 4%
5%
2%
0%
No one Wayne My neighbour My ex My boss The traffic Jodie Marsh My flatmate
deserves a Rooney warden
lump of coal!
Other mentions include David Cameron, various MPs & the banks
Vision Critical’s Springboard UK Christmas Survey 2011, base 2001 6

7. Amount of chocolate eaten on Christmas day?
35%
30% 31%
30%
25%
20%
20%
15%
13%
10%
7%
5%
0%
None at all A little.. A reasonable A lot Too much for my
amount own good…
Vision Critical’s Springboard UK Christmas Survey 2011, base 2001 7

8. Who gives the most OUTRAGEOUS gifts
70%
62%
60%
50%
40%
30%
20%
12%
10%
4% 4% 3% 3% 3% 2% 2% 2% 1% 1% 1%
0%
Nobody Me! Sister Son Mother Daughter Brother Aunt Father Grandma The dog Uncle Grandad
really…
we give
normal
gifts
Vision Critical’s Springboard UK Christmas Survey 2011, base 2001 8

9. Vision Critical’s Springboard Christmas Survey 2011
Well that’s it from us for 2011, we look forward to speaking with you in 2012, until then have a great
Christmas and New Year.
If you’d like to know more about Vision Critical’s omnibus or online field services please contact
will.cooper@visioncritical.com.