Michael Wiley
                                           Chicago




All Social Media Is Local:
A Guide to Global Stakehol...
John Kerr
                       Singapore




All Social Media Is Local:
A Guide to Global Stakeholder Engagement
2
Bulletin Boards /
    Forums Still Drive
    Conversation in Asia




3
Olga Rasulova
               Moscow




All Social Media Is Local:
A Guide to Global Stakeholder Engagement
4
WHAT’S POPULAR?
                                                   Social networks (at home and at work)
                 ...
• LiveJournal.com for influential bloggers
                                                   • LiveInternet.ru for teens
...
Wolfgang Lünenbürger
                             Hamburg




All Social Media Is Local:
A Guide to Global Stakeholder Eng...
Social media is language-driven.
                                               Your outreach needs to be local,
         ...
No overall leading social
                                               network, but several local
                      ...
Marshall Manson
                      London




All Social Media Is Local:
A Guide to Global Stakeholder Engagement
10
THERE ARE NO BORDERS ONLINE.
                                               Business definitions of markets are not
      ...
SOCIAL MEDIA HAS EVOLVED DIFFERENTLY FROM
                                               CULTURE TO CULTURE.
             ...
Conversational content cannot be ad-led – has to
                                               transcend a particular spo...
Monte Lutz
                                           Washington, DC




All Social Media Is Local:
A Guide to Global Stak...
U.S. POLITICS AND SOCIAL MEDIA



                                                    • Twitter Debates
                  ...
Steve Rubel
                                             New York




All Social Media Is Local:
A Guide to Global Stakeho...
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Kid Phone

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Transcript of "Kid Phone "

  1. 1. Michael Wiley Chicago All Social Media Is Local: A Guide to Global Stakeholder Engagement
  2. 2. John Kerr Singapore All Social Media Is Local: A Guide to Global Stakeholder Engagement 2
  3. 3. Bulletin Boards / Forums Still Drive Conversation in Asia 3
  4. 4. Olga Rasulova Moscow All Social Media Is Local: A Guide to Global Stakeholder Engagement 4
  5. 5. WHAT’S POPULAR? Social networks (at home and at work) and other web resources, like IM, that enable users to connect with each other http://flickr.com/photos/nicointhebus/227054792/ 5
  6. 6. • LiveJournal.com for influential bloggers • LiveInternet.ru for teens • Odnoklassniki.ru (like Classmates.com, 20mm) • ICQ, QIP, and Skype for instant messaging http://flickr.com/photos/nicointhebus/227054792/ 6
  7. 7. Wolfgang Lünenbürger Hamburg All Social Media Is Local: A Guide to Global Stakeholder Engagement 7
  8. 8. Social media is language-driven. Your outreach needs to be local, even hyperlocal. http://flickr.com/photos/samuelr/1452379695/ 8
  9. 9. No overall leading social network, but several local champions. http://flickr.com/photos/samuelr/1452379695/ 9
  10. 10. Marshall Manson London All Social Media Is Local: A Guide to Global Stakeholder Engagement 10
  11. 11. THERE ARE NO BORDERS ONLINE. Business definitions of markets are not relevant in social media. http://flickr.com/photos/wwworks/2712985768/ 11
  12. 12. SOCIAL MEDIA HAS EVOLVED DIFFERENTLY FROM CULTURE TO CULTURE. In the UK, blogs less relevant than in the US, but social networks as or more important. http://flickr.com/photos/wwworks/2712985768/ 12
  13. 13. Conversational content cannot be ad-led – has to transcend a particular spot. STORYTELLING – A NARRATIVE ARC – IS CRUCIAL. http://flickr.com/photos/wwworks/2712985768/ 13
  14. 14. Monte Lutz Washington, DC All Social Media Is Local: A Guide to Global Stakeholder Engagement
  15. 15. U.S. POLITICS AND SOCIAL MEDIA • Twitter Debates • Qik On The Hill • YouTube • Billiam The Snowman http://flickr.com/photos/jacobvorpahl/2087225900/ 15
  16. 16. Steve Rubel New York All Social Media Is Local: A Guide to Global Stakeholder Engagement
  17. 17. • As peers increasingly filter content WHAT’S NEXT? produced by pros, communities 5 TRENDS TO WATCH and social networks become the primary theater for PR programs • Brand web sites succumb to the Attention Crash, giving rise to web services inside hubs • Google becomes a key focus for PR professionals as findability becomes essential http://flickr.com/photos/xploded/141295823/ 17
  18. 18. WHAT’S NEXT? • As the web evolves from an 5 TRENDS TO WATCH information medium into a platform for global collaboration, public engagement is key • “Digital natives” dominate influence networks and PR pros realize they must emulate them to survive and thrive http://flickr.com/photos/xploded/141295823/ 18
  19. 19. All Social Media Is Local: A Guide to Global Stakeholder Engagement http://flickr.com/photos/mansonliu/298440052/ Q&A

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